Awear Solutions

What Awear Solutions does

Awear Solutions was founded in 2013 in Tel Aviv, Israel and is described as a platform for authentication, identification, and purchasing of fashion items, placing it at the intersection of fashion retail and product authentication. The company operated with a very small team, listed at 1-10 employees, and its only disclosed strategic activity on record is a December 2017 funding event involving Thyra Global Management, with no publicly stated amount and an unknown lead investor. Leadership disclosed in the data comprises two CXO-level executives — Avi Parash (COO) and Oren Zoren (CTO) — with no CEO, founder, board, or investor roster beyond Thyra Global Management on file.

No products, services, technical architecture, pricing structure, customer segments, go-to-market motion, distribution channels, partnerships, awards, patents, or revenue mechanics are disclosed in the available source material. The structured firmographic, technology, leadership, and financing fields are all empty or unspecified, indicating the company has limited public footprint in the scraped/web-crawled sources.

The most recent observable signal about the business is that its primary web property, awearsolutions.com, currently appears as a for-sale listing on the Domain Coasters expired-domain marketplace — a marketplace serving 3,000+ customers across 80+ countries. The status of the listing indicates the company's digital presence is no longer actively maintained, suggesting either dormancy, wind-down, or an unsuccessful renewal/ownership transition. Without an official dissolution announcement or successor entity, the operating status cannot be definitively classified.

Name

Awear Solutions

Website

https://awearsolutions.com

Company type

Private

Founded year

2013

Headcount range

1–10 employees

Short description

Awear Solutions was a Tel Aviv-based fashion-technology platform offering authentication, identification, and purchasing workflows for fashion items, operating with a small team of 1-10 employees.

Ownership category

akta.pro rank

Product category

Fashion Authentication Software

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Fashion & Accessories Marketplaces (CRAFABAA)

akta.pro secondary industries

Apparel, Footwear & Accessories Omnichannel (CRAFAEAA), Apparel, Footwear & Accessories Online Retailers (CRAFADAB)

Keywords

• Fashion authentication platform
• Product identification software
• Luxury authentication
• Fashion marketplace
• Anti-counterfeit technology

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Core offering

Awear Solutions operates a platform for the authentication, identification, and purchasing of fashion items. The company combines verification of fashion products with a purchasing experience, addressing the market for verified fashion goods. The current corporate web domain is listed on a domain marketplace, indicating limited public-facing operational visibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Awear Authentication & Identification Platform Platform for the authentication, identification and purchasing of fashion items, targeting consumers concerned with verifying fashion goods.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Emerging players

• Real Authentication: Third-party authentication service for luxury handbags and accessories. Comparable niche focus on certifying fashion items prior to resale.
• Entrupy: AI- and microscopy-based authentication service for luxury handbags, sneakers and apparel. Comparable as a pure-play authentication technology provider adjacent to Awear's offering.

Broad incumbents

• Depop: Peer-to-peer fashion marketplace acquired by Etsy. Comparable as a fashion purchasing platform, though with lighter built-in authentication than Awear's stated model.
• ThredUp: Large online resale platform for secondhand apparel. Comparable as an apparel resale operator that touches authentication and identification of fashion items at scale.
• Poshmark: Large social commerce marketplace for fashion and accessories. Overlaps with Awear's 'purchasing of fashion items' mission at a much broader scale.
• eBay Authenticity Guarantee: eBay's in-house authentication service for sneakers, watches, handbags and trading cards. Comparable as a marketplace-plus-authentication offering from a major incumbent.

Direct peers

• StockX: Marketplace for sneakers, streetwear and accessories with authentication baked into the transaction flow. Operates the same authentication-as-moat model Awear describes.
• The RealReal: Online luxury consignment marketplace with built-in authentication of fashion items. Directly comparable to Awear's stated authentication-plus-purchase model in the same target category.
• Vestiaire Collective: Global peer-to-peer luxury fashion resale platform that authenticates items before shipping. Closely aligned with Awear's combined authentication + marketplace thesis.
• GOAT: Sneaker and apparel marketplace that authenticates goods before delivery. Directly comparable business model combining identification and purchasing of fashion items.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/awear-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Awear Solutions