Reach Marketing

What Reach Marketing does

Reach Marketing is a B2B lead generation and marketing technology agency headquartered in Pearl River, New York, founded in 2011 as the current operating entity after the core leadership team departed InfoGroup (formerly Edith Roman Associates, founded 1976). The company serves enterprise and mid-market clients across technology, financial services, healthcare, manufacturing, media, and business services verticals with named customers including Google, Cisco, Adobe, VMware, SAP, Verizon, Gartner, Northwell Health, and Chase. Its core product stack centers on the proprietary ReachBase B2B prospecting database (35 million email addresses and 72 million postal addresses, AI-validated at 90% accuracy) and the MARKETING AI / MARKETING AI+ lead generation platform, supplemented by email marketing, list building, sales qualified leads with appointment setting, and full-funnel campaign services.

The marketing technology offering includes consulting and implementation services across HubSpot, Salesforce (Marketing Cloud), Marketo, and Pardot, alongside custom application development, APIs, data integration, and database services (data warehouse, data hygiene, duplicate identification). Reach Marketing monetizes through unit-based pricing — $0.35 per contact for list building, $20 per lead for Marketing AI, $995 per email deployment, and $4,995 per month for SQL subscriptions — with no minimums on most products and a wholesale pricing model positioned as lowest in the industry. Go-to-market is sales-led with inside sales (phone, email, website forms, Calendly) targeting enterprise and mid-market accounts, supported by content marketing, SEO, webinars, case studies, and sister-company referrals from UnReal Web Marketing (acquired 2019, providing SEO/SEM and digital analytics). The company holds a registered MARKETING AI trademark, HIPAA compliance certification, an A+ BBB rating, Marketo Revvie Award recognition (2016), and two consecutive years on the Inc. 5000 list (2016-2017).

Name

Reach Marketing

Legal name

Reach Marketing LLC

Website

https://reachmarketing.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Reach Marketing is a B2B lead generation and marketing technology agency that sells AI-validated prospecting data (ReachBase), full-funnel lead generation, and marketing automation consulting to enterprise and mid-market clients including Google, Cisco, Gartner, and Northwell Health.

Ownership category

akta.pro rank

Product category

B2B Lead Generation Services

NAICS

Advertising Agencies (54181), Marketing Consulting Services (541613), Direct Mail Advertising (54186)

SIC

Services-Advertising (7310), Services-Direct Mail Advertising Services (7331), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industries

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B lead generation
• Marketing automation consulting
• Email marketing services
• Data hygiene services
• B2B prospecting database

Headquarters

HQ city

Pearl River

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B Lead Generation Services: Revenue generated through list building, email marketing, marketing qualified leads (MQLs), sales qualified leads (SQLs), content syndication, and appointment setting services. Pricing is unit-based and per-contact.
2. Marketing Automation Consulting: Consulting services for HubSpot, Salesforce, Marketo, and Pardot platforms including optimization, business intelligence, email deliverability, and campaign management.
3. Application Development: Custom-built tools, API integrations, and system integrations for marketing operations.
4. Database Services: Data warehouse solutions, data hygiene, duplicate identification, and data enrichment services.
5. Email Append and Data Enhancement: Services to enrich existing contact lists with missing information, correct inaccuracies, and update outdated entries.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Reach Marketing is a B2B lead generation agency and marketing technology provider that delivers full-funnel lead generation services (list building, email marketing, marketing qualified leads, sales qualified leads with appointment setting, content syndication) backed by its proprietary ReachBase B2B Prospecting Database (35M+ emails / 72M+ postal addresses) and the MARKETING AI lead generation platform. The company also provides marketing automation consulting for HubSpot, Salesforce, Marketo, and Pardot, plus application development (APIs, custom applications, data integration) and database services (data warehouse, data hygiene, duplicate identification).

Product overview

Reach Marketing offers a unified platform combining B2B lead generation services and marketing technology solutions. The core offering consists of MARKETING AI (AI-powered lead generation) and ReachBase (B2B prospecting database with 20M+ contacts), supplemented by Email Marketing, B2B List Building, and Sales Qualified Leads services. On the marketing technology side, services include Marketing Automation (with consulting for HubSpot, Salesforce, Marketo, and Pardot), Application Development (APIs, Custom Applications, Data Integration), and Database Services (Data Warehouse, Data Hygiene, Duplicate Identification). The company also provides specialized AI tiers including MARKETING AI+ and MARKETING AI+ Event Accelerator, plus multi-channel programs like Reach Surround Sound Featuring Marketing AI+.

Differentiator

Problem solved

Functional benefit

Brands

• UnReal Web Marketing: Digital marketing services including SEO, SEM, and related online marketing solutions operated as a sister company to Reach Marketing

Products and services

• B2B Lead Generation Full suite of B2B lead generation services covering top, middle, and bottom funnel prospects through list building, email marketing, marketing qualified leads (MQLs), and sales qualified leads (SQLs) with appointment setting. Sold to enterprise and mid-market B2B clients.
• Email Marketing

Quantifiable outcome

• 2.17x typical ROI for clients
• +7 more outcomes

Named customers25 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• UnReal Web MarketingcoreStrategic or Co-development PartnerReach Marketing acquired UnReal Web Marketing's award-winning search, social media, web design, and digital analytics business in 2019. The sister company provides SEO, SEM, web design, and digital analytics services to complement Reach Marketing's lead generation and marketing automation offerings. Cross-referrals drive integrated marketing solutions.

Scale indicators14 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• ZoomInfo: ZoomInfo is the dominant B2B contact database and intent data platform, directly comparable to ReachBase with substantially larger scale. Both sell verified B2B contact and company data to enterprise sales and marketing teams for lead generation and prospecting.
• Demandbase: Demandbase is an account-based marketing (ABM) and B2B demand generation platform with intent data and advertising capabilities. Reach Marketing and Demandbase compete for the same enterprise B2B marketing budgets, with Reach Marketing adding services-led delivery.
• 6sense: 6sense provides AI-driven predictive intent data and ABM orchestration for B2B marketers. Overlaps with Reach Marketing's MARKETING AI intent-driven lead offering and ReachBase intent signals for enterprise lead generation.
• TechTarget: TechTarget is a B2B demand generation platform that uses content syndication, intent data, and lead nurturing to deliver qualified leads to enterprise technology vendors. Strongly comparable to Reach Marketing's content syndication, MQL, and SQL services for technology buyers.
• Salesloft (formerly Drift): Salesloft provides a B2B sales engagement and revenue orchestration platform with prospecting, email, and conversation tools. Comparable to Reach Marketing's full-funnel B2B lead generation and email deployment capabilities targeting enterprise sales teams.

Emerging players

• Bombora: Bombora is a B2B intent data provider that tracks company-level research activity to identify in-market buyers. Comparable as an alternative data source for B2B lead scoring and qualification, often used alongside data providers like ReachBase.
• Leadspace: Leadspace offers B2B customer data platform and lead generation solutions with AI-driven account scoring. Directly comparable to Reach Marketing's data hygiene, enrichment, and SQL delivery stack for mid-market and enterprise clients.
• UpLead: UpLead is a B2B contact and company data provider with a 95% accuracy guarantee and real-time email verification. Comparable to ReachBase for B2B list building and email prospecting, focused on SMB and mid-market self-service buyers.
• Adapt (formerly CloudLead): Adapt provides B2B contact and account data with API access and lead enrichment capabilities. Comparable to Reach Marketing's data append, enrichment, and API-driven list building offerings.

Broad incumbents

• D&B Hoovers: D&B Hoovers is a long-established B2B sales intelligence and contact database offered by Dun & Bradstreet. Directly comparable to ReachBase as a B2B prospecting list source, but part of D&B's broader data and analytics portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ReachMktg
• Facebookfacebook.com/ReachMktg
• LinkedInlinkedin.com/company/2335349

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reach Marketing