What Recreate does

Recreate Solutions BV is a Netherlands-based XR (Extended Reality) solutions provider founded in 2014 and headquartered in Rijssen. The company designs and delivers immersive VR, AR, and MR applications for enterprise customers, anchored by two proprietary platforms: the 3DX Training Platform (Step-by-Step Instructions, or SBSI), a no-code authoring tool that imports STEP files and 3D models to build interactive work instructions, and the 3DX Prototyping platform for design-to-assembly validation. These are complemented by Serious Gaming, 3DX Experience (product visualization), 3DX Quality, 3DX Meetings (via Microsoft Mesh and Spatial), 3DX Tender, and Onboarding solutions. Recreate builds using Unity3D and Three.js, and deploys on hardware including HoloLens 2, HTC Vive, Quest 3, and mobile devices, with integrations to Cyclomedia (geospatial imagery), MES systems, and IoT platforms.

Recreate's customer base spans manufacturing (Remeha, Thomas Regout, GEA, Dyson, VMI), consumer goods and retail (Heineken, JDE, Skantrae, Wensink Mercedes-Benz, HUKA), transport and infrastructure (NS Dutch Railways, Schiphol, Dusseldorp), professional services (Arthur D. Little), and adjacent niches (Photonis defense, Grünbeck water treatment, Europarcs tourism). Notable quantified outcomes include a 25% reduction in training time for NS Techniekfabriek students and reduced production line standstills at Remeha. The company is a Microsoft partner, co-hosting Next Level Learning and Industrial Metaverse events at Microsoft Schiphol, which functions as a key channel for enterprise pipeline.

Recreate generates revenue through three streams: custom software development (XR apps, VR simulations) on a project basis with fixed-price and hourly billing; software platform licensing (SBSI, 3DX Training) under license and Service Level Agreements; and hardware resale/rental (Oculus Rift, PCs, TV kiosks). Pricing is quote-based, with no publicly disclosed tiers, and sales are consultative via a website contact form. The company is founder-led (Roy Kamphuis) and privately held with no disclosed external funding, operating with an 11–50 person multidisciplinary team from Rijssen, Netherlands, serving a domestic base with select European references.

Name

Recreate

Legal name

Recreate Solutions BV

Website

http://www.recreate.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Recreate is a Netherlands-based XR (VR/AR/MR) solutions studio founded in 2014 that builds custom immersive applications and proprietary no-code platforms — SBSI and 3DX Training — for enterprise customers in manufacturing, consumer goods, transport, and infrastructure across Europe.

Ownership category

akta.pro rank

Product category

Extended Reality (XR) Software Solutions

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL), Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• Extended reality solutions
• Immersive training software
• Augmented reality development
• Virtual reality simulation
• Industrial metaverse applications

Headquarters

HQ city

Rijssen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Custom Software Development: Recreate develops custom XR solutions, software applications, VR training simulations, and AR apps for enterprise clients on a project basis. The Terms & Conditions reference fixed price contracts, hourly billing for extra work, and project-based engagements.
2. Software Platforms (SaaS): The company offers the SBSI (Step-by-Step Instructions) platform and 3DX Training platform as software solutions. The Terms reference license agreements for software and Service Level Agreements.
3. Product Sales: Sale and rental of hardware products including Oculus Rift, PCs, and TV kiosks. The Terms explicitly reference both purchase (koop) and rental (huur) arrangements for products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Recreate designs, develops and delivers Extended Reality (XR) software solutions — including Virtual Reality, Augmented Reality, and Mixed Reality applications — for enterprise clients across manufacturing, consumer goods, transport and professional services. The company combines custom application development with proprietary software platforms such as the SBSI (Step-by-Step Instructions) platform and the 3DX Training Platform, complemented by hardware sale/rental (e.g., Oculus Rift, PCs, TV kiosks).

Product overview

Recreate is a Dutch XR (Extended Reality) solutions company founded in 2014 that designs and delivers immersive digital experiences for business purposes. The company offers a platform-based portfolio anchored by three core product lines: the 3DX Training Platform (Step-by-Step Instructions) for creating immersive work instructions, the 3DX Prototyping platform for design-to-assembly validation, and Serious Gaming solutions for training and simulation. These are complemented by specialized offerings including 3DX Experience (product visualization), 3DX Quality, 3DX Meetings, 3DX Tender, Onboarding Solutions, and Training & Simulation services. Recreate develops both custom enterprise applications and reusable platform modules, serving clients across manufacturing (Thomas Regout, GEA, Remeha), consumer goods (Heineken, JDE, Dyson, Skantrae), transport (NS, Schiphol), tourism (Achterhoek, Europarcs), and professional services (Arthur D. Little). The company works with hardware including HoloLens 2, HTC Vive, Oculus Rift, and mobile devices, utilizing Unity3D and Three.js for development. Notable integrations include Cyclomedia for infrastructure visualization, MES systems for manufacturing, and Microsoft Mesh/Spatial for virtual collaboration.

Differentiator

Problem solved

Functional benefit

Products and services

• 3DX Training Platform (Step-by-Step Instructions) No-code software platform for creating immersive work instructions and training content. Users import 3D models and STEP files, then assemble interactive step-by-step guides with drag-and-drop and animated 3D elements for assembly and operator training. Used by manufacturing customers such as Thomas Regout.
• 3DX Prototyping Platform that brings 3D models to life during the design phase to validate production and service processes. Automatically optimizes 3D models and provides step-by-step manufacturing instructions accessible via 3D viewer or augmented reality.
• Serious Gaming Custom serious gaming experiences for learning, training, and decision-making through interactive simulations. Targets employee training, onboarding, process simulation, crisis management, and strategic decision-making.
• 3DX Experience Product visualization solutions allowing customers to view products in 3D before purchase, used in consumer goods, automotive, and retail applications to increase customer satisfaction and reduce return rates.
• 3DX Quality Quality assurance and First Time Right solutions using 3D visualization and inspection capabilities for manufacturing and production environments.
• 3DX Meetings Collaboration in virtual spaces enabling teams to meet and work together in immersive 3D environments regardless of physical location.
• 3DX Tender Solutions for winning tenders through immersive 3D presentations and visualizations that help secure government and enterprise contracts.
• Onboarding Solutions Streamlined onboarding experiences using XR technology to train new employees faster with immersive virtual environments and interactive content.
• Training & Simulation 3D on-the-job training using VR, AR, and MR technologies. Creates realistic simulations for industrial equipment, safety procedures, and complex tasks.
• NS XR Training App Native iOS and Android application for NS (Dutch Railways) Techniekfabriek with 3D viewer, AR placement, and AR Object overlay to train students on train climate systems, including airflow visualization and point-of-interest highlights. Delivered a 25% reduction in training time.
• Schiphol VR Driving Simulator VR driving simulator for Schiphol Airport to train airside vehicle operators. Features a 3D-modeled car integrated with a Quest 3 VR headset, steering wheel and pedals, 20 scenarios across two airport areas, navigation prompts, and dynamic obstacles.
• GEA VR Training — Rotary Atomizer F100 Complete VR training program for the GEA Rotary Atomizer F100 covering maintenance, disassembly, assembly, and machine familiarization with built-in skill verification for operators in food & beverage processing.
• Heineken Online Onboarding Platform Interactive online onboarding platform for Heineken factory new hires, built using Three.js for 3D browser graphics. Features an interactive factory map, infographics, videos, and a virtual tour of the Heineken production facility used for employee onboarding before arrival at the factory.
• Van der Sluis 3D Virtual Tour Interactive 3D virtual tour of Van der Sluis company facilities allowing visitors to explore a realistic digital version of the office and facilities with clickable points of interest and embedded videos.
• Grünbeck IoT App Mobile application connecting Grünbeck smart water-treatment devices to customer smartphones and tablets for remote monitoring, real-time performance data, and maintenance alerts.
• Photonis VR Night Vision Training VR training simulation for Photonis night vision products using HTC Vive and Leap Motion to simulate all lunar phases, weather influences, and realistic night vision imagery for military training scenarios.
• JDE Professional AR App Smartphone AR application for Jacobs Douwe Egberts Professional sales reps enabling them to showcase barista stations to customers with life-size AR visualization in the customer's real environment.
• Skantrae AR App Mobile AR application for Skantrae interior doors allowing users to visualize over 250 doors in their own living space using a smartphone camera, with color and fitting customization options.
• Dusseldorp 3D Design Overlay Solution combining 3D infrastructure designs with Cyclomedia 360-degree imagery to overlay infrastructure designs on real-world views for stakeholder visualization on construction projects.
• Arthur D. Little Virtual Office Immersive 3D virtual office for Arthur D. Little built on the Spatial Platform, replicating the Brussels office in VR for global collaboration, immersive meetings, and remote work.
• Heineken Experience AR App AR application developed for the grand reopening of the Heineken Experience in Amsterdam, showcasing the building's heritage through interactive hotspots, horse-and-carriage animations, and historical content for visitors.
• Wensink Mercedes-Benz AR App AR application for Wensink Mercedes-Benz allowing users to view cars in 3D, test drive digitally, and generate leads for physical test drives through interactive brochures with call-to-action functionality.
• Remeha Training Apps Two training applications for Remeha: a smartphone app with 3D viewer for pre-training and a HoloLens 2 training solution for on-site assembly instruction with timed examinations, deployed at the Apeldoorn facility producing around 400 Tzerra boilers per shift.
• Europarcs 3D Experience 3D visualization application for Europarcs to showcase to-be-built resorts to investors at trade fairs using photogrammetry, drone shots, and 360-degree videos of the surrounding environment.
• BroshuisTalk App Internal communication mobile app for Broshuis to share news, knowledge, and successes across departments, featuring push notifications, comments, likes, and multilingual support (Dutch and English).
• Achterhoek Route App Mobile tourism application for Achterhoek featuring over 250 hiking and cycling routes with filters, favorites, and offline download capabilities.
• Naish Sync Bar 3D Visualization High-impact 3D visualization video for Kubus Sports/Naish showcasing the kitesurf bar product with 3D model visualization, specifications, and usage instructions.
• Hardware Sale and Rental Sale and rental of XR hardware products including Oculus Rift headsets, PCs, and TV kiosks, supplied to enterprise clients as part of project deployments.

Quantifiable outcome

• 25% reduction in training time for NS Techniekfabriek students learning climate systems
• +1 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• MicrosoftcoreStrategic or Co-development PartnerRecreate operates as a Microsoft partner, co-hosting Next Level Learning and Industrial Metaverse events at Microsoft facilities including Schiphol. They build solutions on Microsoft platforms including Microsoft Mesh, integrate with Microsoft Teams, and showcase implementations using Microsoft HoloLens. The partnership includes joint customer case studies and event marketing targeting L&D and service managers.
• HSOminorStrategic or Co-development PartnerH SO/Recreate collaborated on the Grünbeck IoT application project, where Recreate developed the mobile app component for the water treatment specialist's smart device connectivity solution.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Twnkls (Augment IT): Dutch-based XR solutions agency also building enterprise VR/AR/MR applications with Microsoft HoloLens and similar platforms. Most directly comparable given overlapping Dutch market footprint, Microsoft partnership, and enterprise focus.
• STRIVR: US-based enterprise VR training platform serving large employers (Walmart, Verizon, Chipotle) for workforce training and onboarding. Comparable in use case (enterprise immersive training) and outcome-driven value proposition, though operating at much larger scale.
• Talespin: Enterprise XR platform for workforce skills development, training, and digital twin scenarios. Closely overlaps Recreate's 3DX Training / SBSI offering and shares the enterprise L&D buyer persona.
• Interplay Learning: VR-based training platform for skilled trades and technical fields (HVAC, plumbing, electrical). Directly comparable to Recreate's industrial training work for customers like Remeha and GEA.
• Motive.io: No-code XR platform for building and deploying enterprise training and workflow guidance. Closest software competitor to Recreate's SBSI/3DX platform, particularly in industrial training and work-instruction use cases.
• Make Real: UK-based immersive studio delivering VR/AR training, simulation, and learning experiences for enterprise. Comparable in custom XR development model, target buyer (enterprise L&D), and project-based delivery approach.
• PIXO Group: Enterprise XR services and platform provider specializing in industrial training, work instructions, and digital twin solutions. Strong overlap with Recreate's manufacturing and enterprise training focus, including Microsoft ecosystem alignment.

Emerging players

• Immersive VR Education (ENGAGE): VR platform for enterprise learning, collaboration, and training across multiple verticals. Adjacent competitor with platform-led approach, complementary to Recreate's project-plus-platform hybrid model.

Broad incumbents

• Microsoft (Mixed Reality / Dynamics 365 Guides): Strategic partner and ecosystem provider whose HoloLens, Mesh, and Dynamics 365 Guides products directly compete with Recreate's XR delivery stack. A shift toward first-party XR solutions would disintermediate Recreate.
• Unity Technologies: Underlying 3D engine platform (Unity3D) used by Recreate for development. A broader incumbent in XR tooling, with Unity Industry products now overlapping directly with enterprise XR training and visualization use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/recreate
• Xx.com/recreatebv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recreate