Innovate

What Innovate does

Innovate GmbH is a contract manufacturer of wet wipes for medical, disinfection, cosmetic, body-care and industrial-cleaning applications, operating from a single facility in Schönburg near Naumburg (Saale), Germany, and serving as a subsidiary of the Codi Group since 2018. The company was originally founded in the Netherlands in 1973 as a packaging business, transitioned to wet-wipe specialization in 1990, opened the German plant in 2002, separated from its Dutch counterpart at the end of 2014, and reports approximately 200 employees supporting an annual production capacity of around 40 million packs across ten production lines running a three-shift system.

The core technology stack centers on clean-room production (sluices, clean air, overpressure), reverse-osmosis water treatment and demineralization, a fully automated CIP system with steam cleaning, an in-house microbiological laboratory for formulation development and air-quality (MAC) testing, and a diversified packaging asset base that includes high-speed interfold and fold flowpack lines, semi-automatic and automatic can/dose filling lines, two dedicated roll machines for hose-less and coreless rolls, high-capacity bucket lines, semi-automatic and one fully automatic crossfold line, and a fully automatic ultrasonic machine for wet non-woven gloves. Stacked certifications — DIN EN ISO 13485 for medical devices, ISO 22716 for cosmetic GMP, ISO 9001:2015, FSC-C108875 for substrate materials, and PEFC — gate regulated end-markets.

The business model is a quote-based B2B manufacturing and private-label model with no publicly disclosed pricing. Innovate sells to chemical manufacturers, private-label brands (Eigenmarken), industrial companies and wholesalers, and positions itself as a supplier to "premium medical brands" for customized wet-wipe programs. Revenue is generated from design, development, manufacturing and sale of finished wet wipes across four primary packaging formats (flowpacks, cans, rolls, buckets), supplemented by custom in-house formulation development, microbiological testing services, and specialty products such as wet non-woven gloves. The geographic footprint is centered on Germany with reach across Northern, Eastern and Southern Europe, while the Codi Group parent structure provides access to additional production sites beyond Schönburg.

Name

Innovate

Legal name

Innovate GmbH

Website

https://innovate-de.info

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

Innovate GmbH is a German B2B contract manufacturer of wet wipes for medical, disinfection, cosmetic, body-care and industrial-cleaning applications, operating ten production lines in a three-shift system at its Schönburg facility and serving chemical manufacturers, private-label brands and wholesalers as a subsidiary of the Codi Group.

Ownership category

akta.pro rank

Product category

Wet Wipes Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561)

akta.pro primary industry

Wet Wipes & Flushable Wipes (Nonwoven-based) (IMAMAGAC)

akta.pro secondary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

Keywords

• Wet wipes manufacturing
• Medical device wipes
• Disinfection products
• Private label manufacturing
• Cosmetic wet wipes

Headquarters

HQ city

Schönburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wet Wipes Manufacturing: Design, development, manufacturing and sale of wet wipes for medical, cosmetic, disinfection, cleaning and body care applications. Products manufactured include flowpacks, cans, rolls and buckets. Serves chemical manufacturers, private labels, industry and wholesalers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Innovate designs, develops, manufactures and sells wet wipes for medical, disinfection, cosmetic, body care and cleaning applications. Production runs on ten lines producing flowpacks, cans, rolls and buckets, with an annual capacity of 40 million packs operated in a three-shift system. The company serves as a B2B supplier and private label manufacturer for premium medical brands, chemical manufacturers, retailers and wholesalers.

Product overview

Innovate is a wet wipe manufacturing company producing disposable wet wipes across multiple product categories: medical products (certified under DIN EN ISO 13485), disinfection/cleaning products, and cosmetic/body care products. The product portfolio is organized around different packaging formats (Flowpacks, Canisters/Dosen, Rolls/Rollen, Buckets/Eimer) and specialty products like wet non-woven gloves. All products are developed and manufactured at the company's German facility near Naumburg (Saale), with in-house laboratory services for custom formulation development, microbiological testing, and quality assurance. Production runs on ten production lines capable of operating in a three-shift system, with a stated annual capacity of 40 million packs.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Wet Wipes (Medizinprodukte)

Quantifiable outcome

• 40 million packs annual production capacity in three-shift system
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Kimberly-Clark: Global consumer staples company with major wet wipes brands (Kleenex, Huggies, Cottonelle) — competing broadly in the wet wipes category across consumer and B2B channels.
• Essity: Global hygiene and health company (TENA, Libero, Tempo) — broad incumbent with wipes as part of a much larger portfolio; sets competitive pricing for branded and private-label wipes across Europe.
• Procter & Gamble: Owns major wipes brands (Pampers, Charmin, Mr. Clean) and is both a potential customer and competitor — defines private-label versus branded dynamics in the wipes category.

Direct peers

• Diamond Wipes International: US contract manufacturer of wet wipes for personal care, cosmetic, and medical applications; comparable private-label wet wipe OEM with custom formulation and multiple packaging formats.
• Nice-Pak Products: Largest US-based wet wipes contract manufacturer serving consumer and healthcare brands; comparable as a private-label wet wipe OEM with multi-format production capacity and medical/cosmetic customers.
• Rockline Industries: Private-label wet wipes manufacturer with global operations across personal care, household, and healthcare wipes — directly comparable as a B2B contract wet wipes producer selling into retailers and brand owners.
• Albaad: Israel-headquartered manufacturer of wet wipes, feminine hygiene, and incontinence products with European production; comparable as an international wet wipes contract manufacturer serving private-label and brand customers.
• Professional Disposables International (PDI): Specializes in disinfection and sanitizing wipes for healthcare and industrial markets — direct overlap with Innovate's medical-grade disinfection wipes segment and ISO-style compliance focus.

Emerging players

• CleanWell Company: Emerging natural/plant-based disinfecting wipes brand targeting eco-conscious and healthcare buyers — partial overlap with Innovate's disinfection wipes segment and ESG positioning.

Others

• Codi Group: Innovate's parent company and direct parent/sibling network of 3 partner companies with combined 60+ years of wet wipes experience; comparable as a vertically related platform player rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/InnovateGmbH
• LinkedInlinkedin.com/company/innovate-gmbh
• Instagraminstagram.com/innovategmbh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovate