Rappi Brasil

What Rappi Brasil does

Rappi Brasil is the Brazilian operating subsidiary of Rappi Inc., structured as RAPPI BRASIL INTERMEDIAÇÃO DE NEGÓCIOS LTDA. (CNPJ 26.900.161/0001-25) with legal headquarters in São Paulo. The company operates a multi-category on-demand delivery super-app that enables Brazilian consumers to order food, groceries, pharmacy items, express deliveries, mall/shopping items, and travel services through a single mobile application distributed across iOS (Apple App Store), Android (Google Play), and Huawei AppGallery. The platform is anchored by a network of more than 50,000 merchant allies across nine Latin American countries (Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Peru, Uruguay), with deep Brazilian coverage that includes Burger King (257 locations), Pizza Hut (122), Starbucks (11), Carrefour, Atacadão, Pão de Açúcar, and Angeloni.

The underlying technology is a mobile-first marketplace platform supported by a crowdsourced last-mile delivery network branded as Rappitendero, in which couriers retain 100% of tips. The product suite is organized into three interface layers: a consumer-facing Rappi App with the RappiPass subscription (offering 30 days of free deliveries as a customer acquisition hook), RappiPay for in-app payments, and Rappi Travel for hotel and travel bookings; a merchant-facing stack comprising the Merchant Portal, the Rappi Brands marketing platform, and "Peça pelo Rappi" restaurant ordering integration; and the RappiEntregador courier platform for driver onboarding and order dispatch.

Rappi Brasil monetizes primarily through transaction-based take rates (commissions) charged to restaurants, supermarkets, convenience stores, and pharmacies using the platform, supplemented by per-order delivery fees paid by consumers. Pricing is not publicly disclosed and commission rates are not transparent in the source data. The customer base spans two principal segments: individual urban consumers seeking convenience in food, grocery, pharmacy, and specialty delivery (açaí, coffee, desserts), and merchant partners — including major restaurant chains, grocery retailers, and convenience stores — seeking last-mile delivery infrastructure and digital ordering capability without the cost of building it in-house. The Brazilian entity operates within a broader Rappi Inc. ecosystem; specific cap table composition, revenue figures, and recent funding data for Rappi Brasil are not publicly disclosed in the available source material.

Name

Rappi Brasil

Legal name

RAPPI BRASIL INTERMEDIAÇÃO DE NEGÓCIOS LTDA.

Website

https://rappi.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rappi Brasil is the São Paulo-based Brazilian subsidiary of Rappi Inc., operating a multi-category on-demand delivery super-app offering food, grocery, pharmacy, express, mall, and travel delivery to Brazilian consumers via a network of 50,000+ merchant allies across Latin America.

Ownership category

akta.pro rank

Product category

On-Demand Delivery Platform

NAICS

Local Messengers and Local Delivery (4922)

akta.pro primary industry

Crowdsourced Retail Errand/Shopping & Delivery (TLAAAGAE)

akta.pro secondary industry

Ride-Hailing Super-Apps (Multi-Vertical Mobility + Delivery) (THADADAJ)

Keywords

• On-demand delivery
• Food delivery platform
• Grocery delivery
• Super-app marketplace
• Pharmacy delivery

Headquarters

HQ city

Osasco

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Commission from Restaurant Partners: Rappi earns commissions from restaurants and food chains for orders placed through the platform. The platform hosts over 50,000 allied merchants across 9 countries.
2. Delivery Fees: Revenue generated from delivery charges for orders, with promotional free delivery periods for new users
3. Grocery and Retail Commission: Commissions from supermarkets, convenience stores, and pharmacies using the Rappi platform for delivery services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Rappi Brasil operates a multi-category on-demand delivery super-app in Brazil, connecting consumers with restaurants, supermarkets, pharmacies, and retailers through a mobile app and web platform. The service is powered by a crowdsourced delivery network and 50,000+ merchant allies across nine countries of operation.

Product overview

Rappi Brasil operates as a multi-category on-demand delivery super-app offering food delivery, grocery delivery (including Turbo Fresh Market), pharmacy delivery, express delivery, and mall/shopping delivery services. The platform connects consumers with over 50,000 merchant allies across 9 countries through its consumer-facing Rappi App. The ecosystem includes complementary platforms: RappiPass (subscription with free deliveries), RappiPay (payment account), Rappi Travel (travel booking), and merchant-facing tools including Merchant Portal, RappiEntregador (courier platform), and Rappi Brands (partner marketing platform). The platform supports both mobile app distribution and web ordering.

Differentiator

Problem solved

Functional benefit

Brands

• Rappi: Delivery platform for food, grocery, and pharmacy delivery services

Products and services

• Rappi Delivery (Food)

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and major.

• Burger KingcoreChannel Partner/ Reseller/ DistributorBurger King has 257 locations available for delivery through the Rappi platform across major Brazilian cities including São Paulo, Rio de Janeiro, Brasília, Belo Horizonte, Porto Alegre, Curitiba, Fortaleza, Salvador, Campinas, Goiânia, and others. The partnership includes promotional offers of 15 days of free deliveries for new Rappi users.
• Pizza HutcoreChannel Partner/ Reseller/ DistributorPizza Hut operates 122 locations on the Rappi platform in Brazil, offering pizza and Italian food delivery services through the Rappi app.
• StarbuckscoreChannel Partner/ Reseller/ DistributorStarbucks has 11 locations available on the Rappi platform for coffee and beverage delivery in Brazil.
• McDonald'scoreChannel Partner/ Reseller/ DistributorMcDonald's offers food delivery through the Rappi platform across multiple Brazilian cities.
• SubwaymajorChannel Partner/ Reseller/ DistributorSubway provides sandwich delivery services through the Rappi platform.
• Outback SteakhousemajorChannel Partner/ Reseller/ DistributorOutback Steakhouse offers restaurant delivery through the Rappi platform.
• KFCmajorChannel Partner/ Reseller/ DistributorKFC provides fast food delivery through the Rappi platform.
• Taco BellmajorChannel Partner/ Reseller/ DistributorTaco Bell offers Mexican food delivery services through the Rappi platform.
• CarrefourcoreChannel Partner/ Reseller/ DistributorCarrefour hypermarkets partner with Rappi for grocery and retail delivery across multiple Brazilian locations.
• AtacadãocoreChannel Partner/ Reseller/ DistributorAtacadão wholesale stores provide grocery delivery through the Rappi platform.
• AngelonimajorChannel Partner/ Reseller/ DistributorAngeloni supermarket chain including express market format offers grocery delivery through Rappi.
• Google Play StorecoreTechnology or IntegrationRappi distributes its Android app through Google Play Store for consumer access.
• Apple App StorecoreTechnology or IntegrationRappi distributes its iOS app through Apple App Store for consumer access.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Loggi: Brazilian last-mile delivery and logistics platform serving both e-commerce and same-day retail/courier needs. Comparable crowdsourced driver model and Brazilian operating geography, with broader B2B logistics exposure than Rappi's consumer-led app.

Direct peers

• Cornershop by Uber: LatAm-focused on-demand grocery and convenience delivery marketplace, now part of Uber. Direct overlap with Rappi's supermarket and Turbo Fresh Market verticals in Brazil, Mexico, Chile and other shared markets.
• iFood: Brazil's dominant food delivery marketplace and Rappi's principal direct competitor in the home market. Operates a restaurant-focused super-app with its own courier logistics, mirroring Rappi's core marketplace model in the same geography.
• Deliveroo: Restaurant-focused delivery marketplace with a similar merchant-commission and gig-courier operating model. Comparable in product scope (food-led, expanding into grocery) and target customer (urban on-demand consumers).
• DoorDash: Largest U.S. on-demand delivery marketplace with a comparable restaurant-plus-convenience super-app model. Highly comparable unit economics, merchant partnership structure, and crowdsourced Dasher delivery network, though operating in a different geography.
• Uber Eats: Global on-demand delivery platform operating in Brazil. Closely comparable multi-category marketplace (restaurants, grocery, convenience) leveraging Uber's ride-hailing driver network for last-mile, directly overlapping with Rappi's delivery offering.

Broad incumbents

• GoTo (Gojek): Indonesian super-app combining ride-hailing, food delivery (GoFood), logistics, and payments. Comparable multi-vertical marketplace and gig-driver network, serving emerging-market consumers with similar purchasing-power dynamics.
• Meituan: China's leading local services super-app spanning food delivery, grocery, travel, and payments. The canonical reference point for Rappi's multi-vertical super-app strategy, though operating at vastly larger scale in a single market.
• Grab: Southeast Asian super-app combining deliveries (GrabFood), mobility, and financial services. Closely comparable super-app thesis, multi-vertical roadmap, and embedded payments strategy, but anchored in a different region.

Emerging players

• Didi Food (99Food): Didi Chuxing's food delivery arm which operated in Brazil (as 99Food) before exiting. Highly comparable delivery marketplace model in Brazil, and a relevant historical competitor to Rappi's restaurant vertical in the same cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rappibrasil
• Facebookfacebook.com/RappiBrasil
• Instagraminstagram.com/rappibrasil/?hl=es
• LinkedInlinkedin.com/company/rappibank-brasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rappi Brasil