DataCurve, Inc.
DataCurve, Inc. is a private AI platform company that provides a fan identity and engagement solution for sports and entertainment organizations, unifying fragmented fan data across ticketing, venues, streaming, and commerce via its AURA platform to enable personalization, sponsor attribution, and measurable revenue growth.
- Company typePrivate
- Founded2022
- HeadquartersLos Altos, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DataCurve, Inc. does
DataCurve, Inc. is a private AI platform company founded in 2022 and headquartered in Los Altos, California, that provides a fan identity and engagement solution purpose-built for sports and entertainment organizations. The platform is cloud-native across Google Cloud, AWS, and Azure, with GDPR and CCPA-aligned privacy architecture. The company is led by co-founders Aman Johar (CEO), Rakesh Ramde (Revenue Operations), and Sayeed Ahmed (Partnerships), supported by an advisory board that includes former executives from the San Francisco 49ers and Google.
The core product is the AURA platform, anchored by AURA Smart Profiles (a continuous identity reconciliation layer), AURA ID (persistent digital identity framework), and FanGraph (proprietary relationship and audience intelligence). Supporting modules include FanHub (organizational engagement), FanZone (consumer-facing QR-based engagement app launched in 2025), Digital Credentials and Digital Wallet, AI Services (predictive analytics, generative AI, recommendation engine, conversational analytics, anomaly detection, autonomous agents), and Data Intelligence for sponsorship attribution. The platform integrates with existing CDPs, CRMs, marketing systems, and data warehouses via plug-and-play APIs and is distributed through Google Cloud Marketplace and Okta Marketplace. Technology partnerships include Google Cloud, Nvidia, and Databricks, with a Flagship research partnership with the UC San Diego Rady School of Management.
DataCurve operates an enterprise field sales motion targeting sports leagues, teams, federations, media and broadcast companies, venue operators, brands, and sponsors. Revenue is generated through subscription and licensing fees based on fan reach, data complexity, and activation scope, with most engagements beginning as pilots that demonstrate measurable ROI within 30-90 days before expanding into multi-year enterprise contracts. Named customers include a Major Soccer Club with 200M+ fans, Locker Room Sports, Matchain, Major League Cricket, beIN Sports, Dubai Sports Council, and The Domes. Geographic operations span North America, MENA (via Qyubic), and Qatar media markets. Revenue figures, funding rounds, and headcount are not publicly disclosed.
DataCurve, Inc. firmographics
Firmographics- Name
- DataCurve, Inc.
- Legal name
- DataCurve, Inc.
- Website
- https://datacurve.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DataCurve, Inc. is a private AI platform company that provides a fan identity and engagement solution for sports and entertainment organizations, unifying fragmented fan data across ticketing, venues, streaming, and commerce via its AURA platform to enable personalization, sponsor attribution, and measurable revenue growth.
- Ownership category
- akta.pro rank
DataCurve, Inc. industry classification
Industry- Product category
- Sports Fan Engagement Software
- NAICS
- Information (51), Spectator Sports (71121)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE)
- akta.pro secondary industries
- Fan Membership, Subscriptions & Patronage Platforms (MPACABAF), Gaming & Interactive Entertainment Personalization (HDAAAGAF), Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH), Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)
Keywords
Where DataCurve, Inc. is headquartered
LocationHeadquarters
- HQ city
- Los Altos
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DataCurve, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription and Licensing: DataCurve generates revenue through platform subscriptions based on scale, data complexity, and activation scope. Most engagements begin with a pilot and expand as value is proven, suggesting a land-and-expand model with enterprise contracts.
- Engagement and Activation Fees: Revenue generated from enabling personalized journeys, targeted activations, and measurable sponsor ROI across digital and in-venue experiences. Activating fan identity across customer stacks and measuring impact links to commercial outcomes and revenue growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Pilot programs leading to enterprise expansion |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
DataCurve, Inc. product offering
Product offeringCore offering
DataCurve builds AURA, a cloud-native, AI-powered fan identity and engagement platform for the sports and entertainment industry. The platform unifies fragmented fan data across ticketing, broadcast, sponsorship, and venues into persistent identity profiles and relationship intelligence, and exposes engagement tooling and a consumer-facing fan experience layer so rights holders, broadcasters, venues, and brands can activate audiences, monetize engagement, and measure sponsorship ROI.
Product overview
DataCurve offers a unified fan identity platform built around the AURA core system, which encompasses three interconnected products: AURA Smart Profiles (foundational identity layer), AURA ID (persistent identity framework), and FanGraph (proprietary relationship intelligence). The platform's consumer-facing FanZone application enables organizations to convert anonymous attendees into authenticated first-party fan relationships. Supporting modules include FanHub (engagement platform), Digital Credentials, Digital Wallet functionality, AI Services for personalization and automation, and Data Intelligence for analytics and sponsorship measurement. The platform is purpose-built for sports and entertainment organizations, designed to unify fragmented fan data across touchpoints (ticketing, apps, venues, streaming, commerce, partners) into privacy-first, high-fidelity identities that enable personalization, sponsor attribution, and measurable revenue growth.
Differentiator
Problem solved
Functional benefit
Brands
- AURA Smart Profiles: AI-powered fan identity platform that unifies fan signals into a single, persistent identity layer
- FanZone
- FanHub
- FanGraph
- FanConnect
Products and services
- AURA Smart Profiles Foundational identity layer of the AURA platform that creates persistent, unified fan profiles by stitching together ticketing, broadcast, sponsorship, and venue data sources for sports organizations, brands, and venues.
- AURA ID Persistent identity framework within AURA that provides a single, privacy-compliant identifier for each fan across channels and properties.
- FanGraph Relationship intelligence framework that maps and analyzes fan connections, affinities, and behaviors to inform engagement and sponsorship strategies.
- FanHub Engagement platform that lets rights holders, venues, and brands deliver personalized fan experiences, activations, and campaigns using the AURA identity layer.
- FanZone Consumer-facing application that lets fans access personalized content, offers, and experiences tied to their AURA profile.
Quantifiable outcome
- 10-25x higher fan reach by turning rented audiences into owned, identity-based relationships
- +3 more outcomes
Companies that use DataCurve, Inc.
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
DataCurve, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability10 records
Feature9 records
DataCurve, Inc. partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship, key and regional.
- Google CloudcoreGoogle Cloud partner providing cloud infrastructure foundation for DataCurve's AURA platform. The platform is cloud-native by design across GCP, AWS, and Azure. Available via Google Cloud Marketplace for enterprise procurement.
- NvidiacoreNvidia partner enabling AI capabilities for DataCurve's platform. The partnership supports AI Services including machine learning, predictive analytics, and generative AI for fan personalization and engagement.
- DatabrickscoreDatabricks partner providing data lakehouse and analytics infrastructure supporting Data Intelligence capabilities, audience insights, and engagement metrics processing.
- OktacoreOkta partner with platform available via Okta Marketplace providing enterprise identity integration and single sign-on capabilities for customers using Okta for identity management.
- UC San Diego Rady School of ManagementflagshipResearch partnership with UCSD Rady School on rigorous analysis applying modern data science and AI to sports fan behavior. Work includes schema design, data enrichment, persona development, fan interviews, and machine learning modeling. Produces research on fan lifetime value, behavioral signals, and personas that predict engagement.
- MatchainkeyStrategic collaboration allowing Matchain to deliver dynamic, AI-powered experiences that respect privacy, scale globally, and unlock the true potential of MatchID. CEO Petrix Barbosa noted the collaboration enables privacy-respecting AI experiences.
- PintourskeyPartnership to unlock fan revenue beyond the game, extending engagement opportunities for sports fans beyond event attendance.
- QyubicregionalMENA region partnership bringing fan identity infrastructure to the Middle East and North Africa market, expanding DataCurve's geographic reach in the sports and entertainment sector.
- The DomeskeyFanZone converted live 2026 World Cup audience attendance at The Domes into authenticated, first-party fan relationships that outlasted the tournament. Showcases QR-based experiences with no app download required.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
DataCurve, Inc. competitors and assessment
Company assessmentDirect peers
- ActionIQ: Composable customer data platform aimed at large enterprises for identity, audience building, and activation — directly overlaps with AURA's enterprise CDP positioning in media and entertainment verticals.
- Treasure Data: Enterprise CDP with strong customer data platform and identity resolution capabilities, frequently deployed alongside cloud data warehouses — overlaps with DataCurve's data lakehouse and identity layer positioning.
- Twilio Segment: Leading customer data platform (CDP) offering identity resolution, audience building, and activation across marketing stacks — the most direct enterprise CDP competitor to DataCurve's AURA fan identity layer.
- mParticle: Customer data platform focused on mobile and multi-channel identity unification, audience building, and integrations into marketing and analytics tools — a like-for-like CDP competitor for sports/entertainment buyers.
- LiveRamp: Identity resolution and data collaboration platform powering cross-channel customer recognition and sponsor/partner-safe data sharing — directly comparable to AURA's identity reconciliation and sponsor-safe collaboration capabilities.
- Hightouch: Composable CDP and reverse-ETL platform that activates warehouse data into downstream tools; directly competes for the 'warehouse-native fan identity activation' buyer DataCurve is also targeting via Databricks integration.
- Tealium: Enterprise CDP and tag management vendor providing real-time identity resolution and audience activation across channels — competes for the same 'unify fan data across touchpoints' buyer problem DataCurve targets.
Broad incumbents
- Adobe Real-Time CDP: Adobe Experience Platform's real-time CDP providing identity, audience, and activation capabilities within the broader Adobe marketing stack — a broad incumbent comparable to DataCurve's enterprise offering, especially for media buyers.
- Salesforce Data Cloud: Salesforce's enterprise CDP offering identity resolution, audience activation, and AI-driven personalization as part of a broader CRM/marketing cloud — the broad incumbent DataCurve must coexist with rather than displace.
Emerging players
- Two Circles: Sports-focused fan data and CRM agency serving rights-holders and sponsors with first-party fan engagement and commercial strategy — an emerging vertical specialist directly comparable to DataCurve's sports-first positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
DataCurve, Inc. social profiles
Digital presenceDataCurve, Inc. compliance and trust
Trust signalCompliance2 records
DataCurve, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
DataCurve, Inc. leadership team
Management profileNumber of profiles
Profiles7 records
DataCurve, Inc. funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DataCurve, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DataCurve, Inc.
What does DataCurve, Inc. do?
DataCurve builds AURA, a cloud-native, AI-powered fan identity and engagement platform for the sports and entertainment industry. The platform unifies fragmented fan data across ticketing, broadcast, sponsorship, and venues into persistent identity profiles and relationship intelligence, and exposes engagement tooling and a consumer-facing fan experience layer so rights holders, broadcasters, venues, and brands can activate audiences, monetize engagement, and measure sponsorship ROI.
Is DataCurve, Inc. a public or private company?
DataCurve, Inc. is a private company. It is classified as unknown and is currently operating.
When was DataCurve, Inc. founded?
DataCurve, Inc. was founded in 2022. It employs 11 to 50 people.
Where is DataCurve, Inc. based?
DataCurve, Inc. is headquartered in Los Altos, United States, in the North America region.
How does DataCurve, Inc. make money?
Two revenue lines are on record. Platform Subscription and Licensing is the primary driver. The others are engagement and Activation Fees.
Who are DataCurve, Inc.'s main competitors?
Direct peers on record are ActionIQ, Treasure Data, Twilio Segment, mParticle, LiveRamp, Hightouch and Tealium. Broad incumbents are Adobe Real-Time CDP and Salesforce Data Cloud. Two Circles is listed as an emerging player.
Does DataCurve, Inc. have an API?
Yes. DataCurve offers plug-and-play APIs that enable integration with existing CRM, POS, and marketing stacks. Integrations are delivered via APIs and existing cloud infrastructure. The API allows organizations to activate fan identity across their technology stack and connect fan data from ticketing, CRM, marketing, media, and data platforms across the sports and entertainment ecosystem.
What industry is DataCurve, Inc. in?
DataCurve, Inc.'s product category is Sports Fan Engagement Software. Its primary akta.pro industry code is MPAAAIAE, Customer Data Platform (CDP) & First-Party Data Enablement Services, with a secondary code of MPACABAF, Fan Membership, Subscriptions & Patronage Platforms. Its NAICS code is 51 and its SIC code is 7370.