D&M Flooring
D&M Flooring is a privately held U.S. engineered hardwood flooring manufacturer, founded in 1995 and based in Torrance, California, that designs and supplies ten product collections through a North American dealer network serving homeowners, designers, architects, home builders, and commercial spaces.
- Company typePrivate
- Founded1995
- HeadquartersTorrance, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What D&M Flooring does
D&M Flooring is a privately held U.S. manufacturer of engineered hardwood flooring, founded in 1995 and headquartered in Torrance, California. The company designs, produces, and supplies a broad portfolio of engineered hardwood flooring across ten named collections — including Silver Oak Reserve, Allure, Genese, Modern Craftsman, Modern Farmhouse, Artisan Home, Royal Oak Luxe/Designer, Silver Oak, and Beach House — covering species such as French Oak, European Oak, American Oak, and Hickory in widths from 5 inches to 9-1/2 inches and finishes including wire-brushed, smooth, and hand-scraped. Its core technology is a cross-grain plywood/lumber engineered construction using rapidly renewable Eucalyptus and Pine cores, finished with UV-cured urethane (also offered in UV Oil and UV Lacquer) and available in 2mm and 4mm wear-layer options.
The company sells exclusively through a dealer and retailer network across North America, supported by a public store locator and direct specification outreach to designers, architects, and home builders. Its go-to-market is layered with content marketing (six style guides, project galleries, a Room Visualizer tool, downloadable spec sheets and certifications), social channels on Facebook, Instagram, and Pinterest, and a paid-sample funnel (free samples with $10 shipping). Pricing is set at the dealer level rather than directly by the company, with warranties spanning 25-year residential, 50-year residential, and commercial terms.
Customer segments are horizontal and split across homeowners, designers/architects, home builders, and commercial spaces, with primary weighting on the first three. Differentiation rests on a stack of certifications (FloorScore, CARB Phase II, TSCA, LEED-contributing, Lacey Act compliant) and industry-association memberships (NWFA, IWPA, WFCA, NAFCD), positioned to win green-building specifications. The organization is notably lean at 1-10 employees, indicating a high-outsourcing or brand-and-distribution operating model despite the company's claim of full manufacturing control.
D&M Flooring firmographics
Firmographics- Name
- D&M Flooring
- Legal name
- D&M Flooring
- Website
- https://dm-flooring.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- D&M Flooring is a privately held U.S. engineered hardwood flooring manufacturer, founded in 1995 and based in Torrance, California, that designs and supplies ten product collections through a North American dealer network serving homeowners, designers, architects, home builders, and commercial spaces.
- Ownership category
- akta.pro rank
D&M Flooring industry classification
Industry- Product category
- Engineered Hardwood Flooring
- NAICS
- Floor Covering Retailers (449121), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), All Other Miscellaneous Wood Product Manufacturing (321999)
- SIC
- Lumber & Wood Products (No Furniture) (2400), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Hardwood Flooring Retail (CRAIAGAB)
- akta.pro secondary industries
- Wood Flooring & Wood Veneer Products (IMADADAI), Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)
Keywords
Where D&M Flooring is headquartered
LocationHeadquarters
- HQ city
- Torrance
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
D&M Flooring business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Engineered Hardwood Flooring Sales: One-time product sales of engineered hardwood flooring through a dealer/retailer network. Products are sold in various collections (Allure, Genese, Modern Craftsman, Modern Farmhouse, Artisan Home, Royal Oak Luxe, Royal Oak Designer, Silver Oak, Beach House, Silver Oak Reserve) with different species (French Oak, European Oak, Hickory, American Oak), colors, widths (5", 6", 6-1/2", 7-1/2", 8", 8-5/8", 9-1/2", Random Width), and styles (Wire Brushed, Smooth, Hand Scraped).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Product samples available free of charge |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
D&M Flooring product offering
Product offeringCore offering
D&M Flooring designs, manufactures, and supplies engineered hardwood flooring sold through a dealer and retailer network across North America. The product portfolio spans multiple collections (Allure, Genese, Modern Craftsman, Modern Farmhouse, Artisan Home, Royal Oak Luxe, Royal Oak Designer, Silver Oak, Silver Oak Reserve, and Beach House) in various species, widths, colors, and finishes, supported by free samples, specification resources, and a Room Visualizer tool.
Product overview
D&M Flooring manufactures quality engineered hardwood flooring in the USA. Their product portfolio consists of multiple distinct collections and product lines featuring various wood species (French Oak, European Oak, American Oak, Hickory), widths (5", 6", 6-1/2", 7-1/2", 8", 8-5/8", 9-1/2", and random widths), and finishes (Wire Brushed, Smooth, Hand Scraped). The main collections include Silver Oak Reserve (premium tier), Allure (6" and 8" wide options), Genese (Comfort Line and Pure Line), Modern Craftsman (Studio, Signature, Resort, and Coastal lines), Modern Farmhouse, Artisan Home, Royal Oak (Luxe Line and Designer Line), Silver Oak (Select Grade and Character Grade), and Beach House. All products are engineered hardwood flooring known for stability in diverse climates, using significantly less Oak lumber than solid planks through cross-grain construction. The company also offers a Room Visualizer tool for customers to preview flooring in their space and curated Style Guides to help with design selection.
Differentiator
Problem solved
Functional benefit
Brands
- Silver Oak Reserve: Premium engineered hardwood flooring collection.
- Allure
- Genese
- Modern Craftsman
- Modern Farmhouse
- Artisan Home
- Royal Oak Luxe
- Royal Oak Designer
- Silver Oak
- Beach House
Products and services
- Silver Oak Reserve Collection Premium engineered hardwood flooring collection featuring Silver Oak species with distinctive character and premium grade quality.
- Allure Collection Engineered hardwood flooring collection available in 6-inch and 8-inch widths, featuring contemporary colors and styles.
- Genese Collection Engineered hardwood flooring collection available in Comfort Line and Pure Line variants with various widths.
- Modern Craftsman Collection Engineered hardwood flooring collection with Studio, Signature, Resort, and Coastal lines featuring American Oak species.
- Modern Farmhouse Collection Engineered hardwood flooring collection featuring rustic, farmhouse-inspired aesthetics with warm neutral tones.
- Artisan Home Collection Designer-inspired engineered hardwood flooring collection featuring French Oak species with herringbone pattern options.
- Royal Oak Luxe Line Premium engineered hardwood flooring collection featuring American Oak species with premium finishes and high-end aesthetics.
- Royal Oak Designer Line Designer variant engineered hardwood flooring collection featuring American Oak species with sophisticated color palettes.
- Silver Oak Collection Engineered hardwood flooring collection featuring Silver Oak species available in Select Grade and Character Grade variants.
- Beach House Collection Engineered hardwood flooring collection inspired by coastal living, featuring light, sandy tones and relaxed seaside aesthetics.
Quantifiable outcome
- Uses approximately 75% less Oak lumber compared to solid Oak planks of equivalent thickness
- +2 more outcomes
Companies that use D&M Flooring
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
D&M Flooring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
D&M Flooring partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- National Wood Flooring Association (NWFA)coreInternational not-for-profit trade association representing all segments of the hardwood flooring industry. D&M Flooring is a member, which provides technical standards, education, networking and advocacy. NWFA membership is required for access to official installation guidelines necessary for warranty validation.
- International Wood Products Association (IWPA)coreLeading trade association for the international wood products industry in North America. IWPA's mission is to build acceptance and demand in North America for globally sourced wood products from sustainably managed forests. D&M Flooring is a member demonstrating commitment to legal and sustainable wood sourcing.
- World Floor Covering Association (WFCA)coreProminent organization supporting the success of professional flooring dealers with almost 60 years of history. Serves as the industry's voice representing a global network of specialty floor covering retailers, manufacturers, and distributors. D&M Flooring is a member.
- North American Association of Floor Covering Distributors (NAFCD)coreAssociation fostering trade and commerce for wholesale distributors and suppliers of floor coverings and allied products. Provides quality education programs and conferences. D&M Flooring is a member.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
D&M Flooring competitors and assessment
Company assessmentBroad incumbents
- Mohawk Industries: Largest U.S. flooring manufacturer with hardwood, LVT, laminate and carpet lines sold through dealers and big-box retailers. Overlaps with D&M in engineered hardwood distribution and dealer-channel go-to-market, but operates at vastly greater scale and category breadth.
- Shaw Industries: Major U.S. flooring manufacturer (subsidiary of Berkshire Hathaway) with a sizable engineered hardwood offering (Shaw Floors, Anderson Tuftex). Competes with D&M in the dealer/specifier channel but with a much broader portfolio and national retail footprint.
- Kährs (Sweden): Pioneer of engineered wood flooring and a leading European hardwood brand with global distribution. Overlaps with D&M in multi-layer engineered wood construction and green-credentialed product lines (Kährs is also FloorScore-certified), though at much larger international scale.
- Armstrong Flooring: Long-established U.S. hardwood and resilient flooring manufacturer with broad dealer and home-center distribution. Overlaps with D&M in engineered hardwood but operates a much wider portfolio including LVT, vinyl, and commercial-grade products.
Direct peers
- Mannington Mills: Family-owned U.S. flooring manufacturer with a strong engineered hardwood line (Mannington Hardwood) sold through independent retailers. Most directly comparable to D&M in product mix (engineered wood), channel (dealer network), and privately-held mid-size positioning.
- Somerset Hardwood Flooring: Privately held U.S. manufacturer specializing in solid and engineered hardwood flooring, sold through independent flooring retailers across North America. Closely comparable to D&M in product specialization, dealer-channel model, and privately-held family-business profile.
- Mullican Flooring: U.S.-based manufacturer of engineered and solid hardwood flooring distributed through independent retailers and flooring distributors. Comparable to D&M in engineered-wood focus, dealer-led distribution, and mid-sized specialty manufacturer profile.
- Harris Wood Floors: U.S. engineered and solid hardwood flooring brand (part of Q.E.P. Co.) sold through independent flooring retailers. Closely comparable to D&M in engineered-wood specialization, dealer channel, and residential specifier focus.
Emerging players
- Boen Hardwood Flooring: European engineered hardwood manufacturer with cross-grain construction, sold through specialty flooring dealers in North America. Comparable to D&M in engineered-wood technology and dealer channel, competing for similar architect/designer-led specifications.
- Lauzon Hardwood Flooring: Canadian manufacturer of engineered and solid hardwood flooring with strong FSC/green-credentialed positioning, sold through specialty dealers. Comparable to D&M in sustainability-led marketing, engineered-wood focus, and North American dealer distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
D&M Flooring social profiles
Digital presenceD&M Flooring compliance and trust
Trust signalCompliance5 records
D&M Flooring financial estimates
Financial estimateRevenue estimate
Valuation estimate
D&M Flooring leadership team
Management profileNumber of profiles
Profiles1 record
D&M Flooring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
D&M Flooring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about D&M Flooring
What does D&M Flooring do?
D&M Flooring designs, manufactures, and supplies engineered hardwood flooring sold through a dealer and retailer network across North America. The product portfolio spans multiple collections (Allure, Genese, Modern Craftsman, Modern Farmhouse, Artisan Home, Royal Oak Luxe, Royal Oak Designer, Silver Oak, Silver Oak Reserve, and Beach House) in various species, widths, colors, and finishes, supported by free samples, specification resources, and a Room Visualizer tool.
Is D&M Flooring a public or private company?
D&M Flooring is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was D&M Flooring founded?
D&M Flooring was founded in 1995. It employs 1 to 10 people.
Where is D&M Flooring based?
D&M Flooring is headquartered in Torrance, United States, in the North America region.
How does D&M Flooring make money?
One revenue line is on record: engineered Hardwood Flooring Sales.
Who are D&M Flooring's main competitors?
Broad incumbents on record are Mohawk Industries, Shaw Industries, Kährs (Sweden) and Armstrong Flooring. Direct peers are Mannington Mills, Somerset Hardwood Flooring, Mullican Flooring and Harris Wood Floors. Emerging players are Boen Hardwood Flooring and Lauzon Hardwood Flooring.
Does D&M Flooring have an API?
No public API is recorded for D&M Flooring.
What industry is D&M Flooring in?
D&M Flooring's product category is Engineered Hardwood Flooring. Its primary akta.pro industry code is CRAIAGAB, Hardwood Flooring Retail, with a secondary code of IMADADAI, Wood Flooring & Wood Veneer Products. Its NAICS code is 449121 and its SIC code is 2400.