Aqua Pool and Patio
Aqua Pool and Patio is a third-generation, family-owned gunite swimming pool design, construction, renovation, and maintenance contractor serving residential and commercial customers across Connecticut, Western Massachusetts, Rhode Island, and Eastern New York since 1970.
- Company typePrivate
- Founded1970
- HeadquartersEast Windsor, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Aqua Pool and Patio does
Aqua Pool and Patio, Inc. (legal entity Aqua Pool Inc.) is a third-generation, family-owned swimming pool construction and service contractor headquartered at 53 Newberry Road, East Windsor, Connecticut, founded in 1970 by the Giannamore family. The company designs, engineers, and installs custom in-ground gunite (shotcrete) swimming pools using a documented 10-step construction process that includes site excavation, steel reinforcement and bonding, plumbing and electrical, pneumatically applied gunite moulding, tile and coping, interior finishes, and startup. Gunite pools are positioned as a premium, long-life product (claimed 100+ year lifespan) versus vinyl liner (~6-12 year replacement) and fiberglass (~25 year) alternatives, with project prices typically ranging from $65,000-$85,000 for base construction up to $120,000+ for premium builds. Complementary service lines include pool renovation and remodeling, recurring maintenance programs (openings, closings, weekly/bi-weekly service, vacation sitting, water testing), and a fully stocked retail pool store carrying chemicals (Poolife, PoolRX) and equipment (Jandy pumps, filters, heaters, robotic vacuums, covers, automation). The product surface also spans add-on modules: attached gunite spas, in-floor cleaning systems (Paramount PVR), smartphone automation (Jandy iAqualink), saltwater chlorine generation, water features, premium interior finishes (Diamond Brite, Pebble Tec), LED lighting, automatic covers, variable speed pumps, ozone sanitization, and patio/landscaping.
The company serves two primary verticals: residential homeowners seeking custom inground pools in Connecticut, Western Massachusetts, Rhode Island, and Eastern New York, and commercial clients (hotels, resorts, campgrounds, country clubs) requiring durable engineered pools. Go-to-market is sales-led with free in-home design consultations performed by field pool designers, supplemented by a structured customer referral program and a multi-lender financing offering (Paramount, Lyon Financial, Viking Capital, HFS Home Improvement) with up to 30-year repayment terms. Revenue is generated across four streams: one-time new construction projects, one-time renovation projects, recurring subscription maintenance contracts, and retail hardware/chemical sales. The operating geography and channel mix produce a regionally concentrated business with no disclosed external investment, parent entity, or subsidiaries.
Ownership transitioned in 2018 from founder-era owner Ron Giannamore to second-generation owner Michael Giannamore, with third-generation family member Lorenzo Giannamore joining after four years on Wall Street as Service Manager. Day-to-day leadership includes Vice Presidents Debbie Madden (also a pool designer), Gregg Pruitt (Construction), and Chuck Santanella (Service), supported by Controller Kris Gorman and Project Manager Sejfo Duric. The company employs 45+ staff and has been recognized by Pool & Spa News as a Top 50 Pool Builder for 13 consecutive years (ranked #5 nationally in 2024) and #11 nationally for pool service in 2023, alongside regional accolades including Best of Hartford and NESPA Outstanding Achievement Awards.
Aqua Pool and Patio firmographics
Firmographics- Name
- Aqua Pool and Patio
- Legal name
- Aqua Pool Inc.
- Website
- https://aquapool.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aqua Pool and Patio is a third-generation, family-owned gunite swimming pool design, construction, renovation, and maintenance contractor serving residential and commercial customers across Connecticut, Western Massachusetts, Rhode Island, and Eastern New York since 1970.
- Ownership category
- akta.pro rank
Aqua Pool and Patio industry classification
Industry- Product category
- Swimming Pool Construction & Maintenance Services
- akta.pro primary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
- akta.pro secondary industries
- Water Testing & Chemical Balancing (HSAIALAB), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ)
Keywords
Where Aqua Pool and Patio is headquartered
LocationHeadquarters
- HQ city
- East Windsor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aqua Pool and Patio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- New Pool Construction: Custom gunite swimming pool design, engineering, and installation for residential and commercial customers. Revenue generated from pool construction projects with typical prices starting in mid $60,000 to $85,000 range, with premium pools reaching $120,000 or more.
- Pool Renovation: Pool renovation and remodeling services including pool refinishing, equipment upgrades, saltwater conversions, and aesthetic improvements. Addresses dated pools with comprehensive transformation services.
- Pool Maintenance Services: Recurring maintenance services including spring pool openings, fall closings, weekly/bi-weekly/monthly cleaning, water testing, filtration maintenance, and vacation sitting. Offers customized service packages.
- Pool Store Retail: Retail sales of pool chemicals (Poolife, PoolRX), equipment (Jandy pumps, filters, heaters), automation tools, robotic vacuums, covers, and accessories. Free water testing services drive product sales.
- Pool Supply Delivery: Free delivery of pool chemicals and cleaning products for maintenance clients and orders over $175. $40 delivery fee for smaller orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Gunite Pool Base Pricing |
| Unit Pricing | Multi-year contract | Premium Gunite Pool Features |
| Unit Pricing | Multi-year contract | Alternative Pool Types |
| Subscription | Annual | Maintenance Service Discount |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Aqua Pool and Patio product offering
Product offeringCore offering
Aqua Pool & Patio designs, engineers, and builds custom in-ground gunite swimming pools for residential homeowners and, to a lesser extent, commercial properties across Connecticut, Western Massachusetts, Rhode Island, and Eastern New York. Its hand-crafted pools use a 10-step engineering process (steel rebar foundation, pneumatically applied gunite, custom interior finishes) and are complemented by pool renovation and remodeling, recurring pool maintenance programs (openings, closings, weekly/bi-weekly service), a retail pool store for chemicals and equipment, and partner-based pool financing.
Product overview
Aqua Pool & Patio is a third-generation family-owned swimming pool construction and maintenance company serving Connecticut, Western Massachusetts, and Rhode Island since 1970. The company specializes in custom in-ground gunite pool construction and offers a comprehensive suite of related services. The core offering is gunite pool construction (residential geometric and freeform designs, plus commercial pools), which is complemented by pool renovation/remodeling services, ongoing maintenance programs (openings, closings, weekly/bi-weekly service, chemical testing), and a retail pool store. The company also offers numerous add-on modules and features including attached spas, in-floor cleaning systems (Paramount PVR), pool automation (Jandy iAqualink), saltwater systems, water features (waterfalls, vanishing edges), premium interior finishes (Diamond Brite, Pebble Tec), LED lighting, automatic safety covers, and patio/landscaping services. Financing is provided through partnerships with multiple lenders. Pool School training and vacation maintenance services support long-term customer relationships.
Differentiator
Problem solved
Functional benefit
Products and services
- Gunite Pool Construction Custom in-ground gunite swimming pool design, engineering, and installation for residential and commercial customers using a 10-step process (excavation, steel reinforcement, plumbing/electrical, gunite, tile/coping, interior finish, start-up, patio/landscaping). Hand-crafted onsite to each property with 100+ year design life.
- Pool Renovation Pool remodeling and upgrade services including shell refinishing, tile and coping replacement, filtration system updates, saltwater conversion, and aesthetic upgrades for existing residential pools.
- Pool Maintenance Programs Ongoing swimming pool maintenance services including spring openings, fall closings, scheduled cleanings, chemical testing, vacation pool sitting, and customized service packages for residential pool owners.
- Pool Store & Retail Supplies Retail storefront selling pool chemicals (Poolife, PoolRX), Jandy equipment (pumps, filters, heaters), automation tools, robotic vacuums, covers, and accessories, with free computerized water testing for customers.
- Swimming Pool Financing Pool-specific financing offered through partner lenders (Paramount, Lyon Financial, Viking Capital, HFS Home Improvement/CareCraft) with loan terms up to 30 years for new pool construction and renovations.
Quantifiable outcome
- Gunite pools last 100+ years with proper construction and maintenance
- +3 more outcomes
Companies that use Aqua Pool and Patio
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Aqua Pool and Patio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Aqua Pool and Patio partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Paramount (PVR Systems)core30+ year partnership for in-floor cleaning systems and self-cleaning pool technology. Paramount PVR systems provide automated 24/7 pool cleaning with improved circulation and reduced maintenance requirements.
- Jandy (iAqualink)corePool automation technology partner providing iAqualink smartphone control systems for pool and spa management, heating, lighting, and water features.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Aqua Pool and Patio competitors and assessment
Company assessmentDirect peers
- Shoreline Pools: Connecticut-based custom pool builder specializing in gunite and vinyl liner pools. Direct local competitor with overlapping CT service territory and comparable residential construction offering.
- River Pools & Spas: Virginia-based custom pool builder specializing in fiberglass pools with strong content marketing and digital presence. Directly comparable as a custom residential pool builder serving the Eastern U.S., though differentiated by pool material focus (fiberglass vs. gunite).
- Caribbean Pools: Connecticut-based inground pool builder serving the same New England territory as Aqua Pool. Highly comparable as a regional gunite pool construction competitor with overlapping service geography and customer base.
Broad incumbents
- Blue Haven Pools & Spas: National pool builder and service franchise with a strong presence in multiple U.S. markets. Comparable through full-service offering (construction, renovation, service) similar to Aqua Pool's bundled business model, though at materially larger franchise scale.
- Anthony & Sylvan Pools: Long-established (since 1946) large-scale residential and commercial pool builder serving the Northeast, Mid-Atlantic, and other U.S. regions. Closest legacy peer to Aqua Pool given overlapping Northeastern service territory and similar gunite construction focus.
- Premier Pools & Spas: One of the largest residential pool builders in the U.S., operating across multiple states with a franchise model. Comparable to Aqua Pool in core gunite/residential construction offering but at significantly larger national scale and broader geographic footprint.
Emerging players
- Thursday Pools: Indiana-based fiberglass pool manufacturer and installer focused on the dealer/installer model. Comparable to Aqua Pool as an alternative-material pool installer but differentiated by manufacturing focus and dealer-network GTM versus Aqua's direct in-home sales model.
- Imagine Pools: Composite/fiberglass pool shell manufacturer supplying dealers across North America. Adjacent peer to Aqua Pool given overlap in pool installation category, though operates upstream in manufacturing rather than direct consumer construction.
Others
- Northeast Pool & Spa Association (NESPA): Regional trade association that has awarded Aqua Pool for outstanding service. Not a competitor, but a relevant industry body governing CT/MA/RI pool professionals — directly relevant as the source of competitive standards and recognition that frames Aqua's market position.
- Paramount Pool & Spa Systems: Manufacturer of in-floor pool cleaning systems (PVR) and a 30+ year technology partner of Aqua Pool. Not a direct competitor but a key supplier whose product features (self-cleaning pools) anchor Aqua's value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aqua Pool and Patio social profiles
Digital presenceAqua Pool and Patio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aqua Pool and Patio leadership team
Management profileNumber of profiles
Profiles8 records
Aqua Pool and Patio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aqua Pool and Patio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aqua Pool and Patio
What does Aqua Pool and Patio do?
Aqua Pool & Patio designs, engineers, and builds custom in-ground gunite swimming pools for residential homeowners and, to a lesser extent, commercial properties across Connecticut, Western Massachusetts, Rhode Island, and Eastern New York. Its hand-crafted pools use a 10-step engineering process (steel rebar foundation, pneumatically applied gunite, custom interior finishes) and are complemented by pool renovation and remodeling, recurring pool maintenance programs (openings, closings, weekly/bi-weekly service), a retail pool store for chemicals and equipment, and partner-based pool financing.
Is Aqua Pool and Patio a public or private company?
Aqua Pool and Patio is a private company. It is classified as family owned and is currently operating.
When was Aqua Pool and Patio founded?
Aqua Pool and Patio was founded in 1970. It employs 11 to 50 people.
Where is Aqua Pool and Patio based?
Aqua Pool and Patio is headquartered in East Windsor, United States, in the North America region.
How does Aqua Pool and Patio make money?
Five revenue lines are on record. New Pool Construction is the primary driver. The others are pool Renovation, pool Maintenance Services, pool Store Retail and pool Supply Delivery.
Who are Aqua Pool and Patio's main competitors?
Direct peers on record are Shoreline Pools, River Pools & Spas and Caribbean Pools. Broad incumbents are Blue Haven Pools & Spas, Anthony & Sylvan Pools and Premier Pools & Spas. Emerging players are Thursday Pools and Imagine Pools. Others are Northeast Pool & Spa Association (NESPA) and Paramount Pool & Spa Systems.
Does Aqua Pool and Patio have an API?
No public API is recorded for Aqua Pool and Patio.
What industry is Aqua Pool and Patio in?
Aqua Pool and Patio's product category is Swimming Pool Construction & Maintenance Services. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers), with a secondary code of HSAIALAB, Water Testing & Chemical Balancing.