Marketplace Homes

What Marketplace Homes does

Marketplace Homes, operating as a subsidiary of Trowbridge Realty Corporation, is a vertically integrated full-service residential real estate brokerage headquartered in Detroit, Michigan. Founded by the Dickson family in 2008, the company provides a comprehensive suite of services covering home buying (new construction, single-family residences, and investment properties), home selling, property management, and institutional investment services across more than 60 US markets, delivered by a team of 19+ licensed agents alongside dedicated property management, investor services, and solutions consulting functions.

The company's core offering is differentiated by a set of Guaranteed Programs (Guaranteed Buyout, Guaranteed Sale, Guaranteed Lease, and Rental Guarantee) that resolve transaction-timing friction by allowing homeowners to sell before buying new construction, secure cash offers, or transition out of an existing lease. Marketplace Homes also operates Marketplace ONE, an institutional-grade property management platform with 24/7 reporting, legal support, and 98.5% rent payment clearance aimed at institutional SFR investors, and an Adult Living service line targeting senior residential transitions with Lock & Leave support. The technology stack is fully third-party: Reveal powers owner and resident portals, Plaid handles income verification during the rental application flow, and listings syndicate to Zillow, Realtor, and 50+ other sites; no proprietary AI/ML platform is disclosed.

Revenue is generated through three streams: real estate brokerage commissions at a reduced 4% total (1% listing + 3% buyer-agent) on builder-referred transactions versus the traditional 5-6% industry norm; recurring property management fees on a managed portfolio of approximately 3,000 single-family rental homes, with operational metrics including 17-day average fill time and 98.5% on-time rent; and acquisition/disposition professional services for institutional investors that include sourcing, underwriting, and renovation oversight. Customer concentration spans individual home buyers and sellers, individual real estate investors, institutional investors via Marketplace ONE, and 16 of the largest US home builders (D.R. Horton, Lennar, Pulte, KB Home, Meritage Homes, and others) that function as both referral partners and demand sources for new construction closings.

Name

Marketplace Homes

Legal name

Trowbridge Realty Corporation dba Marketplace Homes

Website

https://marketplacehomes.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Marketplace Homes is a vertically integrated US residential real estate brokerage offering buying, selling, property management, and investment services across 60+ markets, differentiated by Guaranteed Programs and referral partnerships with 16 national homebuilders.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage and Property Management

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Senior Living & 55+ Community Brokerage (BPAJAAAH), Relocation & Corporate Housing Brokerage (BPAJAAAG)

Keywords

• Real estate brokerage
• Property management
• Single family rentals
• New construction sales
• Real estate investing

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Real Estate Brokerage Commissions: Traditional real estate brokerage services with reduced commission structure. Lists homes at 1% listing commission plus 3% buyer agent compensation when customer purchases new construction from builder partner (total 4% vs traditional 5-6%). Also offers full cash buyout and guaranteed sale programs.
2. Property Management Services: Full-service property management for rental properties. Handles tenant placement, rent collection, maintenance coordination, inspections, and portfolio management. Services include 6-month routine inspections, background checks, marketing syndication to 50+ sites.
3. Acquisition and Disposition Services: Portfolio acquisition and disposition services for institutional investors. Includes property sourcing, underwriting, offer negotiation, inspection coordination, rehab/construction management, and closing coordination.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Marketplace Homes is a full-service residential real estate brokerage that buys, sells, and manages single-family homes for individual consumers and investors across 60+ U.S. markets. The company pairs traditional brokerage with guaranteed sale, buyout, lease, and rental guarantee programs alongside 16 national builder partnerships, and operates a full-service single-family rental property management business managing roughly 3,000 properties. An institutional arm (Marketplace ONE) delivers acquisition, disposition, and large-portfolio property management services to investment firms.

Product overview

Marketplace Homes is a full-service real estate brokerage offering a comprehensive platform for home buying, selling, property management, and investment services across 60+ markets nationwide. The core offerings include Buy New Construction Homes (partnering with top builders), Buy Single Family Residence Homes, Buy Investment Properties, Sell My House Fast, Sell Single Family Rental Homes, Estimate My Home Value, Property Management, Renting Options, and a network of Real Estate Agents. The product suite includes specialized programs like Guaranteed Buyout, Guaranteed Sale, Guaranteed Lease, and Rental Guarantee that provide flexible selling and buying options for homeowners. Marketplace ONE serves as an institutional-quality property management add-on offering 24/7 reporting, legal support, and payment processing. The company also provides Builder Client Registration for builder partnerships and Eviction Services for landlords.

Differentiator

Problem solved

Functional benefit

Brands

• Marketplace ONE: Institutional-quality property management platform offering end-to-end services including 24/7 custom reporting, expert legal support, efficient payment processing, dynamic leasing solutions, professional renovations, streamlined closing and title services, strategic property sourcing, and dedicated brokerage services.
• Adult Living

Products and services

• Buy New Construction Homes Home buying service focused on new construction homes, pairing buyers with 16 national builder partners (D.R. Horton, Lennar, Pulte, KB Home, Meritage, Mattamy, Century, and others) for pre-construction and spec inventory access.
• Buy Single Family Residence Homes Resale home buying service for single-family residences listed on the marketplace and partner sites, paired with agent representation and optional guaranteed programs.
• Buy Investment Properties Service for purchasing single-family rental, off-market, or fix-and-flip investment properties, including investor analysis, sourcing, and acquisition support.
• Sell My House Fast Home selling solution for homeowners seeking a quick close, offering either a cash buyout or a traditional listing at a reduced 4% total commission paired with builder partner purchase.
• Sell Single Family Rental Homes Specialized service for selling single-family rental investment properties, with digital marketing, expert negotiation, and guaranteed cash purchase options.
• Property Management Full-service single-family rental property management including tenant placement (17-day average fill time), rent collection (98.5% on-time payment rate), maintenance coordination via 7-day call center, 6-month routine inspections, and listing syndication to 50+ sites.
• Acquisition (Institutional Investor) Portfolio acquisition service for institutional investors offering tailored acquisition strategies, investment management, lifecycle services, and data-driven investment analysis.
• Disposition (Institutional Investor) Portfolio disposition service helping investors exit positions via tailored sales strategies, professional photography, marketing, and direct access to a network of buyers.
• Marketplace ONE Institutional-quality property management platform offering 24/7 custom reporting, expert legal support, efficient payment processing with a 98.5% clearance rate, dynamic leasing solutions, professional renovations, closing and title services, strategic property sourcing, and dedicated brokerage.
• Guaranteed Buyout Program allowing Marketplace Homes to purchase the home directly for cash with no showings, no missed closings, no double moves, and no double mortgage payments.
• Guaranteed Sale Listing program offering full-service representation at a discounted 1% commission with a guaranteed back-up cash offer if the home does not sell, allowing buyers to move forward on new construction with a safety net.
• Guaranteed Lease Program that leases the home to qualified tenants, provides free property management, and pays guaranteed rental payments each month even when the property is vacant.
• Rental Guarantee Program for new construction buyers that buys out their existing lease so they can move forward with the purchase without waiting for lease termination.
• Lock and Leave (Adult Living) Transition concierge for adult living relocations that advances 3-6 months of rent to the new community, handles cleaning and repairs, and manages sale of the prior home.
• Renting Options Rental listings service with properties available across the country, supported by dedicated property managers and client service associates for tenants.
• Eviction Services Eviction navigation service that handles legal filings, tenant communication, and property transitions to help landlords regain control of rental properties.
• Builder Client Registration Registration service for builder sales reps to register clients into Marketplace Homes' Guaranteed Sale, Purchase, or Lease programs timed to coincide with new construction home completion.
• Real Estate Agent Network Team of licensed real estate agents available across multiple states to deliver buying, selling, and investing services directly to consumers and institutional clients.

Quantifiable outcome

• 14,000+ real estate transactions completed
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

16 partnerships are on record, tiered core.

• Allen Edwin HomescoreChannel Partner/ Reseller/ DistributorNational home builder partner. Marketplace Homes provides buyer referrals and guaranteed programs (Guaranteed Sale, Purchase, Lease) for clients purchasing new construction from Allen Edwin Homes.
• Century CommunitiescoreChannel Partner/ Reseller/ DistributorNational home builder partner. Marketplace Homes refers buyers and offers guaranteed programs for clients purchasing new construction homes from Century Communities.
• D.R. HortoncoreChannel Partner/ Reseller/ DistributorAmerica's largest homebuilder partner. Long-standing relationship providing buyers access to new construction communities nationwide with guaranteed sale/purchase programs.
• DRB HomescoreChannel Partner/ Reseller/ DistributorRegional home builder partner. Marketplace Homes offers builder referral program and guaranteed programs for DRB Homes customers.
• Dream Finders HomescoreChannel Partner/ Reseller/ DistributorNational home builder partner. Partnership enables Marketplace Homes to offer guaranteed sale, purchase, and lease programs to Dream Finders Home buyers.
• Drees HomescoreChannel Partner/ Reseller/ DistributorRegional home builder partner serving Kentucky, Indiana, Ohio, North Carolina, Tennessee, Maryland, Virginia, and Texas markets.
• DSLD HomescoreChannel Partner/ Reseller/ DistributorRegional home builder partner. Marketplace Homes provides buyer referrals and guaranteed programs for DSLD Homes customers.
• KB HomecoreChannel Partner/ Reseller/ DistributorMajor national homebuilder partner. Partnership provides access to KB Home communities with Marketplace Homes guaranteed programs for buyers.
• LennarcoreChannel Partner/ Reseller/ DistributorOne of nation's largest homebuilders. Long-standing partnership providing extensive new construction inventory access and builder incentive programs for Marketplace Homes clients.
• Mattamy HomescoreChannel Partner/ Reseller/ DistributorNorth America's largest privately-owned homebuilder. Partnership enables guaranteed programs for Mattamy Homes buyers across their market footprint.
• Meritage HomescoreChannel Partner/ Reseller/ DistributorEnergy-efficient homebuilder partner. Partnership provides access to Meritage Homes communities with guaranteed sale and purchase programs.
• New Home Co.coreChannel Partner/ Reseller/ DistributorRegional home builder partner. Marketplace Homes offers builder referral program and guaranteed programs for New Home Co. customers.
• Pulte HomescoreChannel Partner/ Reseller/ DistributorMajor national homebuilder. Long-standing partnership provides buyers access to Pulte communities with Marketplace Homes guaranteed programs.
• Starlight HomescoreChannel Partner/ Reseller/ DistributorAffordable homebuilder subsidiary. Partnership provides entry-level new construction options with guaranteed programs.
• Terrata HomescoreChannel Partner/ Reseller/ DistributorRegional home builder partner. Marketplace Homes provides referral and guaranteed programs for Terrata Homes buyers.
• Valor CommunitiescoreChannel Partner/ Reseller/ DistributorRegional home builder partner. Partnership enables guaranteed sale, purchase, and lease programs for Valor Communities customers.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Others

• First American Home Warranty: Provider of title insurance and home warranty products serving real estate transactions. Adjacent to Marketplace Homes' transaction services ecosystem, particularly relevant for its closing and title workflows.

Emerging players

• Opendoor: iBuyer providing direct cash offers and trade-in solutions for home sellers. Directly competes with Marketplace Homes' Guaranteed Buyout and Guaranteed Sale programs, though at a larger national scale.
• Knock: Home trade-in platform that lets buyers make non-contingent offers by guaranteeing the sale of their existing home. Directly competes with Marketplace Homes' Guaranteed Sale program with a tech-first model.
• Offerpad: iBuyer and real estate solutions company offering cash offers, trade-in, and listing services. Comparable to Marketplace Homes' guaranteed programs, particularly in Sun Belt markets.

Direct peers

• Redfin: Tech-enabled residential brokerage offering listing, buying, and ancillary services across major U.S. metros. Overlaps with Marketplace Homes on buyer representation, listing, and reduced-commission positioning.
• Compass: National tech-enabled real estate brokerage serving buyers, sellers, and agents. Comparable to Marketplace Homes in offering full-service brokerage with marketing, agent tools, and cross-market coverage.
• eXp Realty: Cloud-based residential brokerage operating nationwide with a distributed agent model. Competes directly with Marketplace Homes in residential buy/sell representation across multiple states, particularly in new construction and SFR segments.

Broad incumbents

• Berkshire Hathaway HomeServices: Large national brokerage franchise network affiliated with Berkshire Hathaway. Competes with Marketplace Homes in residential representation and brand-driven seller acquisition, but as a broader portfolio player.
• HomeServices of America: Owns and operates a network of residential brokerages across the U.S. Overlaps with Marketplace Homes in residential buy/sell and title services, but with a much broader geographic and service footprint.

Regional players

• Invitation Homes: Large institutional owner and operator of single-family rental homes. Comparable to Marketplace Homes' Marketplace ONE institutional investor offering, though at portfolio-operator scale rather than service-provider scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@markeplacehomes-adultlivin4142
• Facebookfacebook.com/marketplacehomes1
• LinkedInlinkedin.com/company/marketplacehomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketplace Homes