Catalyst Marketing Agency
Catalyst Marketing Agency is a privately held integrated marketing services firm with 60+ specialists across six U.S. regional offices, delivering branding, content, digital, communications, and out-of-home marketing through retainers, campaigns, and agency-of-record engagements for startups, B2B firms, SMBs, nonprofits, and government entities.
- Company typePrivate
- Founded2017
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Catalyst Marketing Agency does
Catalyst Marketing Agency is a privately held integrated marketing services firm (legally operated under Janus Inc) headquartered in Seattle, with five additional regional offices in New York, San Jose, Chicago, Charlotte, and Austin. The company employs 60+ integrated marketing specialists and traces its operational heritage to Vox Digital (2005) and 1205 Marketing (2013), launching the Catalyst brand in 2017. It is co-founded and led by Rion Haber (Chief Strategy Officer) and Doug McIntyre (Chief Operations Officer).
The firm delivers marketing services across five core channels — Branding, Content Marketing, Digital Marketing, Communications, and Out-of-Home — through four engagement models: Managed Services (12-month recurring retainers), Tactical Campaigns (project-based), Consulting, and Agency-of-Record (long-term partnerships). Underlying the delivery is an "Integrated Marketing Operations Framework" that the firm describes as an ops-driven alternative to the hub-and-spoke agency model, with strategists, creatives, and technical specialists collaborating daily on cross-channel work. Technology capabilities span WordPress CMS, CRM integrations, marketing automation, retention marketing platforms, AI integration and chatbots, and OOH media placement across 60+ global markets.
Catalyst serves startups, B2B organizations, small and medium businesses, nonprofits, and government/public-sector entities across verticals including fintech, SaaS, cannabis tech, wine & spirits/eCommerce, education, medical, manufacturing, and civil engineering. Revenue is generated primarily through recurring monthly retainers (typical $3,500-$15,000+/month bands) plus project-based campaigns ($5,000-$100,000+) and longer-cycle agency-of-record contracts. Distribution is direct, via six regional sales offices and website-driven quote requests, with no public funding, M&A, or institutional ownership disclosed.
Catalyst Marketing Agency firmographics
Firmographics- Name
- Catalyst Marketing Agency
- Legal name
- Janus Inc
- Website
- https://catalystmarketingagency.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Catalyst Marketing Agency is a privately held integrated marketing services firm with 60+ specialists across six U.S. regional offices, delivering branding, content, digital, communications, and out-of-home marketing through retainers, campaigns, and agency-of-record engagements for startups, B2B firms, SMBs, nonprofits, and government entities.
- Ownership category
- akta.pro rank
Catalyst Marketing Agency industry classification
Industry- Product category
- Integrated Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Public Relations Agencies (54182), Media Buying Agencies (54183), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Creative Boutique Agencies (MPAAAAAB)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Customer, Marketing & Sales Consulting (BPAHACAG), Loyalty, Referral & Customer Advocacy Programs (Direct Response) (BPAFAKAO), Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)
Keywords
Where Catalyst Marketing Agency is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Catalyst Marketing Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Managed Services Retainers: Ongoing monthly retainer engagements providing continuous marketing support including design resources, video production, SEO, content development, website maintenance, account-based marketing, online advertising, public relations, and data analytics. Billed monthly based on customized scope.
- Tactical/Campaign Engagements: Project-based campaigns for specific objectives including go-to-market initiatives, product launches, demand generation, and media outreach. One-time engagements with defined scope and timelines.
- Consulting Engagements: Strategic marketing consulting services for organizational guidance, audits, and strategic planning.
- Branding Services: Brand strategy and identity development ranging from basic logo packages to comprehensive brand development including strategy, visual identity, messaging framework, and brand book. Project-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Branding projects range from basic logo packages to comprehensive brand strategy and identity systems. |
| Subscription | Monthly | Digital marketing retainers covering SEO, PPC, conversion optimization, and multi-channel campaigns. |
| Subscription | Monthly | Content marketing services covering blogs, videos, case studies, whitepapers, and distribution. |
| Subscription | Monthly | Communications retainers covering social media, PR, email marketing, and influencer outreach. |
| Other | Pay-as-you-go | Out-of-home marketing campaigns including billboards, guerrilla activations, and street marketing. |
| Subscription | Monthly | Managed services offering ongoing operational marketing support. |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels12 records
Catalyst Marketing Agency product offering
Product offeringCore offering
Catalyst Marketing Agency is an integrated marketing services firm that delivers full-stack omnichannel marketing for growing organizations. Its core offerings span five channels—Branding, Content Marketing, Digital Marketing, Communications, and Out-of-Home—delivered through engagement models including ongoing Managed Services retainers, Tactical Campaigns, Consulting, and Agency-of-Record partnerships. The agency embeds a team of strategists, creatives, and technical specialists into client workflows on a fractional basis to provide the capabilities of an in-house marketing department.
Product overview
Catalyst Marketing Agency is an integrated marketing services agency offering a comprehensive suite of marketing services across five core channels: Branding Services, Content Marketing Services, Digital Marketing Services, Communications Services, and Out-of-Home Marketing Services. These services are delivered through flexible engagement models including Managed Services (ongoing operational support), Tactical Campaigns (project-based initiatives), Consulting Engagements, and Agency-of-Record (long-term partnerships). The agency specializes in serving specific verticals including startups, B2B organizations, SMBs, nonprofits, and government entities. Services are provided by a team of over 60 integrated marketing specialists across six regional offices (Seattle, Chicago, Charlotte, NYC, San Jose, Austin), operating on an embedded, fractional basis that provides growing brands with full-stack marketing capabilities at a fraction of the cost of building an in-house team.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Services Award-winning branding services that position brands for growth through brand strategy, visual identity development, messaging frameworks, and design systems. Includes qualitative and quantitative research, brand architecture, buyer personas, and brand launch and go-to-market support. Projects range from basic logo and style guide packages to comprehensive brand development including strategy, visual identity, messaging framework, and brand book.
- Content Marketing Services Integrated content marketing services for creating multimedia content that demonstrates subject-matter expertise and drives engagement. Includes media strategy, creative ideation, video production, copywriting, graphic design, and content syndication across blogs, videos, case studies, and whitepapers.
- Digital Marketing Services Outcome-driven digital marketing services covering digital strategy, marketing-optimized websites, SEO, PPC, social media advertising, marketing automation, email marketing, AI integration, chatbots, and conversion rate optimization.
- Communications Services Communications services including communications strategy, social media marketing, public relations, media relations, influencer marketing, community relations, reputation management, and crisis management.
- Out-of-Home Marketing Services Out-of-home marketing services for building brand awareness through physical placements including billboards, transit ads, guerrilla marketing, street art, murals, event marketing, vehicle wraps, and public transportation advertising. Resources cover 60+ major markets globally including the US, Canada, Mexico, UK, and Asia Pacific.
- Managed Services Ongoing operational marketing resource providing continuous management of marketing activities including design resources, video editing, SEO, content development, website maintenance, account-based marketing, online advertising, PR, and analytics. Negotiated on a twelve-month contractual basis with customized monthly retainers.
- Tactical Campaigns Short-term, focused campaign partnerships for specific objectives including go-to-market initiatives, product launches, digital footprint development, demand generation, and earned media and PR campaigns.
- Consulting Engagements Strategic marketing consulting engagements for organizational guidance, audits, and expertise, providing strategy without ongoing operational execution.
- Agency-of-Record Partnership Long-term agency partnership providing comprehensive, ongoing marketing support and strategic alignment throughout the organizational journey.
- Startup Marketing Agency Services Marketing services specialized for startups and emerging brands, focusing on defining product-market fit, building awareness, and driving rapid evangelism across Fintech, SaaS, AI, Robotics, Consumer Goods, and other sectors.
- B2B Marketing Agency Services B2B-focused marketing services helping sales-driven organizations reach the right buyers with the right message through top-of-funnel sales enablement and lead generation across Engineering, Manufacturing, Enterprise Software, and other B2B sectors.
- SMB Marketing Agency Services Marketing services tailored for small and medium-sized businesses, providing access to a full marketing team at the cost of a single hire for Real Estate, Health & Fitness, Professional Services, and Hospitality sectors.
- Nonprofit Marketing Agency Services Marketing services for nonprofit organizations balancing mission commitment with marketing expertise needs, serving Social Causes, Children's Services, Research, Health Nonprofits, Educational Organizations, and other nonprofit sectors.
- Government Marketing Agency Services Marketing services for government and public sector entities to reach constituents across Schools, Parks & Recreation, Police Departments, Local Governments, Environmental Agencies, Emergency Management, and Infrastructure Offices.
Quantifiable outcome
- 850% growth in unique online engagements, 575+ new leads generated, 58% top-line sales growth for SōRSE Technology
- +3 more outcomes
Companies that use Catalyst Marketing Agency
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles6 records
Catalyst Marketing Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature1 record
Catalyst Marketing Agency partnerships and signals
Strategic signalScale indicators9 records
Recent moves7 records
Expansion highlights6 records
Catalyst Marketing Agency competitors and assessment
Company assessmentDirect peers
- WebFX: Full-service digital marketing agency of comparable size offering SEO, content, web design, and integrated marketing services to mid-market and SMB clients, overlapping directly with Catalyst's digital and content offerings.
- Disruptive Advertising: Mid-sized integrated digital marketing agency providing paid media, SEO, CRO, and lifecycle services — directly comparable in service mix and target customer profile to Catalyst.
- Brafton: Content marketing agency with complementary SEO, video, and digital services; closely comparable in content-led offerings and mid-market positioning to Catalyst.
- Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, social media, and PPC — overlapping with Catalyst's digital marketing services and SMB/mid-market customer focus.
- Power Digital Marketing: Full-service digital marketing agency serving mid-market and growth-stage brands with SEO, content, paid media, and CRO services — directly comparable to Catalyst's growth-stage customer focus.
- Digital Silk: Full-service digital agency offering branding, web design, SEO, and digital marketing to growth-stage and enterprise clients — closely comparable to Catalyst's integrated services and engagement model.
- Coalition Technologies: Full-service digital marketing agency offering SEO, web design, branding, and PPC services — directly comparable in integrated services and mid-market customer focus.
- LYFE Marketing: Full-service digital marketing agency offering social media, SEO, PPC, and content services to SMB and mid-market clients — comparable in target segment and integrated offering to Catalyst.
Broad incumbents
- Razorfish: Large established digital marketing and experience agency offering branding, content, media, and technology services to enterprise clients — overlaps with Catalyst's full-service integrated offering at the upper end of the market.
- Ogilvy: Global advertising agency network offering brand strategy, creative, PR, and digital services — comparable in integrated offering but at a vastly larger scale and enterprise orientation than Catalyst.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Catalyst Marketing Agency social profiles
Digital presenceCatalyst Marketing Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Catalyst Marketing Agency leadership team
Management profileNumber of profiles
Profiles12 records
Catalyst Marketing Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Catalyst Marketing Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Catalyst Marketing Agency
What does Catalyst Marketing Agency do?
Catalyst Marketing Agency is an integrated marketing services firm that delivers full-stack omnichannel marketing for growing organizations. Its core offerings span five channels—Branding, Content Marketing, Digital Marketing, Communications, and Out-of-Home—delivered through engagement models including ongoing Managed Services retainers, Tactical Campaigns, Consulting, and Agency-of-Record partnerships. The agency embeds a team of strategists, creatives, and technical specialists into client workflows on a fractional basis to provide the capabilities of an in-house marketing department.
Is Catalyst Marketing Agency a public or private company?
Catalyst Marketing Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Catalyst Marketing Agency founded?
Catalyst Marketing Agency was founded in 2017. It employs 11 to 50 people.
Where is Catalyst Marketing Agency based?
Catalyst Marketing Agency is headquartered in Seattle, United States, in the North America region.
How does Catalyst Marketing Agency make money?
Four revenue lines are on record. Managed Services Retainers are the primary driver. The others are tactical/Campaign Engagements, consulting Engagements and branding Services.
Who are Catalyst Marketing Agency's main competitors?
Direct peers on record are WebFX, Disruptive Advertising, Brafton, Thrive Internet Marketing Agency, Power Digital Marketing, Digital Silk, Coalition Technologies and LYFE Marketing. Broad incumbents are Razorfish and Ogilvy.
Does Catalyst Marketing Agency have an API?
No public API is recorded for Catalyst Marketing Agency.
What industry is Catalyst Marketing Agency in?
Catalyst Marketing Agency's product category is Integrated Marketing Services. Its primary akta.pro industry code is MPAAAAAB, Creative Boutique Agencies, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 54181 and its SIC code is 7311.