ROAS Digital
ROAS Digital is a Coimbatore-based performance marketing agency that delivers PPC, SEO, social, content, design, and web development as white-label services for agencies in the US, Europe, Australia, Singapore, and MENA, serving 150+ businesses globally.
- Company typePrivate
- Founded2021
- HeadquartersSheridan, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ROAS Digital does
ROAS Digital Marketing Pvt. Ltd. (operating as ROAS Digital and ROAS.in) is a performance-marketing and technology agency headquartered in Coimbatore, India, with approximately 20 team members across paid media, SEO, content, design, development, and operations. The firm delivers full-funnel digital marketing services — Pay Per Click, SEO, Social Media Marketing, Content Writing, Graphic Design, and Website Design/Development — and operates a white-label model that allows partner agencies in the US, Europe, Australia, Singapore, and the MENA region to resell those services under their own brand via a dedicated portal at roashq.com. Reported scale includes 150+ businesses served and roughly $30 million in client ad spend managed, with named clients spanning fintech (Quantman, Investroop/Moneycontrol), edtech (Codebasics), luxury hospitality (Darza), pet care (PawSpace), career coaching (Jess Jarmo), and NGOs (Sanitation First India).
The underlying technology stack combines standard marketing infrastructure — Google Tag Manager, GA4, Meta Pixel, Microsoft Clarity, HubSpot, and Zoho — with internally developed AI frameworks intended to automate research, reporting, diagnostics, and workflow management across campaign analysis and performance monitoring. The company also publishes nine free marketing calculators (ROAS, CPA, CLTV, SEO ROI, POAS, MER, Lead Generation, Content ROI, and a UTM Builder) that function as top-of-funnel lead-generation and thought-leadership assets. Website development is delivered on WordPress, Drupal, Webflow, and Shopify. No patents, proprietary datasets, or external AI model deployments are disclosed.
The business model is managed-services and professional-services revenue generated through white-label agency retainers and direct client engagements, with custom quote-based pricing and multi-year contract cadence. Go-to-market is primarily channel-partner-led (agency white-label) supplemented by direct sales, website lead capture, and referral networks. The company is privately held with no disclosed external funding, is founder-led by Managing Director Gautham Nagaraj, and has no parent company or subsidiaries.
ROAS Digital firmographics
Firmographics- Name
- ROAS Digital
- Legal name
- ROAS Digital Marketing Pvt. Ltd.
- Website
- https://roas.in
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ROAS Digital is a Coimbatore-based performance marketing agency that delivers PPC, SEO, social, content, design, and web development as white-label services for agencies in the US, Europe, Australia, Singapore, and MENA, serving 150+ businesses globally.
- Ownership category
- akta.pro rank
ROAS Digital industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where ROAS Digital is headquartered
LocationHeadquarters
- HQ city
- Sheridan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ROAS Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- White-Label Marketing Services: The company operates as a white-label growth and performance marketing partner for global agencies, delivering measurable results across paid media, analytics, SEO, and operations. Revenue is generated through agency retainer engagements and project-based work.
- Direct Client Services: Full-service digital marketing including PPC, SEO, social media marketing, content writing, graphic design, website design, and website development for select businesses and startups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing for agency white-label services and direct client engagements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
ROAS Digital product offering
Product offeringCore offering
ROAS Digital is a performance marketing agency that delivers white-label digital marketing services — Pay Per Click (PPC) advertising, SEO, social media marketing, content writing, graphic design, and website design and development — to global agencies and direct clients. The company executes full-funnel campaigns across Google, Meta, LinkedIn, and YouTube using proprietary AI frameworks for research, reporting, diagnostics, and workflow automation, and manages $30 million in ad spend for 150+ businesses. It also publishes a portfolio of free marketing calculators (ROAS, CPA, CLTV, SEO ROI, POAS, MER, Lead Generation, Content ROI, UTM Builder) used as lead magnets by marketing professionals.
Product overview
ROAS Digital is a performance marketing and technology firm offering a comprehensive suite of digital marketing services. The core offering consists of six main service lines: Pay Per Click (PPC) Services, SEO Services, Social Media Marketing, Content Writing Services, Graphic Design Services, and Website Design/Development. These services are delivered through a white-label model to agency partners globally. Additionally, the company offers a portfolio of free marketing calculator tools including ROAS Calculator, CPA Calculator, CLTV Calculator, Lead Generation Calculator, SEO ROI Calculator, Content Marketing ROI Calculator, Marketing Efficiency Ratio Calculator, Profit on Ad Spend Calculator, and UTM Builder. The company operates using a three-phase methodology ('Easy Wins First', 'Climbing Higher', 'Breaking Records') to guide client growth.
Differentiator
Problem solved
Functional benefit
Products and services
- Pay Per Click (PPC) Services Performance-driven paid advertising campaigns across Google Ads, Meta Ads, and other platforms, focused on maximizing return on ad spend for global agency partners and direct clients.
- SEO Services Search engine optimization services including on-page, off-page, technical SEO, local SEO, and e-commerce SEO to improve organic visibility and rankings for global agency partners and direct clients.
- Social Media Marketing Social media strategy, content creation, and advertising across Facebook, Instagram, LinkedIn, and Twitter to build engagement and drive conversions for global agency partners and direct clients.
- Content Writing Services Professional content creation including website content, blog writing, product descriptions, technical writing, SEO content, social media content, copywriting, and ghostwriting for global agency partners and direct clients.
- Graphic Design Services Comprehensive graphic design including brand identity design (logos, brand guidelines), marketing collateral, web and digital design, custom illustrations, and motion graphics for global agency partners and direct clients.
- Website Design User-centric website design services creating visually stunning and highly functional websites optimized for conversions and SEO performance for global agency partners and direct clients.
- Website Development Full-service website development using technologies including WordPress, Drupal, Webflow, and Shopify, including custom themes, e-commerce, CMS implementation, web applications, and CRM integrations.
- White-Label Services White-label performance marketing and technology services for agencies globally, providing paid media, SEO, analytics, and marketing operations under the agency's own brand through the roashq.com portal.
- ROAS Calculator Free online tool to calculate Return on Ad Spend, helping marketers measure the effectiveness of advertising campaigns by comparing revenue generated to ad spend.
- CPA Calculator Free calculator to measure Cost Per Acquisition, helping determine the cost-effectiveness of marketing campaigns by calculating cost per new customer acquired.
- CLTV Calculator Free Customer Lifetime Value calculator that reveals how much revenue a single customer generates during their entire relationship with a business.
- Lead Generation Calculator Free tool to measure cost-per-lead and lead generation efficiency, helping assess the effectiveness of marketing campaigns in generating leads.
- SEO ROI Calculator Free calculator to assess the financial return on investment from SEO strategies, measuring profit earned against costs incurred.
- Content Marketing ROI Calculator Free tool to measure the effectiveness of content marketing efforts by calculating revenue generated against content production costs.
- Marketing Efficiency Ratio Calculator Free MER calculator to assess the efficiency of marketing efforts by comparing total revenue generated from marketing against total marketing spend.
- Profit on Ad Spend (POAS) Calculator Free calculator to determine the actual profit generated from advertising campaigns, factoring in revenue minus ad spend.
- UTM Builder Free tool to create clean, trackable URLs with UTM parameters for precise campaign attribution across marketing channels.
Quantifiable outcome
- 3X ROAS achieved in 5 months for Quantman algorithmic trading platform
- +8 more outcomes
Companies that use ROAS Digital
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles3 records
ROAS Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature5 records
ROAS Digital partnerships and signals
Strategic signalScale indicators15 records
Recent moves7 records
Expansion highlights5 records
ROAS Digital competitors and assessment
Company assessmentBroad incumbents
- WebFX: Large full-service digital marketing agency offering SEO, PPC, web design, and content. Overlaps with ROAS on core service lines but at significantly larger scale and broader vertical coverage.
- Power Digital Marketing: Performance and brand-led digital marketing firm with proprietary technology and full-funnel capabilities. Comparable on the performance marketing + tech-enabled services axis, but at larger scale and US-centric.
Direct peers
- PBJ Marketing: Digital marketing agency offering paid media, SEO, and analytics for e-commerce and SaaS clients. Comparable on performance-led paid acquisition focus and measurable client outcomes.
- KlientBoost: Performance marketing agency focused on PPC, SEO, and conversion rate optimization with a strong paid media + CRO methodology. Highly comparable on service stack and measurable-ROAS go-to-market.
- Single Grain: Digital marketing agency specializing in SEO, paid media, and SaaS growth marketing. Directly comparable on the performance marketing + SaaS vertical positioning.
- 97th Floor: Performance marketing agency with strong SEO, content, and paid media offerings for enterprise clients. Similar full-funnel performance positioning and B2B-led client mix.
- Lounge Lizard: Digital agency combining web design, branding, SEO, and PPC. Comparable on the multi-vertical digital marketing stack and full-service delivery model.
- Disruptive Advertising: US-based performance marketing agency specializing in paid media, SEO, and CRO for mid-market and enterprise clients. Directly comparable in service mix, white-label adjacent model, and outcome-driven positioning.
- Black Propeller: Performance digital marketing agency focused on paid search and paid social for mid-market and enterprise clients. Closely comparable on the ROAS-led, paid-media-heavy service mix.
- Thrive Internet Marketing Agency: Full-service digital agency covering SEO, PPC, social media, and web design for SMB and mid-market clients. Directly comparable on service breadth and target customer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ROAS Digital social profiles
Digital presenceROAS Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROAS Digital leadership team
Management profileNumber of profiles
Profiles7 records
ROAS Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROAS Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROAS Digital
What does ROAS Digital do?
ROAS Digital is a performance marketing agency that delivers white-label digital marketing services — Pay Per Click (PPC) advertising, SEO, social media marketing, content writing, graphic design, and website design and development — to global agencies and direct clients. The company executes full-funnel campaigns across Google, Meta, LinkedIn, and YouTube using proprietary AI frameworks for research, reporting, diagnostics, and workflow automation, and manages $30 million in ad spend for 150+ businesses. It also publishes a portfolio of free marketing calculators (ROAS, CPA, CLTV, SEO ROI, POAS, MER, Lead Generation, Content ROI, UTM Builder) used as lead magnets by marketing professionals.
Is ROAS Digital a public or private company?
ROAS Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ROAS Digital founded?
ROAS Digital was founded in 2021. It employs 1 to 10 people.
Where is ROAS Digital based?
ROAS Digital is headquartered in Sheridan, United States, in the North America region.
How does ROAS Digital make money?
Two revenue lines are on record. White-Label Marketing Services are the primary driver. The others are direct Client Services.
Who are ROAS Digital's main competitors?
Broad incumbents on record are WebFX and Power Digital Marketing. Direct peers are PBJ Marketing, KlientBoost, Single Grain, 97th Floor, Lounge Lizard, Disruptive Advertising, Black Propeller and Thrive Internet Marketing Agency.
Does ROAS Digital have an API?
No public API is recorded for ROAS Digital.
What industry is ROAS Digital in?
ROAS Digital's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 541810 and its SIC code is 7311.