What Belletetes does

Belletetes is a fifth-generation, family-owned building materials retailer and distributor headquartered in Jaffrey, New Hampshire. Founded in 1898, the company operates 10 retail locations across New Hampshire and Massachusetts (with an additional location under development) and a fleet of 70+ delivery vehicles serving New Hampshire, Massachusetts, Vermont, and Southern Maine. It stocks 30,000+ SKUs spanning lumber, building materials, drywall, hardware, paint (notably Benjamin Moore), millwork, windows and doors (Andersen, Marvin, Mathews Brothers), kitchen and bath, flooring, concrete and masonry, plumbing, electrical, tools (DeWalt, Milwaukee), and lawn and garden.

The company runs two consumer-facing sub-brands: A&B Barns, which sells custom stall barns, indoor riding arenas, garages and agricultural structures, and Belletetes of Brookline (acquired in May 2024 from Bingham Lumber), which supplies reclaimed wood, wide-plank flooring, sliding barn doors, and custom millwork. Its service layer includes blueprint quotes, professional take-offs, computerized sizing, contractor account pricing, credit services for qualified customers, in-store convenience services (key cutting, blade sharpening, color matching, propane, glass cutting), and a newly relaunched e-commerce storefront at belletetes.com that complements the legacy WebTrack customer portal.

Belletetes generates revenue primarily through one-time retail and contractor product sales (individual SKUs priced from roughly $1.37/foot to $126/each based on listed products) with secondary revenue from delivery services and in-store/contractor services. Go-to-market combines direct-to-consumer retail, sales-led field engagement with contractors and builders via blueprint quoting and on-site delivery, and select B2B project sales through the A&B Barns division. Customer base is split across homeowners/DIY consumers and professional contractors, with a smaller equestrian/agricultural segment; named enterprise customers include Bickford Builders of Gardner, MA.

Name

Belletetes

Legal name

Belletetes, Inc.

Website

https://belletetes.com

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

251–500 employees

Short description

Belletetes is a fifth-generation, family-owned building materials retailer and distributor based in Jaffrey, NH, operating 10 retail locations across New Hampshire and Massachusetts with a 70-vehicle delivery fleet serving contractors, homeowners, and equestrian/agricultural customers throughout New England.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Window Treatment Retailers (449122)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI)

Keywords

• Building materials supply
• Lumber and hardware
• Contractor building supplies
• Home improvement retail
• Kitchen and bath design

Headquarters

HQ city

Jaffrey

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Core revenue from selling lumber, building materials, hardware, tools, paint, flooring, and related construction products through retail stores and e-commerce. Products sold at unit prices ranging from $1.37/foot to $126+ per item.
2. Delivery Services: Delivery revenue from fleet of over 60 vehicles delivering materials to job sites throughout NH, VT, MA and Southern Maine.
3. In-Store Services: Additional revenue from in-store services including key cutting, blade sharpening, computerized color matching, glass cutting, propane, and special orders.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Belletetes is a regional building materials retailer that sells lumber, engineered wood, hardware, drywall, concrete and masonry supplies, paint, plumbing, electrical, landscaping, and decking products, alongside finished product lines in windows, doors, kitchen, bath, and flooring. It serves both retail homeowners and professional contractors through 10 physical locations in New Hampshire and Massachusetts, an e-commerce storefront, a 70+ vehicle delivery fleet, contractor pricing and credit programs, and Kitchen & Bath design showrooms.

Product overview

Belletetes is a family-owned building materials retailer operating as a single unified retail platform with specialized departments. The core offering consists of extensive building supply categories (Lumber, Building Materials, Concrete/Cement/Masonry, Drywall, Hardware) complemented by finished product divisions (Windows & Doors, Kitchen & Bath, Flooring, Millwork, Paints). Specialty operations include A&B Barns (custom barn construction) and Belletetes of Brookline (acquired Bingham Lumber, specializing in reclaimed wood products). Services include contractor account services, credit programs, in-store convenience services, and professional installation for flooring. The company serves both retail homeowners and professional contractors across 10 locations in New Hampshire and Massachusetts.

Differentiator

Problem solved

Functional benefit

Brands

• A&B Barns: A division of Belletetes, Inc. that designs and builds custom stall barns, indoor riding arenas, garages, and storage buildings for the equine and agricultural markets. Known for combining style, quality, and function with over 40 years of experience.

Products and services

• Lumber Complete range of lumber products including framing lumber (SPF studs, kiln-dried), pressure-treated lumber, fire-treated lumber, engineered lumber (LVL, I-joists), cedar, pine, and specialty hardwoods for construction and renovation projects. Sold to contractors and homeowners through retail stores and e-commerce.
• Building Materials Construction materials including flooring materials, tiling materials, PVC materials, lally columns, roofing materials, and miscellaneous panel products for residential and commercial building projects.
• Hardware Comprehensive hardware selection including nails, screws, pneumatic fasteners, Simpson Strong-Tie connectors, engineered lumber hangers, and general building hardware from major manufacturers.
• Windows & Doors Windows from Andersen, Marvin, and Mathews Brothers, as well as interior and exterior doors, storm doors, and custom door building services through the company's door shop.
• Kitchen & Bath Kitchen and bathroom remodeling products including cabinets, countertops (granite, quartz, solid surface, marble, wood, laminate), faucets, fixtures, and design services through five showrooms across NH and MA.
• Flooring Complete flooring solutions including carpet, hardwood, luxury vinyl, sheet vinyl, and tile flooring with professional installation services available.
• Paints, Sealants, Glues & Adhesives Paint products from Benjamin Moore including primers, interior paints, exterior stains, as well as caulking, adhesives, and Kleer PVC cement and sealants.
• Power Tools & Accessories Power tools and accessories including air compressors, corded and cordless tools, doweling and jig accessories from DeWalt, Milwaukee, and other major brands with monthly promotional specials.
• Drywall Drywall sheets, 20-gauge metal studs and track, furring channels, and finishing compounds for interior wall construction.
• Concrete, Cement & Masonry Concrete and masonry supplies including concrete blocks, masonry items, bagged cement products, and Quikrete products for foundations, walls, and structural applications.
• Landscaping & Decking Outdoor building materials including decking materials, composite decking, railing systems, landscaping supplies, and connectors for deck construction.
• A&B Barns Custom barn and equestrian facility construction division offering stall barns, indoor riding arenas, run-in sheds, garages, storage buildings, and barn components including doors, windows, and cupolas. A division of Belletetes, Inc.
• Belletetes of Brookline (Reclaimed Wood) Formerly Bingham Lumber, this acquired division specializes in reclaimed wide plank flooring, reclaimed barn siding and paneling, sliding barn doors, hand hewn beams, and custom reclaimed wood millwork products.
• Contractor Services Specialized contractor services including custom roof and floor truss design, Boise Cascade I-joist systems, LVL columns, professional take-offs, computerized sizing, blueprint quotes, and delivery with a fleet of 70+ vehicles serving NH, VT, MA, and Southern Maine.
• Credit Services Credit account services for qualified individuals, contractors, and businesses including personal credit applications, business credit accounts, and pre-authorized credit card accounts.
• In-Store Services Convenience services including automobile chip key cutting, key cutting, blade sharpening, computerized color matching, propane refills, gift cards, special orders, and glass and acrylic cutting.
• Delivery Services Material delivery service using a fleet of over 70 vehicles delivering building materials to homes and job sites throughout New Hampshire, Vermont, Massachusetts, and Southern Maine.
• Kitchen & Bath Design Showrooms Five design showroom locations with experienced Kitchen & Bath designers providing layout planning, product selection, and remodeling guidance for homeowners undertaking kitchen or bathroom renovation projects.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• NH Food BankcoreStrategic or Co-development Partner · 1 May 2025Belletetes partners with the NH Food Bank for month-long food drives at all 10 locations. In 2024, the company collected 43,484 pounds of food for Granite Staters experiencing hunger. This community partnership demonstrates Belletetes' commitment to local communities.
• New Hampshire Retail Lumber Association (NHRLA)coreStrategic or Co-development Partner · 1 August 2024Belletetes collaborates with NHRLA on industry initiatives including the Lumber Person of the Year award and annual celebration events. Belletetes actively participates in NHRLA-sponsored programs and was recognized in 2025 when Sara Belletete received the Lumber Person of the Year award through this partnership.
• Bingham Lumber (Acquisition)coreStrategic or Co-development Partner · 13 May 2024Belletetes acquired Bingham Lumber in Brookline, NH on May 13, 2024. The acquisition expanded Belletetes' presence in the Brookline area and added wide plank flooring and reclaimed lumber capabilities through the facility.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lansing Building Products: National exterior building products distributor specializing in siding, windows, and millwork to contractors. Comparable in millwork and window/door distribution to contractor accounts, though more specialized and not retail.
• The Home Depot: Largest home improvement retailer globally with stores across New England competing directly with Belletetes on lumber, building materials, tools, paint, and kitchen & bath. Comparable in core product categories, though at vastly different scale and with a national digital platform.
• ABC Supply Co. Largest wholesale distributor of roofing, siding, and exterior building products in North America. Comparable in serving professional contractor accounts in New England with building materials, though focused on roofing/siding exterior categories.
• 84 Lumber: Largest privately held lumber and building materials retailer in the U.S. with 250+ locations nationwide. Comparable in lumber and building materials retail with strong contractor focus, though at substantially greater scale and geographic breadth.
• US LBM: Largest privately held lumber and building materials distributor in the U.S., operating a federated network of regional lumber yards. Comparable in lumber and building materials distribution with strong contractor focus, though at far greater scale.

Direct peers

• Hancock Lumber: Maine-based, family-owned lumber and building materials retailer serving northern New England. Highly comparable business model with contractor services, kitchen & bath showrooms, and a similar multi-generation family-owned heritage.
• Aubuchon Company: New England family-owned hardware and building materials retailer with 100+ locations across the Northeast. Comparable in regional footprint, contractor and DIY customer base, and multi-generation family ownership structure.
• Koopman Lumber & Hardware: Massachusetts-based, family-owned lumber and building materials retailer with multiple locations across New England. Closely comparable to Belletetes in product mix (lumber, millwork, hardware, paint, kitchen & bath), regional concentration, and family-owned positioning.

Regional players

• Harvey Building Products: Northeast-based manufacturer and distributor of windows, doors, and millwork serving dealers and contractors in overlapping geographies. Comparable in window, door, and millwork product categories distributed to contractors, though Harvey is a manufacturer/distributor rather than a retailer.
• Lumber Liquidators (LL Flooring): National flooring-focused retailer with showrooms concentrated in markets overlapping Belletetes' service area. Comparable in flooring retail and showroom-based selling, though not a lumber/building materials peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrd6tQdbR6RhG7h64alQg6Q
• Facebookfacebook.com/Belletetes
• Xx.com/Belletetes

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belletetes