3.paradis
3.PARADIS is a Paris-based, founder-led men's ready-to-wear and accessories label founded in 2013, selling seasonal surrealist-themed collections through its own Shopify DTC store, wholesale partners, and a stockist network serving fashion-forward male consumers globally.
- Company typePrivate
- Founded2013
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What 3.paradis does
3.PARADIS is a Paris-based men's fashion label founded by Emeric Tchatchoua in 2013 and operated through the legal entity 3.PARADIS PARIS SAS (SIREN 981 177 017). The company designs, produces, and sells ready-to-wear apparel (T-shirts, shirts, sweaters, hoodies, denim, trousers, shorts, tailoring, outerwear) and accessories (caps, belts, sunglasses) under a recurring seasonal collection cycle, currently running from AW24 through SS27. The brand identity is built around a signature "Freedom Doves" motif and a surrealist, narrative-driven design language that the company describes as a "poetic language" — collections carry themed names such as "Steps to Nowhere," "The Peacemakers," and "Rest in Paradis."
The company operates a Shopify-powered direct-to-consumer e-commerce storefront at www.3paradis.com with global shipping, complemented by a wholesale channel for department stores and multi-brand retailers (managed via [email protected]) and a network of stockists. Revenue is generated through one-time product sales at unit prices ranging from approximately $90 (entry-level T-shirts and caps) to over $5,000 (premium outerwear with Swarovski embellishment), plus collaboration capsule revenues. The marketing mix combines owned channels (website, journal/blog, newsletter with 10% first-order incentive), organic social (Instagram, TikTok), WhatsApp-based customer service, and dedicated press/VIP outreach.
Distribution is supported by seasonal runway presentations (Paris Fashion Week) and an extensive collaboration program with prestige counterparties including Vilebrequin, The Little Prince (Saint-Exupéry Estate), Paris Saint-Germain, Rimowa, Levi's, New Era, Medicom Toy, Keek, and a creative campaign with Jean-Charles de Castelbajac. The company has received industry recognition through the ANDAM Special Prize, Canadian Arts and Fashion Award, and a nomination for the LVMH Prize, and ships globally from Paris with currency localization in over 200 jurisdictions.
3.paradis firmographics
Firmographics- Name
- 3.paradis
- Legal name
- 3.PARADIS PARIS SAS
- Website
- https://3paradis.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 3.PARADIS is a Paris-based, founder-led men's ready-to-wear and accessories label founded in 2013, selling seasonal surrealist-themed collections through its own Shopify DTC store, wholesale partners, and a stockist network serving fashion-forward male consumers globally.
- Ownership category
- akta.pro rank
3.paradis industry classification
Industry- Product category
- Designer Menswear
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)
Keywords
Where 3.paradis is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
3.paradis business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through www.3paradis.com. Global shipping with free delivery on orders over €250. Products include ready-to-wear (T-shirts, shirts, sweaters, trousers, denim, outerwear), accessories (sunglasses, caps, belts), and collaborations. Revenue generated through one-time product transactions.
- Wholesale Distribution: B2B wholesale channel for department stores, boutiques, and multi-brand retailers. Managed through dedicated sales contact.
- Brand Collaborations & Licensing: Capsule collections with established brands (Vilebrequin, The Little Prince, Paris Saint-Germain, Rimowa, Levi's, New Era, Medicom Toy). Each collaboration produces limited-edition co-branded products sold through 3.PARADIS channels and partner channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level essentials (T-shirts, polos): $90-$160 |
| Unit Pricing | Pay-as-you-go | Mid-range ready-to-wear (jeans, trousers, shirts): $200-$400 |
| Unit Pricing | Pay-as-you-go | Premium outerwear (jackets, bombers): $700-$1,500+ |
| Unit Pricing | Pay-as-you-go | Accessories (belts, caps, sunglasses): $90-$300 |
| Unit Pricing | Pay-as-you-go | Collaboration pieces: $300-$500+ |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
3.paradis product offering
Product offeringCore offering
3.PARADIS is a Paris-based designer menswear label that designs, produces, and sells ready-to-wear apparel (T-shirts, hoodies, sweatshirts, denim, jackets, shirts, sweaters, trousers, shorts, tailoring) and accessories (caps, belts, sunglasses) through seasonal collections and capsule collaborations. Products are sold direct-to-consumer via a global Shopify e-commerce store and through a wholesale channel serving department stores and boutiques worldwide.
Product overview
3.PARADIS is a Paris-based fashion label founded by Emeric Tchatchoua in 2013, offering a ready-to-wear collection and accessories through its Shopify e-commerce platform. The brand's product portfolio includes seasonal collections (SS26 through SS27) featuring apparel such as t-shirts, sweatshirts, hoodies, denim, coats and jackets, shirts, sweaters, trousers, shorts, and tailoring, alongside accessories including sunglasses, caps, and belts. The brand is known for its collaborations with Vilebrequin (SS26 swimwear and shirts), The Little Prince (SS26 apparel), Paris Saint-Germain, Rimowa, Levi's, New Era, and Medicom Toy. Products feature signature motifs including dove imagery and surrealist designs, with a focus on storytelling and symbolic expression. The brand operates as a direct-to-consumer e-commerce business with wholesale inquiry capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Ready-to-Wear Apparel Men's designer ready-to-wear apparel including T-shirts, sweatshirts, hoodies, denim, coats and jackets, shirts, sweaters, trousers, shorts, and tailoring, featuring the signature Freedom Doves motif and surrealist narrative design.
- Fashion Accessories Fashion accessories including sunglasses (e.g., Le Petit Rêveur), caps (e.g., 3P Cursive Logo Cap), and belts (e.g., 3P Cursive Logo Belt) designed as complements to the ready-to-wear line.
- SS27 Collection - THE PEACEMAKERS Spring Summer 2027 seasonal collection by 3.PARADIS, named The Peacemakers, debuted via Paris Fashion Week runway presentation.
- AW26 Collection - REST IN PARADIS Autumn Winter 2026 seasonal collection by 3.PARADIS, named Rest in Paradis, focused on themes of love beyond time.
- SS26 Collection - STEPS TO NOWHERE Spring Summer 2026 seasonal collection by 3.PARADIS, named Steps to Nowhere, exploring themes of movement and journey through dove and surrealist motifs.
- AW25 Collection - QUIET STORM Autumn Winter 2025 seasonal collection by 3.PARADIS, named Quiet Storm, inspired by teenage winters in Montreal.
- SS25 Collection - FREE [INSERT A NAME] (MULTICULTURAL UNITY) Spring Summer 2025 seasonal collection by 3.PARADIS, named Free [Insert A Name], exploring themes of multicultural identity and unity.
- AW24 Collection - THE SUN DOESN'T SHINE IN THE SHADE Autumn Winter 2024 seasonal collection by 3.PARADIS, named The Sun Doesn't Shine in the Shade, exploring ego and humility, ambition and community.
- SS24 Collection - JOURNEY OF DREAMS Spring Summer 2024 seasonal collection by 3.PARADIS, named Journey of Dreams, celebrating ten years of the brand's vision, growth, and perseverance.
- Vilebrequin x 3.PARADIS Collaboration Capsule SS26 capsule collection co-developed with French swimwear brand Vilebrequin, featuring swim shorts (Eden Swim Shorts, Dove Swim Shorts) and linen shirts with dove and surrealist Mediterranean prints.
- The Little Prince x 3.PARADIS Collaboration Capsule SS26 capsule collection licensed with the Saint-Exupéry estate for The Little Prince, featuring T-shirts, hooded sweaters, button shirts, and caps with Petit Prince star motifs alongside 3P embroidery.
- Paris Saint-Germain x 3.PARADIS Collaboration Capsule Limited-edition collaboration capsule with football club Paris Saint-Germain, combining fashion apparel with football-culture co-branded pieces including the 12th Title VAPOR Jersey.
- Rimowa x 3.PARADIS Collaboration Capsule Co-branded luggage and travel accessories collaboration with luxury luggage maker Rimowa, combining 3.PARADIS design with Rimowa's signature aluminum aesthetic.
- Levi's x 3.PARADIS Collaboration Capsule Denim-focused collaboration capsule with iconic American jeans brand Levi's, blending Levi's heritage with 3.PARADIS' symbolic dove design language.
- New Era x 3.PARADIS Collaboration Capsule Headwear collaboration capsule with cap specialist New Era, featuring co-branded caps and beanies combining the 3.PARADIS cursive logo with New Era cap expertise.
- Medicom Toy x 3.PARADIS Collaboration Capsule Collectible-toy collaboration with Medicom Toy featuring 3.PARADIS-branded Be@rbrick collectible figures, extending the brand into the collectible art-toy category.
Companies that use 3.paradis
Customer profileSegments1 record
Ideal customer profiles2 records
3.paradis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
3.paradis partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major, secondary and minor.
- VilebrequincoreSS26 collaboration blending 3.PARADIS' dreamlike universe with Vilebrequin's sun-soaked heritage. Capsule includes swim shorts, linen shirts, and beachwear featuring dove motifs and surrealist prints. Launched for Summer 2026 season.
- The Little Prince (Saint-Exupéry Estate)coreSS26 capsule collection featuring T-shirts, hooded sweaters, button shirts, and caps with Petit Prince star motifs alongside 3P branding. Collection explores themes of journey, wonder, and self-discovery echoing Saint-Exupéry's narrative.
- Paris Saint-GermainmajorCollaboration with PSG including 12th Title VAPOR Jersey and other co-branded pieces. Limited edition sportswear combining fashion and football culture.
- RimowamajorLuggage collaboration with German luxury行李 brand. Co-branded travel accessories combining 3.PARADIS design with Rimowa's signature aluminum aesthetic.
- Levi'smajorDenim collaboration with iconic American jeans brand. Co-branded jeans and apparel blending Levi's heritage with 3.PARADIS' symbolic design approach.
- New ErasecondaryHeadwear collaboration featuring co-branded caps and beanies combining 3.PARADIS' cursive logo with New Era's cap expertise.
- Medicom ToysecondaryCollaboration featuring 3.PARADIS-branded Be@rbrick collectible toys. Partnership extends brand into collectible art toys segment.
- KeekminorInflatable jacket collaboration producing technical outerwear with 3.PARADIS branding. Sold at reduced price of $473 (vs $945 regular).
- Jean-Charles de CastelbajaccoreCreative campaign collaboration with renowned French designer. Campaign shot at Bourdelle Museum featuring hand-drawn dove by de Castelbajac. Represents brand's artistic and creative philosophy.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
3.paradis competitors and assessment
Company assessmentBroad incumbents
- Off-White: Established designer streetwear brand now majority-owned by LVMH — sets the template for translating independent designer menswear into a global luxury house, the most credible strategic exit archetype for 3.PARADIS.
- Stone Island: Established premium menswear brand with technical and outerwear focus — overlaps on menswear outerwear (bombers, jackets) at premium price points and serves as a benchmark for scaling independent European menswear brands globally.
Direct peers
- Represent: Manchester-based premium menswear brand operating across tees, denim, outerwear, and accessories at overlapping price points — comparable vertical integration, global shipping, and accessible-luxury positioning.
- Casablanca Paris: Paris-based luxury menswear brand founded around the same era, similarly positioned at accessible-luxury price points with vivid prints, artistic storytelling, and runway presence — the closest comparable in scope, geography, and customer segment.
- Rhude: Designer menswear brand with luxury price architecture, runway-driven collections, and cultural storytelling anchored in a single founder — directly comparable operating model and target customer.
- Kith: Multi-category premium apparel and accessories brand with a deep collaboration engine (similar to 3.PARADIS), DTC dominance, and overlapping menswear customer — directly comparable on collaboration-driven growth and pricing.
- Fear of God: Founder-led premium menswear label with Essentials diffusion and main-line collections priced across $100-$2,000+, similarly story-driven and DTC-led — direct competitor in the accessible-luxury menswear category.
- Daily Paper: Amsterdam-rooted menswear brand offering premium tees, outerwear, and accessories through DTC and selective wholesale — comparable size, premium positioning, and narrative-driven seasonal drops.
- Aimé Leon Dore: New York menswear brand with strong storytelling, premium pricing, seasonal collections, and a flagship store — comparable founder-led DTC-plus-physical-retail model.
- Amiri: LA-based luxury menswear brand with comparable price architecture (denim, jackets, tees spanning premium tiers), celebrity-driven positioning, and strong direct-to-consumer e-commerce — competes for the same menswear-luxury consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
3.paradis social profiles
Digital presence3.paradis financial estimates
Financial estimateRevenue estimate
Valuation estimate
3.paradis leadership team
Management profileNumber of profiles
Profiles1 record
3.paradis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3.paradis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3.paradis
What does 3.paradis do?
3.PARADIS is a Paris-based designer menswear label that designs, produces, and sells ready-to-wear apparel (T-shirts, hoodies, sweatshirts, denim, jackets, shirts, sweaters, trousers, shorts, tailoring) and accessories (caps, belts, sunglasses) through seasonal collections and capsule collaborations. Products are sold direct-to-consumer via a global Shopify e-commerce store and through a wholesale channel serving department stores and boutiques worldwide.
Is 3.paradis a public or private company?
3.paradis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 3.paradis founded?
3.paradis was founded in 2013. It employs 1 to 10 people.
Where is 3.paradis based?
3.paradis is headquartered in Paris, France, in the Europe region.
How does 3.paradis make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution and brand Collaborations & Licensing.
Who are 3.paradis's main competitors?
Broad incumbents on record are Off-White and Stone Island. Direct peers are Represent, Casablanca Paris, Rhude, Kith, Fear of God, Daily Paper, Aimé Leon Dore and Amiri.
Does 3.paradis have an API?
No public API is recorded for 3.paradis.
What industry is 3.paradis in?
3.paradis's product category is Designer Menswear. Its primary akta.pro industry code is CRAAABAL, Outdoor & Active Lifestyle Apparel Retail. Its NAICS code is 458110 and its SIC code is 5600.