Name

Guaranty Media

Legal name

Guaranty Media

Website

https://guarantymedia.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Radio Broadcasting and Advertising Services

NAICS

Radio Broadcasting Stations (516110), Media Buying Agencies (541830)

SIC

Radio Broadcasting Stations (4832), Services-Advertising Agencies (7311)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF), Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG)

Keywords

• Radio broadcasting
• Digital advertising services
• Media marketing agency
• Sports radio network
• Multi-platform advertising

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: Traditional radio commercial advertising, live endorsements, station sponsorships, and LSU sports package sponsorships. Revenue generated from local businesses, national advertisers, and political advertising (election coverage).
2. Digital Advertising Services: Comprehensive digital marketing services including website design, SEO, social media marketing, email marketing, targeted display/video advertising, OTT streaming ads, YouTube advertising, and SEM. Services provided through Gatorworks digital marketing agency.
3. Programming Sponsorships: Branded content and sponsorship opportunities across radio shows including live broadcasts, remote events, and station sponsorships.
4. Digital Marketing Consulting: Marketing consultation services for businesses seeking integrated radio and digital advertising strategies.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Guaranty Media is a locally owned commercial radio operator in Baton Rouge, Louisiana, running four FM stations—Eagle 98.1 (rock), 100.7 The Tiger (country), 104.5/104.9 ESPN Baton Rouge (sports talk) and Talk 107.3 FM (news-talk)—and selling on-air advertising, live endorsements and station/sports sponsorships. As flagship broadcaster of the LSU Sports Radio Network since 1998, it complements radio with integrated digital advertising services (SEO, SEM, social, email, display, OTT/CTV, YouTube) delivered through its Gatorworks agency and the LouisianaSports.net sports media platform.

Product overview

Guaranty Media is a locally owned and operated radio broadcasting company operating four radio stations in Baton Rouge, Louisiana: Eagle 98.1 (rock), 100.7 The Tiger (country), 104.5 ESPN (sports talk), and Talk 107.3 FM (news talk). The company also offers comprehensive digital advertising services through Guaranty Media Digital, which includes website design, social media marketing, SEO, email marketing, display advertising, SEM, OTT marketing, and YouTube advertising. The portfolio includes LouisianaSports.net (a free sports media platform) and serves as the flagship partner for the LSU Sports Radio Network. Radio and digital services are offered both separately and as integrated marketing campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• LouisianaSports.net: Digital sports media platform providing coverage of New Orleans Saints, LSU Tigers, and SEC football
• LSU Sports Radio Network
• Guaranty Communications

Products and services

• Eagle 98.1 (WDGL-FM) A 100,000-watt rock radio station serving South Louisiana since 1995 and operating as the flagship home of the LSU Sports Radio Network since 1998. It carries New Orleans Saints football and features locally programmed content including Southern Rock with Michelle Southern and The Woody Show.
• 100.7 The Tiger (WTGE-FM) Baton Rouge's country music station playing country hits from the 1990s through today, featuring the nationally recognized Big D and Bubba morning show along with local programming such as The Jimmy Brooks Experience and The Nite Show with Bri Lynn.
• 104.5/104.9 ESPN Baton Rouge (WNXX/KNXX) South Louisiana's sports talk leader covering LSU Tigers, New Orleans Saints, New Orleans Pelicans and Southern Jaguars. Features Off the Bench, Live at Lunch, The Hunt Palmer Show and the award-winning After Further Review with Matt Moscona.
• Talk 107.3 FM (WBRP-FM) Launched in 2011 as Baton Rouge's first and only full-time FM news-talk station, focused on local and Louisiana news, politics and current events. Features Mornings with Brian Haldane, The Moon Griffon Show and syndicated programming such as The Brian Kilmeade Show and the Dave Ramsey Show.
• Radio Advertising Services Custom radio advertising campaigns delivered across the four Baton Rouge stations, including on-air commercials, host-read live endorsements, station/show sponsorships, LSU sports package sponsorships, live broadcasts and remote broadcasts.
• Digital Advertising Services (Gatorworks) Comprehensive digital marketing services including website design, SEO, search engine marketing (SEM), social media marketing, email marketing, targeted display and video advertising, over-the-top (OTT)/streaming TV advertising and YouTube advertising; delivered through Guaranty Media Digital and the Gatorworks agency.
• LouisianaSports.net Free digital sports media platform launched in August 2024 providing comprehensive coverage of the New Orleans Saints, LSU Tigers and SEC football, featuring content from Ross Jackson (Saints), Hunt Palmer (LSU) and Chris Marler (SEC).

Quantifiable outcome

• Radio Reaches 91% of American Adults weekly
• +6 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• LSU Athletics / LSU Sports PropertiesflagshipStrategic or Co-development Partner · 9 March 2026Multi-year flagship radio partnership extension for LSU Sports Radio Network. Eagle 98.1 serves as flagship station for LSU Football, Basketball, and Baseball since 1998. Talk 107.3 broadcasts Women's Basketball and Softball. Partnership provides comprehensive coverage of LSU Athletics across all Guaranty Media stations.
• Dreams Come True of LouisianacoreGTM or Marketing Partner · 24 January 2026Long-standing charitable partnership granting wishes to children facing life-threatening illnesses. Guaranty Corporation donated $117,490 (of $234,980 total) during centennial celebration. Ongoing community service partnership.
• The ALS AssociationcoreGTM or Marketing Partner · 24 January 2026Charitable partnership with personal significance to the Foster family (lost Flynn Foster's sister Felisha to ALS). Guaranty Corporation donated $117,490 during centennial celebration as part of Guaranty 100 Initiative.
• Duplessis Pool BuildersminorGTM or Marketing Partner · 1 September 2025Co-sponsored the Dream Pool Sweepstakes benefiting Dreams Come True of Louisiana. Raised $21,700 for the charity through a fundraising initiative offering a custom in-ground swimming pool as grand prize.
• New Orleans PelicanscoreStrategic or Co-development Partner · 28 October 2024Official radio affiliate partnership for the New Orleans Pelicans in the Baton Rouge area. 104.5 ESPN provides live game broadcasts, in-depth analysis, and exclusive content throughout the NBA season.
• Rouses MarketsminorGTM or Marketing PartnerMedia Partner of the Year award recipient. Ongoing partnership for retail media and community marketing initiatives.
• Louisiana Association of BroadcasterscoreOthersIndustry association recognizing excellence in Louisiana broadcasting through annual Prestige Awards. Guaranty Media consistently wins multiple awards including Station of the Year.
• National Association of BroadcasterscoreOthersNational industry association. Guaranty Media received Celebration of Service to America award in 2023 for community service excellence.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• HubSpot: Publicly traded marketing software and services platform covering SEO, social, content, and advertising automation. Comparable through Gatorworks' digital marketing services portfolio, but at vastly greater scale and with a software/SaaS model.
• Audacy (formerly Entercom): Major U.S. radio broadcaster and owner of the CBS Radio sports portfolio. Highly relevant comparable through its sports content syndication model and integrated digital audio strategy, though substantially larger.
• Cumulus Media: Large publicly traded U.S. radio operator including the Westwood One sports syndication network. Comparable sports content distribution and multi-format portfolio, but at far greater scale.
• iHeartMedia: Largest U.S. radio broadcaster with national footprint and iHeartRadio digital platform. Relevant as the dominant broadcast radio competitor and benchmark for integrated audio + digital advertising at scale.
• Cox Media Group: Privately held diversified media company operating radio and TV stations plus digital advertising services across multiple U.S. markets. Directly comparable through its combined radio + digital agency model.
• Salem Communications: Publicly traded radio broadcaster with heavy concentration in news-talk and Christian formats. Comparable through its news-talk Talk 107.3 station and multi-market reach, but operates nationally rather than in a single DMA.

Direct peers

• Townsquare Media: Publicly traded local radio broadcasting group operating multiple format stations in mid-sized U.S. markets with integrated digital marketing solutions. Closest publicly traded analog to Guaranty Media's multi-format, local-market, integrated-radio-and-digital model.
• Beasley Broadcast Group: Small-cap publicly traded radio broadcasting company operating multiple stations in mid-sized U.S. markets. Similar in size, format diversity, and dependence on local ad revenue.
• Bonneville International: Family-owned (Deseret Management Corporation) regional radio broadcaster. Comparable through family stewardship, multi-format local-market focus, and integrated news/sports content strategies.
• Alpha Media: Privately held multi-format radio broadcaster operating across mid-sized U.S. markets. Comparable to Guaranty Media in scale, multi-station portfolio approach, and focus on local-market advertising sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgFwgrApUvg0TVbxexo3Gtg
• Facebookfacebook.com/guaranty.broadcasting

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guaranty Media