RaffleTix

What RaffleTix does

RaffleTix Holdings Pty Ltd is an Australian private company founded in 2017 by Tim O'Brien, headquartered in South Brisbane, Queensland. It operates a cloud-based digital raffle platform — hosted on AWS within Australia — that enables not-for-profit organisations, including charities, schools, community groups, and sporting clubs, to conduct raffle fundraising campaigns both online and in-person. The product combines a no-code branded raffle website builder, a mobile-browser-based in-person ticket sales system with QR-code self-service, Stripe-powered payment processing (fully PCI DSS compliant, no card data stored on RaffleTix servers), SMS/email ticketing, and a real-time sales analytics dashboard with channel-tracking URLs and team leaderboards. The company holds a Commercial Raffle Organiser Licence in Victoria (CRO Licence K18000027) and is an authorised Professional Fundraiser in Western Australia, and works with regulators across all Australian States and Territories.

The business model is a zero-upfront-cost, transaction-based take rate: RaffleTix charges a 4.4% (inc. GST) platform fee on ticket sales revenue, invoiced to the organiser after the raffle closes, plus a pass-through Stripe processing fee of 1.70% + $0.30 per transaction that can optionally be shifted to the buyer. There are no setup or monthly subscription fees, and the go-to-market is product-led growth via a self-serve web interface, supported by organic search, content marketing (including a Fundraising Guide), a weekly newsletter (the Insiders Weekly, 120,000+ subscribers), and referral tracking URLs. The company has no disclosed external funding, operates with a 1–10 person team, and explicitly restricts ticket sales to buyers within Australia. As of July 2025, over 4,000 not-for-profit organisations had run raffles through the platform in the prior twelve months, and the company describes itself as 'Australia's largest and most trusted raffle platform.'

Name

RaffleTix

Legal name

RaffleTix Holdings Pty Ltd

Website

https://raffletix.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

RaffleTix is a Brisbane-based cloud platform founded in 2017 that enables Australian not-for-profit organisations, including charities, schools, community groups, and sporting clubs, to run online and in-person digital raffle fundraising campaigns under a transaction-based fee model.

Ownership category

akta.pro rank

Product category

Raffle Management Software

NAICS

Gambling Industries (7132)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

Keywords

• Raffle fundraising platform
• Nonprofit fundraising software
• Online ticket sales
• Digital raffle system
• Event ticketing platform

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Fee (Transaction-based): RaffleTix charges a 4.4% (inc. GST) platform fee on ticket sales revenue (excluding payment surcharges). This fee cannot be passed on to ticket buyers and is invoiced to the raffle organiser at the conclusion of the raffle. This is the primary revenue stream.
2. Payment Processing (Pass-through): Stripe payment processing fee of 1.70% + $0.30 per transaction is charged to cover card payment processing. This fee can be passed on to ticket buyers and is separate from the RaffleTix platform fee. RaffleTix acts as a pass-through entity for this fee.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

RaffleTix operates a cloud-based digital raffle platform that enables Australian not-for-profit organisations to create branded raffle websites, sell tickets online and in-person via mobile devices, process payments through Stripe, conduct electronic draws, and access real-time sales analytics. The company charges a 4.4% (inc. GST) platform fee on ticket sales revenue, with no upfront setup fees or monthly subscriptions.

Product overview

RaffleTix is a single, unified digital raffle platform for Australian not-for-profit organisations. The core platform integrates three main functional areas: (1) a branded raffle website with responsive design, prize listing, ticket pricing, and sponsor showcases; (2) an in-person sales system allowing sellers to process cash or card payments via mobile browser with instant SMS/email ticket confirmation; and (3) a real-time admin dashboard providing sales analytics, tracking URL performance, winner management, and regulatory reporting. Additional features include QR code generation for offline marketing, sponsor level management, team leaderboard tracking, and Facebook Pixel/GA4 integration for analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• RaffleTix Digital Raffle Platform

Quantifiable outcome

• Over 4,000 not-for-profit organisations conducted raffles via the platform in the 12 months to July 2025

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe is the payment processing service used by RaffleTix to process online credit and debit card payments (Visa, Mastercard, American Express). Stripe supports Google Pay and Apple Pay. The integration is fully PCI-compliant and card details are encrypted and not stored on RaffleTix servers.
• Amazon Web Services (AWS)coreTechnology or IntegrationRaffleTix platform is fully hosted in the AWS environment, benefiting from AWS security infrastructure. The AWS environment is fully hosted in Australia.
• Fundraising Institute Australia (FIA)minorOthersRaffleTix is connected with the Fundraising Institute Australia, indicating membership or affiliation with the peak body for fundraising professionals in Australia.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Stripe: Stripe is RaffleTix's core payment processing infrastructure partner and also powers many competing fundraising platforms. It is comparable as the underlying enabler of the digital raffle category rather than a direct competitor.

Emerging players

• Donorbox: Donorbox provides online donation and fundraising software for nonprofits globally, including event ticketing capabilities. It is an adjacent competitor in NFP fundraising software but focuses on recurring donations rather than raffles specifically.
• Zeffy: Zeffy (formerly Funraise) is a US-based nonprofit fundraising platform offering free ticketing, auctions, raffles, and donation tools. It overlaps with RaffleTix's NFP customer segment but differentiates via a no-fee model.
• Givebutter: Givebutter is a fast-growing US-based fundraising platform offering free donation, auction, and raffle functionality for nonprofits. It is comparable to RaffleTix in serving the NFP fundraising community but competes primarily on a zero-cost model rather than transaction fee.

Direct peers

• Auctria: Auctria is an online auction and event management platform used by nonprofits for galas and fundraisers. It overlaps with RaffleTix's event-driven fundraising use case for charities and community organisations, though it centres on auctions over raffles.
• ClickBid: ClickBid provides mobile bidding, auctions, and raffle software for nonprofit fundraising events. It competes in the same digital raffle / event fundraising niche as RaffleTix, serving schools, charities, and community organisations.
• RallyUp: RallyUp is a US-based online fundraising platform offering raffles, auctions, and ticketed events for nonprofits. It is directly comparable to RaffleTix in product category (digital raffles) and target customer (not-for-profit organisations), though operating in the US regulatory environment.
• OneCause: OneCause (formerly BidPal) is a US-based fundraising platform supporting online auctions, mobile bidding, and raffles for nonprofits. It is a direct competitor in the digital raffle and event fundraising category serving charities and schools.

Broad incumbents

• The Lottery Corporation: The Lottery Corporation operates Australia's largest licensed lotteries (Tatts, NSW Lotteries, Instant Scratch-Its). It is comparable to RaffleTix as an Australian lottery operator sharing the same regulatory environment and customer base of Australian gaming consumers, though operating at vastly greater scale.
• Bonterra (Network for Good): Bonterra (parent of Network for Good, GiveBig, and other NFP software brands) is a large established US fundraising software suite for nonprofits. It overlaps with RaffleTix's NFP customer base as a broader incumbent in the nonprofit technology stack.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RaffleTixAust

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RaffleTix