Stonewood Products

What Stonewood Products does

Stonewood Products is a privately held specialty retailer of indoor and outdoor building materials, headquartered in Harwich, Massachusetts, serving the New England market with a particular concentration on Cape Cod and Southeast Massachusetts. The company sells natural stone (pavers, flagging, thin stone veneer, steps, wallstone, beach pebbles, reclaimed stone), wood flooring (including the proprietary Sawyer Mason prefinished wide plank European Oak line and pine and reclaimed options), specialty wood products (decking, beams, shiplap, live edge slabs), and outdoor living goods (fire pits, outdoor kitchens, outdoor showers, heaters, furniture). It also markets sub-branded engineered stone products under Evercore/Everblue Pavers and imported European granite under the Summer Hill line, with finishing techniques such as Sawyer Mason's reactive color process and Evercore's freeze-thaw-resistant porcelain construction serving as the principal technical differentiators.

The business operates a hybrid go-to-market model that combines an e-commerce storefront (stonewoodproducts.com) with a physical showroom in Harwich, a dedicated Architectural & Design Professional Team, a wholesale/commercial sales division, and a contractor referral program. Pricing is overwhelmingly quote-based with no public list pricing, reflecting a consultative sales approach for both retail homeowners and trade professionals. Customer segments are hybrid and diversified across DIY homeowners (primary), contractors (primary), and architects, designers, builders, and commercial accounts (secondary), with segmented email marketing and trade-relationship programs supporting channel-specific demand generation.

The company is independently owned with no disclosed venture capital, private equity, or institutional backing, operates 101–250 employees, and has no public revenue disclosure. Its growth trajectory has been defined by incremental category and sub-brand expansion — notably the Sawyer Mason partnership in 2016 and the Summer Hill and outdoor living push around 2020 — rather than by acquisitions, fundraising, or geographic leaps beyond New England.

Name

Stonewood Products

Legal name

Stonewood Products

Website

https://stonewoodproducts.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Stonewood Products is a privately held New England specialty retailer offering natural stone, wood flooring, specialty wood products, and outdoor living goods to DIY homeowners, contractors, architects, designers, and commercial buyers via e-commerce, a Harwich showroom, and dedicated trade sales channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Harwich

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Natural Stone: Primary revenue from selling natural stone products including pavers, flagging, granite, bluestone, travertine, limestone, thin stone veneer, wallstone, steps/treads, and reclaimed stone. Products sold in various sizes and finishes for outdoor applications.
2. Product Sales - Wood Flooring: Revenue from hardwood flooring including prefinished collections (Sawyer Mason), engineered hardwood, pine flooring, and reclaimed flooring. Wide plank flooring options in various species including French Oak, Hickory, Walnut, and specialty woods.
3. Product Sales - Wood Products: Sales of specialty wood products including cedar fencing, decking (Mahogany, Cedar, Ipe), boxed beams, shiplap, live edge slabs, beams and mantels, and lumber.
4. Product Sales - Outdoor Living: Revenue from outdoor living products including fire pits (gas, wood, smokeless), outdoor showers (PVC and Cedar kits), outdoor fireplaces, outdoor kitchens, outdoor heaters, outdoor furniture, and saunas.
5. Wholesale/Commercial Sales: Dedicated wholesale and commercial sales channel for contractors, builders, and commercial projects requiring bulk orders or trade pricing.
6. Professional/Trade Services: Architectural and design professional services through dedicated A&D Pro Team, offering specialized support for design projects and specifications.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Stonewood Products is a building materials retailer that sells natural stone (pavers, flagging, veneer, wallstone, steps, treads, cobblestones), hardwood flooring (prefinished collections, pine, reclaimed), specialty wood products (decking, lumber, beams), manufactured and reclaimed stone, and outdoor living products (fire pits, outdoor showers, kitchens, saunas). The company curates and distributes these physical building materials via its e-commerce site and physical showroom on Cape Cod, sourcing stone from quarries in Pennsylvania, Connecticut, and New York.

Product overview

Stonewood Products is a building materials retailer specializing in natural stone, wood flooring, and outdoor living products for residential and commercial customers. The company operates as a unified retail platform with multiple product categories including Natural Stone (pavers, flagging, veneer, wallstone), Wood Flooring (prefinished hardwood collections like Sawyer Mason, pine, and reclaimed flooring), Wood Products (decking, lumber, specialty wood), Outdoor Living (fire pits, outdoor showers, outdoor kitchens), and Manufactured/Reclaimed Stone. Key product sub-brands include the Everblue Pavers collection (low maintenance porcelain stone pavers), Sawyer Mason Collection (premium prefinished hardwood flooring), and Summer Hill European Granite. The company serves contractors, architects, designers, and DIY homeowners through e-commerce and physical store locations.

Differentiator

Problem solved

Functional benefit

Brands

• Evercore Pavers: Manufactured stone paver brand featuring Everblue collection of bluestone-look porcelain pavers for indoor/outdoor applications
• Sawyer Mason Collection
• Summer Hill Granite

Products and services

• Natural Stone Natural stone products including pavers and flagging (granite, bluestone, travertine, select stone, irregular flagging), thin stone veneer, steps and treads, wallstone (fieldstone, granite, bluestone), beach pebbles and accents, and bricks and cobblestones. Sold to homeowners, contractors, and design professionals for outdoor patios, walkways, walls, and landscaping.
• Everblue Pavers (Evercore Collection) Outdoor porcelain stone pavers offered in multiple colors (Thermal Blue, Full Color Variegated, Sand, Smoke, Storm Gray, Dark Select) with low water absorption, freeze-thaw durability, stain and chemical resistance, and slip-resistance. Sold to homeowners and contractors for patios, pool decks, walkways, terraces, and stairs.
• Summer Hill European Granite Collection Premium imported European granite pavers available in three colors (Aura Gold, Abaco Buff, Kona Blue) with sizes including 12x12, 12x24, 24x24, 24x36 inches plus treads and coping options. Sold to homeowners and trade professionals for patios and walkways.
• Manufactured Stone Manufactured stone products including stone pavers, retaining walls, stone steps, and stone veneer for outdoor applications. Marketed as high quality products lasting for decades to transform outdoor spaces.
• Reclaimed Stone Reclaimed stone products including antique cobblestones, antique granite pavers, antique granite steps, antique granite curbing, and reclaimed granite accents, salvaged from locations across America for use in outdoor spaces.
• Sawyer Mason Collection (Prefinished Hardwood Flooring) Premium prefinished hardwood flooring collection featuring structured wide plank engineered floors in European French Oak with UV-oiled matte finish, reactive color process (which interacts with natural tannins and sugars in each plank), and custom options including hand scraping and tooled edges. Includes specific styles such as Oak Bluffs, Developer Tisbury, Salinas, and Sonoma.
• Wood Flooring Hardwood flooring including prefinished collections, pine flooring (wide plank, heart pine, pumpkin pine, southern yellow pine, fir), and reclaimed flooring (antique heart pine, antique oak, reclaimed chestnut) in various species. Sold to homeowners and contractors.
• Wood Products Specialty wood including wallboarding, cedar fencing, boxed beams, shiplap, reclaimed wood boards, live edge wood slabs, beams and mantels, decking (mahogany, cedar, ipe, fir), and lumber. Sold for residential and commercial building applications.
• Outdoor Living Products Outdoor products including fire pits (gas, wood burning, smokeless), outdoor showers (cedar and PVC Azek styles), outdoor fireplaces, outdoor kitchens, outdoor structures (pagodas, pergolas), outdoor heaters, and outdoor furniture. Sold to homeowners and trade customers.
• Landscape Stone Accessories Accessories including masonry supplies, garden accents, beach pebbles, granite posts and mailboxes, and marble chips for finishing landscaping and masonry projects.
• Wholesale/Commercial Sales Dedicated wholesale and commercial sales division for contractors, builders, and commercial projects requiring bulk orders and trade pricing. Account management and project specification support are provided for larger projects.
• Architectural & Design Professional Services (A&D Pro Team) Architectural and Design Professional sales team providing specification support, samples, and consultation for design projects and professional specifications.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• MSI Surfaces: Large multi-category distributor of flooring, countertops, and hardscape surfaces (natural stone, porcelain pavers, wall tile). Closely comparable in product breadth across stone, wood flooring, and outdoor surfaces, with showrooms and trade/wholesale channels.
• Floor & Decor: Specialty retailer of hard-surface flooring (tile, wood, vinyl, natural stone) with a dedicated PRO channel for contractors and designers. Comparable assortment in stone and wood flooring and a similar trade-pro emphasis, at much larger scale.
• Connecticut Stone Supplies: Regional New England stone and hardscape retailer/fabricator with showrooms and trade accounts. Comparable regional specialty positioning in natural stone, thin veneer, pavers, and outdoor living — and an adjacent geography to Cape Cod.
• Stone Center: Regional stone distributor offering natural stone, manufactured hardscapes, and masonry supplies through a showroom plus contractor channel. Highly comparable product mix and customer segmentation.
• BuildDirect: Online building materials marketplace focused on flooring, stone, and hardscapes with direct-ship and trade accounts. Comparable e-commerce GTM in the same core categories but at a national, digital-first scale.

Regional players

• Pioneer Landscape Centers: Multi-state hardscape and landscape materials retailer serving a similar contractor/DIY customer base with pavers, wallstone, and outdoor living products. Comparable assortment but primarily regional/big-scale Midwest presence.

Broad incumbents

• The Home Depot: Largest U.S. home improvement retailer carrying flooring, natural stone, pavers, lumber, and outdoor living products. Overlaps materially in assortment but competes on scale, pricing, and logistics rather than curation.
• Lowe's: National home improvement retailer with flooring, hardscape, lumber, and outdoor living categories. Comparable broad assortment and DIY/trade customer base, with vastly larger scale and store density.
• Polycor: Large North American natural stone quarrier and supplier (granite, marble, limestone) selling to distributors, fabricators, and architectural projects. Comparable upstream of Stonewood's sourced stone portfolio and serves as a potential supplier/peer.
• Belgard (Oldcastle APG): National manufactured hardscape brand offering pavers, retaining walls, and outdoor living products via dealer networks. Comparable outdoor living assortment but distributed through dealer/contractor channels rather than direct retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StonewoodProducts
• Instagraminstagram.com/stonewoodproducts
• Xx.com/stonewoodprodx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stonewood Products