Fitzii

What Fitzii does

Fitzii is a Toronto-based, privately held software company founded in 2012 that operates a cloud-based Applicant Tracking System aimed at small and mid-sized employers in the United States and Canada. The platform centralizes job creation, multi-board and social-media distribution, candidate tracking, and selection into a single dashboard, with explicit gating of non-US/Canadian geographies on the website. Its serviceable market is the SMB-to-mid-market employer that lacks a dedicated recruiting function and wants to compress hiring cycles without enterprise-scale budgets.

The product is built around three components: a core ATS workflow executed in a 4-step sequence (create job, share, assess, select), a proprietary SmartSourcing module that analyzes job-board performance and reallocates advertising spend accordingly, and an embedded psychometric assessment that scores candidates on predicted success and diversity outcomes. Together these reposition Fitzii from a tracking tool into a performance-oriented hiring platform that only surfaces interview-viable candidates.

Fitzii runs a product-led, self-serve go-to-market motion with a transparent $265 base subscription and optional advertising add-ons, bypassing direct sales. The company has no disclosed funding rounds, parent, or partners, and its headcount sits in the 51–100 band. Ian Yates is the listed co-founder. No enterprise logos, partnerships, M&A, regulatory actions, or geographic expansions beyond US/Canada are present in the input data.

Name

Fitzii

Website

https://fitzii.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Fitzii is a Toronto-based cloud ATS for SMB and mid-market employers in the US and Canada, combining job posting, SmartSourcing ad-spend optimization, and a psychometric assessment in a self-serve $265-per-month platform.

Ownership category

akta.pro rank

Product category

Talent Acquisition / Applicant Tracking Software

NAICS

Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

Keywords

• Applicant tracking system
• Talent acquisition software
• Candidate assessment tools
• Recruiting automation platform
• Job posting software

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Core ATS Platform Subscription: Base subscription providing job posting, candidate tracking, and assessment tools. Starts at $265 for core functionality with optional upgrades for enhanced job advertising across multiple boards and social media channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fitzii provides a cloud-based Applicant Tracking System (ATS) for small and mid-sized employers in the US and Canada that combines job posting to multiple job boards and social media, a unified candidate tracking dashboard, and a built-in psychometric candidate assessment. The product is sold as a self-serve monthly subscription starting at $265, with optional paid add-ons for additional job advertising across boards and social channels, and is differentiated by its SmartSourcing technology that automatically optimizes ad spend based on job board performance.

Product overview

Fitzii offers a unified talent acquisition platform that combines applicant tracking, job distribution, and candidate assessment into a single system. The core Fitzii Applicant Tracking System integrates SmartSourcing technology for job board optimization and a proprietary Psychometric Assessment module for candidate evaluation. The platform is designed to help organizations streamline their hiring process in four steps: job creation, job sharing across multiple boards and social media, applicant assessment, and candidate selection.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitzii Applicant Tracking System A cloud-based Applicant Tracking System for small and mid-sized employers in the US and Canada that posts jobs to multiple job boards and social media, organizes candidates in a unified dashboard, runs an integrated psychometric assessment, and ensures only viable candidates reach the interview stage. Sold as a self-serve monthly subscription starting at $265 with optional paid job advertising add-ons.

Quantifiable outcome

• Interview only viable candidates instead of screening all applicants manually

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Workable: Workable is an SMB-focused applicant tracking system with job board distribution and AI sourcing features — a direct competitor to Fitzii's ATS plus SmartSourcing approach for the same SMB/mid-market segment.
• JazzHR: JazzHR offers a self-serve, affordable ATS for small and mid-sized businesses, closely mirroring Fitzii's PLG positioning, price-sensitive SMB target and self-service onboarding model.
• Breezy HR: Breezy HR is a self-serve, pricing-transparent ATS aimed at SMBs, sharing Fitzii's PLG distribution and 'no sales call needed' onboarding style for small employers.

Broad incumbents

• Greenhouse: Greenhouse is an established ATS and talent-acquisition suite used by mid-market and enterprise employers; it competes with Fitzii for the same hiring teams and overlap on applicant tracking and structured hiring.
• Lever: Lever provides an ATS plus CRM and analytics for talent acquisition teams, overlapping directly with Fitzii's applicant tracking and pipeline functionality and increasingly targeting downmarket segments.
• SmartRecruiters: SmartRecruiters is a global talent acquisition suite whose ATS and job-distribution capabilities compete with Fitzii's core workflow, particularly for mid-market employers.
• BambooHR: BambooHR is a leading SMB HRIS that increasingly bundles applicant tracking into its platform, making it an overlapping competitor for Fitzii's SMB hiring customers.
• iCIMS: iCIMS is an enterprise talent-acquisition platform with ATS, CRM and candidate assessment modules that overlap with Fitzii's applicant tracking and psychometric assessment capabilities.
• Workday Recruiting: Workday Recruiting is an enterprise-native ATS embedded in Workday's HCM suite; its move downmarket increasingly competes with Fitzii for mid-market employer logos.

Emerging players

• ZipRecruiter: ZipRecruiter's AI-driven job-distribution marketplace overlaps with Fitzii's SmartSourcing capability; both target SMB employers looking to optimize job-board performance and candidate flow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/FitziiInc
• Facebookfacebook.com/153726308081188
• LinkedInlinkedin.com/company/fitzii

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitzii