Daneson
- Company typePrivate
- Founded2011
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Daneson firmographics
Firmographics- Name
- Daneson
- Legal name
- Daneson Ltd
- Website
- https://daneson.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Daneson industry classification
Industry- Product category
- Premium Consumer Goods
- akta.pro primary industry
- Flavorings & Extracts (Natural & Artificial) (CRADAOAA)
- akta.pro secondary industry
- Flavor Houses & Compound Flavor Manufacturing (AFAJADAA)
Keywords
Where Daneson is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Daneson business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Toothpick Product Sales: Primary revenue from selling flavored toothpicks in various configurations (2-bottle packs, 4-bottle boxes, 24-bottle cases, 200-toothpick jars) across five core flavor blends: Cinna Mint No.7, Mint No.9, Atlas Mint No.43, Single Malt No.16, and Bourbon No.22.
- Accessories and Merchandise: Sale of leather cases (one-finger, two-finger, four-finger), tabletop displays (solid brass, brush gold aluminum), leather valet trays, ballcaps, and 24-bottle case holders. These accessories complement the core toothpick products and enhance the user experience.
- Gift Cards: Digital gift cards sold in three denominations ($25, $75, $120) providing flexible gifting options for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 2-Bottle Packs |
| Unit Pricing | Pay-as-you-go | 4-Bottle Boxes |
| Unit Pricing | Pay-as-you-go | 24-Bottle Cases |
| Unit Pricing | Pay-as-you-go | 200-Toothpick Jars |
| Unit Pricing | Pay-as-you-go | Tabletop Displays |
| Unit Pricing | Pay-as-you-go | Leather Cases |
| Other | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Daneson product offering
Product offeringCore offering
Daneson designs, makes, and sells premium flavored toothpicks crafted from American northern white birch and infused with real spirits (14-year Islay scotch, 6-year Kentucky bourbon) and natural essential oils. The company sells through its own e-commerce storefront, B2B restaurant supply, and a wholesale retailer network, with product extensions including leather cases, tabletop displays, and limited-edition brand collaborations.
Product overview
Daneson is a premium toothpick company offering a portfolio of five core flavored toothpick products: Cinna Mint No.7 (cinnamon-peppermint), Mint No.9 (complex mint blend), Atlas Mint No.43 (spearmint-peppermint), Single Malt No.16 (Islay scotch whisky), and Bourbon No.22 (Kentucky bourbon). These are sold in various packaging formats including 2-Bottle Packs, 4-Bottle Boxes with magnetic lids, 24-Bottle Cases, and 200-Toothpick Jars. The company also offers collaborations with lifestyle brands, leather accessory cases (one-finger, two-finger, and four-finger), tabletop displays (brass and aluminum), a ballcap, and gift cards. Daneson targets discerning consumers, gourmet restaurants, and Michelin-starred establishments.
Differentiator
Problem solved
Functional benefit
Products and services
- Cinna Mint No.7 Cinnamon and peppermint-infused premium toothpicks made from American northern white birch, featuring cassia bark and Cinnamomum leaf extracts with notes of clove, targeted at discerning consumers and fine dining establishments.
- Mint No.9
Quantifiable outcome
- 1:100 reforestation ratio (vs 1:2.8 industry average)
- +1 more outcomes
Companies that use Daneson
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Daneson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Daneson partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and minor.
- One Tree PlantedcoreForward-looking reforestation partner beginning September 2025 as Daneson transitioned from Plant-It 2020. One Tree Planted is a nonprofit dedicated to global reforestation since 2014, working in North America, Latin America, Africa, Asia, Europe, and the Pacific. They take a comprehensive approach including site preparation, ongoing monitoring, and transparent reporting.
- Plant-It 2020corePrimary reforestation partner from 2011 through September 2025. Plant-It 2020 is a nonprofit dedicated to global reforestation. Daneson worked with them to plant trees in various regions worldwide including North American riparian zones, US West Coast fire-devastated forests, Madagascar, Nepal, Mexico, and Costa Rica. The partnership enabled Daneson's 1:100 reforestation commitment.
- Canlis RestaurantflagshipJames Beard Award-winning restaurant that has been a Daneson customer for nearly a decade. Serves as a flagship reference customer demonstrating Daneson's ability to serve the fine dining segment.
- Osteria GiuliaflagshipMichelin-Starred restaurant that has been a Daneson customer for nearly a decade. Serves as a flagship reference customer demonstrating Daneson's premium positioning.
- Ten Sleep Cattle Co.minorLimited edition collaboration producing Daneson toothpicks with Ten Sleep Cattle Co. branding. Currently sold out.
- SammarcominorLimited edition collaboration. Currently sold out.
- Motörhead x Midnight StudiosminorThree-way collaboration between Daneson, Midnight Studios, and Motörhead (rock band). Limited edition product. Currently sold out.
- The James BrandminorCollaboration with The James Brand (outdoor/lifestyle knife company). Limited edition product. Currently sold out.
- Gran Patron PiedraminorCollaboration with Gran Patron Piedra (tequila brand). Limited edition product. Currently sold out.
- CLOTminorCollaboration with CLOT (lifestyle brand). Limited edition product. Currently sold out.
- All GoneminorCollaboration with All Gone (streetwear/lifestyle brand). Limited edition product. Currently sold out.
- 3.PARADISminorCollaboration with 3.PARADIS (fashion brand). Limited edition product. Currently sold out.
- Sean (Hamilton, Ontario Saddler)minorIndependent saddler who handcrafts Daneson's Two-Finger and Four-Finger leather cases using wax-stitched vegetable tanned heavy cowhide through a wet-molding process. Cases are difficult to keep in stock due to demand and time-intensive production.
- Evan (Atlanta, Georgia Leatherworker)minorIndependent leatherworker who handcrafts Daneson's One-Finger leather cases using Chromexcel Horween leather with brass whale hook hardware.
- Ebbets Field FlannelsminorManufacturer of Daneson ballcaps. Ebbets Field Flangers produces the brushed bull denim navy blue caps with embroidered logo, cream wordmark, brown leather adjuster, and antiqued metal clasp.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Daneson competitors and assessment
Company assessmentBroad incumbents
- Who Gives a Crap: Premium eco-friendly toilet paper brand with strong sustainability narrative and DTC distribution. Comparable as a premium sustainability-driven consumer goods brand that reinvented a commodity category, though operating at significantly larger scale and funding.
- Allbirds: Premium sustainable footwear brand built on natural materials, sustainability credentials, and design-led positioning. Represents a more mature, larger-scale premium sustainable consumer brand with similar DNA around materials sourcing and ESG narrative.
- Field Notes: Premium pocket notebooks brand with strong design ethos and cult enthusiast following. Comparable as a premium everyday essentials brand that built a passionate community around a simple product through design, materials, and brand storytelling.
- Snowe: Premium home essentials brand with DTC model focused on elevating everyday home and dining products. Comparable premium lifestyle brand with similar attention to materials, design-led positioning, and target affluent consumer demographic.
- S'well: Established premium water bottle brand with strong sustainability messaging. Larger scale consumer goods brand with similar premium DTC positioning, lifestyle brand ethos, and broad retail distribution that demonstrates a successful premium single-category model.
Emerging players
- Brush with Bamboo: Sustainable bamboo oral care products including toothbrushes and floss. Emerging player in eco-friendly oral care that shares Daneson's sustainability positioning and target demographic of eco-conscious consumers, though at a more accessible price point.
- The Humble Co. Sustainable personal care products including bamboo toothpicks, toothbrushes, and floss. Directly addresses the toothpick category with eco-friendly alternatives at accessible price points, representing both competitive overlap and validation of consumer demand for premium sustainable oral care.
- W&P: Premium kitchen and food accessories brand focused on design-led food preparation and storage. Comparable as a DTC brand with similar attention to materials, design, and the home dining/entertaining experience that Daneson targets.
Direct peers
- Bite: Premium toothpaste brand offering subscription-based eco-friendly toothpaste tablets. Comparable as a premium oral care brand with sustainability focus, DTC distribution, and a similar ethos of reinventing a commodity personal care category with better ingredients and design.
- Diamond Matches: Premium wood matches brand offering stylish, sustainably-sourced matches in designer packaging. Directly comparable to Daneson as a premium wood-based consumable brand with sustainability narrative, lifestyle positioning, and similar premium DTC distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Daneson social profiles
Digital presenceDaneson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daneson leadership team
Management profileNumber of profiles
Daneson funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daneson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daneson
What does Daneson do?
Daneson designs, makes, and sells premium flavored toothpicks crafted from American northern white birch and infused with real spirits (14-year Islay scotch, 6-year Kentucky bourbon) and natural essential oils. The company sells through its own e-commerce storefront, B2B restaurant supply, and a wholesale retailer network, with product extensions including leather cases, tabletop displays, and limited-edition brand collaborations.
Is Daneson a public or private company?
Daneson is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Daneson founded?
Daneson was founded in 2011. It employs 1 to 10 people.
Where is Daneson based?
Daneson is headquartered in Toronto, Canada, in the North America region.
How does Daneson make money?
Three revenue lines are on record. Toothpick Product Sales are the primary driver. The others are accessories and Merchandise and gift Cards.
Who are Daneson's main competitors?
Broad incumbents on record are Who Gives a Crap, Allbirds, Field Notes, Snowe and S'well. Emerging players are Brush with Bamboo, The Humble Co. and W&P. Direct peers are Bite and Diamond Matches.
Does Daneson have an API?
No public API is recorded for Daneson.
What industry is Daneson in?
Daneson's product category is Premium Consumer Goods. Its primary akta.pro industry code is CRADAOAA, Flavorings & Extracts (Natural & Artificial), with a secondary code of AFAJADAA, Flavor Houses & Compound Flavor Manufacturing.