EWI Worldwide
EWI Worldwide is a privately held experiential marketing agency that designs, engineers, fabricates, and installs in-person brand environments for enterprise clients (notably automotive OEMs, consumer brands, and tech firms) across exhibits, retail, auto shows, showrooms, live events, and digital activations, supported by 600,000+ square feet of owned manufacturing capacity and offices in the US, Germany, and China.
- Company typePrivate
- Founded1979
- HeadquartersFarmington Hills, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What EWI Worldwide does
EWI Worldwide is a privately held experiential marketing and brand environment agency founded in 1979 in Detroit, Michigan. The company designs, engineers, fabricates, and installs in-person brand experiences for enterprise clients, operating across six service lines: exhibits and trade shows, retail environments, live environments, auto shows and experiences, showrooms and brand centers, and digital experiences. Underlying capabilities are anchored by 600,000+ square feet of owned manufacturing and warehousing capacity in North Carolina and Michigan, combined with cross-disciplinary teams spanning strategists, designers, engineers, developers, and tradespeople. Geographic reach spans the United States, Germany, and China via offices in Dearborn, Winston-Salem, Milwaukee, Hamburg (Norderstedt), and Shanghai, supporting turnkey project delivery across three continents.
EWI serves enterprise brand marketers with a project-based professional services model, priced by scope, complexity, and client requirements (no public pricing disclosure). The customer base is concentrated in automotive OEMs (Ford, GM, Cadillac, Corvette, Kia, Mazda, Subaru, Hyundai, Audi) with growing presence among consumer brands (T-Mobile, Puma, New Balance), technology firms (Amazon, Garmin), and industrial customers (Dana, Hitachi, Yazaki). Go-to-market is direct enterprise sales through relationship-based business development, with some client relationships spanning nearly five decades and the company's first client reportedly still active. Distribution is supported by content marketing (case studies, insights articles), LinkedIn, Vimeo portfolio, and industry event presence, with no third-party reseller channel.
The technology stack combines physical fabrication (millwork, scenic construction, custom fixtures) with digital integration including VR experiences, interactive touchscreens, AR-enabled wayfinding, touchless gesture interfaces, motion simulators with rumble effects, and custom software applications. Recent strategic expansion includes the August 2025 launch of a Live Environments division targeting festivals, sporting events, product launches, and broadcast sets, signaling a deliberate extension beyond traditional auto show and trade show core. Industry recognition includes Event Marketer Experience Design & Technology Awards and Shop! Design Awards, alongside repeated Best Places to Work recognition.
EWI Worldwide firmographics
Firmographics- Name
- EWI Worldwide
- Legal name
- EWI Worldwide
- Website
- https://ewiworldwide.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- EWI Worldwide is a privately held experiential marketing agency that designs, engineers, fabricates, and installs in-person brand environments for enterprise clients (notably automotive OEMs, consumer brands, and tech firms) across exhibits, retail, auto shows, showrooms, live events, and digital activations, supported by 600,000+ square feet of owned manufacturing capacity and offices in the US, Germany, and China.
- Ownership category
- akta.pro rank
Where EWI Worldwide is headquartered
LocationHeadquarters
- HQ city
- Farmington Hills
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
EWI Worldwide business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Experiential Marketing Services: Project-based fees for designing, engineering, fabricating and installing brand experiences including trade show exhibits, retail environments, auto show displays, live event activations, and showroom installations. Services span the full project lifecycle from creative concepts to installed executions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
EWI Worldwide product offering
Product offeringCore offering
EWI Worldwide is an experiential marketing agency that designs, engineers, fabricates, and installs in-person brand environments for enterprise clients. The firm supports the full project lifecycle from creative concepts through installed executions, serving major corporations across automotive, telecommunications, retail, and other sectors. Backed by 600,000+ square feet of in-house production facilities and a global network of client support teams, EWI delivers exhibits, trade show booths, retail environments, auto show experiences, showrooms, brand centers, and live event structures.
Product overview
EWI Worldwide is an experiential marketing and brand experience agency offering comprehensive services across multiple verticals: Exhibits & Trade Shows, Retail Environments, Live Environments (launched August 2025), Auto Shows & Experiences, Showrooms & Brand Centers, and Digital Experiences. The company supports all phases of the project lifecycle from creative concepts to fabricated fixtures to installed executions, backed by state-of-the-art production facilities, logistics, and a global network of client support. Services include design, engineering, fabrication, installation, and ongoing dealer network support. Notable projects include T-Mobile F1 Racing Experience, PUMA Las Vegas Flagship Store with five experience zones, Kia Driving Simulators with full-motion technology, Audi Sport Digital Experience, and Subaru's Wilderness Theater with touchless interaction. The company operates manufacturing facilities in North Carolina and Michigan (600,000+ square feet) and maintains teams in Hamburg, Shanghai, Milwaukee, Winston-Salem, and Dearborn.
Differentiator
Problem solved
Functional benefit
Products and services
- Exhibits & Trade Shows Design, fabrication, and installation of exhibits and trade show booths for enterprise brands. Supports all phases of the project lifecycle from creative designs to installed executions at trade shows and industry events.
- Retail Environments Engaging, on-brand retail environments that transform shopping from transactions into memorable stories. Serves consumer brands and retailers seeking experiential retail touchpoints such as flagship stores, pop-ups, and showroom buildouts.
- Live Environments Live outdoor structures, in-person environments, and scenic fabrication for festivals, sporting events, product launches, and broadcast sets. Serves brands seeking consistent experiences across non-traditional customer touchpoints beyond trade shows and retail.
- Auto Shows & Experiences Immersive auto show exhibits and activations featuring interactive digital experiences, driving simulators, and vehicle demonstrations. Serves automotive manufacturers including Ford, GM, Kia, Mazda, Subaru, Cadillac, Hyundai, and others.
- Showrooms & Brand Centers Design, fabrication, and installation of brand experience centers, product showrooms, and employee training spaces. Serves automotive manufacturers, industrial firms, and other enterprises requiring branded physical environments for product demonstration and training.
- Digital Experiences Design, development, and installation of in-person digital interactions and technology applications including VR experiences, interactive displays, custom software, and sensor-based installations. Serves enterprise brands seeking to integrate digital engagement into physical brand environments.
Quantifiable outcome
- 173% year-over-year increase in customer engagements for T-Mobile Las Vegas Signature Store during F1 race week
- +4 more outcomes
Companies that use EWI Worldwide
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles2 records
EWI Worldwide technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature3 records
EWI Worldwide partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered supporting and core.
- SYMAsupportingSYMA provided fixture fabrication for GM European Mobile Showroom project, contributing to the turnkey interior and exterior construction services
- AirconsupportingAircon handled roof installation and weatherproofing for GM European Mobile Showroom, instrumental in the execution of the mobile showroom
- ChangeUpcoreDesign agency collaboration on Mazda Dealership Evolution Program where EWI executed ChangeUp's design for premium dealership experience
- Sigma IntegralecorePartner in creating Kia driving simulators - full-motion simulators that let audiences experience Stinger and Telluride vehicles
- MannetronsupportingHelped engineer Bronco Mountain for Ford Portable Off-road Experience, a massive hydraulic metal and wood mountain structure
- ImaginationsupportingInitially worked with Ford to conceptualize the off-road track for Ford Bronco obstacle course experience
- Recursive DigitalsupportingPartner in Puma Las Vegas Flagship Store project contributing to digital experiences
- Polyworks StudiosupportingPartner in Puma Las Vegas Flagship Store project
- High Impact SignssupportingPartner in Puma Las Vegas Flagship Store project
- MannetronsupportingHelped with sliding monitors for Puma NITRO Launch Running Zone
- Southern MadesupportingDeveloped RUN CHALLENGE interactive digital engagement for Puma NITRO Launch
- MetacoreT-Mobile partnered with Meta developers to leverage Quest 3 headsets and PGA Golf+ Game for T-Mobile PGA Golf Experience using 5G network
- ElevatesupportingWorked closely with EWI to produce the run of show for Hitachi Rail Manufacturing Facility Ribbon Cutting Ceremony
- 160over90corePartner with EWI on Rocket Mortgage NFL Draft activation, working closely to bring the Rocket Mortgage House to life in just 8 weeks
- DRL (Drone Racing League)coreT-Mobile is DRL's technology partner; EWI created drone-based experiences inside T-Mobile stores to highlight the partnership
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
EWI Worldwide competitors and assessment
Company assessmentDirect peers
- George P. Johnson: One of the world's largest independent experiential marketing agencies, designing and producing brand experiences, exhibits, and events for enterprise clients across automotive, technology, and consumer verticals — directly comparable to EWI's full-service model.
- Jack Morton: Global brand experience agency with deep automotive, tech, and consumer client roster; offers strategy through execution of live, digital, and content-based experiences — directly competes with EWI for the same enterprise experiential briefs.
- Derse: Fourth-generation, family-owned experiential marketing company specializing in trade show exhibits, brand activations, and retail environments — closely comparable as a privately held, fabrication-capable experiential agency serving enterprise clients.
- Sparks (a GES company): Experiential marketing agency owned by Global Experience Specialists (GES), delivering live brand experiences, exhibits, and events for enterprise clients — directly comparable end-to-end service offering with global delivery.
- Nth Degree: National event and experiential marketing agency producing trade shows, brand activations, and corporate events for major B2B and B2C brands — direct competitor in the live event/experiential space with comparable automotive and tech client overlap.
- MKG (MKG Brand Experience): Independent experiential marketing and brand engagement agency serving enterprise clients across consumer goods, tech, and lifestyle; comparable as a similarly positioned mid-sized experiential agency competing for the same procurement-led enterprise briefs.
- HLK Agency: St. Louis-based brand activation and event agency producing campaigns and live experiences for national brands; comparable in scale and client mix to EWI's mid-sized experiential engagements.
Broad incumbents
- Freeman: World's largest brand experience company providing event production, exhibits, and digital experiences at unmatched scale; EWI competes head-to-head for large enterprise accounts and benefits from the same tailwinds in experiential spend.
- Skyline Exhibits: Large trade show exhibit and event marketing provider with broad, modular exhibit products and services — comparable adjacent provider in the experiential/exhibit supply chain though less focused on fully custom brand environments.
Others
- Shop! Association (formerly POPAI): Global industry association for retail and experiential marketing, awarding the Shop! Design Awards that EWI has won — ecosystem reference for buyers and an indirect indicator of the same addressable market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EWI Worldwide social profiles
Digital presenceEWI Worldwide financial estimates
Financial estimateRevenue estimate
Valuation estimate
EWI Worldwide leadership team
Management profileNumber of profiles
Profiles7 records
EWI Worldwide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EWI Worldwide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EWI Worldwide
What does EWI Worldwide do?
EWI Worldwide is an experiential marketing agency that designs, engineers, fabricates, and installs in-person brand environments for enterprise clients. The firm supports the full project lifecycle from creative concepts through installed executions, serving major corporations across automotive, telecommunications, retail, and other sectors. Backed by 600,000+ square feet of in-house production facilities and a global network of client support teams, EWI delivers exhibits, trade show booths, retail environments, auto show experiences, showrooms, brand centers, and live event structures.
Is EWI Worldwide a public or private company?
EWI Worldwide is a private company. It is classified as unknown and is currently operating.
When was EWI Worldwide founded?
EWI Worldwide was founded in 1979. It employs 251 to 500 people.
Where is EWI Worldwide based?
EWI Worldwide is headquartered in Farmington Hills, United States, in the North America region.
How does EWI Worldwide make money?
One revenue line is on record: experiential Marketing Services.
Who are EWI Worldwide's main competitors?
Direct peers on record are George P. Johnson, Jack Morton, Derse, Sparks (a GES company), Nth Degree, MKG (MKG Brand Experience) and HLK Agency. Broad incumbents are Freeman and Skyline Exhibits. Shop! Association (formerly POPAI) is listed as an others.
Does EWI Worldwide have an API?
No public API is recorded for EWI Worldwide.