What Payguru does

Payguru (legal entity: Trend Ödeme Kuruluşu A.Ş.) is a BDDK-licensed Turkish payment institution operating an API-first alternative payments platform founded in 2015 and licensed on April 27, 2016 as Turkey's first Direct Carrier Billing (DCB) company. The platform unifies four product lines — Mobil Ödeme (DCB via phone number across Vodafone, Türk Telekom and Turkcell/Paycell), Para Transferi (ATM/cash and bank transfer payments across 9 banks and 30,000+ ATMs), Hesaptan Öde (open banking account-to-account payments via TCMB's gateway, licensed December 2024), and a Coverage module plus a 24/7 reporting dashboard — behind a single API integration point.

The company serves 1,000+ merchants spanning digital content providers, subscription/streaming platforms, app/gaming publishers, retail and QSR chains (including Tıkla Gelsin brands such as Burger King, Popeyes, Arby's and Subway), and Turkish businesses seeking META region cross-border expansion. Monetization is via transaction fees on a quote-based, pay-as-you-go model with custom enterprise pricing. Distribution combines self-serve onboarding (report.payguru.com) for SMBs with direct enterprise sales, plus tpay parent distribution reaching 800M+ consumers across the Middle East, Turkey and Africa.

Since its 2020 acquisition by TPAY Mobile FZ LLC, Payguru operates as the Turkey arm of the tpay group, with tpay's CEO M. Işık Uman serving as Payguru Board Chairman. The leadership team blends telecom, banking and digital transformation backgrounds (Turkcell, Akbank, Sigorta Bilgi ve Gözetim Merkezi, Şekerbank). Payguru's regulatory position is its principal structural asset, reinforced by the MEFFYS 2026 Payment & Commerce award at Mobile World Congress Barcelona.

Name

Payguru

Legal name

Trend Ödeme Kuruluşu Anonim Şirketi

Website

https://payguru.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Payguru (Trend Ödeme Kuruluşu A.Ş.) is a BDDK-licensed Turkish payment institution providing API-first alternative payment acceptance — Direct Carrier Billing, ATM/cash payments and open banking — to 1,000+ merchants across Turkey and the broader META region via parent tpay.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Processing Fees: Payguru charges transaction fees for processing payments through its platform including mobile payments (DCB), ATM/cash payments, and open banking transactions. The company connects merchants to mobile operators and banks, taking a percentage or fixed fee per transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Payguru is an API-first payment platform that enables merchants to accept alternative payment methods via a single integration, including Direct Carrier Billing (DCB) charges to mobile phone bills, ATM-based cash payments across 9 Turkish banks and 30,000+ ATMs, and Open Banking account-to-account payments via TCMB-regulated infrastructure. It serves 1,000+ merchants across Turkey and supports Turkish business expansion into the META (Middle East, Turkey, Africa) region through its parent TPAY's network.

Product overview

Payguru is a payment solutions platform operated by Trend Ödeme Kuruluşu A.Ş. (formerly the first licensed mobile payment company in Turkey, authorized by BDDK in 2016, and acquired by tpay in 2020). The platform is structured as a unified payment infrastructure with four core product lines: (1) Mobil Ödeme (Mobile Payment / Direct Carrier Billing) for carrier-billed payments via phone number; (2) Para Transferi / Nakit Ödeme – ATM for cash and bank transfer payments at ATMs and branches; (3) Hesaptan Öde (Open Banking) for account-based payments through TCMB's open banking gateway; and (4) Kapsama Alanı (Coverage) providing access to a network of mobile operators and banks. These products share a single API integration point and are supported by a 24/7 Reporting Dashboard. The platform connects 1,000+ merchant partners across Turkey and the broader META (Middle East, Turkey, Africa) region, serving both small businesses and global enterprises.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobil Ödeme (Cepten Öde / Mobile Payment / Direct Carrier Billing) Direct Carrier Billing (DCB) solution enabling consumers to pay for digital services and goods by charging purchases to their mobile phone bill or deducting from prepaid balance, requiring only a phone number at checkout; integrated with Vodafone, Türk Telekom, and Turkcell/Paycell.
• Para Transferi / Nakit Ödeme – ATM (Money Transfer / Cash Payment via ATM) Bank transfer and cash payment solution allowing merchants to accept payments via ATM deposits, bank branches, and online/mobile banking across 9 integrated banks and 30,000+ ATMs in Turkey, with automatic order matching by reference code.
• Hesaptan Öde (Açık Bankacılık / Open Banking Payment) Open Banking payment solution enabling account-to-account payments through TCMB-regulated open banking infrastructure, allowing merchants to accept payments directly from consumers' bank accounts, with AI-supported security layers for fraud prevention.
• Kapsama Alanı (Coverage / Network) Coverage dashboard and infrastructure providing merchants access to a network of mobile operators (Vodafone, Türk Telekom, Turkcell/Paycell) and 9 banks across Turkey, enabling a comprehensive alternative payments portfolio through a single integration.
• Raporlama ve Kontrol Paneli (Reporting and Control Dashboard) Real-time 24/7 online reporting dashboard allowing merchants to monitor payment status, track transactions, and manage their payment operations through a centralized reporting interface.

Quantifiable outcome

• 50 billion transactions processed by tpay group
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• Vodafone TurkeycoreTechnology or IntegrationVodafone Turkey is a key mobile operator partner enabling Direct Carrier Billing payments for 20.1M Vodafone subscribers in Turkey through Payguru's platform.
• Türk TelekomcoreTechnology or IntegrationTürk Telekom mobile operator partner providing DCB payment services for 20.2M subscribers through integration with Payguru's mobile payment infrastructure.
• Turkcell (Paycell)coreTechnology or IntegrationTurkcell's mobile payment service Paycell is integrated with Payguru's platform, providing additional mobile payment coverage for Turkcell subscribers.
• Akbank, Garanti Bankası, İş Bankası, QNB Finansbank, TEB, Türkiye Finans, VakıfBank, Yapı ve Kredi Bankası, Ziraat BankasıcoreTechnology or Integration9 major Turkish banks integrated with Payguru's platform enabling ATM/cash payments and bank transfer processing. Customers can make payments through 30,000+ ATMs using these bank connections.
• Huawei HMS (Huawei Mobile Services)coreStrategic or Co-development PartnerStrategic partnership enabling Huawei's merchant ecosystem in MEA region to access Payguru's/tpay's payment solutions. Joint collaboration expanding mobile payment options to Huawei mobile service users.
• Turkcell (Tıkla Gelsin)coreStrategic or Co-development PartnerMajor strategic partnership enabling food delivery ordering through Tıkla Gelsin platform where orders are charged to mobile subscribers' phone bills via DCB. Includes major QSR brands: Burger King, Popeyes, Arby's, Subway, Sbarro, Usta Dönerci, Usta Pideci.

Scale indicators10 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Stripe: Stripe is the global API-first payment infrastructure leader for online and mobile merchants. It operates in Turkey with growing local-rail coverage and overlaps with Payguru's API gateway model, though at vastly greater scale and breadth.
• Adyen: Adyen is a global unified commerce payment platform providing acquiring, processing, and gateway services for large enterprises. Same gateway product category as Payguru but with substantially broader geographic and method coverage.
• Mastercard Payment Gateway Services: Mastercard Payment Gateway Services is Mastercard's global multi-method merchant gateway. Comparable in unified gateway abstraction, though operates as part of a much larger network-driven portfolio.

Direct peers

• PayTR: PayTR is a Turkish payment infrastructure provider offering virtual POS, marketplace collection, and alternative payment methods via API/web integration. It serves a similar SMB and mid-market merchant base with overlapping alt-payment products.
• Sipay: Sipay is a Turkish payment institution and merchant acquirer providing multi-method payment processing and electronic money services under local BDDK oversight. Comparable in regulatory positioning and alt-payment depth within the same Turkish market.
• Craftgate: Craftgate is a Turkish payment processing platform focused on subscription billing and card-not-present transactions. It overlaps with Payguru's recurring-billing use cases via DCB and serves a similar digital-merchant customer base.
• iyzico: iyzico is Turkey's leading online payment service provider, offering card and alternative payment processing to SMEs and enterprises through an API-first gateway. It is Payguru's closest domestic competitor in Turkish merchant payment processing.
• Param (Param Ödeme): Param is a Turkish electronic money institution operating a mobile wallet and merchant payment services. Comparable in mobile-first payment experience and alternative-method acceptance within the BDDK-regulated Turkish market.

Regional players

• Tap Payments: Tap Payments is a MENA-based payment processor providing online and mobile payment acceptance for merchants. Comparable regional footprint and alt-payment focus, with similar merchant segments in META geographies.

Emerging players

• PayTabs: PayTabs is a MENA-focused digital payments platform offering merchant acquiring and alternative payment processing. Overlaps with Payguru/tpay in META-region markets and shares an alternative-payment-method emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trend-ödeme-kuruluşu-a-ş-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Payguru