What Copiers Northwest does

Copiers Northwest is a privately held, founder-led office technology dealership founded in 1986 in Seattle, Washington by brothers Mark Petrie (CEO) and Gregg Petrie (President). The company sells, leases, rents, and services multifunction printers (MFPs), wide-format printers, production digital presses, mailing and finishing equipment, and related software solutions from a multi-vendor portfolio including Canon, HP, Sharp, Roland, Lexmark, and Konica Minolta. It operates 13 branch locations across the Pacific Northwest (Washington, Oregon, and Idaho), supported by 200+ employees, a Seattle showroom, and a Seattle-based headquarters and distribution center.

The company's revenue model blends one-time hardware sales with recurring managed print services under the PrintSmart (cost-per-print) and Printer Care Plus+ programs, supplemented by short-term rentals, full facilities management outsourcing, and a for-pay production graphics operation (Imagination Studio/CNW Print Center). Service is the operational backbone: technicians average 23 years of industry experience, the company advertises world-class guarantees (95% uptime, 15-minute help desk response, toners-in-stock), and it has sustained a Net Promoter Score above 86 for a decade — reaching 93.5 in 2025. Customers span 16 industry verticals including healthcare (e.g., Fred Hutchinson Cancer Center), education (Seattle Pacific University), AEC (MacDonald Miller), legal (Seed IP), hospitality (ilani Resort), manufacturing (Qualitel), and real estate (HNN Communities), served through a DocuStudy diagnostic-led direct sales motion that integrates workflow software (Square 9, Laserfiche, PaperCut, Canon UniFLOW, Argos) with ERP systems (Deltek, Oracle).

Revenue has grown from approximately $3 million at founding to above $50 million under the current leadership, reflecting nearly four decades of organic Pacific Northwest expansion without external funding. Recent strategic moves include a 2024 entry into cloud-based physical security via a Verkada partnership, buildout of in-house production graphics capacity, and expansion of the vertical coverage to 16 industries — though the underlying office print market remains mature and the company has not pursued acquisitions or external capital to accelerate growth.

Name

Copiers Northwest

Legal name

Copiers Northwest

Website

https://copiersnw.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

Copiers Northwest is a Seattle-based, founder-owned office technology dealership founded in 1986, selling, leasing, and servicing multifunction printers, wide-format and production print equipment, and workflow software from Canon, HP, Sharp, and other OEMs across 13 Pacific Northwest locations, serving more than 10,000 business customers in healthcare, education, AEC, legal, and government.

Ownership category

akta.pro rank

Product category

Office Equipment & Managed Print Services

NAICS

Office Equipment Merchant Wholesalers (42342), Office Machinery and Equipment Rental and Leasing (532420)

SIC

Computer & Office Equipment (3570), Commercial Printing (2750)

akta.pro primary industry

Print & Peripheral Services (Managed Print, scanners, peripherals) (BPAEAIAM)

akta.pro secondary industries

Managed Print Hardware (Fleet/Departmental Printers) (HDACAEAK), Production & High-Volume Printing Systems (HDACAEAJ)

Keywords

• Managed print services
• Office equipment leasing
• Document management solutions
• Production printing services
• Wide format printers

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Equipment Sales: Sales of copiers, multifunction printers (MFPs), wide format printers, production printers, and related office technology equipment from multiple manufacturers.
2. Service Contracts: Service and maintenance contracts for office equipment with 24/7 support capabilities, remote monitoring, and comprehensive peace of mind guarantees.
3. PrintSmart Managed Print Services: Cost per copy pricing model where customers pay only for prints made. Includes all service, supplies, preventive maintenance, and emergency service in one bundled invoice.
4. Printer Care Plus+ Program: All-inclusive service, labor, and parts program for copiers and printers. Includes OEM toner at competitive prices with auto-ship delivery, consumables, and guaranteed same day emergency service response.
5. Facilities Management: Complete outsourcing of document production and distribution function. Includes all hardware, service, supplies, and personnel to perform document duties.
6. Financing and Leasing: Flexible financing options including cost per copy plans, customized lease plans, short term rentals, buy outs of existing equipment, and FlexPlan allowing new system implementation after 12 months.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Copiers Northwest sells, leases, rents, and services office technology hardware — including multifunction printers (MFPs), production printers, and wide format printers — from manufacturers such as Canon, HP, Sharp, Konica Minolta, Lexmark, and Roland. Its recurring services business layers managed print programs (PrintSmart, Printer Care Plus+) and the DocuStudy workflow assessment on top of the hardware, bundling supplies, preventive maintenance, remote monitoring, and field service into one relationship.

Product overview

Copiers Northwest offers a comprehensive office technology portfolio centered on managed print services and production printing solutions. The core offering consists of PrintSmart (managed print services with pay-per-print pricing) and Printer Care Plus+ (comprehensive maintenance program), supplemented by the DocuStudy assessment service. Hardware portfolio includes Canon, HP, Sharp, Lexmark, and Konica Minolta multifunction printers and business printers; Canon imagePRESS and varioPRINT production presses; and Canon Colorado, Arizona, Texas, imagePROGRAF, ColorWave, and PlotWave wide format printers plus Roland wide format solutions. Finishing equipment includes Duplo slitter/cutter/creasers and Colex routers. Software solutions encompass Electronic Content Management, Document Capture & Workflow, Cost Management/Print Tracking, Production Print Management, and Fax Solutions. The company also offers FP Mailing Solutions, Imagination Studio print services, equipment rentals, facilities management, Nextiva VoIP communication systems, and Verkada cloud-based security solutions. The portfolio operates on a platform-plus-services model where managed services (PrintSmart/Printer Care Plus) wrap around the hardware and software offerings to provide unified billing, maintenance, and supply management.

Differentiator

Problem solved

Functional benefit

Products and services

• PrintSmart Managed Print Services A managed print program where customers pay only for the prints they make while Copiers Northwest handles all preventive maintenance, service, and toner supplies through a single bundled monthly invoice. Targeted at organizations that want predictable per-print costs and consolidated vendor management across their fleet.
• Printer Care Plus+ An all-inclusive service, labor, and parts program for copiers, MFPs, and printers with auto-ship toner delivery, consumables, and guaranteed same-day emergency response. Requires a minimum of 5 printers enrolled for one year.
• DocuStudy Assessment A complimentary assessment conducted by Copiers Northwest representatives that analyzes the customer's workflow, current printer volumes, and user needs before recommending the optimal equipment, software, and services configuration.
• Facilities Management Full outsourcing of the customer's document production and distribution function, including all hardware, service, supplies, and on-site personnel to perform document duties.
• Equipment Rentals Short-term office equipment rentals from 1 week to 1 year including event printers, copiers, and technology solutions with delivery, full setup, and removal services.
• Verkada Security Solutions Cloud-based security solutions including video surveillance cameras, access control, and environmental monitoring delivered through an all-in-one platform with plug-and-play setup and AI-powered analytics, paired with local installation, training, and support from Copiers Northwest.
• Office Multifunction Printers (Canon, Sharp, HP, Konica Minolta, Lexmark) Office multifunction printers (MFPs) from Canon, Sharp, HP, Lexmark, and Konica Minolta that combine printing, copying, scanning, and faxing with built-in security and workflow integration for busy office environments.
• Canon Production Printing Systems (varioPRINT and imagePRESS) Digital production printing systems including the Canon varioPRINT monochrome cutsheet press for transaction printing and high-volume duplex jobs, and the Canon imagePRESS color cutsheet press for graphic arts and corporate print centers.
• Wide Format Printing Solutions (Canon Colorado, Arizona, imagePROGRAF, ColorWave, PlotWave, Roland) Wide format printing solutions including the Canon Colorado roll-to-roll UVGel for outdoor signage and backlit displays, Canon Arizona UV flatbed for display graphics, Canon imagePROGRAF for graphic arts/AEC/GIS, Canon ColorWave for POP signage, Canon PlotWave for technical drawings, and Roland integrated inkjet printer/cutters for sign and graphics production.
• Duplo Finishing Equipment Print finishing solutions including slitter/cutter/creasers for high-speed performance, reduced labor, and professional-quality finishing, with local service and support from Copiers Northwest.
• FP Mailing Solutions Folding and inserting machines ranging from desktop units to high-volume systems that feed, fold, insert, and seal mailing documents up to 10x faster than manual processing for mailroom efficiency and document security.
• Software Solutions (ECM, Document Capture, Print Tracking, Production Print Management, Fax) Software portfolio including Electronic Content Management (single secure layer for document management), Document Capture and Workflow (OCR and intelligent routing), Cost Management/Print Tracking (centralized fleet visibility and cost allocation), Production Print Management (job assembly and automated prepress), and digital Fax Solutions (email-enabled fax server and cloud fax).
• Imagination Studio / CNW Print Center (Overflow Production Services) An overflow production print center providing large-format graphics output including custom window coverings, wall graphics, floor graphics, and direct-to-substrate printing on UVGel technology for customers with overflow capacity needs.
• Nextiva VoIP Business Communications Voice-over IP business phone solutions offering scalable PBX trunks, online faxing, hosted call centers, and smartphone app integration for organizations seeking to consolidate voice and document communications.

Quantifiable outcome

• Fred Hutchinson Cancer Center saved over $3 million in equipment costs over 5 years
• +6 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and strategic.

• CanoncoreTechnology or IntegrationCanon is the primary manufacturer represented by Copiers Northwest, offering varioPRINT monochrome, imagePRESS color series, imageRUNNER MFPs, and wide format printers including Colorado and Arizona series. Canon U.S.A. is a leading provider of digital imaging solutions.
• HPcoreTechnology or IntegrationHP is represented for business-class printers and large format solutions. HP was chosen as Most Reliable Business Printer and MFP Brand by Keypoint Intelligence Buyers Lab.
• SharpcoreTechnology or IntegrationSharp Imaging and Information Company of America provides multifunction printers designed to help businesses manage documents efficiently with built-in security and workflow integration.
• Roland DGcoreTechnology or IntegrationRoland DG wide-format printers, integrated inkjet printers/cutters, and inks provide solutions for UV printing, dye-sublimation, and traditional sign and graphics production.
• Konica MinoltacoreTechnology or IntegrationKonica Minolta Business Solutions provides smart office products and has been ranked #1 Brand for Customer Loyalty in MFP Office Copier Market for 12 consecutive years by Brand Keys.
• VerkadastrategicTechnology or IntegrationVerkada provides cloud-based security solutions including cameras, access control, and environmental monitoring through an all-in-one platform. Copiers Northwest provides local expertise, installation, training, and support.
• DuplocoreTechnology or IntegrationDuplo provides print finishing solutions including slitter/cutter/creasers with high speed performance, reduced labor, and professional-quality finishing.
• PaperCutcoreTechnology or IntegrationPaperCut MF software provides seamless tracking and billing for printing, copying, faxing, and scanning with secure print release and mobile device support.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pacific Office Automation: Direct competitor headquartered in the Pacific Northwest offering multi-vendor managed print services, MFPs, document management software, and production printing. Highly comparable in geography, product mix, and customer segments.
• DEX Imaging: Regional office technology dealer providing managed print services, MFPs, and document solutions. Comparable in sales-led, multi-vendor approach and focus on recurring service contracts.
• Gordon Flesch Company: Family-owned office technology dealer offering managed print services, document management, and unified communications. Similar in business model, multi-vendor approach, and regional dealership profile.
• Lewan Technology: Rocky Mountain regional office technology and managed print services provider. Similar in offering MPS, production print, and document management with a multi-vendor hardware portfolio.
• Marco Technologies: Midwest-based managed print services and IT services provider. Directly comparable in offering MPS, document management, and managed IT services to enterprise and mid-market customers.

Broad incumbents

• Ricoh USA: National OEM offering managed print services, production printing, and document management. Directly competes for enterprise MPS contracts and represents channel disintermediation risk to regional dealers.
• Konica Minolta Business Solutions: OEM partner and direct MPS competitor. Ranked #1 brand for customer loyalty in MFP market for 12 consecutive years by Brand Keys, making it both an attractive partner and a strong direct competitor.
• Xerox: Major OEM and direct MPS provider with national scale. Comparable as both a competing supplier and a broader incumbent that increasingly sells direct, pressuring regional dealers like Copiers Northwest.
• HP: OEM partner providing business printers and large format solutions. Chosen Most Reliable Business Printer and MFP Brand by Keypoint Intelligence Buyers Lab; competes directly via growing HP MPS offerings.
• Canon USA: Primary OEM partner of Copiers Northwest. Comparable as a manufacturer and growing direct enterprise sales channel that competes with its own dealer network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/copiersnw
• YouTubeyoutube.com/channel/copiersnw
• LinkedInlinkedin.com/company/copiers-northwest
• Instagraminstagram.com/copiersnw
• Facebookfacebook.com/copiers-northwest-seattle-201263666550915

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Copiers Northwest