What Games Press does

Games Press Ltd. is a privately held, founder-operated B2B trade platform headquartered in Laleham, United Kingdom, that has served as the centralized press distribution and media retrieval hub for the global video games industry since its founding in 2000 by veteran games journalists Steve Owen and Jonathan Davies. The platform operates as a two-sided marketplace connecting game publishers, developers, and PR agencies (the supply side) with games journalists, influencers, streamers, bloggers, and media outlets (the demand side). Its content archive encompasses over 250,000 press releases, 60,000+ games, more than 1 million screenshots and images, and a PR contact directory covering over 20,000 companies, all served through a web-based content management system available in 15+ languages.

The platform is built on a freemium model with three monetization layers. Free basic access allows journalists to browse releases and permits publishers to submit one announcement per month via email (assets carry a Games Press watermark). Games Press Elite, a paid monthly subscription for publishers and PR agencies, enables direct upload of press releases with scheduled go-live timestamps, multilingual localized versions, embedded media, and real-time analytics on click-throughs and downloads; assets uploaded through Elite are delivered watermark-free to all users. Games Press Pro, a paid tier for journalists and media, provides watermark-free downloads either through a fixed monthly organization-wide subscription or a usage-based credits system targeting freelancers and light users. Distribution is entirely direct via the gamespress.com website, supplemented by RSS feeds for headline and asset syndication, a daily email digest received by over half of all users, a Bluesky social presence, and promotional presence at major industry events such as E3, Gamescom, and Brasil Game Show. The platform has no public API and no disclosed AI/ML capabilities.

The user base spans over 13,000 registered users across 212 countries, with roughly half concentrated in Europe and a third in North America. Games Press functions as the de facto standard PR distribution channel for the games industry, a position reinforced by 25 years of continuous operation, founder continuity, and a deeply embedded role in both publisher release workflows and journalist sourcing habits. The company operates with a small (1–10 employee) team, has received no institutional funding, and is not involved in M&A activity.

Name

Games Press

Legal name

Games Press Ltd.

Website

https://gamespress.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Games Press is a founder-operated B2B trade platform, founded in 2000 and headquartered in the UK, serving as the centralized press release and asset distribution hub for the global video games industry. It connects game publishers, developers, and PR agencies with over 13,000 journalists and media professionals across 212 countries via freemium access, Pro subscriptions, and Elite upload tools.

Ownership category

akta.pro rank

Product category

Games Industry PR Distribution Platform

NAICS

Media Representatives (541840)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Game News & Reporting (Breaking News, Investigative) (MPAFAMAA)

Keywords

• Games industry PR
• Press release distribution
• Games media assets
• PR contact directory
• Publisher media platform

Headquarters

HQ city

Laleham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Games Press Elite Subscription: Monthly subscription service for publishers, developers, and PR agencies to directly upload press releases and assets to Games Press. Provides tools for scheduling, localization, embedded media, real-time analytics, and watermark-free asset delivery. Unlimited announcements per month with a 'reasonable use' guideline of 3-4 announcements and 1GB assets per week. No minimum subscription length.
2. Games Press Pro Subscription: Fixed monthly subscription giving organizations full watermark-free access to the archive of images and videos. Covers multiple logins for entire organizations. Pricing varies by organization size and publication type, requiring inquiry for quotes.
3. Games Press Pro Credits: Credit-based purchasing system where each credit allows download of one image or video file. Ideal for freelancers, streamers, influencers, and light users. Credits can be topped up via the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Games Press is a trade-only web platform that centralises the distribution of games-industry press assets, offering publishers, developers, and PR agencies a channel to upload press releases, screenshots, videos, and PR contact information, and journalists, influencers, and media outlets a searchable archive of these materials. It generates revenue from two paid subscription tiers — Games Press Elite for publishers/PR agencies (direct upload, scheduling, localization, analytics, watermark-free delivery) and Games Press Pro for media (watermark-free downloads via monthly subscription or per-file credits) — alongside a free core service and freemium email submission.

Product overview

Games Press is a single unified platform serving the games industry as a PR resource, with two premium tiers built on top of the free core service. The core Games Press Platform provides free access to over 250,000 press releases and 1 million screenshots for verified games industry professionals. Games Press Elite (for publishers/PR) enables direct content uploads with scheduling and analytics. Games Press Pro (for media) offers watermark-free downloads via credit or subscription. An RSS feed add-on provides headline/asset syndication for personal use.

Differentiator

Problem solved

Functional benefit

Brands

• Games Press Pro: Premium subscription service for journalists and influencers providing watermark-free access to the complete archive of images and videos.
• Games Press Elite

Products and services

• Games Press Platform Trade-only web platform providing games journalists and media professionals with centralized access to over 250,000 press releases, 60,000+ games, 1 million+ screenshots, and PR contacts for 20,000+ companies. Available in 15+ languages and accessible to verified games-industry users worldwide via the gamespress.com website.
• Games Press Elite Monthly subscription service for game publishers, developers, and PR agencies enabling direct upload of press releases and assets with scheduled go-live timestamps, multilingual versions, embedded media, real-time analytics on views and downloads, and watermark-free asset delivery to all users. Reasonable-use guideline is 3-4 announcements and 1GB of assets per week; no minimum subscription length.
• Games Press Pro Subscription and credit-based service for games journalists, freelancers, streamers, influencers, and bloggers providing watermark-free access to the complete archive of images and videos. Available as a per-organization monthly subscription covering multiple logins or as per-file credits topped up via the website.

Quantifiable outcome

• 250,000+ press releases and 1 million+ screenshots served to over 13,000 users from 212 countries
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Brasil Game ShowminorGTM or Marketing PartnerBrasil Game Show (BGS) is featured as a 'friend' on Games Press, with a logo displayed on the site. BGS is one of Latin America's largest gaming expos held annually in Brazil.
• GI AdminminorGTM or Marketing PartnerGI Admin is featured as a 'friend' of Games Press, with a logo displayed on the site. GI Admin appears to be an industry organization or service related to games media.
• AVING Global News NetworkminorGTM or Marketing PartnerAVING Global News Network is featured as a 'friend' of Games Press. AVING is a global news network covering technology and business events, with a presence in multiple countries.
• GamesAidminorOthersGamesAid is featured as a 'friend' of Games Press. GamesAid is a UK-based charity that helps children in need through games-related fundraising activities.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cision (PR Newswire): Cision owns PR Newswire, the dominant general-purpose press release distribution service. While not games-specific, it competes for the same publisher-to-media distribution workflow Games Press serves and is the closest large-scale analog to Games Press Elite's direct-upload model.
• Business Wire: Business Wire is a Berkshire Hathaway-owned press release distribution and regulatory disclosure platform. It competes for the same enterprise-level press distribution use case as Games Press Elite, though without the games-industry specialization or media-side asset marketplace.
• IGN Entertainment: Major games and entertainment media network with editorial coverage, video, and reviews. As a large-scale games media consumer, IGN sits on the demand side of Games Press's two-sided platform and is a broad incumbent in the games press ecosystem.
• Eurogamer: Major European games media outlet that is a heavy consumer of Games Press press releases and assets. As a leading consumer-side outlet, it represents the kind of trade media organization whose workflows Games Press is built to support.
• Meltwater: Global media intelligence and PR analytics platform offering press distribution, monitoring, and analytics. Comparable as a broader B2B PR technology provider overlapping with Games Press Elite's distribution-plus-analytics value proposition.

Direct peers

• Game Developer (Gamasutra): Long-running games industry trade publication and community (formerly Gamasutra), covering game development, business, and industry news. Operates a similar 'trade press' model for the games ecosystem that Games Press supports via press distribution.
• GamesIndustry.biz: Leading B2B games-industry news and business publication, operated by Gamer Network. It is a direct comparable in serving games trade professionals with news, job listings, and industry analysis, overlapping with Games Press's journalist audience.
• Pocket Gamer / PG.biz: Steel Media's network of mobile and games industry trade publications (PocketGamer.biz, PG.biz). Directly comparable as a games-trade B2B media brand targeting publishers, developers, and PR professionals, overlapping with Games Press's audience.

Emerging players

• MobyGames: Comprehensive video game metadata database with credits, cover art, and screenshots across tens of thousands of titles. Comparable as a games-industry reference archive that intersects with Games Press's metadata and asset catalog around 60,000+ games.

Others

• Critical Mention (Onclusive): PR monitoring and earned media analytics platform providing real-time broadcast, online, and social media tracking. Relevant as an adjacent PR-tech player whose analytics and monitoring capabilities intersect with Games Press Elite's real-time click-through and download analytics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/games-press-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Games Press