Blox Racing
Blox Racing is a US-based, privately held e-commerce retailer that sells aftermarket performance parts for import vehicles (Honda, Acura, Subaru, Toyota, Nissan, Mazda, Mitsubishi) directly to enthusiasts and racing shops via its Shopify storefront and authorized dealer network, distributing 30+ third-party brands plus its own BLOX Racing line.
- Company typePrivate
- Founded2003
- HeadquartersRancho Cucamonga, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Blox Racing does
Blox Racing is a privately held e-commerce retailer founded in 2003 that distributes aftermarket performance parts and accessories for import and sport compact vehicles, headquartered in Rancho Cucamonga, California with a corporate/operations presence in Fremont, California. The company sells directly to consumers through a Shopify-hosted storefront at bloxracing.com and through a network of authorized physical dealers. Its catalog spans more than 30 third-party brands including ACL, Action Clutch, AEM, Aeromotive, ARP, Brembo, Circuit Hero, Cusco, GReddy, Haltech, KONI, Tein, Turbosmart, Walbro, and Wiseco, alongside its own BLOX Racing proprietary brand. Product categories cover engine components (B-Series, K-Series, turbo systems, fueling), suspension (coilovers, lowering springs, sway bars), drivetrain (clutches, axles, shifters), exhaust, brakes, electronics/gauges, and interior/exterior accessories.
The target customer base is import performance enthusiasts owning Honda, Acura, Subaru, Toyota, Nissan, Mazda, and Mitsubishi vehicles, together with a secondary segment of professional racing teams and performance shops. The company emphasizes fitment-specific catalog organization across 1986-2024+ model years and maintains an authorized dealer network to mitigate counterfeit products. It generates revenue exclusively through one-time product sales with no recurring or subscription component, offers free shipping on orders over $99, and runs periodic clearance and overstock promotions. Operations are confined to the United States, with a very small team (1-10 employees) and no institutional funding, parent company, public API, mobile app, or proprietary technology platform.
Blox Racing firmographics
Firmographics- Name
- Blox Racing
- Legal name
- Blox Racing
- Website
- https://bloxracing.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blox Racing is a US-based, privately held e-commerce retailer that sells aftermarket performance parts for import vehicles (Honda, Acura, Subaru, Toyota, Nissan, Mazda, Mitsubishi) directly to enthusiasts and racing shops via its Shopify storefront and authorized dealer network, distributing 30+ third-party brands plus its own BLOX Racing line.
- Ownership category
- akta.pro rank
Where Blox Racing is headquartered
LocationHeadquarters
- HQ city
- Rancho Cucamonga
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blox Racing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Blox Racing generates revenue through direct sales of performance automotive parts and accessories. Products include engine components (pistons, bearings, camshafts, valve trains), suspension systems (coilovers, sway bars, control arms), drivetrain parts (clutches, axles, transmission mounts), and exterior/interior accessories. All sales are one-time transactions with no recurring revenue component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with volume-based free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Blox Racing product offering
Product offeringCore offering
Blox Racing is an e-commerce retailer and distributor that sells aftermarket performance parts and accessories for import and sport compact vehicles, primarily Honda, Acura, Subaru, Toyota, Nissan, Mazda, and Mitsubishi. It sells its own BLOX Racing branded product line alongside a curated catalog of 35+ third-party performance brands (ACL, AEM, Brembo, Cusco, Haltech, KONI, Tein, Wiseco, etc.). Products span engine components, coilovers, brakes, drivetrain, exhaust, and interior/exterior accessories, sold direct-to-consumer online and through authorized dealers.
Product overview
Blox Racing is an e-commerce retailer specializing in high-quality performance parts and accessories for import and sport compact vehicles, primarily serving Honda, Acura, Subaru, Toyota, Nissan, and other Japanese performance platforms. The company operates as a multi-brand distributor offering both its proprietary BLOX Racing line alongside over 30 third-party performance brands including ACL, Action Clutch, AEM, Aeromotive, ARP, Brembo, Circuit Hero, Cusco, DeatschWerks, GReddy, Haltech, Injector Dynamics, KONI, Radium Engineering, Supertech, Tein, Turbosmart, Walbro, and Wiseco. Product categories span engine components (B-Series, K-Series, turbo systems, fueling), suspension (coilovers, lowering springs, sway bars), chassis/suspension (brakes, bushings, tower bars), drivetrain (clutches, axles, shifters), exhaust systems, and interior/electronics (gauges, sensors). Each product is designed and manufactured using cutting-edge technologies and tested using rigorous standards. The company sells directly to consumers and through authorized dealers, with FREE SHIPPING on orders over $99.
Differentiator
Problem solved
Functional benefit
Products and services
- BLOX Racing Branded Performance Parts Blox Racing's proprietary product line covering engine, suspension, chassis, and accessory components for import and sport compact vehicles, designed and manufactured under BLOX Racing's own brand with stated rigorous testing standards.
- Engine Performance Components Complete range of engine performance parts including B-Series and K-Series components, cylinder heads, camshafts, intake manifolds, turbo systems, fueling components, ignition parts, engine mounts, and oil pan baffles for Honda and other import platforms.
- Coilovers and Suspension Kits Coilover suspension kits and related suspension components (lowering springs, sway bars, endlinks, lower control arms, lowering springs and links, replacement parts) providing adjustable ride height and damping for performance handling applications across Honda, Acura, Subaru, and other import platforms.
- Performance Brake Systems Performance brake components including front brakes, master cylinders, brake boosters, rotors, calipers, and reservoir covers for racing and high-performance applications across Subaru, Toyota 86, and other platforms.
- Drivetrain Components Drivetrain parts including axles and axle mounts, clutches, clutch lines, clutch master/slave cylinders, heavy-duty detent springs, shifting systems, and transmission mounts for performance and racing applications.
- Exhaust Systems Performance exhaust systems, universal mufflers and deletes, test pipes, merge collectors, and gaskets/flanges/bungs for improved airflow and performance across multiple import vehicle platforms.
- Gauges and Electronics Instrumentation and electronics including gauges, gauge adapters, gauge bezels and holders, gauge cluster bezels, pillar pod gauge mounts, replacement parts, sensors, and wire harnesses for monitoring engine performance.
- Turbo System Components Turbocharger-related components including turbo gauges, charge pipes and inlet pipes, manual boost controllers, MAP bypass valves, vacuum blocks, box merge collectors, and turbo manifold gaskets and flanges.
- Induction and Intake Components Air intake systems, intake manifolds, throttle bodies, and gaskets/spacers/couplers for performance engine induction upgrades across import platforms.
- Fueling System Components Performance fuel system parts including fuel pumps, regulators, filters, fuel rails, fuel cells, injectors, and related fueling components for high-performance and racing applications.
- Chassis and Alignment Components Chassis components including tower bars and braces, bushings and spherical bearings, subframe collar kits, traction bars, camber and toe kits, and steering/roll center components for performance handling applications.
- Interior and Exterior Accessories Aftermarket accessories including shift knobs, short shifters, steering wheels, harness bars, wide rear view mirrors, aero components, fender washer kits, license plate frames, lug nuts, mini antennas, and wheel studs.
Quantifiable outcome
- Extensive vehicle compatibility spanning 35+ years of import vehicle models
- +1 more outcomes
Companies that use Blox Racing
Customer profileSegments2 records
Ideal customer profiles2 records
Blox Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blox Racing partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- ACLminorACL is a manufacturer of engine bearings and oil pumps distributed through Blox Racing. Products include main bearings, rod bearings, and oil pumps for Honda, Subaru, Mitsubishi, and other import engines.
- Action ClutchminorAction Clutch manufactures clutches and flywheels distributed through Blox Racing. Product line includes stage clutches, single disc clutches, and lightweight flywheels for various import applications.
- AEMminorAEM produces data acquisition systems, cam gears, and wiring harnesses distributed through Blox Racing.
- AeromotiveminorAeromotive manufactures fuel system components including pumps, regulators, filters, and fuel cells distributed through Blox Racing.
- ARPminorARP (Automotive Racing Products) produces engine fasteners including head studs, main studs, rod bolts, and flywheel bolts distributed through Blox Racing.
- BrembominorBrembo manufactures high-performance brake systems including rotors, brake pads, and complete brake kits distributed through Blox Racing for Subaru, Toyota 86, and other applications.
- Circuit HerominorCircuit Hero produces billet aluminum performance accessories including shift knobs, oil pan baffles, strut tower bars, fuel rails, and steering wheel components distributed through Blox Racing.
- TeinminorTein manufactures suspension components including coilovers, lowering springs, and other suspension parts distributed through Blox Racing.
- KONIminorKONI produces shock absorbers and suspension components distributed through Blox Racing.
- HaltechminorHaltech manufactures engine management systems and electronics distributed through Blox Racing.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Blox Racing competitors and assessment
Company assessmentDirect peers
- Real Street Performance: Online retailer focused on Honda, Acura, and Subaru import performance parts, offering engines, suspension, brakes, and tuning components. Overlaps directly with Blox Racing in vehicle platform coverage, customer persona, and e-commerce-only distribution model.
- 034Motorsport: DTC retailer of performance parts for Audi and Volkswagen vehicles, with a strong in-house product line and technical content marketing engine. Highly comparable business model to Blox Racing (DTC, multi-brand-plus-own-brand, technical content, enthusiast focus), differing mainly in platform specialization.
- ECS Tuning: Direct-to-consumer retailer of OEM and aftermarket parts for European vehicles (BMW, Audi, VW, Mercedes), operating a multi-brand-plus-own-brand model with deep technical content. Same DTC business model, catalog breadth strategy, and content-led acquisition approach as Blox Racing, differing in vehicle specialization.
- Hondata: Manufacturer and retailer of Honda performance electronics, ECU tuning, and select engine components, serving the same Honda/Acura enthusiast customer base as Blox Racing via direct e-commerce. Comparable in target market and category overlap (engine management components also distributed by Blox Racing).
- Evasive Motorsports: Honda and Acura specialty performance shop and online retailer covering engine, suspension, and aero components. Comparable in platform focus (Japanese import performance) and DTC + dealer hybrid distribution model.
- King Motorsports: Long-standing e-commerce retailer specializing in Honda and Acura performance parts, including engine, suspension, and drivetrain components. Directly comparable to Blox Racing in target customer (import performance enthusiasts), product breadth, and DTC-first business model.
Broad incumbents
- RockAuto: Online-only multi-brand auto parts retailer offering replacement and aftermarket components across most vehicle makes with deep SKU breadth and price competitiveness. Comparable as a pure-play e-commerce parts retailer, but oriented broadly across makes/models rather than import performance specialization.
- Tire Rack: Large multi-brand automotive parts and tire retailer operating via owned e-commerce plus installer network. Overlaps with Blox Racing in multi-brand DTC parts retail but operates at much larger scale and broader vehicle scope.
- Turn 14 Distribution: Large-scale multi-brand automotive aftermarket distributor serving retailers, installers, and consumers across many categories. Comparable in business activity (multi-brand parts distribution) but operates at materially larger scale and across a broader vehicle set than Blox Racing.
Emerging players
- Haltech: Manufacturer and seller of engine management systems (ECUs, ignition, data logging) distributed in part through Blox Racing. Overlaps as a brand partner within Blox's catalog and competes at the edge in ECU/electronics retail for the same import and sport compact customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Blox Racing social profiles
Digital presenceBlox Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blox Racing leadership team
Management profileNumber of profiles
Blox Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blox Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blox Racing
What does Blox Racing do?
Blox Racing is an e-commerce retailer and distributor that sells aftermarket performance parts and accessories for import and sport compact vehicles, primarily Honda, Acura, Subaru, Toyota, Nissan, Mazda, and Mitsubishi. It sells its own BLOX Racing branded product line alongside a curated catalog of 35+ third-party performance brands (ACL, AEM, Brembo, Cusco, Haltech, KONI, Tein, Wiseco, etc.). Products span engine components, coilovers, brakes, drivetrain, exhaust, and interior/exterior accessories, sold direct-to-consumer online and through authorized dealers.
Is Blox Racing a public or private company?
Blox Racing is a private company. It is classified as unknown and is currently operating.
When was Blox Racing founded?
Blox Racing was founded in 2003. It employs 1 to 10 people.
Where is Blox Racing based?
Blox Racing is headquartered in Rancho Cucamonga, United States, in the North America region.
How does Blox Racing make money?
One revenue line is on record: direct Product Sales.
Who are Blox Racing's main competitors?
Direct peers on record are Real Street Performance, 034Motorsport, ECS Tuning, Hondata, Evasive Motorsports and King Motorsports. Broad incumbents are RockAuto, Tire Rack and Turn 14 Distribution. Haltech is listed as an emerging player.
Does Blox Racing have an API?
No public API is recorded for Blox Racing.