LogNet

What LogNet does

LogNet (legal name LogNet בע״מ) is an Israeli private software company founded in 2000 that operates two distinct business verticals through a group structure. The first vertical, TravelTech, centers on WebGuru3 Pro — a cloud-based SaaS platform that enables travel agencies and tourism companies to sell flights, hotels, vacation packages, and tourism services through branded websites and mobile applications. The platform integrates with multiple GDS (Global Distribution System) and LDS (Local Distribution System) providers for real-time booking, pricing, and availability data, and processes thousands of tourism transactions daily across millions of relevant combinations. A companion product, Smart Agent, provides automated 24/7 fare scanning to find the lowest ticket prices before and after booking.

The second vertical operates through the wholly-owned subsidiary LogNet Billing, which markets the MaxBill brand — a comprehensive Customer Care and Billing (CC&B) solution serving telecommunications, media, electricity, and gaming service providers with processing capabilities of tens of millions of records per day. Both verticals operate on a SaaS subscription model with annual billing cycles and quote-based pricing tailored to customer requirements, supported by managed cloud infrastructure and SLAs.

LogNet is headquartered in Ramat Yishay, Israel, with additional engineering centers in Ramat Gan (Israel), Prague (Czech Republic), and Odesa (Ukraine). The company employs 251-500 people and serves over 100 global companies. Revenue model is exclusively subscription-based across both verticals, with go-to-market executed through direct B2B sales to enterprise clients. Recent strategic activity in 2025 has focused on expanding payment options (digital wallet with GROW), ancillary products (event ticketing with LiveTickets, flight cancellation insurance with Trip Guaranty), and platform integrations, indicating ongoing investment in product surface breadth rather than fundamental business model change.

Name

LogNet

Legal name

LogNet בע״מ

Website

https://lognet-systems.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

LogNet is an Israeli B2B SaaS provider operating two verticals: WebGuru3 Pro cloud platforms for travel agencies selling flights, hotels, and packages, and MaxBill CC&B billing systems for telecom, media, electricity, and gaming service providers, serving over 100 global companies via subscription-based direct sales.

Ownership category

akta.pro rank

Product category

Travel Technology Software

NAICS

All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

Booking Engines & Direct Web Booking (THALACAD), Alternative Payments & Digital Wallet Acceptance (A2A, RTP, wallets) (THALAHAH), Travel Payments, Virtual Cards & Reconciliation Solutions (THAKANAI)

Keywords

• Travel agency software
• Cloud-based SaaS
• Customer billing systems
• Tourism platform
• GDS LDS integration

Headquarters

HQ city

Warwick

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Subscription (WebGuru3 Pro): Software as a Service model providing cloud-based tourism website platform with guaranteed SLA, no operational maintenance required from customers. Companies pay for platform access enabling them to build and manage branded tourism websites.
2. Managed Cloud Infrastructure: Fully cloud-based system operation with guaranteed SLA for optimal response times. Infrastructure management handled by LogNet without user intervention.
3. Travel Technology Platform (LogNet Billing): Billing systems serving telecommunications, media, electricity and gaming companies through subsidiary LogNet Billing, considered a leading provider in the field with processing capabilities of tens of millions of records per day.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

LogNet develops and operates cloud-based SaaS platforms for the travel and tourism industry, led by WebGuru3 Pro, which enables travel agencies to build branded websites for selling flights, hotels, vacation packages, and tourism services, and Smart Agent, an automated robotic system that scans systems 24/7 to find the lowest ticket prices. Through its wholly-owned subsidiary LogNet Billing, it also provides the MaxBill customer care and billing (CC&B) platform for telecom, media, electricity, and gaming service providers, processing tens of millions of records per day.

Product overview

LogNet operates two main verticals: TraveITech and Billing/Customer Care. In TraveITech, the core platform is WebGuru3 Pro — a cloud-based SaaS platform for travel agencies and airlines to sell flights, hotels, packages, and tourism services on branded websites. Smart Agent is an add-on that automates price scanning 24/7 to find the lowest fares. In Billing, MaxBill (via LogNet Billing subsidiary) is a comprehensive CC&B solution for telecom, media, electricity, and gaming companies. The product portfolio also includes numerous add-on modules covering agent portals, supplier prioritization, meta search, multi-language support, package upgrades, payment processing (GROW digital wallet, 3DS, Blender financing), insurance (Trip Guaranty), event ticketing (LiveTickets, Sport365/Ticketingo), and luggage tracking (BlueRibbon Bags).

Differentiator

Problem solved

Functional benefit

Brands

• WebGuru: Cloud-based internet platform for travel agencies and tourism companies enabling sales of flights, vacation packages, hotels, and tourism services on branded websites. Latest version WebGuru 3 Pro is a SaaS solution with advanced features.
• SmartAgent
• MaxBill

Products and services

• WebGuru3 Pro Cloud-based SaaS platform that enables travel agencies and tourism companies to build and operate branded websites for selling flights, hotels, vacation packages and tourism services, with managed cloud infrastructure, automatic backups, SEO tools, subdomain sites, and an AI-powered flight search.
• Smart Agent Digital assistant for travel agents using an automated robotic mechanism that scans systems 24/7 searching for the lowest prices, enabling cost reduction for flight tickets before and after ticketing.
• MaxBill (LogNet Billing) Comprehensive end-to-end customer care and billing (CC&B) solution for service providers in the telecommunications, media, electricity, and gaming sectors, with processing capability of tens of millions of records per day.

Quantifiable outcome

• Thousands of tourism transactions processed daily
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• GROW (formerly משולם)coreTechnology or Integration · 18 August 2025Strategic partnership for digital wallet payment solution. GROW provides innovative Payments technology enabling LogNet customers to accept Apple Pay, Google Pay, Bit, and bank transfers directly at checkout. This partnership helps reduce cart abandonment and increase sales conversion rates.
• LiveTicketscoreTechnology or Integration · 18 August 2025Integration with Israel's leading ticket website (operated by כרטיסים שירות בע"מ since 2006) to enable booking of tickets to thousands of sports, music and entertainment events worldwide. Tickets can be purchased as standalone products or as part of vacation packages including flights or flights and hotels.
• Trip GuarantycoreTechnology or Integration · 9 March 2025Partnership for flight cancellation insurance that can be purchased without conditions and for any reason, even after booking. The insurance can be easily ordered through the personal area on the website.
• Google CloudcoreTechnology or IntegrationWebGuru3 platform utilizes Google Cloud CDN and smart cache services for high-performance delivery and smooth operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amdocs: Amdocs is a large enterprise software vendor serving communications, media, and financial services providers with billing, customer management, and digital experience systems — the most established competitor to LogNet's MaxBill billing vertical.
• Sabre Corporation: Sabre operates one of the world's leading GDS systems and an extensive portfolio of travel agency, airline, and hotel technology solutions. It competes with LogNet at the distribution layer and in agency retailing software, with vastly greater scale and resources.
• Travelport (now part of Elan Edam): Travelport is a major GDS and travel commerce platform serving travel agencies and suppliers worldwide. Its Travelport+ retailing platform overlaps with LogNet's GDS-integrated booking and agency technology stack.
• Amadeus IT Group: Amadeus is a global travel technology leader providing GDS, airline, hospitality, and agency solutions. Its Cytric Travel & Expense and agency platforms compete with LogNet's WebGuru3 at the higher end of the travel agency market.

Emerging players

• HotelRunner: HotelRunner is a cloud-based sales and distribution platform for hotels, B&Bs, and travel agencies with channel manager and booking engine capabilities. It targets a similar SMB travel agency customer profile as LogNet's WebGuru3 with a more hospitality-centric product focus.
• Duffel: Duffel is a B2B travel API platform enabling OTAs, TMCs, and travel startups to access flight inventory and build booking flows. It represents the API-first, developer-led model that could pressure legacy agency platforms like LogNet's WebGuru3 over time.

Direct peers

• Netcracker Technology: Netcracker provides BSS/OSS and digital BSS platforms for telecom operators, including customer care and billing — directly comparable to LogNet's MaxBill CC&B solution serving telecommunications service providers.
• Lemax: Lemax offers a SaaS platform for travel agencies, tour operators, and DMCs to manage bookings, suppliers, and customer portals. Like LogNet's WebGuru3, it focuses on mid-market travel businesses needing an end-to-end booking and back-office system.
• Traveltek: Traveltek provides B2B booking platforms and connectivity technology for the travel trade, including tour operators, OTAs, and travel agencies — directly competing with LogNet's WebGuru3 in enabling online sales of flights, hotels, and dynamic packages.

Regional players

• TrekkSoft (now part of Bokun/Peek): TrekkSoft provides booking and reservation software for tour operators, activity providers, and destinations — overlapping with LogNet's tourism and tour package functionality, though more focused on experiences than flights/hotels.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wix
• LinkedInlinkedin.com/company/lognet-systems
• Instagraminstagram.com/wix
• Xx.com/LogNetBilling

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LogNet