Modena FC

What Modena FC does

Modena FC is a privately-held Italian professional football club competing in Serie BKT, the second tier of Italian football. The club's current legal entity, Modena F.C. 2018 S.r.l., is a single-member company subject to the direction and coordination of Rivetex S.r.l., with Carlo Rivetti serving as President and €2,000,000 in fully paid registered capital. Founded in 1912 under the "Canarini" (Canaries) identity with yellow-and-blue "Gialloblù" colors, the club plays home matches at Stadio A. Braglia in Modena and maintains an affiliated amateur youth entity, Canarini 1912 SSD, plus a Settore Giovanile youth academy.

The club monetizes through five primary streams: matchday ticket sales and season subscriptions (Abbonamenti, €190-€230), official merchandise sold via an owned e-commerce platform and the physical Modena Store, broadcasting revenue distributed via Serie B, kit-supply and licensing income from New Balance, and other commercial partnerships. The merchandise portfolio spans match kits (Home/Away/Third/Goalkeeper at €85), training and casual apparel, accessories and gadgets, licensed New Era headwear and Trudi plush toys, a premium "Made in Modena" artisanal line, gift cards, and tiered fan-experience packages (Esperienze Gialloblù). A Modena Card system gates stadium access and season-ticket loading.

Modena FC's go-to-market is direct-to-consumer and event-driven: it markets through modenacalcio.com, social channels, MFC TV video highlights, the 1912 Station podcast, email, and matchday events. Distribution covers direct stadium sales, Vivaticket online and POS, the owned e-commerce store with global shipping, and the Modena Store retail outlet, with GLS Italia handling fulfillment. The club added BNPL (Klarna, Scalapay) and digital wallets to the e-commerce checkout, and pursues a community-engagement strategy through youth programs ("Canarini Si Cresce") and the Under-14 free-entry initiative. Recent strategic activity includes multi-year attacker signings from Perugia, a scouting-area reorganization, and the launch of the 2026/27 subscription campaign.

Name

Modena FC

Legal name

Modena F.C. 2018 S.r.l.

Website

https://modenacalcio.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Modena FC is an Italian professional football club competing in Serie B, based in Modena and owned by Rivetex S.r.l. It generates revenue from matchday ticketing, season subscriptions, licensed merchandise (kits, apparel, accessories), broadcasting, and commercial sponsorships for fans, families, and local supporters.

Ownership category

akta.pro rank

Headquarters

HQ city

Modena

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Matchday Revenue: Revenue generated from ticket sales for home matches at Stadio A. Braglia during Serie B championship games, playoff matches, and Coppa Italia fixtures.
2. Season Tickets / Abbonamenti: Season ticket subscriptions offering access to all home league matches with pricing tiers for renewal (190€) and new subscribers (230€), with the Modena Card required for stadium entry.
3. Merchandise Sales: E-commerce and retail sales of official merchandise including jerseys (home/away/third/goalkeeper kits), training wear, casual apparel, accessories, gadgets, and gift items through the online shop and Modena Store physical location.
4. Sponsorship: Commercial partnerships with sponsors including kit suppliers (New Balance) and other corporate sponsors featured on the official website.
5. Broadcasting Rights: Revenue from Serie B broadcasting rights distribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Modena FC operates as a professional Italian football club competing in Serie BKT, delivering live matchday entertainment at Stadio A. Braglia and selling official licensed merchandise (match kits, training wear, casual apparel, accessories, gadgets, gift cards) through its own e-commerce site, Modena Store physical location, and partner retail outlets. The club monetizes fan engagement through season subscriptions (Abbonamenti) loaded onto the Modena Card, individual match tickets via Vivaticket, sponsorship and kit supply partnerships (notably New Balance), and a premium fan experience program (Esperienze Gialloblù).

Product overview

Modena FC operates as a professional football club competing in Serie B, offering a diversified product portfolio centered on matchday experiences and licensed merchandise. The core offering includes Serie BKT match tickets and season subscriptions (Abbonamenti) accessible via the Modena Card system. The merchandise line comprises official match kits (Kit Gara) with Home, Away, Third, and Goalkeeper jerseys in multiple colors, training wear (Allenamento), and casual apparel (Abbigliamento) including t-shirts, polo shirts, jackets, and knitwear. Supporting products include accessories (water bottles, bags, umbrellas), gadgets (flags, balls, memorabilia), Gift Cards, and New Era headwear. The Made in Modena collection offers premium artisanal items including wool knitwear and ceramic figurines. The Esperienze Gialloblù program provides exclusive fan experience packages. All products are sold through the official e-commerce store and physical Modena Store location.

Differentiator

Problem solved

Functional benefit

Brands

• Gialloblù: The club's nickname and color scheme referring to the yellow and blue team colors.
• Canarini 1912

Products and services

• Serie BKT Match Tickets Individual match tickets for Serie BKT championship home games at Stadio A. Braglia, sold to individual supporters through the Vivaticket online platform and physical outlets.
• Season Subscriptions (Abbonamenti) Season-long subscriptions granting access to all home Serie BKT championship matches, loaded onto the Modena Card for stadium turnstile entry. Priced tiered by renewal versus new subscriber status with up to 50% savings for renewals made by July 19.
• Official Match Kits (Kit Gara) Official playing jerseys for the Modena FC first team — Home (yellow), Away (blue), Third (white), and Goalkeeper (green, black, pink) — manufactured by New Balance, available in adult and children sizes with optional player name and number customization.
• Training Wear (Allenamento) Training apparel and performance gear including training sweatshirts and jackets, available for adults and children.
• Casual Clothing (Abbigliamento) Off-field casual apparel including t-shirts, polo shirts, sweatshirts, jackets, Bermuda shorts, and knitwear for men, women, and children.
• Accessories (Accessori) Supporting accessory items including water bottles, umbrellas, bags, and keychains for stadium and everyday use by supporters.
• Gadgets (Gadget) Fan merchandise and memorabilia including flags, balls, Christmas ornaments, power banks, pens, mugs, and collectible items.
• Gift Cards Digital gift cards in denominations of €25, €50, and €100, redeemable for Modena FC merchandise through the online shop and Modena Store.
• Esperienze Gialloblù Fan Experience Packages Premium subscriber fan experience packages — including Fedelissimi Canarini, DNA Gialloblù, and Dal 1912 — offering exclusive club benefits such as behind-the-scenes access, meet-and-greets, and supporter privileges.
• New Era Licensed Headwear Licensed New Era branded headwear including caps, bucket hats, and trucker caps featuring the Modena FC club colors and crest.
• Trudi Plush Toys Official branded plush toys and mascot items from Trudi, designed for young Modena FC fans.
• Made in Modena Premium Collection Premium artisanal collection featuring wool knitwear, Aran sweaters, and ceramic Subbuteo figurines crafted with high-quality local materials, positioned as luxury Modena FC branded items.
• Outlet Merchandise Discounted previous-season merchandise including training wear and replica items offered at reduced prices through the official online shop.
• Under 14 Free Stadium Entry Program Free stadium entry initiative for minors under 14 years old at designated Serie B matches, with accompanying adult paying the full adult price of €20. Children under 6 enter free with documentation and adult accompaniment.
• Modena Card Membership Official Modena FC membership card required for stadium entry and season subscription loading, functioning as the fan identification system across ticketing and access.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Partnerships

Five partnerships are on record, tiered minor and core.

• AC Perugia CalciominorOthers · 1 July 2026Player transfer partnership where Modena FC acquired Daniele Montevago and Luca Bacchi in permanent transfers from AC Perugia Calcio in July 2026, with both players signing contracts until June 30, 2029.
• VivaticketcoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner providing online ticket sales platform and physical point-of-sale network for match tickets and potentially other event access.
• New BalancecoreOEM/ Whitelabel/ Licensing PartnerOfficial kit supplier providing match jerseys, training apparel, and replica kits featuring both Modena FC and New Balance branding. All official merchandise displays both club and manufacturer logos.
• GLS ItaliaminorOthersExpress courier service used for all merchandise shipments from the Modena FC online store, offering 24/7 customer support.
• Rivetex S.r.l.coreOthersParent company exercising direction and coordination over Modena F.C. 2018 S.r.l. as stated in the legal company information.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Parma Calcio 1913: Historic Italian football club currently competing in Serie A; comparable in heritage (early 1900s founding), regional Emilia-Romagna location, and similar multi-vertical revenue model (matchday, subscriptions, merchandise, sponsorship). Most directly comparable Serie B/A peer for Modena in scale and history.
• Venezia FC: Italian football club competing in Serie A/B with a distinctive brand identity, premium merchandise focus, and tourism-driven supporter engagement strategy. Comparable to Modena in Serie B operating context, e-commerce-led D2C model, and brand-led positioning.
• US Palermo: Major southern Italian football club currently in Serie B with large fan base, multi-stream revenue model, and active youth development program. Comparable to Modena in Serie B competition, ownership-driven strategic transitions, and merchandise scale.
• UC Sampdoria: Historic Italian football club (founded 1946) currently competing in Serie B after Serie A relegation. Comparable to Modena in Serie B operating context, established brand, and reliance on broadcasting and matchday recovery to fund sporting rebuild.
• Brescia Calcio: Northern Italian football club competing in Serie B with comparable modest commercial scale, regional supporter base, and Serie BKT promotion ambitions. Direct peer for Modena in league competition and commercial operations.
• SSC Bari: Southern Italian football club currently in Serie B with large fan base and Serie A aspirations. Comparable to Modena in Serie BKT competition, multi-stream revenue approach, and recent ownership-driven sporting investments.
• Spezia Calcio: Ligurian Italian football club alternating between Serie A and Serie B, with comparable modest commercial scale, Serie BKT competition, and reliance on player trading for financial sustainability.
• US Cremonese: Northern Italian football club competing in Serie B/A with similar modest scale, regional supporter base, and recent Serie A promotion experience. Direct comparable for Modena in competitive dynamics and revenue profile.
• Cesena FC: Italian football club from Emilia-Romagna currently competing in Serie B with similar heritage, regional fan identity, and Serie BKT operating scale. Direct peer in competition and commercial structure.

Regional players

• Reggiana 1919: Italian football club from Reggio Emilia (Emilia-Romagna), historically competing across Serie B and lower tiers. Regional peer sharing Modena's Emilia-Romagna supporter catchment and Serie B/lower-division operating dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/modenaofficial
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modena FC