What 2-Story does

2-Story Creative, LTD is a Milwaukee-based, woman-owned advertising and marketing agency founded in 1994. The firm operates with a team of 1-10 employees and holds DBE (Disadvantaged Business Enterprise), SBE (Small Business Enterprise), and WBE (Woman-Owned Business Enterprise) certifications, which provide procurement advantages in government and corporate supplier-diversity programs.

The agency's offering is organized into three service tiers: Foundation (market research, messaging, brand development, naming, logo design), 1st Story (marketing strategy, creative strategy, content development, web design and development, copywriting, and design), and 2nd Story (print and digital campaigns, social media, PR, special events, video, and guerrilla marketing). Service delivery relies on standard web design and development tools rather than proprietary technology, with no software product, app, or API offering.

Commercially, 2-Story operates a sales-led, professional services model with custom quote-based project pricing and multi-year client engagements. Its customer base is concentrated in Milwaukee-area government and public-sector clients (Milwaukee Mitchell International Airport, The Hop MKE, Milwaukee County Zoo, Milwaukee County Department of Health and Human Services, Cudahy Health Department) supplemented by healthcare, nonprofit, and select B2B accounts (Physicians Realty Trust, ABCD, Prevent Child Abuse America, Telguard). Revenue is not publicly disclosed, and the firm remains privately held with no outside equity, no parent company, and no disclosed funding history.

Name

2-Story

Legal name

2-Story Creative, LTD

Website

https://2-story.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

2-Story Creative is a Milwaukee-based, woman-owned advertising and marketing agency founded in 1994 serving government, healthcare, nonprofit, and B2B clients with branding, strategy, web development, and campaign execution services.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Content & Messaging Strategy (Positioning, Narrative) (MPAAAFAK), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Advertising services
• Brand strategy
• Marketing communications
• Creative agency services
• Web design development

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Advertising Services: Professional services revenue generated through branding, marketing strategy, creative services, web development, and advertising campaign execution. Projects are custom and quote-based, with no standardized product pricing publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

2-Story is a Milwaukee-based advertising and marketing agency that delivers integrated branding, marketing strategy, and campaign activation services for organizations. The agency develops brands from the ground up, fortifies existing brands with improved clarity and impact, and executes multi-channel campaigns including print, digital, social media, public relations, video, and special events. Its work spans government, healthcare, nonprofit, and B2B/industrial clients.

Product overview

2-Story is a Milwaukee-based advertising and marketing agency offering a full suite of creative and strategic services organized across three tiers: Foundation services (market research, messaging, brand development, naming, logo design), 1st Story services (marketing strategy, creative strategy, content development, web design and development, copywriting, design), and 2nd Story services (print and digital campaigns, social media, PR, special events, video, guerrilla marketing). The company operates as a single integrated service offering rather than a software platform, serving diverse clients across government, healthcare, nonprofit, and commercial sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding, Strategy & Activation Services

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Milwaukee Mitchell International AirportminorOthersMarketing agency client for airport advertising campaigns. 2-Story developed campaign landing page, videos, and digital ads to promote Milwaukee's airport as a convenient, affordable travel option.
• Physicians Realty TrustminorOthersOngoing collaboration with DOC's internal marketing department on website development, collateral, video production, digital assets, and PR initiatives.
• Prevent Child Abuse America, Social Current, The Frameworks Institute & Casey Family ProgramscoreStrategic or Co-development PartnerMulti-organization partnership to create a national campaign ('Building Better Childhoods') translating industry research on childhood adversity into an uplifting public messaging campaign. 2-Story served as creative agency developing campaign website, online toolkit, print materials, and social media content.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bader Rutter: Milwaukee-based integrated marketing agency specializing in B2B, agriculture, healthcare, and industrial verticals. A larger same-market peer to 2-Story, especially relevant overlap on healthcare and B2B/industrial client work such as Physicians Realty Trust-style and Telguard-style engagements.
• Hanson Dodge: Larger Milwaukee-based brand activation and full-service marketing agency. Same-market peer to 2-Story at a meaningfully larger scale with overlapping capabilities in brand development, digital campaigns, and healthcare/nonprofit work.
• Laughlin Constable: Larger Milwaukee-based full-service brand, advertising, and digital agency that has historically served many of the same Wisconsin-region enterprise and consumer clients as 2-Story. It's a same-market peer at a larger scale, providing benchmark for what 2-Story could grow into or compete against for RFPs.

Direct peers

• Mower: Independent full-service advertising, branding, and PR agency based in Syracuse, NY with additional offices. Comparable to 2-Story for its mid-sized independent structure and broad full-service offering spanning advertising, public relations, digital, content, and brand strategy.
• The VIA Agency: Independent full-service creative, brand, and digital agency headquartered in Portland, Maine. Directly comparable to 2-Story due to its similar mid-sized independent structure, integrated brand/marketing offering, and work across consumer, healthcare, and public-sector clients.
• Concentric Marketing: Independent full-service marketing and branding agency based in Madison, Wisconsin serving regional and national clients. Comparable to 2-Story as another Wisconsin-based independent agency of similar size doing branding, advertising, digital, and PR work for a diversified client base.
• Brogan & Partners: Mid-size independent full-service creative, brand, and digital agency headquartered in Birmingham, Michigan. Comparable to 2-Story because both are independently owned, mid-sized shops offering branding, advertising, digital, and PR services to government, nonprofit, healthcare, and consumer clients in the Midwest.
• KW2: Independent Madison, Wisconsin-based agency offering brand strategy, advertising, digital, public relations, and content services. Highly comparable to 2-Story as another Wisconsin independent shop of similar size with a full-service offering to public, nonprofit, and consumer clients.

Others

• HubSpot: Marketing automation and CRM software platform that agencies and in-house teams use to execute inbound marketing, email, and content campaigns. Adjacent to 2-Story as a technology provider rather than a direct competitor - represents both an enablement tool the agency uses and a substitute threat from in-house teams.

Regional players

• Odyssey Group: Mid-size Midwest independent agency offering branding, advertising, and digital services across health, education, and consumer categories. Comparable to 2-Story in service mix but operating more across broader Midwest geographies rather than primarily one metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/2story_milw
• YouTubeyoutube.com/2-story
• Facebookfacebook.com/2.Story.Milwaukee
• LinkedInlinkedin.com/company/2-story
• Instagraminstagram.com/2storymke

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2-Story