Gary C. Johnson

What Gary C. Johnson does

Gary C. Johnson, P.S.C. is a Kentucky-based plaintiff personal injury law firm founded in 1993 by attorney Gary C. Johnson, headquartered in Pikeville with additional offices in Hazard, Lexington, and Louisville. The firm represents individuals and families who have suffered injuries due to the negligent or reckless conduct of others, handling car accidents, truck and motorcycle accidents, medical malpractice, wrongful death, catastrophic and brain injuries, spinal cord injuries, slip and fall, workplace accidents, product liability, and rideshare accident cases. The firm's 12-attorney team operates under a contingency fee model where clients pay no attorneys' fees unless compensation is recovered, with the firm advancing case-related expenses.

The practice is differentiated by its proprietary 'Judo Law' litigation methodology — a trademarked strategy focused on psychological persuasion and leveraging opposing arguments — and by the founding attorney's 40+ years of trial experience, including securing the largest single-plaintiff personal injury jury verdict in Kentucky history. Over $500 million in cumulative client settlements has been recovered across the firm's three-decade operating history. The firm also pursues brand-building and case acquisition through the 'Simply the Law of Life' podcast, a weekly WYMT-TV show, and a content marketing program.

The go-to-market is direct-to-consumer: free 24/7 consultations via phone and website intake forms, no channel partners or resellers, and no institutional clients. Marketing is concentrated in Eastern Kentucky counties (Pike, Floyd, Perry, Johnson) with statewide reach. Revenue is generated solely from contingency percentages of settlements and jury verdicts; no revenue figures, funding rounds, or institutional ownership are disclosed. The firm is a private professional service corporation (P.S.C.) owned by its founding attorney and managing partner Anita Parsons Johnson, with no parent company, subsidiaries, or external investors identified.

Name

Gary C. Johnson

Legal name

Gary C. Johnson, P.S.C.

Website

https://garycjohnson.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Gary C. Johnson, P.S.C. is a Kentucky-based plaintiff personal injury law firm founded in 1993, operating four offices across Pikeville, Hazard, Lexington, and Louisville. The 12-attorney firm represents individual injury victims on a contingency fee basis across car, truck, medical malpractice, wrongful death, and catastrophic injury cases.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Plaintiff legal services
• Contingency fee representation
• Accident injury claims
• Medical malpractice attorney

Headquarters

HQ city

Pikeville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Contingency Fee - Personal Injury Claims: The firm handles personal injury cases on a contingency fee basis. Clients pay no attorneys fees unless compensation is recovered. The final legal fees are a reasonable agreed-upon percentage of the overall settlement or jury verdict. The firm also advances all case-related expenses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Gary C. Johnson, P.S.C. is a plaintiff personal injury law firm that represents injured individuals and families across Kentucky on a contingency fee basis. The firm handles case investigation, insurance company negotiation, and trial litigation across accident, medical malpractice, wrongful death, catastrophic injury, and premises liability matters. It advances all case-related expenses and collects attorney fees only when compensation is recovered.

Product overview

Gary C. Johnson, P.S.C. is a Kentucky-based personal injury law firm offering comprehensive legal services through multiple practice areas. The firm operates as a unified legal practice centered on plaintiff personal injury litigation, with core service offerings including car accidents, truck accidents, motorcycle accidents, medical malpractice, wrongful death, catastrophic injuries, brain injuries, spinal cord injuries, slip and fall accidents, workplace accidents, product liability, and rideshare accidents. The firm also offers proprietary litigation strategy methodology called 'Judo Law' and provides free case consultations on a contingency fee basis. Services are delivered across multiple Kentucky offices in Pikeville, Hazard, Lexington, and Louisville.

Differentiator

Problem solved

Functional benefit

Brands

• Judo Law: A trademarked litigation strategy developed by Gary C. Johnson focused on leveraging opposing arguments and psychological persuasion techniques to win cases effectively.

Products and services

• Personal Injury Legal Services Comprehensive plaintiff personal injury representation including case investigation, insurance negotiation, and trial advocacy for individuals injured by negligent or reckless conduct.
• Car Accident Legal Services Legal representation for victims of car accidents caused by negligent drivers, handling claims involving property damage, medical expenses, lost wages, and pain and suffering.
• Truck Accident Legal Services Representation for victims of commercial truck accidents, addressing driver fatigue, vehicle maintenance failures, overweight trucks, and federal trucking regulation violations.
• Motorcycle Accident Legal Services Legal services for motorcycle accident victims, including road rash injuries, neck injuries, and collisions caused by other drivers.
• Medical Malpractice Legal Services Representation for patients harmed by medical negligence, including surgical errors, misdiagnosis, medication errors, and emergency room negligence.
• Wrongful Death Legal Services Legal representation for families of deceased victims whose death resulted from someone else's negligence, seeking compensation for funeral expenses, loss of financial support, and emotional damages.
• Catastrophic Injury Legal Services Representation for victims of severe injuries including spinal cord injuries, traumatic brain injuries, severe burns, amputations, and crush injuries requiring extensive medical care.
• Brain Injury Legal Services Legal representation for victims of head and brain injuries, working with medical experts to diagnose and document traumatic brain injuries for compensation claims.
• Spinal Cord Injury Legal Services Legal services for victims of neck and back injuries including whiplash, herniated discs, and paralysis resulting from spinal cord damage.
• Slip and Fall Legal Services Representation for premises liability cases involving injuries from hazardous conditions and lack of property maintenance on residential and commercial properties.
• Workplace Accident Legal Services Legal representation for workers injured on the job, including construction accidents, mining accidents, and third-party negligence claims.
• Product Liability Legal Services Representation for victims injured by dangerous and defective products, including mass torts, medication failures, and consumer product recalls.
• Rideshare Accident Legal Services Legal representation for victims of Uber and Lyft accidents, addressing complex liability issues involving rideshare drivers and corporate defendants.

Quantifiable outcome

• Over $500 million in clients settlements
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Auger & Auger Attorneys at Law: Mid-sized personal injury firm operating across Kentucky/Indiana via a multi-office model. Closest geographic and scale comp to GCJ — directly comparable as a regional contingency-fee PI practice in the same Kentucky-adjacent market.
• Cellino Law (Cellino & Barnes legacy): Personal injury firm with strong regional brand recognition and advertising-led intake. Comparable to GCJ in its reliance on brand-driven, TV-led marketing of large settlements/verdicts, though primarily operates in the Northeast.
• The Barnes Firm: Multi-office plaintiffs' PI firm with a regional presence and contingency-fee model. Comparable as a similarly scaled personal injury practice leaning on brand-name recognition and multi-office accessibility.
• Holliday Karatinos Law Firm: Mid-sized Florida-based personal injury and employment law firm with a multi-office model. Comparable to GCJ in firm scale (similar employee count) and contingency-fee approach; differs on geography.

Broad incumbents

• Wilshire Law Firm: Large California-based contingency-fee plaintiff firm with multi-practice plaintiff offering (PI, employment, class action). Similar contingency-fee model and focus on high-value personal injury verdicts as a marketing differentiator.
• Morgan & Morgan: The largest U.S. plaintiff-side personal injury firm operating a hub-and-spoke model nationally. Directly comparable as a contingency-fee PI competitor, but materially larger in headcount, marketing budget, and geographic reach than Gary C. Johnson.
• Bisnar Chase Personal Injury Attorneys: Established West Coast plaintiffs' PI firm with a branded trial methodology and large advertising footprint. Comparable to GCJ as a contingency-fee personal injury firm that competes on brand reputation and trial results, though operating primarily in California.

Direct peers

• Sampson Law Firm: Kentucky-based plaintiffs' personal injury firm with multi-location offices. Directly comparable as a Kentucky contingency-fee PI firm of similar scale competing in overlapping cities (Lexington, Louisville).
• Jacoby & Meyers: Legacy personal injury firm using a contingency-fee model with multiple offices. Directly comparable as a similarly-positioned PI plaintiffs' firm of roughly similar scale competing in regional markets for the same plaintiff-client intake pool.
• Kentucky Injury Law Group: Kentucky-based plaintiff-side personal injury firm of similar scope and geography to GCJ. Comparable contingency-fee PI model competing in the same Kentucky metro and Eastern Kentucky feeder counties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/garycjohnsonpsc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gary C. Johnson