What Beverage Corporation International does

Beverage Corporation International manufactures, markets, and distributes a diversified portfolio of beverages across two pillars: a 'Power+ Brands' tier aimed at active and health-conscious consumers and a legacy Carbonated Soft Drink tier built on century-old brands. The Power+ portfolio is anchored by LaCroix — naturally essenced sparkling water with zero calories, zero sweeteners, and zero sodium that holds the leadership position in the premium domestic sparkling water category — alongside Clear Fruit (non-carbonated flavored water with sports-cap packaging), Rip It (energy drinks and 2 oz. sugar-free shots), and the Everfresh/Mr. Pure/Everfresh Premier Varietals 100% juice line packaged in hot-filled 16 oz. glass bottles, with Premier Varietals apple juices slotted into supermarket produce sections. The carbonated soft drink pillar carries Shasta (founded 1889, 135+ years of heritage, recently expanded with Zero Sugar flavors) and Faygo (115+ years, with distinct regional flavors such as Red Pop, Moon Mist, and Rock'n'Rye), supplemented by regional sub-brands Ohana (Midwest), Ritz (Southeast), Big Shot (New Orleans, since 1935), and Crystal Bay (fruit-flavored sparkling water).

The technology stack is conventional beverage manufacturing and packaging rather than software or AI. More than 80% of products are packaged in aluminum cans containing approximately 71% recycled content, the Everfresh line uses a signature hot-filled 16 oz. glass bottle, and the company emphasizes innovative packaging formats (sports caps, resealable bottles, produce-section-ready displays) and imaginative flavor development as its product differentiation. All production is domestic U.S., which the company positions as both a community-employment benefit and a lower-carbon-footprint advantage versus imported peers.

The business model is straightforward wholesale beverage manufacturing: branded products are sold through supermarket chains and convenience stores at market-determined price points across the United States (no international footprint disclosed). The primary customer segments are health- and ingredient-conscious consumers purchasing better-for-you beverages and value-conscious consumers purchasing traditional CSDs; pricing is not publicly disclosed. The broader US juice and juice drinks market context is approximately $23.77 billion (2024), with refrigerated juice sales around $8.7 billion (Circana), in which the company's portfolio participates. Public-company governance references (NASDAQ ticker FIZZ, Investor Relations at ir.nationalbeverage.com) suggest a publicly traded parent context.

Name

Beverage Corporation International

Legal name

National Beverage Corp.

Website

https://bcibeverages.com

Company type

Public

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Non-Alcoholic Beverages

NAICS

Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industry

Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)

Keywords

• Beverage manufacturing
• Beverage distribution
• Sparkling water
• Juice products
• Carbonated soft drinks

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Product Sales: National Beverage Corp. generates revenue through the manufacture and sale of branded beverages including sparkling waters (LaCroix, Crystal Bay), energy drinks (Rip It), juices (Everfresh, Mr. Pure), and carbonated soft drinks (Shasta, Faygo, Ritz, Big Shot). Products are sold through retail supermarket channels, convenience stores, and other retail outlets across the United States.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Beverage Corporation International manufactures, markets, and distributes a complete portfolio of quality beverages, spanning sparkling waters, juice and juice-flavored products, energy drinks, and carbonated soft drinks. Its portfolio includes nationally recognized brand families (such as LaCroix, Shasta, Faygo, Everfresh, Mr. Pure, Rip It, Ohana, Ritz, Big Shot, Crystal Bay, and Clear Fruit) sold through U.S. retail and foodservice channels.

Product overview

National Beverage Corp. offers a diversified portfolio of better-for-you beverages organized into Power+ Brands (sparkling waters, energy drinks, and juices) and Iconic Carbonated Soft Drinks. The Power+ portfolio is anchored by LaCroix® sparkling water (zero-calorie, naturally essenced) alongside Clear Fruit® non-carbonated flavored water, Rip It® energy drinks/shots, and the Everfresh®/Mr. Pure®/Everfresh Premier Varietals™ 100% juice line. The carbonated soft drink portfolio includes the legacy Shasta® (135+ years) and Faygo® (115+ years) brands. Additional regional sub-brands include Ohana® non-carbonated drinks, Ritz® carbonated beverages and seltzers, Big Shot® New Orleans soda, and Crystal Bay® fruit-flavored sparkling water. The portfolio targets health-conscious and active consumers seeking healthier alternatives to traditional sodas.

Differentiator

Problem solved

Functional benefit

Brands

• LaCroix: Naturally essenced sparkling water with zero calories, zero sweeteners and zero sodium. The leading premium domestic sparkling water brand.
• Clear Fruit
• Rip It
• Everfresh
• Mr. Pure
• Everfresh Premier Varietals
• Shasta
• Faygo
• Ohana
• Ritz
• Big Shot
• Crystal Bay

Products and services

• LaCroix Sparkling Water A zero-calorie, naturally essenced flavored sparkling water brand offered in multiple flavors (e.g., Coconut, Tangerine, Mango, Peach Pear, Pamplemousse, Berry, Lime, Cran-Raspberry, Apricot, Pastèque, Watermelon) and packaged in recyclable aluminum cans; targeted at U.S. health- and lifestyle-conscious consumers seeking flavored hydration without artificial sweeteners.
• Clear Fruit Sparkling Water A clear, fruit-flavored sparkling water product positioned alongside the LaCroix portfolio for U.S. consumers seeking flavored, low-calorie sparkling water options.
• Rip It Energy Fuel An energy drink line offering carbonated energy beverages (including citrus and other flavors) targeted at consumers seeking on-the-go caffeine and energy boost.
• Everfresh Juices A juice and juice-based beverage portfolio offered in multiple flavors for U.S. retail consumers, positioned as family-friendly fruit beverages.
• Everfresh Premier Varietals A premium-tier juice varietal line within the Everfresh portfolio, offering specialty juice flavors to U.S. retail consumers seeking higher-end juice options.
• Mr. Pure Juices A juice brand within BCI's portfolio offering juice beverages to U.S. retail consumers.
• Shasta Soft Drinks A long-established U.S. carbonated soft drink brand offered in multiple flavors, positioned as a value-tier mainstream soda distributed to grocery, mass-merchant, club, and convenience channels.
• Faygo Soft Drinks A carbonated soft drink brand offered in multiple flavors (e.g., Redpop, Rock & Rye, Moon Mist, Cola, Pineapple, Orange, Cream Soda, Grape, Fruit Punch) for U.S. retail consumers, distributed alongside Shasta as part of the value-tier soda portfolio.
• Ohana Soft Drinks A carbonated soft drink brand in BCI's broader portfolio offered to U.S. retail consumers.
• Ritz Soft Drinks A carbonated soft drink brand in BCI's broader portfolio offered to U.S. retail consumers.
• Big Shot Beverages A beverage brand within BCI's broader portfolio distributed to U.S. retail channels.
• Crystal Bay Water A bottled water brand within BCI's broader portfolio offered to U.S. retail consumers.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• St. Jude Children's Research HospitalcoreOthersNational Beverage has been honored by St. Jude Children's Research Hospital in recognition of the company's commitment to research that has revolutionized the treatment of cancer and other catastrophic diseases.
• City of HopecoreOthersNational Beverage has been honored by City of Hope in recognition of the company's commitment to cancer research and treatment of catastrophic diseases.
• Cleveland CliniccoreOthersNational Beverage has been honored by Cleveland Clinic in recognition of the company's commitment to research that has revolutionized the treatment of cancer and other catastrophic diseases.
• MD Anderson Cancer CentercoreOthersNational Beverage has been honored by MD Anderson in recognition of the company's commitment to research that has revolutionized the treatment of cancer and other catastrophic diseases.
• Active U.S. Military and Veterans OrganizationsminorOthersNational Beverage supports organizations that provide assistance to active U.S. military along with veterans and their families. Rip It brand proudly supports military and first responder heroes at home and abroad.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Keurig Dr Pepper: Publicly traded non-alcoholic beverage company with a portfolio spanning carbonated soft drinks, juices, and water — directly comparable in category mix (CSDs + water + juice) and broad U.S. retail distribution model.
• Monster Beverage Corporation: Pure-play energy-drink company and the most direct comp for the Rip It sub-brand — also operates an energy + water portfolio and competes for the same convenience-store and retail shelf.
• Primo Water Corporation: Water and flavored water company serving U.S. retail and foodservice — comparable to the Clear Fruit/Crystal Bay lines and to the bottled-water adjacency of LaCroix.
• Polar Beverages: Privately held New England-based producer of sparkling seltzers, mixers, and soft drinks — directly comparable to LaCroix's sparkling-water-plus-CSD portfolio and U.S. regional distribution model.
• Talking Rain Beverage Company: Producer of flavored sparkling waters (Sparkling Ice) in the U.S. retail channel — competes directly with LaCroix in mainstream grocery and convenience, with similar zero/low-calorie positioning.
• Jones Soda Co. Smaller publicly-traded CPG beverage company with craft/specialty carbonated soft drinks — analogous to the legacy Shasta/Faygo portfolio and overall scale and distribution footprint.

Broad incumbents

• The Coca-Cola Company: Largest U.S. non-alcoholic beverage incumbent with overlapping categories including sparkling water (Topo Chico, Aha, Dasani), juices (Minute Maid, Simply), energy drinks, and legacy CSDs — competes for the same shelf and consumer occasions.
• PepsiCo (Pepsi Beverages North America): Major incumbent across sparkling water (Bubly), juices (Tropicana), energy drinks, and CSDs (Pepsi, Mountain Dew), with massive U.S. retail scale — overlaps nearly the entire National Beverage portfolio.

Emerging players

• Spindrift Beverage Co. Fast-growing sparkling water brand made with real fruit — a more recent entrant into the premium sparkling water category where LaCroix leads, competing for the same health-conscious consumer.
• Celsius Holdings: High-growth energy-drink company competing with the Rip It sub-brand and increasingly taking shelf space from legacy energy brands — relevant emerging peer in the energy category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/beverage-corporation-international-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beverage Corporation International