Alpin Haus

What Alpin Haus does

Alpin Haus is a privately held, multi-category outdoor recreation retailer founded in 1964 and headquartered in Amsterdam, New York. The company operates seven physical retail locations across Upstate New York (Amsterdam, Clifton Park, Latham, Saratoga Springs, Orange County) and New Jersey (Oak Ridge), supplemented by a branded e-commerce storefront at shop.alpinhaus.com. Its product portfolio spans five core categories: RVs and motorhomes (four dedicated dealership locations), boats and personal watercraft including Ski-Doo snowmobiles, ski and snowboard equipment and apparel, in-ground and above-ground pools, and outdoor living products including hot tubs, patio furniture, and grills. Each store is category-specialized — RV-only stores, ski-focused stores, and the flagship Amsterdam Route 30N multi-department location.

The company generates revenue primarily through one-time retail product sales, both in-store and online, with high-ticket items (RVs, pools, hot tubs) supported by in-house credit/financing applications. Recurring revenue streams include seasonal ski lease programs ($99 junior, $199 adult, free for children under 5), ski tuning, boot fitting, and pool installation and maintenance contracts. Pricing is predominantly quote-based for high-consideration categories, with subscription/seasonal billing for ski leases and monthly financing for above-ground pool packages. Customer segments are primarily residential families and recreation enthusiasts in the Capital District of New York and northern New Jersey, with no enterprise or B2B customer concentration identified. The company holds a BBB A+ rating, has been named Snow Sports Retailer of the Year, and has been voted one of the Best Places to Work in New York by Capital District Business Review for multiple years.

Name

Alpin Haus

Legal name

Alpin Haus Ski Shop of the Capital Region NY

Website

https://alpinhaus.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

Alpin Haus is a privately held multi-category outdoor recreation retailer founded in 1964, operating seven retail locations across Upstate New York and New Jersey plus an e-commerce storefront, selling RVs, boats, ski equipment, pools, hot tubs, and patio products to residential families.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Retail

NAICS

Recreational Vehicle Dealers (44121), Recreational Goods Rental (532284)

akta.pro primary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

Keywords

• Outdoor recreation retail
• RV and boat sales
• Ski equipment leasing
• Pool installation services
• Patio and hot tubs

Headquarters

HQ city

Amsterdam

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Alpin Haus generates revenue primarily through the sale of outdoor recreation products across five core categories: RVs and motorhomes, boats and personal watercraft, ski and snowboard equipment and apparel, above-ground and in-ground pools, hot tubs, patio furniture, and grills. Products are sold both in-store and through the shop.alpinhaus.com e-commerce platform. High-ticket items (RVs, pools, hot tubs) are supported by in-house credit/financing applications to facilitate purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Alpin Haus is a multi-category outdoor recreation retailer operating seven physical stores across Upstate New York and northern New Jersey plus a branded e-commerce platform. The company sells RVs and motorhomes, boats and personal watercraft, Ski-Doo snowmobiles, ski and snowboard equipment and apparel, in-ground and above-ground pools, hot tubs, patio furniture, and grills. Alpin Haus also delivers supporting services including seasonal ski rental and lease programs, professional ski tuning, custom boot fitting, pool design consultation, and pool installation and maintenance.

Product overview

Alpin Haus is an outdoor recreation retail chain operating seven physical store locations plus an online store in Upstate New York and New Jersey. The company operates a multi-category retail model with distinct product divisions: (1) RV & Motorhome sales at Amsterdam 5S, Saratoga, Orange County, and Oak Ridge NJ; (2) Boats, Snowmobiles, and Powersports at Amsterdam Route 30N; (3) Full-service Ski & Snowboard shops offering equipment sales, rentals/leasing (Skis on the Haus program starting at $99), tuning services, and boot fitting at Amsterdam Route 30N, Clifton Park, and Latham (High Adventure); (4) Pools & Patios including in-ground pools (Imperial Legacy Edition and Persunal), above-ground pools (Radiant Metric Series and Blue Cascade), hot tubs, patio furniture, and grills (Big Green Egg, Solo Stove) at Amsterdam Route 30N and Clifton Park. The company also provides pool installation and design services, spa/pool maintenance, and computerized water testing. All segments are supported by a unified online presence at shop.alpinhaus.com.

Differentiator

Problem solved

Functional benefit

Brands

• High Adventure: Premier ski shop by Alpin Haus located in Latham, NY, featuring premier ski essentials all season long
• Alpin Haus RV
• Alpin Haus Boats

Products and services

• RVs & Motorhomes Sales of recreational vehicles and motorhomes for family camping and outdoor adventures, available at dedicated Alpin Haus RV dealership locations across Upstate NY and NJ.
• Boats & Personal Watercrafts Wide selection of boats and personal watercraft available at the Amsterdam Route 30N store, serving boating enthusiasts in Upstate New York.
• Snowmobiles (Ski-Doo) Ski-Doo brand snowmobiles available at the Amsterdam Route 30N store, serving winter powersports customers in Upstate New York.
• Ski & Snowboard Equipment & Apparel Full-service ski and snowboard shop offering skis, snowboards, ski apparel, and accessories, supported by expert staff at Amsterdam Route 30N, Clifton Park, and Latham (High Adventure) locations, plus an online store at shop.alpinhaus.com.
• Imperial Legacy Edition In-Ground Pools Premium 100% customizable in-ground pools from Imperial Pools featuring steel construction, custom sizes and shapes, and luxury decor and liner options, available at Amsterdam Route 30N and Clifton Park.
• Persunal Pools (In-Ground) Compact, budget-friendly in-ground plunge pools designed to fit most backyards, available in three sizes (8'x16', 10'x20', 12'x24') and four models (Recreational, Lounger, Entertainer, Socializer). Can be installed in-ground or semi-in-ground.
• Radiant Metric Series Above Ground Pools Above-ground pools engineered with 2-inch insulated wall panels using closed-cell EPS foam core bonded between acrylic-coated aluminum (technology originally developed for the NASA Space Program). Can be installed above-ground, in-ground, or semi-inground. Sizes 18ft to 33ft with 100% Lifetime Non-Prorated Warranty.
• Blue Cascade Above Ground Pools Steel and resin above-ground pools. The Victoria features 52-inch pool height with Krystal Kote polymer-coated steel posts; the Canyon features 8-inch resin top seat with Gray Rock wall design. Sizes 18ft, 21ft, 24ft, 27ft. Manufactured in North America with Vinyl Works deluxe liners.
• Hot Tubs & Spas Hot tubs and spas for backyard relaxation and hydrotherapy, available at Amsterdam Route 30N and Clifton Park locations with credit/financing options.
• Patio Furniture Patio furniture and outdoor living products for residential backyard use, available at Amsterdam Route 30N and Clifton Park locations with credit/financing options.
• Grills (Big Green Egg & Solo Stove) Premium charcoal grills and cooking accessories including Big Green Egg kamado-style grills and Solo Stove bonfire and fire pit products, sold through the patio and grilling department.
• Ski Rentals & Seasonal Leasing Seasonal ski and snowboard rental and lease programs providing skis, boots, and poles for the ski season without full ownership commitment. Junior leases start at $99 per season, adult leases start at $199 per season, and kids 5 and under ski free through Skis on the Haus.
• Ski Tuning Services Professional ski and snowboard maintenance including edge sharpening, base repairs, waxing, and full tune-ups using Wintersteiger tuning equipment, recommended every 3-5 days of riding.
• Pool Installation & Service Complete pool installation and ongoing service including excavation, concrete decking, filtration systems, liners, winter covers, and yearly maintenance. First-year pool closing included.
• Custom Ski Boot Fitting Professional custom ski boot fitting including shell heat-sculpting, shell punching and grinding, liner heat-sculpting, and custom footbed fitting. Offered free with ski boot purchases from Alpin Haus (Atomic, Tecnica, Nordica brands).

Quantifiable outcome

• Ski season lease costs pay for themselves after approximately three single-day resort rental trips
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Imperial Pools (Legacy Edition)coreChannel Partner/ Reseller/ DistributorAlpin Haus is an authorized Imperial Pools dealer, offering Legacy Edition in-ground pools with steel construction and fully customizable sizes, shapes, and luxury decor options. The partnership includes pool installation by Alpin Haus crew, excavation, concrete decking, filtration systems, and first-year pool closing service. Imperial Pools is sourced as a manufactured pool product that Alpin Haus installs and services for customers in Upstate NY.
• Persunal PoolscoreChannel Partner/ Reseller/ DistributorAlpin Haus is an authorized Persunal Pools dealer for compact, budget-friendly in-ground pools available in three sizes (8'x16', 10'x20', 12'x24'). Persunal pools are designed for quick installation at an affordable price and can be installed in-ground or semi-in-ground. Alpin Haus provides design consultation, installation, and ongoing maintenance for Persunal pool customers at its Amsterdam and Clifton Park locations.
• Radiant PoolscoreChannel Partner/ Reseller/ DistributorAlpin Haus is an authorized Radiant above ground pool dealer, offering the Metric Series pool featuring 2-inch thick insulated wall panels constructed from closed-cell expanded polystyrene (EPS) foam core bonded between two sheets of durable acrylic-coated aluminum — technology originally developed for the NASA Space Program. The Radiant Metric Series can be installed above-ground, in-ground, or semi-inground and carries a 100% Lifetime Non-Prorated Warranty against manufacturing defects including winter damage.
• Blue Cascade PoolscoreChannel Partner/ Reseller/ DistributorAlpin Haus is an authorized Blue Cascade above ground pool dealer, offering The Victoria (steel) and The Canyon (resin) pool lines. Both product lines are manufactured in North America and feature Vinyl Works deluxe liners also manufactured in North America. Blue Cascade pools are positioned as durable, weatherized options for residential backyards.
• Big Green EggminorChannel Partner/ Reseller/ DistributorAlpin Haus carries Big Green Egg premium kamado-style grills and accessories. The company's blog features original recipes from 'Chef Rich' (Rich Vokalis) using the Big Green Egg, including Texas chili, Alder-planked shrimp tacos, and Nashville hot chicken. Alpin Haus also sells Big Green Egg accessories ('EGGcessories') through its patio and grilling department.
• Blizzard (Ski)coreChannel Partner/ Reseller/ DistributorAlpin Haus carries Blizzard ski products, including the 2025-2026 Stormbird line featuring metal construction, TrueBlend Piste woodcore, and vibration control technology for smooth, responsive frontside skiing. Blizzard products are highlighted as top new releases for the current ski season.
• Atomic (Ski)coreChannel Partner/ Reseller/ DistributorAlpin Haus carries Atomic ski products including the Bent 90 and Bent 100 models. The Bent 90 is described as Atomic's 'Swiss Army knife' ski featuring HRZN Tech beveled tips/tails and Light Woodcore. The Bent 100 offers a playful, versatile design for powder, park, and groomer use with Dura Cap Sidewalls. Both feature topsheet and base art by Chris Benchetler.
• Stöckli (Ski)coreChannel Partner/ Reseller/ DistributorAlpin Haus carries Stöckli skis including the Laser SC (men's carving ski) and Laser MP (women's carving ski). Both models feature flex torsion control technology — an S-shaped notch on both ends of the ski providing softer flex and torsion for easier turn initiation and control.
• Elan (Ski)coreChannel Partner/ Reseller/ DistributorAlpin Haus carries Elan skis including the Wingman 83C (men's) and Wildcat 83C (women's) models. Both feature Elan's Power Line Technology — strategic reinforcement layers in the core providing solid edge grip, smooth handling, and a playful ride for resort carving.
• Atomic, Tecnica, Nordica (Ski Boots)coreChannel Partner/ Reseller/ DistributorAlpin Haus is an authorized retailer for ski boots from Atomic, Tecnica, and Nordica. The company offers custom boot fitting services including shell heat-sculpting, shell punching/grinding, and boot liner heat-sculpting — all provided free with boot purchases from Alpin Haus.
• Smith (Ski Goggles)coreChannel Partner/ Reseller/ DistributorAlpin Haus carries Smith Optics ski goggles including the 4D Mag (flagship, $348–$378) and I/O Mag ($248) models. Smith goggles feature ChromaPop lens technology for enhanced vision clarity and are available through Alpin Haus's ski shops and online store.
• Giro (Ski Goggles)coreChannel Partner/ Reseller/ DistributorAlpin Haus carries Giro ski goggles including the Buster Youth ($59.95) and Index 2.0 ($104.95) models. Giro products are positioned for youth skiers and budget-conscious beginners, with anti-fog coating and prescription eyeglass compatibility.
• Sweet Protection (Ski Goggles)minorChannel Partner/ Reseller/ DistributorAlpin Haus carries Sweet Protection Boondock RIG Reflect ski goggles ($180), featuring semi-frameless design, cylindrical lens for wide field of view, RIG lens tech for enhanced contrast, and 'Clear AF' anti-fog coating with dirt and water repellant coating.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Camping World: Camping World is the largest US RV dealership chain with ~200+ locations, directly competing with Alpin Haus's four-location RV division (Amsterdam 5S, Saratoga, Orange County, Oak Ridge NJ) on new/used motorhome inventory, financing, and service. Both target family RV buyers through a multi-store retail model.
• Sun & Ski Sports: Sun & Ski Sports is a multi-store specialty retailer of ski, snowboard, bike, and outdoor equipment across the Mid-Atlantic, Southeast, and Texas — closely matching Alpin Haus's ski/snowboard shop model at Clifton Park, Latham, and Amsterdam 30N, including seasonal rental programs.
• MarineMax: MarineMax (NYSE: HZO) is the largest US recreational boat and yacht retailer with 70+ locations, directly comparable to Alpin Haus's boats and personal watercraft division at Amsterdam Route 30N on product offering (boats, PWC, outboards), financing, and service.
• Lazydays RV: Lazydays is a national RV dealership group (NYSE: LAZY) operating destination supercenters for motorhome and travel trailer sales, service, and parts — directly comparable to Alpin Haus's RV-only stores on product mix and customer (family/retiree RV buyers) basis.
• Hot Spring Spas (Watkins Wellness dealer network): Hot Spring Spas, sold through Watkins Wellness's independent dealer network across the US, offers premium hot tubs with dealer-led sales, installation, and service — directly comparable to Alpin Haus's hot tub division at Amsterdam 30N and Clifton Park on product category and dealer-service model.

Regional players

• Christy Sports: Christy Sports is the largest specialty ski and snowboard retailer in the Rocky Mountain West, operating 60+ locations across Colorado, Utah, California, and Washington — comparable in product mix (ski equipment, apparel, tuning, rental/lease) but serving a different region from Alpin Haus's Northeast footprint.
• Aqua Pool & Patio (regional): Aqua Pool & Patio is a regional pool/hot tub/patio retailer serving Connecticut and Massachusetts with similar in-ground and above-ground pool installation, spa, and patio furniture offerings — directly comparable to Alpin Haus's pool division but operating in an adjacent Northeast market rather than overlapping Upstate NY/NJ.

Broad incumbents

• Dick's Sporting Goods: Dick's Sporting Goods (NYSE: DKS) operates 700+ big-box sporting goods stores across the US selling ski, outdoor, and recreation equipment — overlapping Alpin Haus on ski/soft goods and accessories at much greater scale and price competitiveness, though without the service and high-ticket categories.
• REI Co-op: REI is a national member-owned outdoor recreation retailer with 180+ stores and a dominant e-commerce platform, selling ski equipment, apparel, and outdoor gear. REI competes with Alpin Haus on ski/hard goods but does not handle the high-ticket categories (RVs, boats, pools, hot tubs) that anchor Alpin Haus's revenue.
• Bass Pro Shops / Cabela's: Bass Pro Shops (with acquired Cabela's) operates 200+ destination outdoor recreation superstores selling boats, ATVs, fishing, camping, and outdoor apparel — a much larger, broader incumbent that overlaps Alpin Haus's boat, snowmobile, and outdoor categories but at vastly greater scale and a wider product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alpinhaus
• Facebookfacebook.com/alpinhaus
• LinkedInlinkedin.com/company/alpin-haus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpin Haus