Heinrich Marketing

What Heinrich Marketing does

Heinrich Marketing is a Denver-based, privately-held full-service creative advertising agency providing integrated marketing services to enterprise clients across healthcare/insurance, financial services, commercial real estate, and multicultural verticals. Founded in 1977 (per firmographics; secondary sources cite 1984), the firm operates as Heinrich Marketing LLC from its headquarters at 2930 Umatilla Street, Denver, with a stated headcount of 51-100 employees and a national client footprint anchored by long-running engagements such as its 10+ year partnership with Humana.

The agency delivers an end-to-end service stack covering strategy and research, creative, digital and web platforms, media planning and buying, video production, branding and identity, content marketing, email and lead generation, and in-house print and direct mail production. Its operating model emphasizes omnichannel integration under one roof, supplemented by a curated network of Colorado-based production partners (Lumenati, Postmodern Company, Friends of Mine, Honest Films, Flying Giant Productions) for video, animation, and post-production. Notable proprietary capabilities include an in-house print production department, the Hispanidad multicultural sub-brand for Hispanic-market work, and a documented track record of measurable campaign outcomes (e.g., 500% sales-agent-recruitment increase, 26% cost-per-conversion reduction, 52M+ campaign impressions).

Revenue is generated through professional-services engagements quoted on a project and retainer basis; pricing is not publicly disclosed. Go-to-market is enterprise and sales-led, with the firm functioning as a long-term embedded partner to major healthcare payers and providers (Humana, ilumed, Partners In Primary Care), financial institutions (Kroger Personal Finance), commercial real estate developers (Trammell Crow, Greystar, Mira, The Russell), government (Wyoming DOT), and education (Colorado Mountain College). Marketing-channel execution spans paid social/display, video, audio, digital out-of-home, direct mail with QR conversion, grassroots events, SEO, and organic social under the leadership of President George Eddy.

Name

Heinrich Marketing

Legal name

Heinrich Marketing LLC

Website

https://heinrich.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Heinrich Marketing is a Denver-based, privately-held creative advertising agency offering integrated strategy, creative, digital, media, video, branding, and direct mail services to enterprise clients in healthcare, financial services, commercial real estate, and multicultural verticals.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Creative advertising agency
• Integrated marketing services
• Healthcare marketing agency
• Branding and identity
• Direct mail production

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Creative Advertising Services: Full-service creative advertising agency providing strategy, creative, digital, media, video, and branding services to enterprise clients
2. Direct Mail and Print Production: In-house print department handling direct mail campaigns, fulfillment packages, sales enablement kits, and marketing collateral

Go-to-market motion2 records

Distribution channels1 record

Marketing channels10 records

Core offering

Heinrich Marketing is a full-service creative advertising agency that develops and executes integrated marketing campaigns for enterprise clients. Core deliverables span strategy and research, creative advertising, digital and web platforms, media planning and buying, video production, branding and identity, content marketing, email/lead generation, and in-house print and direct mail production. The agency specializes in healthcare, insurance, financial services, B2B, and multicultural verticals for clients such as Humana, ilumed, Kroger Personal Finance, Greystar/Trammell Crow, and the Wyoming Department of Transportation.

Product overview

Heinrich Marketing is a full-service creative advertising agency headquartered in Denver, CO with over 40 years of experience. Rather than a software platform, the company offers an integrated suite of marketing services including Strategy & Research, Creative, Digital & Web, Media, Video Production, Branding & Identity, Content Marketing, and Email & Lead Generation. The agency specializes in healthcare, financial services, B2B, and multicultural marketing verticals, providing end-to-end campaign development from strategy through execution and measurement.

Differentiator

Problem solved

Functional benefit

Brands

• Hispanidad: Multicultural team specializing in Spanish-language and multicultural marketing expertise, particularly for Hispanic markets and bilingual brand campaigns.

Products and services

• Strategy + Research Strategic planning and market research services to inform marketing campaigns and business decisions for enterprise clients.
• Creative Services Creative advertising and content development including copywriting, visual design, and campaign concepting for enterprise clients across healthcare, financial services, B2B, and multicultural verticals.
• Digital & Web Platforms Web development, digital experiences, and online platform creation and optimization for enterprise clients.
• Media Planning & Buying Traditional and digital media planning, buying, and campaign deployment across paid social, display, video, audio, OOH, and other channels.
• Video Production Video content creation including campaign videos, testimonials, documentaries, and animated content delivered through in-house producers plus Colorado-based production partners.
• Branding & Identity Brand development, visual identity systems, naming, and brand positioning services for enterprise clients including commercial real estate developments.
• Content Marketing Content strategy, creation, and distribution including thought leadership, educational content, and storytelling for enterprise clients and the agency's own brand.
• Email Marketing & Lead Generation Email campaign development, audience segmentation, and lead generation programs supporting enterprise sales pipelines.
• Print & Direct Mail In-house print department producing direct mail campaigns, fulfillment packages, sales enablement kits, and marketing collateral with QR-enhanced offline-to-online integration.

Quantifiable outcome

• 500% increase in sales agent recruitment
• +6 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• LumenaticoreStrategic or Co-development PartnerVideo production partner providing in-house producers, editors, directors, and cinematographers for client video projects including Humana member testimonial videos
• Postmodern CompanycoreStrategic or Co-development PartnerProduction company with full-service studio in RiNo Denver, including audio recording studio for voice-over and sound effects production
• Friends of MinecoreStrategic or Co-development PartnerMotion design partner for animation projects including Wyoming Department of Transportation campaign featuring 3D animation
• Flying Giant ProductionsminorStrategic or Co-development PartnerHusband-and-wife production team with New York City production experience, female director and director of photography
• Honest FilmsminorStrategic or Co-development PartnerLong-time video partner specializing in animation production for healthcare and marketing campaigns
• HumanacoreStrategic or Co-development Partner10+ year partnership with Humana for integrated marketing campaigns including B2B agent recruitment, virtual conferences, and Medicare Advantage co-branded campaigns
• GreystarminorStrategic or Co-development PartnerRegional marketing manager partnership for commercial real estate projects including Elevon apartments

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AbelsonTaylor: Independent healthcare-focused creative advertising agency based in Chicago serving pharma, payer, and provider clients. Directly comparable to Heinrich's healthcare/Medicare specialization and mid-size independent model.
• Duncan/Channon: Independent creative and media agency based in San Francisco serving challenger brands and B2B clients. Comparable mid-size independent model with integrated creative, media, and content capabilities.
• Concentric Health Experience: Independent healthcare creative agency serving pharma, biotech, and health systems. Direct peer for Heinrich's healthcare specialization with comparable regulatory expertise and vertical focus.
• Conill: Hispanic-focused marketing agency with deep U.S. multicultural and Hispanic market expertise. Most directly comparable peer to Heinrich's Hispanidad multicultural sub-brand and bilingual healthcare work.
• RPA (Rubin Postaer and Associates): Independent full-service advertising agency headquartered in Los Angeles. Comparable mid-size independent creative agency structure competing in similar consumer and B2B brand categories.
• Intouch Group: Healthcare and pharma marketing agency offering creative, media, and technology services to life sciences clients. Comparable full-service integrated model targeting the same regulated healthcare verticals as Heinrich.
• Carmichael Lynch: Mid-size independent creative advertising agency in Minneapolis with a long operating history. Comparable in scale (~100+ employees) and integrated creative/media model, though with broader category exposure.

Broad incumbents

• Omnicom Group: Global advertising holding company with significant healthcare and direct marketing capabilities (e.g., Omnicom Health Group). Sets the competitive ceiling on mid-market agency growth and acquisition activity.
• WPP: Largest global advertising holding company with deep healthcare and media networks. Represents the dominant incumbent Heinrich competes against on enterprise healthcare and consumer brand RFPs.
• Epsilon: Data-driven marketing and direct mail heritage firm (now under Publicis). Broad incumbent offering integrated direct mail, digital, and analytics that overlaps with Heinrich's omnichannel in-house print model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HeinrichMarketing
• LinkedInlinkedin.com/company/heinrich-marketing
• Instagraminstagram.com/thisisheinrich
• Xx.com/heinrichmktg

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heinrich Marketing