Net Friends

What Net Friends does

Net Friends, Inc. is a privately held managed IT services provider headquartered in Durham, North Carolina, founded in 1997 and serving small and mid-sized businesses (1-200 employees) across 9 North Carolina cities. The company operates three core product families: NetVisor (24x7 managed IT support, help desk, device maintenance, and Windows server management sold on a per-employee monthly subscription), NetSafe (cybersecurity services spanning strategy, server hardening, managed detection and response, and identity protection), and NetCore (managed network and cloud infrastructure covering firewalls, switches, wireless access points, and UPS systems). Underlying technology is anchored in the Microsoft 365 ecosystem (with certified Microsoft Solutions Partner and Google Business Partner status), supplemented by VoIP partnerships with Nextiva, RingCentral, and Vonage. The go-to-market is sales-led, combining direct outreach, free consultations, book-a-meeting CTAs, on-site support across NC cities, and an online Net Friends Quoter for equipment and software procurement. Recent productization includes AI Readiness Assessments, structured Microsoft Copilot deployment services, and the 2025 launch of Amiga, an AI assistant for IT support. The firm generates revenue through recurring subscriptions (NetVisor, NetCore, NetSafe), hardware and software resale, project-based implementation fees, and premium white-glove and AI implementation services.

Name

Net Friends

Legal name

Net Friends, Inc.

Website

https://netfriends.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Net Friends is a privately held managed IT services provider founded in 1997 in Durham, North Carolina, delivering NetVisor managed IT, NetSafe cybersecurity, and NetCore infrastructure subscriptions to small and medium businesses (1-200 employees) across 9 North Carolina cities.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Helpdesk & End-User Support Services (BPAEABAB)

akta.pro secondary industries

Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE), Network Management (LAN/WAN/Wi‑Fi) Services (BPAEABAD)

Keywords

• Managed IT services
• IT infrastructure management
• Cybersecurity services
• Microsoft 365 support
• Help desk support

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Managed IT Services (NetVisor): Comprehensive managed IT support at a fixed monthly rate based on employee count. Covers help desk support, email protections, device maintenance, and ongoing IT management. Pricing is per-employee with discounts for longer contract terms and volume.
2. Managed Infrastructure (NetCore): Infrastructure management services covering firewalls, switches, wireless access points, and UPS systems. Provided as a separate service from NetVisor with its own pricing structure.
3. Managed Cybersecurity (NetSafe): Cybersecurity tools and strategy services including NetSafe Strategy, NetSafe Server, NetSafe MDR, and NetSafe ID. Provides comprehensive security, compliance, and threat protection.
4. Equipment & Software Sales: Hardware procurement (computers, devices) and software/license sales through their online Net Friends Quoter tool and direct assistance from Customer Success Managers.
5. Professional Services: Implementation projects, on-site support, training, and strategy sessions. Implementation projects typically run four weeks with associated fees. White glove premium services also available.
6. AI Implementation Services: Hands-on AI implementation services including AI Readiness Assessment and Copilot deployment, working alongside customer teams through structured phases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Net Friends is a managed IT services provider (MSP) that sells subscription-based NetVisor Managed IT (24x7 help desk, email protection, device maintenance), NetSafe Cybersecurity (strategy, server hardening, MDR, identity protection), and NetCore Infrastructure Management (managed firewalls, switches, wireless access points, UPS) to small and medium businesses in North Carolina. The company also delivers one-time IT implementation projects, hardware/software procurement, AI Readiness Assessments, and Microsoft Copilot deployment services through certified Microsoft Solutions Partner expertise.

Product overview

Net Friends is a managed IT services provider offering a unified portfolio of IT management, infrastructure, and cybersecurity solutions primarily for small and medium businesses (10-200 employees) across North Carolina. The core offerings are organized under three main product families: NetVisor™ Managed IT (comprehensive 24x7 IT support, help desk, device maintenance, and Windows server support), NetSafe™ Cybersecurity Tools (security strategy, server hardening, MDR, identity protection), and NetCore Infrastructure Management (network infrastructure covering firewalls, switches, wireless access points, and UPS). These core products are supplemented by specialized add-on modules including NetVisor Inventory (hardware/software asset management), security tools (Password Generator, Password Strength Checker, Have I Been Pwned, IP Subnet Calculator), and AI services (Readiness Assessment and Microsoft Copilot implementation). The company operates as a Microsoft Solutions Partner and Google Business Partner, specializing in Microsoft 365 and Google Workspace platforms, and offers VoIP services through partnerships with Nextiva, Ring Central, and Vonage.

Differentiator

Problem solved

Functional benefit

Brands

• NetVisor™: Managed IT services offering 24x7 IT support engine with help desk support, email protections, device maintenance, and more.
• NetSafe®
• NetCore
• Amiga

Products and services

• NetVisor Managed IT
• NetSafe Cybersecurity Tools Comprehensive cybersecurity service that ensures compliance, minimizes risk, and stops threats before they compromise business operations, including strategy, server hardening, managed detection and response (MDR), and identity protection.
• NetCore Infrastructure Management Managed network and cloud infrastructure service covering firewalls, switches, wireless access points, and uninterruptible power supply (UPS) systems, designed for maximum performance and zero unplanned downtime with regular updates and health monitoring.
• NetSafe Strategy Cybersecurity advisory service that provides a strategic roadmap for small businesses to strengthen their cybersecurity posture and protect digital assets.
• NetSafe Server Server hardening and security service that includes comprehensive review, configuration alignment with best practices, and detailed documentation of changes made during onboarding.
• NetSafe MDR (Managed Detection and Response) Managed detection and response service providing continuous monitoring, threat detection, and incident response capabilities for business networks.
• NetSafe ID Identity protection service designed to safeguard user identities and prevent unauthorized access to business systems.
• NetVisor Inventory Hardware and software inventory management service providing monthly reports on device status, owner, age, warranty information, and replacement recommendations for all end-user devices and servers.
• AI Readiness Assessment Structured audit of a client's data environment to identify security gaps and risks before AI tools can expose them, reviewing data permissions, file sharing settings, user activity, and SharePoint/OneDrive configurations.
• AI Implementation Services Hands-on AI implementation service with three structured phases designed to get businesses live with AI tools securely and confidently, working alongside client teams through every stage.
• Microsoft Copilot Implementation Four-step process for implementing Microsoft Copilot with least disruption and highest ROI, including assessment, license purchase, data optimization, and deployment.
• Equipment & Software Resale Hardware procurement (computers, devices) and software/license sales through the Net Friends Quoter online tool and direct assistance from Customer Success Managers.
• Professional Services and Onboarding Implementation projects (typically four weeks from start to finish), on-site support, training, and strategy sessions, plus premium White Glove onboarding for employees and devices with enhanced support.
• Amiga AI Assistant AI assistant that helps businesses get faster IT support, answers, and cybersecurity guidance.

Quantifiable outcome

• 925,000+ Support Tickets Resolved Since 1997
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationNet Friends is a certified Microsoft Solutions Partner with deep expertise in Microsoft 365, Azure, and Copilot AI implementations. They specialize in M365 Business Premium deployments and help clients assess, purchase, and implement Microsoft Copilot with ROI-focused strategies. Their AI Readiness Assessment evaluates data permissions and SharePoint/OneDrive configurations.
• GooglecoreTechnology or IntegrationNet Friends holds Google Business Partner status, enabling them to support clients using Google Workspace. They have dedicated experts available to help clients harness the full potential of Google Workspace with a blend of technical expertise and business understanding.
• TechSoupminorChannel Partner/ Reseller/ DistributorTechnology donation program for non-profits. Net Friends encourages non-profit clients to utilize TechSoup for discounted software products beyond Microsoft offerings.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CMIT Solutions: CMIT Solutions is a franchise-based managed IT services provider focused on SMBs across the U.S., offering 24x7 helpdesk, cybersecurity, and cloud services — directly comparable to Net Friends' NetVisor/NetSafe/NetCore offering in target market, pricing model, and service mix.
• Ntiva: Ntiva is a mid-market managed IT and cybersecurity provider serving SMB and mid-market clients with managed helpdesk, cloud, and security services — directly comparable in service portfolio, recurring pricing model, and customer segment focus.
• Dataprise: Dataprise is a managed IT services and cybersecurity provider with strong East Coast presence, serving mid-market and SMB clients with helpdesk, infrastructure, and security — comparable service mix, geographic overlap (East Coast), and subscription-based model.
• Marco Technologies: Marco is a Midwest-based managed IT, cybersecurity, and cloud services provider for SMB and mid-market clients, with a comparable subscription service portfolio and similar regional delivery model anchored by on-site support capability.
• Coretelligent: Coretelligent provides managed IT, cybersecurity, and cloud services to SMB and mid-market clients with deep Microsoft expertise and SOC 2-aligned operations — directly comparable in partner ecosystem, compliance posture, and subscription service packaging.

Broad incumbents

• Thrive (a Corsica company): Thrive is a larger national managed IT and cybersecurity provider serving SMB through mid-market and enterprise; overlaps with Net Friends' SMB managed services but operates at significantly greater scale across multiple regions.
• Insight Enterprises: Insight is a large global IT solutions and managed services provider with hardware procurement, cloud, and managed services — broadly comparable to Net Friends' portfolio but at enterprise scale and including hardware/software resale at much higher volume.
• CDW: CDW is a large multi-national provider of IT hardware, software, and integrated managed services to SMB through enterprise — comparable in Microsoft ecosystem expertise and SMB hardware/software distribution but operating at vastly larger scale.

Others

• Pax8: Pax8 is a cloud distribution platform serving MSPs (including likely Net Friends) with Microsoft 365, Azure, security, and other SaaS products — relevant as an upstream supplier/distributor in the same ecosystem rather than a direct competitor.
• Kaseya: Kaseya is a major provider of MSP operational software (RMM, PSA, security tooling) used by managed service providers — adjacent as a vendor whose tools Net Friends likely uses to deliver managed services, rather than a competing service provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnXnMfFZfkFhQ7YfL8f4K7w
• Facebookfacebook.com/NetFriendsInc
• LinkedInlinkedin.com/company/net-friends-inc
• Instagraminstagram.com/netfriendsinc
• Xx.com/netfriends

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Net Friends