Urban Airship Inc

What Urban Airship Inc does

Airship, legally Urban Airship Inc, is an AI-powered, mobile-first customer experience platform that enables enterprises to orchestrate customer engagement across push notifications, SMS/RCS/MMS, email, mobile wallet, app, and web. Founded in 2009 and headquartered in Portland, Oregon, the company has evolved from a mobile push notification service into a comprehensive platform featuring no-code experience building, A/B experimentation, zero-party data collection, and a suite of production AI agents (Scenes, Recommendation, Campaign, Journey, Accessibility, and Brand Guideline) that automate personalization, journey orchestration, and on-brand experience generation from text and image prompts.

The platform is delivered as a SaaS subscription with an enterprise field sales motion, supplemented by a partner ecosystem of digital agencies, systems integrators, and technology partners. Airship serves thousands of brands across six primary verticals: retail, media and entertainment, finance and insurance, travel and hospitality, sports, and telecom. Named enterprise customers include Alaska Airlines, Hawaiian Airlines, CIMB Singapore, Orange France, Ulta Beauty, AccuWeather, SXSW, and OneFootball. Pricing is quote-based and not publicly disclosed, consistent with an enterprise SaaS model. The company maintains SOC 2 Type II certification and was recognized as a Leader in the 2025 Gartner Magic Quadrant for Multichannel Marketing Hubs. Brett Caine serves as CEO.

The business operates with 251–500 employees and serves customers globally across North America, Europe (UK, France, Germany), and Southeast Asia (Singapore). Revenue mechanics are anchored in recurring platform subscriptions, with no public funding round data, ownership disclosures, or financial statements available in the source material.

Name

Urban Airship Inc

Legal name

Urban Airship Inc

Website

https://urbanairship.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Airship is a private SaaS platform that provides AI-powered, mobile-first customer experience orchestration, including no-code experience building and production AI agents, to enterprise brands across retail, media, finance, travel, sports, and telecom industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription: SaaS subscription model for access to the customer experience platform, with pricing likely based on features, usage volume, or customer count tiers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Airship (dba Urban Airship Inc) provides an AI-powered, mobile-first Customer Experience Platform that orchestrates customer journeys across push notifications, SMS/RCS/MMS, email, mobile wallet, in-app, and web channels. The platform includes no-code experience creation tools, AI agents for automation, cross-channel orchestration, customer data collection, and experimentation capabilities, sold as a SaaS subscription to enterprise brands.

Product overview

Airship offers a unified Customer Experience Platform built as a platform-plus-modules architecture. The core platform provides AI-powered, mobile-first orchestration capabilities with specialized modules including: Orchestrate Customer Journeys (cross-channel orchestration), Fine-tune with Experimentation (A/B testing), Collect Customer Data (surveys and forms), Accelerate Results with AI (AI agents), Build No-Code Experiences (no-code experience builder), Hyper-Personalize Experiences (AI personalization), and Boost Customer Acquisition. Additional capabilities cover Customer Data Management, Scenes, Performance Analytics, Real-time Data Streams, and Integrations. The platform delivers across multiple channels: Push Notifications, SMS/RCS/MMS, Email, and Mobile Wallet. Industry-specific solutions are provided for Retail, Media & Entertainment, Finance & Insurance, Travel & Hospitality, Sports, and Telecom sectors. The platform also includes dedicated use case modules for Acquisition, Onboarding, Upsell/Cross-Sell, Retargeting, Churn Prevention, and Win Back.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Experience Platform AI-powered, mobile-first platform that orchestrates the entire customer journey from first touch to measurable results across push notifications, SMS/RCS/MMS, email, mobile wallet, in-app, and web channels. Sold as a SaaS subscription to enterprise and mid-market brands across retail, media, finance, travel, sports, and telecom industries.

Quantifiable outcome

• AccuWeather achieves 2x faster weather alerts than competitors
• +7 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• Partner EcosystemcoreImplementation/ SI/ Consulting PartnerAirship Partner ecosystem connects brands with top digital agencies, systems integrators, and technology companies to help maximize their tech stack and implementation success.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Iterable: Cross-channel marketing platform serving enterprise brands with push, email, SMS, and in-app messaging plus AI-driven journey orchestration. Directly competes for the same mid-market and enterprise customer experience budget.
• Braze: Publicly traded mobile-first customer engagement platform offering cross-channel orchestration (push, email, SMS, in-app) with AI personalization. Closest direct competitor to Airship across both customer base and product capabilities.
• CleverTap: Mobile-first customer engagement and retention platform with push, in-app, email, and SMS orchestration plus an AI engine (Clever.AI). Targets similar verticals including retail, finance, and telecom with comparable no-code tooling.
• OneSignal: Customer messaging platform specializing in push notifications, in-app messages, email, and SMS with journey orchestration. Competes in the same product category with strong mid-market presence and developer-friendly positioning.
• Klaviyo: Public customer engagement and email/SMS platform that has expanded into mobile push and reviews. Competes in the same customer experience category with stronger e-commerce focus but overlapping cross-channel capabilities.
• Insider: Cross-channel customer experience platform with AI-powered personalization across web, app, email, SMS, and push. Directly competes for the same enterprise retail, finance, and travel accounts.

Broad incumbents

• Salesforce Marketing Cloud: Enterprise CRM giant's marketing cloud offering cross-channel campaign management, journey builder, and personalization as part of a broader suite. Competes for enterprise CX budgets with bundling advantages Airship cannot match.
• Adobe Experience Cloud: Adobe's enterprise martech suite including Adobe Campaign, Real-Time CDP, and Journey Optimizer. Competes for enterprise CX orchestration deals with deep integration into Adobe creative and analytics tools.
• Oracle Responsys: Oracle's enterprise cross-channel marketing orchestration platform for B2C email, mobile, and social campaigns. Sells into the same large-enterprise verticals as Airship as part of Oracle's broader CX/ERP suite.

Emerging players

• MoEngage: AI-driven customer engagement platform for mobile-first brands with push, email, SMS, and in-app orchestration. Targets similar verticals with comparable no-code journey builder and AI personalization capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/airship
• YouTubeyoutube.com/@airshipsocial
• Facebookfacebook.com/airshipsocial
• LinkedInlinkedin.com/company/airship-social
• Instagraminstagram.com/airshipsocial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds7 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Airship Inc