Mobi7

What Mobi7 does

Mobi7 (legal name MOBI7 TECNOLOGIA EM MOBILIDADE S.A.) is a Brazilian fleet telematics and IoT platform that monitors and optimizes corporate vehicle fleets in real time. Founded in 2017 and headquartered in Curitiba, Paraná, the company operates as a wholly-owned subsidiary of Localiza&CO — the largest mobility platform in Latin America — and serves over 5,400 companies with 650,000+ connected vehicles, making it the largest telematics platform in Brazil. Its core technology combines GPS-based vehicle tracking, behavioral monitoring, and edge-AI video telematics cameras that process risk events (distraction, fatigue, cell phone use, seatbelt non-use, harsh braking, collisions) locally without cloud dependency.

The platform is sold under two monthly subscription tiers — Basic at R$69.90/vehicle/month and Advanced at R$89.90/vehicle/month — with a R$120 one-time installation fee per vehicle and a hardware-loan (comodato) model that removes upfront device costs. Add-on accessories (iButton driver identification, remote vehicle blocking) are priced at R$4.90/month. Free strategic consulting, fleet diagnostics, defensive driving training, and KPI monitoring are bundled for fleets of 60+ vehicles. Distribution is direct enterprise field sales supported by a nationwide certified installation network and the Mobi7 Driver / Manager mobile apps.

Mobi7 monetizes primarily through per-vehicle recurring SaaS subscriptions, with supplementary professional services and accessories. Named enterprise customers include Kraft Heinz Brasil, SGS Brasil, Regional Agro Insumos, HM Engenharia, Gagliardi Distribuidora, Monte Carlo, and 2Alta Paulista, spanning food & beverage, agribusiness, construction, certification, and distribution verticals. The company's growth lever is ARPU expansion via video telematics, ESG/CO2 tracking modules, and cross-sell into Localiza&CO's broader mobility ecosystem.

Name

Mobi7

Legal name

MOBI7 TECNOLOGIA EM MOBILIDADE S.A.

Website

https://mobi7.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobi7 is a Brazilian fleet telematics and video telematics platform serving 5,400+ companies and 650,000+ connected vehicles, operating as a wholly-owned subsidiary of Localiza&CO. It monetizes via per-vehicle SaaS subscriptions (R$69.90–R$89.90/month) with bundled strategic consulting for enterprise fleets.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Support Activities for Transportation (488)

akta.pro primary industry

Video Telematics, ADAS & AI Dashcams (TLAEAFAG)

Keywords

• Fleet management software
• Vehicle telematics platform
• Video telematics solutions
• Driver management system
• Vehicle tracking software

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Telematics SaaS Subscription: Monthly subscription per vehicle for access to the telematics platform. Two plan tiers available (Basic R$69.90/vehicle/month and Advanced R$89.90/vehicle/month). Includes device loan under a comodato (equipment lending) model where Mobi7 handles installation, maintenance and removal.
2. Video Telemetry Add-on: Premium video telematics solution with AI-powered cameras, offered as an upgrade or standalone, with monthly per-vehicle pricing.
3. Accessories (iButton, Vehicle Blocking): Optional accessories: iButton driver identification (R$4.90/month per vehicle, R$20 one-time for extra buttons) and remote vehicle blocking (R$4.90/month).
4. Installation Fee: One-time installation fee of R$120 per vehicle via a nationwide certified technical network.
5. Strategic Consulting Services: Consulting services including fleet diagnostic, action plan construction, defensive driving training, and KPI monitoring — offered free for fleets of 60+ vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mobi7 develops and sells a SaaS-based fleet management and vehicle telematics platform designed for rent-a-car companies, logistics operators, and corporate fleets. Its offering combines hardware (iButton driver identification, remote vehicle blocking devices) with cloud software, mobile apps, and AI-driven video telematics to provide real-time tracking, driver behavior monitoring, and operational analytics across more than 650,000 monitored vehicles for over 5,400 customers.

Product overview

Mobi7 Localiza is a fleet telematics and management platform brand operating under Localiza&CO (Brazil's largest mobility platform). The core offering is the Plataforma Mobi7 Localiza, which serves as the central hub for fleet management and connects two primary product lines: Telemetria (vehicle telematics with GPS tracking, driver behavior monitoring, maintenance alerts, and fuel management) and Videotelemetria Veicular (video telematics with AI-powered in-cabin cameras for real-time risk behavior detection). The platform is offered in two paid tiers — Básico (R$69.90/month per vehicle) and Avançado (R$89.90/month per vehicle) — and includes add-on accessories (iButton driver ID, vehicle blocking), a driver mobile app, a manager mobile app, and a Customer Success strategic consulting program. Free educational resources (maintenance spreadsheet, fleet KPI kit, policy template, e-book) are available as lead-generation tools. The platform integrates with external systems via API and supports ERP connectivity. Mobi7 serves over 5,400 companies and connects more than 650,000 vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Plataforma Mobi7 Localiza Integrated cloud platform purpose-built for rent-a-car fleet management; consolidates telematics, video, driver ID, and remote blocking data for rental operators and corporate fleet managers.
• Telemetria Real-time vehicle telemetry service capturing location, speed, mileage, fuel use, and engine diagnostics for fleet operators.
• Videotelemetria Video-based telematics with in-cab cameras and AI analytics to detect risky driving behaviors such as distracted driving, drowsiness, and harsh events.
• Mobi7 Driver App Mobile application for drivers, used to view trips, receive alerts, complete checklists, and interact with fleet workflows.
• App do Gestor Manager-facing mobile application providing fleet supervisors with dashboards, alerts, approvals, and operational KPIs from anywhere.
• iButton (Driver Identification) Hardware-based driver identification system using iButton tokens to associate each driver with the vehicle in operation and feed accurate usage data into the platform.
• Vehicle Blocking (Bloqueio Veicular) Remote vehicle immobilization capability that allows authorized operators to block a vehicle's engine in response to theft, default, or unauthorized use.
• Consultoria Estratégica Strategic consulting service that uses Mobi7's telemetry data and operational analytics to advise fleet operators on cost reduction, efficiency, and process improvement.

Quantifiable outcome

• Reduction of up to 70% in aggressive driving behaviors in customer fleets
• +7 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

One partnership is on record.

• Localiza & COOthersMobi7 is part of Localiza & CO, the largest mobility platform in Latin America. Localiza is the market leader in vehicle rental and fleet management services in Brazil. This affiliation provides Mobi7 with distribution advantages, brand credibility, cross-selling opportunities within the Localiza customer base, and integration with Localiza's fleet management ecosystem including Localiza Gestão de Frotas outsourcing services.

Scale indicators24 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Geotab: Global leader in GPS fleet telematics and vehicle tracking with AI-powered dashboards and a large ecosystem of integrated hardware; competes head-to-head with Mobi7 in the Brazilian and broader LATAM fleet management market on the same core telemetry use cases.
• Samsara: Public US-based fleet management platform combining vehicle telematics with AI dashcams and driver-behavior analytics — the closest pure-play comparison to Mobi7's combined telemetry + video telematics + edge AI offering.
• Lytx: Specialist in video telematics and AI-powered driver behavior detection with machine-vision-based event detection; directly competes with Mobi7's Videotelemetria Veicular module in the in-cabin AI camera category.
• Motive (formerly KeepTruckin): AI-native fleet management platform combining telematics, dashcams, and spend management targeted at mid-market and enterprise commercial fleets; comparable business model and product breadth to Mobi7's offering.
• Autotrac: Established Brazilian fleet telematics and vehicle tracking provider with deep Brazilian install network and enterprise presence; directly competes with Mobi7 in its domestic Brazilian market across similar GPS/fleet telemetry use cases.
• Sascar: Brazilian fleet telematics and asset tracking company owned by Michelin, with a nationwide installation footprint and broad enterprise fleet customer base; competes directly with Mobi7 in the Brazilian core fleet telematics market.

Broad incumbents

• Verizon Connect: Large incumbent fleet management platform with broad telematics, asset tracking, and video offerings, owned by Verizon; comparable to Mobi7 in functionality but operates as part of a much larger telecom/mobility portfolio targeting multinationals and large enterprises.
• Trimble Transportation: Enterprise transportation and fleet management suite with TMS, telematics, and visibility modules; broader scope than Mobi7 but overlaps materially on fleet tracking, driver behavior, and safety/compliance analytics.
• Localiza Gestão de Frotas: Sister division within parent Localiza&CO offering outsourced fleet management and vehicle outsourcing services in Brazil; comparable enterprise fleet customer base and goes to market alongside Mobi7 under the same corporate parent.

Emerging players

• Fleetio: Cloud-native fleet maintenance, fuel, and asset management platform; overlaps with Mobi7's maintenance alerts and fuel/management functionality but focuses on the fleet operations software layer rather than in-vehicle telematics hardware and video.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mobi7
• Instagraminstagram.com/mobi7
• Xx.com/mobi7mobilidade
• Facebookfacebook.com/Mobi7.mobilidade

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobi7