Dana Behavioral Health

What Dana Behavioral Health does

Dana Behavioral Health is a private, multi-disciplinary outpatient behavioral health practice headquartered in Needham, Massachusetts, operating three physical offices (Hanover, Norwell, Needham) and a statewide Telehealth service. Founded approximately three decades ago (firmographic date 2006; company materials reference 1994 and 30+ years), the practice was formerly known as Dana Group Associates. It serves children, adolescents, adults, and families across the lifespan, addressing conditions including anxiety, depression, ADHD, PTSD, OCD, bipolar disorder, grief, and trauma.

The practice delivers a coordinated suite of behavioral health services — individual, couples, family, and group therapy; psychiatric medication management; specialty treatments including EMDR, Transcranial Magnetic Stimulation (TMS), and neuropsychological testing; a closed 10-week Grief Support Group; and GeneSight pharmacogenomic testing to inform prescribing. Clinical care is delivered by 125+ professionals (per company materials), comprising psychologists, psychiatrists, psychiatric nurse practitioners, LICSWs, LCSWs, LMHCs, and clinical support staff, organized under an Executive Clinical Director (Robert C. Maron, EdD, PhD), Medical Director (Richard Marcus, MD), and Director of Clinical Nursing (Komal Kenkare, PMHNP-BC). Operations are supported by the Valant patient portal, JotForm-based intake and referral forms, an unnamed Telehealth platform, and Google Analytics / Facebook Pixel for digital marketing.

Dana operates a fee-for-service outpatient model with insurance reimbursement as the primary revenue stream, accepting 20+ major insurers including MassHealth, BlueCross BlueShield, Optum, Cigna, UnitedHealthcare, and several regional payers. Self-pay options exist for uninsured patients and for the Grief Support Group ($500/10 weeks, insurance not accepted). The go-to-market motion is direct-to-consumer with secondary patient and provider referral channels; no parent company, private equity backing, or venture funding is disclosed. Ownership appears to be founder/physician-led, and the company has not been involved in any disclosed M&A, funding rounds, or restructuring events.

Name

Dana Behavioral Health

Legal name

Dana Behavioral Health

Website

https://danabehavioralhealth.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Dana Behavioral Health is a private, multi-disciplinary outpatient behavioral health practice in Massachusetts operating three offices (Hanover, Norwell, Needham) plus Telehealth, delivering therapy, psychiatric medication management, EMDR, TMS, and pharmacogenomic testing to children, adolescents, adults, and families.

Ownership category

akta.pro rank

Product category

Outpatient Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Outpatient mental health
• Behavioral health services
• Psychiatric medication management
• Telehealth therapy
• EMDR trauma therapy

Headquarters

HQ city

Needham

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Billing: Dana Behavioral Health accepts most major insurance health policies. Services are generally covered in full or in part by health insurance or employee benefit plans. Copayments and deductibles are collected at time of appointment. The practice accepts major credit cards and offers self-pay options for patients without coverage or whose insurance is not accepted.
2. Self-Pay / Out-of-Pocket: Patients may choose to self-pay. Special payment schedules may be available for those experiencing financial difficulties. The Grief Support Group is offered at a flat rate of $500 for 10 weeks ($50 per session) and insurance is not accepted for this service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Dana Behavioral Health provides outpatient behavioral health care to children, adolescents, adults, and families in Massachusetts, delivered by a 125+ clinician multi-disciplinary team of psychologists, psychiatrists, psychiatric nurse practitioners, social workers, and counselors. Core offerings include individual, couples, family, and group therapy; psychiatric medication management with GeneSight pharmacogenomic testing; EMDR trauma therapy; a closed 10-week Grief Support Group; TMS therapy; and neuropsychological testing, delivered in person at three Massachusetts offices and via Telehealth.

Product overview

Dana Behavioral Health is a multi-disciplinary outpatient behavioral health practice operating as a single integrated service rather than a modular platform. The organization offers a coordinated suite of mental health services anchored by psychotherapy (individual, couples, family, and group therapy), psychiatric medication management, and specialty treatments including EMDR therapy, grief support groups, GeneSight pharmacogenomic testing, neuropsychological testing, and Transcranial Magnetic Stimulation (TMS) therapy. Services are available at physical office locations (Hanover, Needham, Norwell) and via Telehealth. Patients access care through an intake process managed via the Valant patient portal and JotForm-based forms.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual, Couples, & Group Therapy
• Medication Management
• EMDR Therapy
• Grief Support Group
• GeneSight Testing
• Transcranial Magnetic Stimulation (TMS) Therapy
• Neuropsychological Testing
• Family & Children's Therapy

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

One partnership is on record.

• ValantcoreTechnology or IntegrationValant provides the patient portal platform used by Dana Behavioral Health for prospective patient intake forms, existing patient login, scheduling, and secure messaging. The platform enables patients to complete intake forms online and access their health information digitally.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Column Health: Outpatient mental health and substance use practice operating across Massachusetts with both in-person and telehealth delivery. Similar multi-disciplinary model serving MassHealth and commercial populations in the same geography.
• Northeast Health Services: Outpatient mental health and substance use treatment practice operating across New England. Comparable multi-office outpatient clinical model with in-person and telehealth delivery for similar populations.

Broad incumbents

• Massachusetts Behavioral Health Partnership (MBHP): A Massachusetts-based behavioral health managed care organization serving Medicaid members. Comparable because it is a leading payor-network overlay for the same outpatient mental health providers Dana serves in MA.
• Atrius Health: Large Massachusetts multi-specialty medical group with embedded behavioral health services. Comparable as a primary care-anchored outpatient mental health provider in Dana's same geography.
• McLean Hospital: Harvard-affiliated psychiatric hospital offering inpatient, residential, and outpatient mental health services in Massachusetts. Comparable as a behavioral health brand in the same region with broader acuity levels.

Emerging players

• Brightside Health: Telehealth-first outpatient mental health provider delivering therapy and psychiatry across multiple U.S. states. Direct competitor to Dana's telehealth channel with broader geographic reach and digital-native intake.
• Talkspace: National, venture-backed telehealth therapy and psychiatry provider. Competes with Dana's telehealth visits for commercially insured outpatient mental health patients seeking app-based care.
• Cerebral: Subscription-based telehealth mental health provider offering therapy and medication management nationally. Direct overlap with Dana's combined therapy + psychiatry outpatient model, particularly on the medication management side.
• Lyra Health: Workplace-focused mental health platform delivering therapy and coaching via telehealth. Comparable in competing for the same outpatient care dollar, especially through employer-sponsored benefits rather than direct consumer.

Regional players

• Baystate Behavioral Health: Hospital-affiliated outpatient behavioral health provider serving Western Massachusetts. Regional peer with similar service mix (therapy + psychiatry) under a health-system umbrella.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/danabehavioralhealth
• LinkedInlinkedin.com/company/dana-group-associates-ma
• Instagraminstagram.com/danabehavioralhealth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dana Behavioral Health