Motive.io
Motive.io provides Motive XMS, an enterprise XR Experience Management System that enables Fortune 500 companies in energy, mining, healthcare, aviation, and government to create, deploy, and measure immersive VR and AR training with native LMS integration, no-code authoring, and AI-powered tools.
- Company typePrivate
- Founded2011
- HeadquartersBurnaby, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Motive.io does
Motive.io (legally RocketChicken Interactive, Inc., operating as Motive.io) is a Vancouver-based enterprise software company that provides Motive XMS, an XR Experience Management System for creating, deploying, and measuring immersive training across VR headsets, AR devices, desktop, and mobile web. The platform combines a no-code authoring tool (Storyflow), full Unity and Unreal Engine SDKs, an AI Tools module (conversational AI, AI Assistants, Airlock secure gateway), and an Analytics module with xAPI/SCORM-compliant reporting. It is built on AWS infrastructure, holds SOC 2 Type II certification, and integrates natively with enterprise LMS systems without plugins.
The company sells through a platform + per-learner subscription model with tiered pricing starting at approximately $11,150 per month for 50 learners and scaling to roughly $109,950 per month for 5,000 learners, plus optional Storyflow seat licenses at $3,650 per seat annually and add-ons for AI-powered characters, multiplayer, and private cloud hosting. Distribution combines direct enterprise field sales, a free XR Partner Channel of content studios (MadXR, Aequilibrium, B·U·T, GWPro, InfiVR, VRAR Chicago, Thorntree, Osyrys), conference-driven demand generation, and OEM/hardware integrations (Lenovo ThinkReality VRX via Snapdragon Spaces).
The customer base includes Fortune 500 enterprises such as Emirates Airline, Chevron Technology Ventures, Exxon, Canadian Tire, and Accenture, alongside government clients (MSHA, Transport Canada) and healthcare institutions (B.C. Women's Hospital). Motive.io originated from RocketChicken Interactive, the studio behind the 2011 location-based AR game CodeRunner, and pivoted from game development to enterprise XR training after co-founders Ryan Chapman (CEO) and Jeff Macpherson (CCO) built the Motive platform internally to remove developer dependencies from their content workflow. Seed funding was raised in June 2021 led by N49P, with no subsequent public funding rounds disclosed.
Motive.io firmographics
Firmographics- Name
- Motive.io
- Legal name
- RocketChicken Interactive, Inc.
- Website
- https://motive.io
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Motive.io provides Motive XMS, an enterprise XR Experience Management System that enables Fortune 500 companies in energy, mining, healthcare, aviation, and government to create, deploy, and measure immersive VR and AR training with native LMS integration, no-code authoring, and AI-powered tools.
- Ownership category
- akta.pro rank
Motive.io industry classification
Industry- Product category
- Immersive Learning Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
- akta.pro secondary industries
- LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), XR Assessment & Skills Verification (Performance-Based Evaluation) (EDAFAJAI)
Keywords
Where Motive.io is headquartered
LocationHeadquarters
- HQ city
- Burnaby
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Motive.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription (Annual/Monthly): Motive XMS is sold as an annual or monthly platform subscription that includes dashboard, app, SDK, onboarding, LMS support, SOC2 compliance, SSO, and shared cloud hosting. The platform base fee starts at $9,950 per month for 50 learner credits, with volume pricing tiers at 500 and 5000 learners.
- Per-User/Credit License: Monthly user model: a learner consumes one credit and has unlimited access to training for that month at $24/credit for 50 learners down to $20/credit for 5000 learners. Annual user model: unlimited content consumption for a year at $96/learner for 50 learners down to ~$61/learner for 5000+ learners.
- Storyflow Seat License: Optional Storyflow no-code authoring tool seats are sold separately at $3,650 per seat, billed annually.
- Premium Feature Add-ons: Premium features including AI-powered characters and multiplayer capabilities are available at an additional cost beyond the base platform and learner license pricing.
- Private Cloud Hosting (Add-on): Private cloud hosting is available at an additional cost for enterprise clients requiring dedicated infrastructure beyond shared cloud.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 50 learners - Monthly |
| Subscription | Monthly | 500 learners - Monthly |
| Subscription | Monthly | 5000 learners - Monthly |
| Subscription | Annual | 50 learners - Annual |
| Subscription | Annual | 500 learners - Annual |
| Subscription | Annual | 5000 learners - Annual |
| Subscription | Annual | Storyflow Optional Seat |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Motive.io product offering
Product offeringCore offering
Motive XMS is an enterprise XR Experience Management System that enables organizations to create, deploy, and measure immersive VR and AR training content across headsets, desktop, and mobile devices. The platform combines a no-code authoring tool (Storyflow), full SDKs for Unity and Unreal Engine, AI-powered conversational training, and native SCORM/xAPI LMS integration. Customers include Fortune 500 enterprises across energy, mining, healthcare, government, aviation, and retail.
Product overview
Motive.io offers Motive XMS as an enterprise Experience Management System for immersive training. The platform combines a modular architecture with XR Learning (no-code authoring via Storyflow, SCORM/xAPI LMS integration, LaunchPad headset app, and Unity/Unreal SDKs), AI Tools (conversational AI and AI-powered assistants), and Analytics (dashboards and assessment reports). Additional services include Airlock for secure AI integration and Academy for user onboarding.
Differentiator
Problem solved
Functional benefit
Brands
- Motive XMS: The XR Industry Runs on Motive - Experience Management System for creating, delivering, and measuring immersive training experiences across web, mobile, VR, and AR.
- Storyflow
- LaunchPad
Products and services
- Motive XMS Enterprise XR Experience Management System for creating, deploying, tracking, and measuring immersive training content across VR, AR, desktop, and mobile devices. Bundles dashboard, app, SDK, onboarding, LMS support, SOC2 compliance, SSO, and shared cloud hosting. Sold as annual or monthly subscription.
- Storyflow No-code immersive content authoring tool enabling creation of branching narratives, voice-driven conversations, adaptive open-world scenarios, and in-VR scene editing. Empowers learning designers to conceptualize, design, deploy, and refine XR content without developer involvement. Sold as optional per-seat annual subscriptions at $3,650 per seat.
Quantifiable outcome
- 86% material retention 31 days after VR training vs 11% for traditional training (mining safety study with MSHA and South Dakota School of Mines)
- +6 more outcomes
Companies that use Motive.io
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles5 records
Motive.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature11 records
Motive.io partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and strategic.
- InnoactivecoreTechnical integration between Motive XMS and Innoactive's XR CMS enables users to launch XR training content from any LMS hosted and streamed by Innoactive. Built using Motive's OpenXMS plugin framework, this integration provides streaming of complex 3D content without requiring GPU workstations, with cross-platform flexibility and secure cloud storage.
- Lenovo ThinkReality (via Snapdragon Spaces)coreMotive.io integrated with Lenovo ThinkReality VRX through Qualcomm's Snapdragon Spaces XR Developer Platform, enabling seamless enterprise XR training deployment on Lenovo VR headsets. This provides unified ecosystem access for managing immersive training solutions across enterprise clients.
- Amazon Web Services (AWS)flagshipAWS collaborated with Motive.io and Emirates to develop an immersive Extended Reality (iXR) platform for Emirates Group's cabin crew training. AWS serves as the cloud infrastructure partner enabling Motive's global enterprise deployments. AWS also advertises Motive.io as a VR training platform customer/logo.
- Chevron Technology Ventures Catalyst ProgramstrategicMotive.io was selected into Chevron Technology Ventures Catalyst Program, a corporate innovation program focused on emerging technologies for the energy sector. The program supports pilot projects and deep engagement with Chevron's training needs.
- Innovative Solutions Canada ProgramstrategicFederal government procurement program under which Motive.io was awarded a contract by Transport Canada to implement VR training tools for aviation and marine inspection training.
- MadXRcoreXR content studio partner using Motive XMS to deliver immersive VR training. MadXR leverages Storyflow's no-code authoring to involve non-developers in module creation, scaling faster by tapping instructional designers and subject matter experts.
- AequilibriumcoreXR studio partner that used Motive XMS to deliver immersive and personalized VR training for Ent Credit Union. Aequilibrium leverages Motive's platform flexibility to scale rapidly and focus on content quality for engagement and knowledge retention.
- B·U·T (Build Understand Transform)coreInteractive division of B·U·T uses Motive XMS to build and deliver VR training content to a global automotive company client.
- GWProcoreXR training partner using Motive XMS with seamless LMS integration allowing clients to see measurable results from day one. GWPro delivers VR training solutions leveraging Motive's deployment and analytics capabilities.
- InfiVRcorePartner utilizing Motive XMS's intuitive authoring tools for rapid creation of interactive VR training scenarios without extensive custom coding, enabling faster delivery to enterprise clients.
- VRAR ChicagocoreVR/AR consultancy using Motive.io's platform to demonstrate enterprise XR training capabilities to corporations, explain the value of enterprise XR platforms, and facilitate integration with legacy systems requiring compliance and data integration.
- ThorntreecorePartner that uses Motive XMS to deliver enterprise-scale VR training. Thorntree's CEO cited Motive's seamless system integration and the team's expertise and responsiveness as key contributors to learner engagement and success.
- OsyryscorePartner delivering VR training at enterprise scale for energy and mining clients. Osyrys uses Storyflow to adapt training modules to client feedback and changing procedures instantly at scale without rebuild cycles.
- AccenturestrategicAccenture partnered with Motive.io to develop PPE training for COVID-19 frontline healthcare workers, turning the project around in a few months. Accenture represents Motive.io's customer logos and has co-developed training solutions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Motive.io competitors and assessment
Company assessmentDirect peers
- Strivr: Enterprise immersive learning platform that builds VR training programs for Fortune 500 retailers, sports teams, and financial services. Directly comparable to Motive XMS as an enterprise XR training and analytics platform with content delivery, measurement, and integration into existing learning ecosystems.
- Talespin: Talespin offers an XR platform (Storyr) combining no-code authoring with Unity/Unreal SDKs and AI-driven soft-skills simulations for enterprise learning. Closely competes with Motive.io on authoring tooling, conversational AI, and Fortune 500 deployments across similar industries.
- Immerse: Immerse provides a VR language and soft-skills training platform with enterprise dashboards and content marketplaces. Targets similar Fortune 500 enterprise buyers and offers a comparable measurement layer, competing with Motive for the same corporate training wallet share.
- Mursion: Mursion delivers VR-based soft-skills simulations powered by AI/human hybrid role-play for enterprise leadership, sales, and customer service training. Directly comparable to Motive on conversational AI-driven interpersonal training and enterprise LMS distribution.
- Interplay Learning: Interplay Learning provides VR training for skilled trades (HVAC, plumbing, electrical, multifamily) with a content library and authoring tools. Comparable to Motive as an enterprise XR training platform focused on safety-critical, hands-on procedures in regulated industries.
Broad incumbents
- Cornerstone OnDemand: Cornerstone is a leading enterprise talent/LMS incumbent that has added XR content partnerships and immersive learning content into its broader learning suite. Represents the system-of-record incumbents that Motive XMS integrates with and competes against as the XR-specific LMS layer.
- Workday Learning: Workday Learning is part of Workday HCM, distributing enterprise training content including immersive learning through its market-leading HR platform. Competes with Motive for enterprise training budgets and could displace Motive XMS if the system of record shifts further upstream into HCM stacks.
Emerging players
- Innoactive: Innoactive provides an XR content management system for enterprise streaming and distribution of immersive training, with technical integration into Motive XMS via OpenXMS. They overlap on cloud streaming and LMS distribution, positioning Innoactive as both a partner and an emerging competitor in enterprise XR CMS.
- Virti: Virti delivers an AI-powered XR training platform for healthcare and enterprise soft-skills with emphasis on transportable and remote-friendly content. Comparable niche overlap with Motive's healthcare (BC Women's) and soft-skills segments using no-code authoring and AI-driven scenarios.
Others
- Unity Software: Unity is the dominant real-time 3D engine and runtime used by Motive's full SDK and Storyflow authoring. Not a direct competitor but a key enabling platform — its enterprise and digital-twin roadmap influences Motive's distribution and pricing power for Unity-based XR training content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Motive.io social profiles
Digital presenceMotive.io compliance and trust
Trust signalCompliance1 record
Motive.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motive.io leadership team
Management profileNumber of profiles
Profiles6 records
Motive.io funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motive.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motive.io
What does Motive.io do?
Motive XMS is an enterprise XR Experience Management System that enables organizations to create, deploy, and measure immersive VR and AR training content across headsets, desktop, and mobile devices. The platform combines a no-code authoring tool (Storyflow), full SDKs for Unity and Unreal Engine, AI-powered conversational training, and native SCORM/xAPI LMS integration. Customers include Fortune 500 enterprises across energy, mining, healthcare, government, aviation, and retail.
Is Motive.io a public or private company?
Motive.io is a private company. It is classified as venture growth investor backed and is currently operating.
When was Motive.io founded?
Motive.io was founded in 2011. It employs 11 to 50 people.
Where is Motive.io based?
Motive.io is headquartered in Burnaby, Canada, in the North America region.
How does Motive.io make money?
Five revenue lines are on record. Platform Subscription (Annual/Monthly) is the primary driver. The others are per-User/Credit License, storyflow Seat License, premium Feature Add-ons and private Cloud Hosting (Add-on).
Who are Motive.io's main competitors?
Direct peers on record are Strivr, Talespin, Immerse, Mursion and Interplay Learning. Broad incumbents are Cornerstone OnDemand and Workday Learning. Emerging players are Innoactive and Virti. Unity Software is listed as an others.
Does Motive.io have an API?
No public API is recorded for Motive.io.
What industry is Motive.io in?
Motive.io's product category is Immersive Learning Software. Its primary akta.pro industry code is MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains, with a secondary code of EDAFAAAI, LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs). Its NAICS code is 541511 and its SIC code is 7371.