UpLead
UpLead is a B2B sales intelligence platform offering verified contact search, enrichment, and intent data across 200M+ records to 4,000+ sales and RevOps customers, monetized via tiered SaaS subscriptions, usage credits, and an expanding API.
- Company typePrivate
- Founded2017
- HeadquartersWalnut, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What UpLead does
UpLead is a B2B sales intelligence and lead-generation platform founded in 2017 by Will Cannon and headquartered in Covina, California, with engineering operations in Cluj, Romania. The company aggregates a 200M+ contact database and serves over 4,000 customers globally with contact and company search, email verification, enrichment, and intent data, targeted at B2B sales teams and revenue operations functions. Its core technical architecture is an 8-step verification pipeline that applies AI for anomaly detection, real-time email validation at the point of download, AI-based risk scoring, and AI/ML classification, supporting a 95% accuracy guarantee backed by credit refunds.
The product portfolio is sold primarily as SaaS subscriptions across Starter ($99/mo), Plus ($199/mo), and custom Professional tiers, supplemented by usage-based credits and an embedded API. Recent product launches in 2025 include an Intent Data line (buying-signal analytics), a Done-For-You Outbound managed service operated in partnership with OutboundPilot, and an expanded API surface for embedded verification. The go-to-market is largely product-led and content/SEO-driven, augmented by a 20% recurring affiliate program that has paid out over $1M to partners, and validated externally by sustained G2 leadership (4.7/5 across 824 reviews) and multiple G2 Fall 2025 category awards.
UpLead is privately held and bootstrapped, with no disclosed VC funding rounds. Customer references skew toward SMB and mid-market sales organizations (case studies include Kyber Security, Code Red Safety, Staffing Future, Wilmot Modular, Whitewater, Fastsigns, and one mid-market CMS deployment); the high-volume SMB mix is reflected in entry pricing and is consistent with the 4,000+ customer footprint. Native integrations across major CRM and sales-engagement platforms embed UpLead into existing revenue workflows.
UpLead firmographics
Firmographics- Name
- UpLead
- Legal name
- UpLead, LLC
- Website
- https://uplead.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- UpLead is a B2B sales intelligence platform offering verified contact search, enrichment, and intent data across 200M+ records to 4,000+ sales and RevOps customers, monetized via tiered SaaS subscriptions, usage credits, and an expanding API.
- Ownership category
- akta.pro rank
UpLead industry classification
Industry- Product category
- Sales Intelligence and B2B Lead Generation
- NAICS
- Directory and Mailing List Publishers (51314)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)
Keywords
Where UpLead is headquartered
LocationHeadquarters
- HQ city
- Walnut
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
UpLead business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans (SaaS): Monthly/annual subscription plans (Essentials $99/mo, Plus $199/mo, Professional custom). Credit-based access where 1 credit = 1 contact exported. Monthly plans have no contract; annual billing required for Professional.
- Additional Credits: Purchase additional credits beyond plan allocation: $0.60/credit (Essentials), $0.50/credit (Plus). Professional plan has custom pricing.
- Affiliate Program Commission: 20% recurring commission on all paid plans for referred customers. Paid monthly via PayPal with $50 minimum payout. Affiliates have generated $1,000,000+.
- Done-For-You Outbound: Cold email outreach service powered by UpLead data where UpLead builds lead lists, writes/sends campaigns, and books meetings for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - 7 days, 5 credits |
| Subscription | Monthly | Essentials - $99/month, 170 credits |
| Subscription | Monthly | Plus - $199/month, 400 credits |
| Subscription | Multi-year contract | Professional - Custom pricing, Annual only |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels6 records
UpLead product offering
Product offeringCore offering
UpLead sells a B2B sales intelligence and lead generation platform that provides verified business contact and company data through a credit-based subscription. The platform delivers over 200 million AI-verified contacts and 19 million global company profiles with a 95% accuracy guarantee, exposing real-time verified emails, mobile numbers, technographic data on 27,000+ technologies, and buyer intent signals via a web app, Chrome extension, and REST API.
Product overview
UpLead is a B2B lead generation and sales intelligence platform consisting of multiple integrated modules. The core offering includes the Prospector (for finding leads), Data Enrichment (for appending data to existing records), Email Verification (real-time validation), Email Finder, Technographics (technology tracking), and Intent Data (buyer signals). Additional access methods include a Chrome Extension for browser-based prospecting and a REST API for programmatic access and CRM integration. The platform is built around a credit-based model with a 95% accuracy guarantee and integrates natively with major CRMs and sales engagement tools via Zapier.
Differentiator
Problem solved
Functional benefit
Products and services
- Prospector
Quantifiable outcome
- 95% data accuracy guarantee with credits back if numbers fall below threshold
- +5 more outcomes
Companies that use UpLead
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
UpLead technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability3 records
Feature5 records
UpLead partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- SalesforcecoreNative CRM integration allowing users to push leads directly to Salesforce. Part of standard integration package across all paid plans.
- HubSpotcoreNative CRM integration. Users can sync leads and contacts directly. Frequently mentioned in customer reviews as key integration.
- ZapiercoreConnects UpLead to 1,500+ apps through Zapier integration. Enables workflow automation across marketing and sales tools.
- GannettminorAffiliate partner promoting UpLead to their audience. One of thousands of affiliates in the program.
- InsperityminorAffiliate partner. HR and business services company referring clients to UpLead.
- GeekflareminorAffiliate partner and tech review site promoting UpLead to B2B audience.
- SalesKarmaminorSales advisor owner and affiliate partner actively promoting UpLead. Testimonials mention working relationship.
- Hacking DemandminorB2B marketing company affiliate partner.
- OutboundPilotcoreDone-for-you cold email service powered by UpLead data. Handles lead list building, campaign writing, sending, and meeting booking. Primary managed service partner.
- ZohocoreNative CRM integration available on all paid plans.
- PipedrivecoreNative CRM integration available on all paid plans.
- Microsoft Dynamics 365coreNative CRM integration available on all paid plans.
- OutreachcoreSales engagement platform integration for sales outreach workflows.
- SalesLoftcoreSales engagement platform integration for sales outreach workflows.
- ReplycoreSales engagement platform integration for multichannel outreach.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
UpLead competitors and assessment
Company assessmentDirect peers
- Lusha: B2B contact and company data provider with browser extension, API, and CRM integrations. Directly comparable on PLG motion, credit-based pricing model, and SMB/mid-market positioning against UpLead.
- Clearbit: B2B data enrichment and intelligence API (now part of HubSpot) used for company and contact lookup. Closely comparable to UpLead's API-first motion and Data Enrichment product, with strong overlap on product-builder customer segment.
- Snov.io: B2B lead generation platform combining email finding, verification, and drip campaign automation. Comparable self-serve credit-based pricing, PLG motion, and overlap with UpLead's Prospector and Done-For-You offerings.
- Cognism: European-headquartered B2B data provider focused on verified emails, phone numbers, and intent data. Comparable to UpLead on the verified-data differentiation angle, with stronger European compliance positioning.
- Seamless.AI: Real-time B2B contact data platform with AI-powered search, Chrome extension, and CRM integrations. Comparable sales-led and PLG motion, competing head-to-head in the verified-email and prospecting segment UpLead serves.
- Apollo.io: All-in-one sales intelligence and engagement platform combining B2B data with outreach sequences. Competes directly with UpLead on prospecting, data enrichment, and email verification while adding native engagement tooling that threatens UpLead's data-only positioning.
- ZoomInfo: The dominant incumbent in B2B sales intelligence with a vastly larger contact database, enterprise GTM, and deeper integrations. UpLead explicitly positions as a lower-cost alternative (1/3 the price), with multiple reference customers citing switching from ZoomInfo.
- Hunter.io: Domain-search email finder and verifier with self-serve SaaS model. Direct overlap with UpLead's Email Finder and Email Verification products, serving SMB and developer audiences at similar price points.
- Adapt.io: B2B contact and account data provider with intent signals, technographics, and CRM integrations. Comparable feature set to UpLead's Professional tier including intent data and technographic filters.
- Lead411: B2B sales intelligence platform offering verified emails, intent data, and prospecting with SMB-focused pricing. Directly comparable on the SMB credit-based subscription model and intent data feature overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
UpLead social profiles
Digital presenceUpLead financial estimates
Financial estimateRevenue estimate
Valuation estimate
UpLead leadership team
Management profileNumber of profiles
Profiles2 records
UpLead funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UpLead M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UpLead
What does UpLead do?
UpLead sells a B2B sales intelligence and lead generation platform that provides verified business contact and company data through a credit-based subscription. The platform delivers over 200 million AI-verified contacts and 19 million global company profiles with a 95% accuracy guarantee, exposing real-time verified emails, mobile numbers, technographic data on 27,000+ technologies, and buyer intent signals via a web app, Chrome extension, and REST API.
Is UpLead a public or private company?
UpLead is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UpLead founded?
UpLead was founded in 2017. It employs 51 to 100 people.
Where is UpLead based?
UpLead is headquartered in Walnut, United States, in the North America region.
How does UpLead make money?
Four revenue lines are on record. Subscription Plans (SaaS) is the primary driver. The others are additional Credits, affiliate Program Commission and done-For-You Outbound.
Who are UpLead's main competitors?
Direct peers on record are Lusha, Clearbit, Snov.io, Cognism, Seamless.AI, Apollo.io, ZoomInfo, Hunter.io, Adapt.io and Lead411.
Does UpLead have an API?
Yes. UpLead offers a public REST API for accessing B2B data programmatically. The API enables company enrichment, person enrichment, combined API (person + company data from email), company name to domain lookup, prospector API, and company logo API. Pay-per-result model where credits are only charged for verified matches found. Developer documentation is at docs.uplead.com/#overview.
What industry is UpLead in?
UpLead's product category is Sales Intelligence and B2B Lead Generation. Its primary akta.pro industry code is BPAFAKAF, Marketing Database & Contact Data Providers (B2B/B2C Lists). Its NAICS code is 51314 and its SIC code is 7370.