All Square

What All Square does

All Square S.A. is a privately held Luxembourg-registered company (headquartered in Bertrange) that operates All Square Golf, a social networking platform purpose-built for golfers. The platform combines course discovery across 33,000+ golf courses in 180 countries, user-generated reviews, pro golfer profiles and 'What's in the Bag' equipment showcases, brand and media pages, and a curated editorial blog. It is accessible via a responsive website and native iOS and Android applications.

The product suite comprises five integrated modules: the core All Square social network, the All Square Golf mobile app, All Square Travel (curated golf vacation packages priced roughly €2,000–€7,500), All Square for Business (a B2B marketing portal serving golf clubs, resorts, and equipment brands), and the All Square Blog. Notable ecosystem partners include pro tours (PGA Tour, DP World Tour, LPGA Tour, The Open, Solheim Cup), equipment brands (TaylorMade, Callaway, Titleist, Ping, PXG), and media outlets (GOLF.com, Golf Channel, Golf Digest), alongside an ambassador programme featuring tour professionals such as Justin Rose, Martin Kaymer, Thomas Pieters, and Romain Langasque.

The business is monetised through three streams: transaction fees or commissions on travel packages, advertising and sponsorship on brand/media pages, and B2B marketing services sold to clubs and brands via the All Square for Business portal. The consumer product is free. All Square operates across Europe, North America, Oceania, Africa, the Middle East, and Asia. No revenue, headcount, funding, or AI/technology disclosures are present in the source data, and the company is described as bootstrapped with no identified institutional investors.

Name

All Square

Legal name

All Square S.A.

Website

https://allsquaregolf.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

All Square S.A. operates a global social networking platform exclusively for golfers, offering course discovery across 33,000+ courses in 180 countries, curated golf travel packages, B2B marketing services for clubs and brands, and a pro-ambassador-driven content community, accessed via web and mobile apps.

Ownership category

akta.pro rank

Product category

Golf Social Network

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Golf social network
• Golf course discovery
• Golf travel packages
• Golf community platform
• Golf club marketing

Headquarters

HQ city

Luxembourg

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Golf Course Booking and Travel Packages: All Square offers curated golf travel packages (e.g., Late Summer Links on the Côte d'Azur & Provence from €2,255, Costa Navarino Autumn Golf Getaway from €2,037.50, Elite Golf Retreat in Punta Cana from $7,082.50) suggesting commission or transaction-based revenue from bookings.
2. Advertising and Sponsorship (Golf Brands & Media Pages): The platform features dedicated pages for golf brands (TaylorMade Golf, Callaway Golf, Titleist, Ping Golf, PXG, etc.) and media outlets (GOLF.com with 1.4K followers, DP World Tour with 5.7K followers, TaylorMade with 4.7K followers, Golfing World with 4.9K followers) indicating advertising or sponsorship revenue.
3. Business Services for Golf Clubs and Resorts: All Square offers marketing services for golf clubs and brands through their 'All Square for Business' division (business.allsquaregolf.com), suggesting B2B revenue from promotional services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

All Square operates a global social networking platform exclusively for golfers, enabling users to explore 33,000+ golf courses across 180 countries, connect with amateur and professional golfers, follow equipment brands and golf media, and book curated golf travel packages. The company also sells B2B marketing services through 'All Square for Business' to golf clubs, resorts, and equipment brands seeking to reach the platform's golfer community.

Product overview

All Square operates as a unified golf social network platform with integrated modules. The core All Square platform serves as the main social networking product for golfers, connected to the All Square Golf mobile app for iPhone and Android. Travel services are offered through All Square Travel, while the B2B segment is served by All Square for Business marketing services. Editorial content is delivered via the All Square Blog. The platform covers golf courses, travel packages, equipment, events, and golfer community features.

Differentiator

Problem solved

Functional benefit

Products and services

• All Square

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Skratch: Skratch is a golf lifestyle media brand and video channel covering travel, gear, and entertainment. It is comparable to All Square's content/blog layer and competes for the same golf-media advertising dollars.

Direct peers

• GolfNow: GolfNow (owned by NBC Sports Next) is the dominant golf tee-time booking platform in North America with deep course integrations and a massive SEO footprint. It is the closest direct competitor to All Square's course discovery and travel-booking layer.
• Golf Genius Software: Golf Genius provides tournament management and event software for golf clubs, associations, and outings. It competes with All Square's 'All Square for Business' club-side marketing and event tools.
• Arccos Golf: Arccos Golf makes shot-tracking sensors and a companion app with strong social and AI-driven performance features. It targets the same affluent amateur golfer and competes for engagement and equipment-brand sponsorships.
• Golfshot: Golfshot is a popular golf GPS, scoring, and course-database app with social and stat-tracking features. It overlaps All Square's course-discovery and community functionality for iOS/Android golfers.
• TeeOff: TeeOff is a discounted tee-time booking platform operated by GolfNow/NBC Sports Next. It overlaps All Square Travel's booking and price-discovery use cases for golfers planning rounds and trips.
• 18Birdies: 18Birdies is a mobile-first golf app combining scoring, GPS, stats, and social/community features for amateur golfers. It competes head-to-head with All Square on the social+utility angle for the same recreational golfer audience.
• The Grint: The Grint is a golf handicap tracker and social app aimed at amateur golfers. It overlaps All Square's social-networking, score-tracking, and community features with a similar monetization profile (freemium + partnerships).

Broad incumbents

• Toptracer: Toptracer (Topgolf Callaway Brands) is the dominant ball-tracking and range technology used at driving ranges worldwide. It is adjacent to All Square's content and community layer through shared audiences and pro-tour coverage.
• Trackman: Trackman is the leading golf performance, launch-monitor, and simulator technology used by tour pros, coaches, and ranges. Its pro-tour presence and content overlap with All Square's ambassador and equipment content layers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Allsquare_golf
• Facebookfacebook.com/AllSquareSA
• LinkedInlinkedin.com/company/all-square-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Square