NGF
NGF Distributors is a family-owned picture framing materials distributor and custom framing service provider based in Oviedo and Winter Park, Florida, serving residential individuals and commercial customers across the Southeast US and nationally with products, computerized mat cutting, and full custom framing services.
- Company typePrivate
- Founded2005
- HeadquartersOviedo, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What NGF does
NGF Distributors, Inc., operating under the trade name New Generation Frames, is a family-owned distributor and custom framing services provider founded by Josue and Mercedes Moncada in Oviedo, Florida in February 2005. The company supplies picture framing raw materials — matboards, moulding, foam board, glass and mirrors, laminating films, and dry-mount adhesives — alongside finished services including computerized mat cutting, custom frame assembly, chop and join, canvas printing and stretching, laminating, and conservation mounting. Its production facility and showroom are located in Winter Park, FL, and the business sells through its own e-commerce website (which includes a Frame Builder configuration tool), a physical showroom, and direct sales to commercial accounts. Customers fall into two primary segments: residential individuals seeking personal framing and commercial buyers in multiple industries needing custom framed art, mirror production, and high-volume framing material distribution.
Revenue is generated through one-time unit-priced product sales (typically $21 to $256 per item), volume discounts for orders of 100 or more frames, and project-based custom framing services. The company positions itself as a one-stop shop differentiated by over 50 years of combined founder experience, state-of-the-art computerized mat cutters that enable precision work and complex multi-opening mats, and the ability to absorb both small individual orders and high-volume commercial production. Distribution is direct-to-customer with no intermediaries, supported by social media presence (Facebook, Twitter, LinkedIn, Instagram) and an email newsletter. The firm is bootstrapped, privately held, and headquartered in Oviedo, FL with operations centered in Winter Park, FL.
The underlying technology stack is intentionally low-tech by design: industrial framing equipment (computerized mat cutters) and standard e-commerce platform infrastructure. There is no disclosed API, no AI/ML components, no patents, no external institutional investors, and no subsidiaries. The company's documented strategic history shows two inflection points: the 2008 recession-driven pivot from pure distribution into custom framing services and finished goods, and the 2017-era launch of an e-commerce channel with online frame configuration. A temporary office closure was posted for August 2024, after which the operating status is not explicitly clarified in the available data.
NGF firmographics
Firmographics- Name
- NGF
- Legal name
- NGF Distributors, Inc.
- Website
- https://ngfdistributors.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NGF Distributors is a family-owned picture framing materials distributor and custom framing service provider based in Oviedo and Winter Park, Florida, serving residential individuals and commercial customers across the Southeast US and nationally with products, computerized mat cutting, and full custom framing services.
- Ownership category
- akta.pro rank
NGF industry classification
Industry- Product category
- Picture Framing Products and Services
- NAICS
- Printing and Related Support Activities (3231)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Photo Printing & Imaging Supplies Retail (Printers, Paper, Ink, Darkroom) (CRACAHAJ)
- akta.pro secondary industry
- Bindery & Finishing Services (Binding, Laminating, Cutting, Folding, Collating) (EDAEAJAE)
Keywords
Where NGF is headquartered
LocationHeadquarters
- HQ city
- Oviedo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NGF business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Product Sales: Sale of picture framing materials including matboards, moulding, glass, foam board, laminating films, and framing supplies through e-commerce platform.
- Custom Framing Services: Custom framing services including assembly and fitting, mat cutting, canvas services, chop and join, laminating, and mounting.
- Distribution: Distribution of framing materials to regional and national customers in many different industries, along with warehousing and logistics services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Beveled Mirrors - Various sizes |
| Unit Pricing | Pay-as-you-go | Plexi Glass Products |
| Unit Pricing | Pay-as-you-go | Conservation Clear Glass - Multiple sizes |
| Unit Pricing | Pay-as-you-go | Frame Moulding - Espresso Collection |
| Unit Pricing | Pay-as-you-go | Chop & Join Service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
NGF product offering
Product offeringCore offering
NGF Distributors manufactures and distributes picture framing products including matboards, moulding, foam board, glass and mirrors, films and tissues, dry mount adhesives, and framing supplies. It also provides custom framing services such as assembly and fitting, computerized mat cutting, canvas services, chop and join, laminating, and mounting, serving both commercial and residential customers through its e-commerce storefront, physical showroom, and direct sales channels.
Product overview
NGF Distributors is a family-owned custom framing company and distributor offering a comprehensive portfolio of picture framing products and services. The product lineup includes Matboards (Acid Free, Metallic, Cream Core, White Core, Suedes, Sports), Moulding/Frame materials (Fillets, Shadow boxes, Floaters, Stretcher Bars, Linen Liners, Metal Frames), Foam Board products (Bienfang brand Regular, Mighty Core, Acid Free, Black on Black varieties), Glass and Mirrors (Clear Glass in 2.0mm and 2.5mm, Reflection Control, Conservation Clear, Beveled Mirrors, Plexi Glass/Acrylic), Films and Tissues (Lustre, Satin Matte, Canvas, Linen), and Dry Mount Adhesives (Colormount, Buffermount). Services include Assembly and Fitting, Mat Cutting (computerized with multi-openings), Canvas Services (printing, stretching), Chop and Join, Laminating, and Mounting (Dry-mount, archival, hinge-mount). The company also provides a Frame Builder Tool for custom frame creation and offers free custom framing consultations.
Differentiator
Problem solved
Functional benefit
Products and services
- Matboards Matboards in 32x40 sizes including Acid Free, Metallic, Cream Core, White Core, Suedes, and Sports varieties, sold to framers, artists, and commercial framing customers.
- Moulding Frame moulding products including Fillets, Shadow boxes, Floaters, Stretcher Bars, Linen Liners, Metal Frames, and Custom Linen Liners for custom and production framing.
- Foam Board Foam board products including Corrugated Cardboard, White Regular, Antique White Acid Free, Black on Black Regular, Mighty Core, Self-Adhesive, Release Boards, Black on Black Heat Activated, and Single Step Heat Activated varieties.
- Glass and Mirrors Glass and mirror products including 2.0mm Clear Glass, 2.5mm Clear Glass, Reflection Control Glass, Conservation Clear Glass (98% UV protection), Bevel Mirrors, and Acrylic (Plexi Glass).
- Framing Supplies Framing supplies including Braided Wire, Plastic bags, Offset clips, Screws, Hangers, Metal frame hardware, Tapes, Adhesives, Glues, Hand Tools, and Kraft Paper.
- Laminating Films and Tissues Laminating films and tissues in Lustre, Satin Matte, Canvas, and Linen finishes for use in framing and mounting services.
- Dry Mount Adhesives Dry mount adhesives including Colormount and Buffermount products used in laminating and mounting services.
- Custom Framing Services Full-service custom framing including Assembly and Fitting, Computerized Mat Cutting (multi-openings, multi-layers, custom shapes, letters, ovals, circles), Canvas Services (printing, clear coat, embellish, texture, stretching), Chop and Join (frame cutting and joining to any size and quantity), Laminating (canvas, satin matte, ultra matte, lustre, linen finishes), and Mounting (Dry-mount, conservation, archival, hinge-mount).
- Custom Framing Consultation Free custom framing consultation service helping residential and commercial customers plan and design their framing projects.
Companies that use NGF
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
NGF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
NGF partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights3 records
NGF competitors and assessment
Company assessmentDirect peers
- Framebridge: DTC custom framing brand that handles mail-in framing; comparable to NGF in custom framed-art/mirror production and B2C customer base.
- Level Frames: Online custom frame maker offering configurator-driven framing; competes with NGF for online custom framing business and digital-first buyers.
- PictureFrames.com: Long-standing online retailer of ready-made and custom picture frames; directly overlaps NGF in moulding/frame distribution and custom sizing.
- SimplyFramed: Online custom framing service delivering ready-to-hang frames; competes for the same small-to-mid-size custom framing demand NGF serves.
- American Frame: Direct-to-consumer picture frame online retailer offering custom cut-to-size mouldings, matboard, and glazing — mirroring NGF's e-commerce product/distribution model.
- Frame Destination: Large online custom-frame materials retailer and custom framing manufacturer; competes head-on with NGF in B2B and B2C distribution of moulding, matboard, glass and custom framing services.
Broad incumbents
- Larson-Juhl: Industry-leading picture frame moulding manufacturer and distributor supplying the broader framing industry; competes with NGF at the wholesale moulding/materials level.
- Nielsen Bainbridge: Established distributor of framing materials (moulding, matboard, glass) serving commercial framers; overlaps with NGF in the wholesale distribution side of the framing supply chain.
- Hobby Lobby (Custom Framing): Large US arts/crafts retailer with nationwide custom framing departments; competes for the same B2C custom framing demand that NGF targets.
- Michaels (Custom Framing): National arts-and-crafts big-box retailer offering in-store custom framing; competes for residential custom-framing customers NGF also serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NGF social profiles
Digital presenceNGF financial estimates
Financial estimateRevenue estimate
Valuation estimate
NGF leadership team
Management profileNumber of profiles
Profiles1 record
NGF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NGF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NGF
What does NGF do?
NGF Distributors manufactures and distributes picture framing products including matboards, moulding, foam board, glass and mirrors, films and tissues, dry mount adhesives, and framing supplies. It also provides custom framing services such as assembly and fitting, computerized mat cutting, canvas services, chop and join, laminating, and mounting, serving both commercial and residential customers through its e-commerce storefront, physical showroom, and direct sales channels.
Is NGF a public or private company?
NGF is a private company. It is classified as family owned and is currently operating.
When was NGF founded?
NGF was founded in 2005. It employs 11 to 50 people.
Where is NGF based?
NGF is headquartered in Oviedo, United States, in the North America region.
How does NGF make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are custom Framing Services and distribution.
Who are NGF's main competitors?
Direct peers on record are Framebridge, Level Frames, PictureFrames.com, SimplyFramed, American Frame and Frame Destination. Broad incumbents are Larson-Juhl, Nielsen Bainbridge, Hobby Lobby (Custom Framing) and Michaels (Custom Framing).
Does NGF have an API?
No public API is recorded for NGF.
What industry is NGF in?
NGF's product category is Picture Framing Products and Services. Its primary akta.pro industry code is CRACAHAJ, Photo Printing & Imaging Supplies Retail (Printers, Paper, Ink, Darkroom), with a secondary code of EDAEAJAE, Bindery & Finishing Services (Binding, Laminating, Cutting, Folding, Collating). Its NAICS code is 3231 and its SIC code is 7330.