97th Floor
97th Floor is a privately held, founder-led enterprise digital marketing agency using its proprietary Palomar software to deliver integrated GEO, SEO, advertising, content, and design services to enterprise brands across cybersecurity, industrial, home services, finance, and SaaS.
- Company typePrivate
- Founded2005
- HeadquartersLehi, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What 97th Floor does
97th Floor is a privately held, founder-led enterprise digital marketing agency headquartered in Lehi, Utah, founded by Chris Bennett in 2005. The firm delivers integrated full-funnel marketing services across five pillars: GEO/AEO (AI Search Optimization), SEO, Advertising, Content Marketing, and Design, targeting enterprise brands in Cybersecurity, Industrial & Manufacturing, Home Services, Finance, and SaaS, with named clients including Oracle, Salesforce, AT&T, Schneider Electric, Gigamon, Check Point, Crumbl, and Tuft & Needle.
The agency's technology foundation is Palomar, a patent-pending proprietary software suite launched in 2020 that provides audience insights, topic clustering, competitive benchmarking (Blueprint feature), and AI-powered content drafting. Palomar is positioned as the intelligence layer that augments service delivery rather than a standalone SaaS product. 97th Floor also holds Google Ads Premier Partner status (top 3% in the U.S.) and maintains a formalized partner ecosystem spanning HubSpot, LinkedIn, 6sense, StackAdapt, MNTN, and others.
Commercially, the firm operates a custom professional-services model with no public pricing tiers; engagements are scoped via discovery calls, 1-2 weeks of research, and bespoke proposals. Pricing bands on intake forms extend to $100K+ monthly, and contracts are multi-year. Approximately 85% of new clients come via a Referral Partner Program with a 55% closing ratio, and the firm reports a 93%+ client retention rate sustained for more than ten years. Headcount is approximately 80 employees, the company is bootstrapped with no disclosed external funding, and it generates business globally while headquartered in the U.S.
97th Floor firmographics
Firmographics- Name
- 97th Floor
- Legal name
- 97th Floor
- Website
- https://97thfloor.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- 97th Floor is a privately held, founder-led enterprise digital marketing agency using its proprietary Palomar software to deliver integrated GEO, SEO, advertising, content, and design services to enterprise brands across cybersecurity, industrial, home services, finance, and SaaS.
- Ownership category
- akta.pro rank
97th Floor industry classification
Industry- Product category
- Digital Marketing Agency Services
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)
- akta.pro secondary industry
- Enterprise Content Management (ECM) Suites (HDAEAGAB)
Keywords
Where 97th Floor is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
97th Floor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Digital Marketing Services: 97th Floor provides custom digital marketing strategies and execution services including SEO, advertising, content, and design. They build custom strategies based on each client's unique goals, with pricing determined through custom proposals. Services are provided to enterprise brands on an ongoing retainer or project basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Enterprise Solutions |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
97th Floor product offering
Product offeringCore offering
97th Floor is an enterprise digital marketing agency that builds and executes custom integrated marketing strategies for large brands. Core services span GEO/AEO (AI Search Optimization), SEO, Advertising (search, OTT/CTV, ABM, programmatic, OOH), Content Marketing, and Design, all powered by Palomar, the firm's proprietary patent-pending software suite that provides audience insights, topic clustering, competitive analysis, and AI-assisted content drafting.
Product overview
97th Floor is an enterprise digital marketing agency offering a platform-plus-services model centered on Palomar, their proprietary patent-pending marketing software suite launched in 2020. The core offering consists of five integrated service pillars: GEO/AEO (AI Search Optimization), SEO Services, Advertising Services, Content Marketing Services, and Design Services—all designed to work together as a full-funnel marketing solution. Palomar serves as the intelligence layer, providing audience research, keyword clustering, competitive analysis, and AI-powered content generation capabilities that inform and enhance the service delivery. The agency serves enterprise brands across multiple industries including cybersecurity, industrial/manufacturing, home services, finance, and SaaS, with reported 93% client retention rate and 80 employees.
Differentiator
Problem solved
Functional benefit
Brands
- Palomar: Proprietary software built by marketers for marketers. Optimizes, creates, and elevates marketing results through AI-powered content optimization, keyword clustering, and strategic insights. Palomar distills complex marketing data into clear, actionable insights.
Products and services
- Palomar Proprietary patent-pending digital marketing software suite providing audience research, keyword clustering, competitive analysis (Blueprint feature), and AI-powered content drafting for marketers at enterprise brands.
- GEO/AEO (AI Search Optimization) Generative Engine Optimization and Authoritative Entity Optimization service that blends proven SEO tactics with AI innovation to optimize brands for traditional search engines and generative AI platforms including Google AI Overviews, ChatGPT, Perplexity, and Bing Copilot.
- SEO Services Enterprise SEO services including strategy and consulting, keyword and topic clustering, technical audits, authority and backlink generation, site migrations, reputation management, and AI SEO for ecommerce, SaaS, and local SEO needs.
- Advertising Services Digital advertising agency services including search engine marketing (Google Ads, Bing), OTT/CTV advertising, account-based marketing (ABM), programmatic advertising, out-of-home (OOH) campaigns, social media marketing, and AI-optimized advertising across 20+ platforms.
- Content Marketing Services Content strategy and creation services including persona and customer journey mapping, webpage and article creation, ad copywriting and storyboarding, content optimization for AI and LLMs, lead magnet creation, and email copywriting and strategy.
- Design Services Graphic design services for enterprise brands including AI-optimized design for generative search environments, custom designs, brand identity, web and email design, eBook design, motion graphics, and ad creative design.
Quantifiable outcome
- 47% increase in US Site Traffic (Chronosphere)
- +7 more outcomes
Companies that use 97th Floor
Customer profileNamed customers37 records
Segments10 records
Ideal customer profiles5 records
97th Floor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability6 records
Feature1 record
97th Floor partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, major and supporting.
- GooglecoreGoogle Partner status. 97th Floor is recognized as a Google Ads Premier Partner in the top 3% of all companies in the U.S., enabling advanced advertising capabilities and support.
- HubSpotcoreHubSpot partner for marketing automation and CRM integration capabilities.
- LinkedIncoreLinkedIn marketing partner for B2B advertising and account-based marketing campaigns targeting enterprise decision-makers.
- 6sensecoreABM platform partner for account-based marketing. Used for targeting key decision-makers at high-value accounts.
- StackAdaptmajorProgrammatic advertising platform partner for executing digital ad campaigns across display, video, native, audio, and in-game formats.
- MNTNmajorConnected TV advertising platform partner for OTT/CTV campaigns reaching audiences across streaming platforms.
- ahrefssupportingSEO tool partner for keyword research, site auditing, and competitive analysis.
- SupermetricssupportingMarketing data integration partner for pulling analytics data from various sources.
- SparkTorosupportingAudience research platform partner for persona and audience insight capabilities.
- VWOsupportingWebsite testing and conversion rate optimization platform partner.
- SensorTowersupportingMobile and digital intelligence platform partner for app and market analysis.
- Stat Search AnalyticssupportingSEO analytics partner for search performance tracking.
- RollWorksmajorAccount-based marketing platform partner for reaching key decision-makers at high-value accounts.
- TerminusmajorAccount-based marketing platform partner for ABM campaign execution.
- ReachTVmajorIn-airport TV network partner for out-of-home advertising campaigns targeting travelers in event cities.
- NBCUmajorNBCUniversal advertising partner for OTT/streaming and OOH advertising campaigns.
- FireflymajorTaxi top advertising partner for out-of-home advertising campaigns in urban markets.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
97th Floor competitors and assessment
Company assessmentDirect peers
- Victorious SEO: Victorious is an SEO agency offering technical SEO, content, and link building for enterprise clients. Comparable as an SEO-focused peer competing for similar enterprise search budgets.
- Siege Media: Siege Media is a content marketing and SEO agency serving enterprise SaaS and ecommerce brands. Comparable in content-led SEO service model and enterprise client targeting.
- WebFX: WebFX is a full-service enterprise digital marketing agency offering SEO, PPC, content, and design with proprietary technology (MarketingCloudFX). Closely comparable to 97th Floor in service mix, enterprise client targeting, and platform-plus-services model.
- Neil Patel Digital: Neil Patel Digital is a globally recognized digital marketing agency offering SEO, content, and paid media services. Comparable as a large-scale SEO and content agency with proprietary tools (Ubersuggest).
- Coalition Technologies: Coalition Technologies is an SEO and web design agency serving enterprise and ecommerce brands. Comparable in offering SEO, content, and design services to mid-market and enterprise clients.
- SmartSites: SmartSites is a full-service digital marketing agency (Google Premier Partner) offering SEO, PPC, web design, and content. Comparable in service breadth, Google Premier Partner status, and mid-market to enterprise focus.
- Higher Visibility: Higher Visibility is a full-service digital marketing agency offering SEO, PPC, social media, and web design. Comparable in mid-market/enterprise service breadth and Google Premier Partner positioning.
- Single Grain: Single Grain is a digital marketing agency focused on SaaS and enterprise clients offering SEO, paid media, content, and CRO. Strong overlap with 97th Floor's SaaS vertical and full-funnel service model.
- Disruptive Advertising: Disruptive Advertising is a PPC and digital advertising agency serving mid-market and enterprise clients. Closely comparable in paid media specialization and enterprise sales motion.
- Ignite Visibility: Ignite Visibility is a digital marketing agency specializing in SEO, paid media, social media, and email marketing for mid-market and enterprise clients. Directly comparable in service portfolio and enterprise go-to-market motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
97th Floor social profiles
Digital presence97th Floor financial estimates
Financial estimateRevenue estimate
Valuation estimate
97th Floor leadership team
Management profileNumber of profiles
Profiles3 records
97th Floor subsidiaries and ownership
Company hierarchySubsidiaries1 record
97th Floor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
97th Floor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 97th Floor
What does 97th Floor do?
97th Floor is an enterprise digital marketing agency that builds and executes custom integrated marketing strategies for large brands. Core services span GEO/AEO (AI Search Optimization), SEO, Advertising (search, OTT/CTV, ABM, programmatic, OOH), Content Marketing, and Design, all powered by Palomar, the firm's proprietary patent-pending software suite that provides audience insights, topic clustering, competitive analysis, and AI-assisted content drafting.
Is 97th Floor a public or private company?
97th Floor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 97th Floor founded?
97th Floor was founded in 2005. It employs 101 to 250 people.
Where is 97th Floor based?
97th Floor is headquartered in Lehi, United States, in the North America region.
How does 97th Floor make money?
One revenue line is on record: digital Marketing Services.
Who are 97th Floor's main competitors?
Direct peers on record are Victorious SEO, Siege Media, WebFX, Neil Patel Digital, Coalition Technologies, SmartSites, Higher Visibility, Single Grain, Disruptive Advertising and Ignite Visibility.
Does 97th Floor have an API?
No public API is recorded for 97th Floor.
What industry is 97th Floor in?
97th Floor's product category is Digital Marketing Agency Services. Its primary akta.pro industry code is CRAOAOAH, Product Information Management (PIM), Digital Shelf & Content Syndication Services, with a secondary code of HDAEAGAB, Enterprise Content Management (ECM) Suites. Its NAICS code is 541511 and its SIC code is 7370.