DevTools
DevTools is a Bengaluru-headquartered IT consulting firm specializing in ServiceNow implementation, licensing resale, and managed services, complemented by DevSecOps transformation services for GitHub, JFrog, LaunchDarkly, Atlassian, and related toolchains. The firm serves 550+ enterprise customers across banking, healthcare, manufacturing, telecom, retail, and public sector globally from a 51–100 person delivery team.
- Company typePrivate
- Founded2011
- HeadquartersBengaluru, India
- Headcount51–100
- GTM typeB2B
- OfferingServices
What DevTools does
DevTools is a Bengaluru-headquartered IT consulting firm founded in 2011 that operates as a ServiceNow-specialized DevSecOps solutions provider serving enterprise customers globally. The company delivers end-to-end implementation, integration, managed services, training, and software licensing resale across the full ServiceNow portfolio — including ITSM, ITOM, HRSD, CSM, SPM, GRC/IRM, SecOps, ITAM, App Engine, Field Service Management, Integration Hub, and Knowledge Management — supplemented by specialized services for complementary DevSecOps toolchains such as GitHub, JFrog, GitLab, LaunchDarkly, Octopus Deploy, JetBrains, CloudBees, SonarSource, and Atlassian. Its technical foundation rests on ServiceNow's low-code platform capabilities (App Engine Studio, Flow Designer, UI Builder, Now Assist for Creator) and ServiceNow's AI features (Now Assist generative AI, AI agents, GenAI Spoke Generator for integrations, Predictive Intelligence), positioning the firm to implement AI-augmented enterprise workflows. The firm holds 250+ collective years of technology leadership experience and serves 550+ enterprise customers cumulatively across banking, healthcare, manufacturing, retail, telecom, and public sector verticals.
The company's revenue model combines professional services (consulting, implementation, training), software licensing resale (as a certified ServiceNow License Reseller and partner for Atlassian, GitHub, and other vendors), and recurring managed services for ongoing platform administration, monitoring, governance, and support. DevTools employs 51–100 staff and is privately held with no external funding rounds disclosed. Distribution operates through a hybrid GTM model combining consultative direct enterprise sales (free consultations via website, WhatsApp, phone, Google Calendar booking) and a robust partner ecosystem with 13+ technology vendors providing co-marketing, referrals, and co-selling channels. Customer engagements are structured under three flexible models: project-based, managed services, and strategic partnership.
DevTools is led by founder Keshav Prakash as Founder, CEO, and Managing Partner, and operates with no parent company, subsidiaries, or external investors identified. The firm is strategically dependent on the ServiceNow partner program — its ServiceNow License Reseller & Consulting & Implementation Partner status, recognized specializations across product lines, and tier-1 partner positions (Atlassian Platinum, LaunchDarkly Platinum, Octopus Deploy Premier Global Services) are central to its GTM motion. Single-vendor dependency on ServiceNow's platform roadmap and partner program economics represents the principal business risk, while the breadth of cross-platform DevSecOps partnerships provides some buffer.
DevTools firmographics
Firmographics- Name
- DevTools
- Legal name
- DevTools
- Website
- https://devtools.in
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DevTools is a Bengaluru-headquartered IT consulting firm specializing in ServiceNow implementation, licensing resale, and managed services, complemented by DevSecOps transformation services for GitHub, JFrog, LaunchDarkly, Atlassian, and related toolchains. The firm serves 550+ enterprise customers across banking, healthcare, manufacturing, telecom, retail, and public sector globally from a 51–100 person delivery team.
- Ownership category
- akta.pro rank
DevTools industry classification
Industry- Product category
- ServiceNow Consulting and DevSecOps Services
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- DevOps Consulting & Transformation (BPAEAKAA)
- akta.pro secondary industries
- DevSecOps & Supply Chain Security (DevOps toolchain security) (BPAEAKAI), Cloud, DevOps & Infrastructure Staffing (BPACADAD), DevOps, SRE & Platform Engineering (CI/CD, IaC, Containers) (EDABAFAC)
Keywords
Where DevTools is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
DevTools business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Consulting & Implementation Services: Professional services for ServiceNow implementation, DevSecOps transformation, Atlassian services, GitHub services, and managed services. Includes strategy and roadmap development, implementations, integrations, process optimization, and custom app development.
- Software Licensing: Revenue from reselling ServiceNow licenses as a certified License Reseller and Consulting & Implementation Partner. Also reselling Atlassian, GitHub, and other partner software solutions.
- Managed Services: Ongoing managed services for ServiceNow environments including proactive monitoring, update management, instance health checks, governance, enhancements, and on-demand support.
- Training Services: Training programs for ServiceNow administrators, developers, end users, and citizen developers on low-code tools and platform adoption.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
DevTools product offering
Product offeringCore offering
DevTools is a ServiceNow-focused consulting, licensing, and managed services firm delivering end-to-end ServiceNow implementation, DevSecOps transformation, and post-implementation support across ITSM, ITOM, HRSD, CSM, FSM, SPM, GRC, SecOps, ITAM, and App Engine modules. It also implements and supports partner tools from GitHub, JFrog, GitLab, LaunchDarkly, Octopus Deploy, Atlassian, and others, supplemented by training, staffing, cloud migration, and Kubernetes services for enterprise customers.
Product overview
DevTools is a consulting, licensing, and managed services organization dedicated to DevSecOps with a focus on automation. The company operates as a unified platform-plus-services model, offering ServiceNow implementation and consulting as its primary core product, supplemented by specialized services for Atlassian, GitHub, JFrog, LaunchDarkly, and Octopus Deploy tools. The portfolio is organized around DevSecOps Transformation (consulting and implementation), with specific ServiceNow modules including ITSM, ITOM, CSM, HRSD, FSM, GRC, SecOps, SPM, ITAM, App Engine, Integration Hub, and Knowledge Management. Additional services encompass Managed Services, Training, Cloud Migration, Staffing, and Kubernetes Services. DevTools serves as a ServiceNow 'License Reseller and Consulting & Implementation Partner' and maintains technology-focused partnerships with major DevSecOps platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- ServiceNow Implementation Services End-to-end ServiceNow implementation covering discovery, solution architecture, configuration, data migration, testing, deployment, and post-implementation support across ITSM, ITOM, CSM, HRSD, SPM, GRC, SecOps, ITAM, and App Engine modules, delivered to enterprise customers seeking unified digital workflows.
- DevSecOps Transformation Comprehensive DevSecOps consulting engagement to accelerate software development lifecycle and digital transformation using Agile, Lean methods, and enterprise service management for organizations seeking DevSecOps adoption and integration.
- Atlassian Services Atlassian consulting and implementation services including assessment, JSM/ITSM implementation, JIRA Software Agile implementation, upgrades, migration, cloud migration, adoption pilot, health checks, and hypercare support, delivered as an Atlassian Platinum Partner for enterprise software delivery teams.
- GitHub Services GitHub implementation, GitHub Actions implementation, GitHub Advanced Security implementation, migration, upgrades, and hypercare support delivered as a GitHub Advanced Services and Channel Partner for organizations automating DevOps workflows.
- JFrog Services Professional services for JFrog artifact management, DevOps toolchain integration, and software release automation delivered as a JFrog Gold Partner for enterprise DevOps environments.
- LaunchDarkly Services Feature flag management implementation and managed services for continuous delivery and progressive deployment delivered as a LaunchDarkly Platinum Partner.
- Octopus Deploy Services Deployment automation and release management implementation services delivered as an Octopus Deploy Premier Global Services Partner for enterprise release orchestration.
- Managed Services Ongoing platform administration, monitoring, update management, health checks, governance, enhancements, and on-demand support delivered as a subscription-like managed engagement for ServiceNow and DevSecOps environments.
- Training
Quantifiable outcome
- ServiceNow FSM customers reported up to 310% return on investment
- +2 more outcomes
Companies that use DevTools
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
DevTools technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability11 records
Feature5 records
DevTools partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core and supporting.
- ServiceNowflagshipDevTools is a certified ServiceNow License Reseller and Consulting & Implementation Partner. They provide strategy and roadmap development, implementations, integrations, process optimization, managed services, training, and custom app development across the ServiceNow portfolio including ITSM, ITOM, HRSD, CSM, SPM, GRC/IRM, SecOps, ITAM, and App Engine. DevTools maintains recognized specializations across ServiceNow product lines.
- GitHubcoreDevTools is a GitHub Advanced Services and Channel Partner providing GitHub implementation services including GitHub Actions implementation, Advanced Security implementation, migration services, upgrades, and hypercare support. They help organizations automate DevOps workflows and connect GitHub with ServiceNow for change request traceability.
- JFrogcoreDevTools is a JFrog Gold Partner offering JFrog services for artifact management, DevOps toolchain integration, and software release automation. Provides implementation and managed services for JFrog platform.
- LaunchDarklycoreDevTools is a LaunchDarkly Platinum Partner providing feature flag management implementation and services. Helps organizations implement continuous delivery and progressive deployment practices.
- GitLabcoreDevTools is a GitLab Select Partner offering GitLab implementation services for DevOps automation, CI/CD pipelines, and source code management.
- Octopus DeploycoreDevTools is an Octopus Deploy Premier Global Services Partner providing deployment automation implementation and managed services for enterprise release orchestration.
- AtlassiancoreDevTools provides comprehensive Atlassian services including Jira Service Management (ITSM) implementation, JIRA Software (Agile) implementation, Atlassian Assessment, Atlassian Cloud Migration, Atlassian Health (Security and Performance), and Atlassian Hypercare Support. They are Atlassian Platinum Partner, Cloud Specialized, and ITSM Specialized.
- JetBrainssupportingDevTools is a JetBrains Premium Reseller Partner providing IDE and developer tools licensing and implementation support.
- CloudBeessupportingDevTools is a CloudBees Certified Partner offering Jenkins-based CI/CD platform implementation and enterprise DevOps solutions.
- SonarSourcesupportingDevTools is a SonarSource Gold Partner providing code quality and security analysis implementation using SonarQube and SonarCloud.
- Micro FocussupportingDevTools is a Micro Focus Gold Partner offering enterprise software solutions implementation including ALM, LoadRunner, and UFT One.
- SmartBearsupportingDevTools is a SmartBear Certified Partner providing API testing, UI testing, and code review tool implementation services.
- TricentissupportingDevTools is a Tricentis Certified Partner offering test automation and quality management implementation services.
- DevRevsupportingDevTools is a DevRev Solution Partner providing customer support and helpdesk solutions implementation.
- TableausupportingDevTools partners with Tableau for analytics and business intelligence platform implementation and integration with ServiceNow workflows.
- AlteryxsupportingDevTools partners with Alteryx for analytics automation platform implementation enabling data preparation, blending, and predictive analytics integration with ServiceNow.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
DevTools competitors and assessment
Company assessmentBroad incumbents
- Accenture: The world's largest SI with a massive ServiceNow practice and broad digital transformation portfolio; competes with DevTools on large enterprise ServiceNow deals but as part of a much wider service mix.
- Infosys: An India-headquartered global SI with a recognized ServiceNow partnership and enterprise transformation practice, serving many of the same enterprise verticals (BFSI, manufacturing, healthcare) as DevTools.
- Deloitte: A global professional services firm with a large ServiceNow alliance practice and enterprise transformation offerings, often competing for the same enterprise customers as DevTools on complex multi-workstream programs.
- Cognizant: A global IT services leader with a sizable ServiceNow and digital transformation practice, offering bundled services that overlap with DevTools' core ServiceNow and DevSecOps implementation offerings.
- NTT Data: A global IT services provider with an established ServiceNow practice and digital transformation portfolio, often competing for large enterprise transformation mandates where DevTools also bids.
Direct peers
- Crossfuze: A pure-play ServiceNow managed services and implementation partner with deep specializations across the ServiceNow platform, directly comparable in business model to DevTools' ServiceNow-centric services.
- Persistent Systems: An India-based global IT services company with ServiceNow and DevOps transformation practices, competing for similar enterprise digital transformation mandates from a similar cost-base.
- Slalom: A global technology and business consulting firm with a large and recognized ServiceNow practice, competing directly with DevTools on enterprise ServiceNow transformation engagements across multiple verticals.
- GlideFast Consulting: A US-based dedicated ServiceNow consulting and implementation firm with similar positioning to DevTools — focused exclusively on ServiceNow implementation, managed services, and training for enterprise clients.
- Coforge: An India-headquartered IT services firm with a significant ServiceNow practice and enterprise transformation capabilities, directly comparable as a mid-tier Indian SI competing in similar ServiceNow and digital transformation deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DevTools social profiles
Digital presenceDevTools financial estimates
Financial estimateRevenue estimate
Valuation estimate
DevTools leadership team
Management profileNumber of profiles
Profiles2 records
DevTools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DevTools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DevTools
What does DevTools do?
DevTools is a ServiceNow-focused consulting, licensing, and managed services firm delivering end-to-end ServiceNow implementation, DevSecOps transformation, and post-implementation support across ITSM, ITOM, HRSD, CSM, FSM, SPM, GRC, SecOps, ITAM, and App Engine modules. It also implements and supports partner tools from GitHub, JFrog, GitLab, LaunchDarkly, Octopus Deploy, Atlassian, and others, supplemented by training, staffing, cloud migration, and Kubernetes services for enterprise customers.
Is DevTools a public or private company?
DevTools is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DevTools founded?
DevTools was founded in 2011. It employs 51 to 100 people.
Where is DevTools based?
DevTools is headquartered in Bengaluru, India, in the Asia region.
How does DevTools make money?
Four revenue lines are on record. Consulting & Implementation Services are the primary driver. The others are software Licensing, managed Services and training Services.
Who are DevTools's main competitors?
Broad incumbents on record are Accenture, Infosys, Deloitte, Cognizant and NTT Data. Direct peers are Crossfuze, Persistent Systems, Slalom, GlideFast Consulting and Coforge.
Does DevTools have an API?
No public API is recorded for DevTools.
What industry is DevTools in?
DevTools's product category is ServiceNow Consulting and DevSecOps Services. Its primary akta.pro industry code is BPAEAKAA, DevOps Consulting & Transformation, with a secondary code of BPAEAKAI, DevSecOps & Supply Chain Security (DevOps toolchain security). Its NAICS code is 5415 and its SIC code is 7370.