Embotelladora Aga

What Embotelladora Aga does

Embotelladora Aga is a 100% Mexican, family-owned beverage production and distribution company headquartered in Zapopan, Jalisco (Guadalajara metropolitan area), with origins tracing to 1948 when Don Abelardo García Arce established the firm to bottle soft drinks and water products. The company operates one of the three largest beverage bottling groups in Mexico, with a portfolio of nine brands including heritage labels (Aga de Manzana, Red Cola, Squirt), specialty sodas (Zubba, Lemon One, Caballitos), and the Skarch water line spanning still, carbonated, and sugar-free flavored variants. Operations span 4-6 western Mexican states (Jalisco, Nayarit, Sinaloa, Colima, Michoacán, and Guanajuato), distributing 80+ product presentations through an owned delivery fleet and authorized distributor network serving mass-market consumer segments.

The business operates two distinct revenue streams: branded beverage sales through regional retail and distribution channels, and a Maquila (contract manufacturing) division offering aluminum can packaging services to third-party beverage brands in multiple formats (237ml, 355ml, 473ml standard cans and sleek formats). Technology centers on traditional bottling and packaging infrastructure across PET, glass, and aluminum can formats, with proprietary features including an exclusive Sport Cap on Skarch water bottles. The company maintains proprietary customer and supplier ERP portals but has no public API, mobile app, or documented AI/ML capabilities.

Under Director General Marcelo Garciarce Muñiz, the company pursues a regional consolidation strategy anchored by community investment—including a $15M+ investment in the Academia AGA sports complex (70,000 m²), partnerships with sports teams (Atlas FC, Charros, Astros), and ESG programs with Fundación AYO and Banco de Tapitas A.C. Recent product expansion includes the 2026 launch of Skarch Twist, signaling movement into the health-conscious flavored water segment. The firm remains privately held with no disclosed external funding, acquisitions, or international expansion.

Name

Embotelladora Aga

Legal name

Embotelladora Aga S.A. DE C.V.

Website

https://embotelladoraaga.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Embotelladora Aga is a Mexican family-owned beverage bottler and distributor founded in 1948, producing carbonated soft drinks and bottled water across nine brands for mass-market consumers in western Mexico, with additional contract aluminum-can manufacturing services for third-party brands.

Ownership category

akta.pro rank

Product category

Soft Drink Manufacturing

NAICS

Soft Drink Manufacturing (312111), Bottled Water Manufacturing (312112)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industry

Private Label Bottled Water Manufacturing (AFAFACAI)

Keywords

• Soft drink bottling
• Carbonated beverages
• Bottled water production
• Contract beverage manufacturing
• Aluminum can packaging

Headquarters

HQ city

Guadalajara

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Product Sales: Sale of proprietary beverage brands (Aga de Manzana, Red Cola, Squirt, Zubba, Lemon One, Caballitos, Skarch) through distribution network across western Mexico states
2. Maquila/Contract Packaging Services: Contract manufacturing services for third-party brands requiring aluminum can packaging, offering comprehensive services from raw material reception to finished product delivery

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Embotelladora Aga manufactures, bottles, and distributes a portfolio of branded carbonated soft drinks, fruit-flavored sodas, and bottled water under proprietary labels including Aga de Manzana, Red Cola, Squirt, Zubba, Lemon One, Caballitos, and Skarch, sold across western Mexico. In parallel, the company operates a maquila division that provides contract aluminum can packaging services to third-party beverage brands, covering formats from 237ml to 473ml.

Product overview

Embotelladora Aga is a 100% Mexican beverage company with 75+ years of history that produces, distributes, and sells refreshing beverages across western Mexico. The product portfolio centers on carbonated soft drinks (sodas) under brands including Aga de Manzana (apple soda), Red Cola (cola), Squirt (grapefruit), Zubba (grape, non-carbonated), Lemon One (lime-lemon), and Caballitos (fruit flavors). The water segment includes Skarch Agua (still bottled water with Sport Cap), Skarch Soda (carbonated water), and the newly launched Skarch Twist (sugar-free flavored soda water). Beyond branded beverages, the company operates a Maquila division offering contract manufacturing for aluminum can packaging in multiple formats. With approximately 80 product presentations across 4-6 Mexican states, the company is one of the three largest beverage groups in Mexico.

Differentiator

Problem solved

Functional benefit

Brands

• Aga de Manzana: Traditional apple-flavored soda with apple juice, a flagship brand of the company.
• Red Cola
• Squirt
• Zubba
• Lemon One
• Caballitos
• Skarch

Products and services

• Aga de Manzana Traditional Mexican apple-flavored soda made with apple juice, positioned as a flagship brand for daily meals and family consumption. Targeted at Mexican consumers seeking authentic regional soft drink options.
• Red Cola Cola-flavored soda with an original Mexican formula, available in regular and light versions. Marketed for family moments and casual refreshment, targeting consumers seeking an alternative to multinational cola brands.
• Squirt El de Toronja Grapefruit-flavored soda with intense citrus profile, available in regular, Light, and Rusia variants and multiple packaging formats. Targeted at consumers seeking an authentic Mexican grapefruit soda experience.
• Zubba Non-carbonated grape-flavored soda marketed for a light feeling when paired with meals. Targeted at consumers preferring a no-gas soft drink option.
• Lemon One Lime-lemon flavored citrus soda offering intense freshness. Targeted at consumers seeking a bold citrus soda flavor.
• Caballitos Traditional fruit-flavored sodas in strawberry, mandarin, pineapple, and root beer variants. Designed for family gatherings and sharing occasions.
• Skarch Agua Natural sodium-free bottled water with exclusive Sport Cap for one-movement open/close, targeted at athletes and active-lifestyle consumers. Available in 330ml, 750ml, 1L, and 1.5L formats.
• Skarch Soda Carbonated soda water with light bubbles designed to mix without overpowering other ingredients. Available in PET, can, and glass formats.
• Skarch Twist Sugar-free flavored soda water with natural mandarin and lemon flavor, positioned as a light, refreshing option. Available in 600ml and 355ml presentations.
• Maquila (Contract Manufacturing) Contract aluminum can packaging service for third-party beverage brands, offering end-to-end production from raw material reception to finished product delivery across multiple can formats. Targeted at third-party beverage companies seeking reliable contract manufacturing.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor, core and major.

• Fundación AYOminorStrategic or Co-development PartnerPartnership for wheelchair donation program. For every kilogram of staples collected by employees, one wheelchair is donated to employees or family members in need. An additional wheelchair is donated when the collection goal is reached. This program supports mobility-impaired individuals while promoting recycling culture.
• Banco de Tapitas A.C.minorStrategic or Co-development PartnerParticipation in the Corazón de Tapitas project to support childhood cancer treatment. Company collects plastic bottle caps which are recycled with proceeds benefiting cancer treatment programs for children. Company has collected one ton of caps for donation.
• Atlas FC (Club Deportivo Guadalajara)coreStrategic or Co-development PartnerMajor sports sponsorship through Academia AGA, a 70,000 m² world-class training facility with 6 fields (4 natural grass, 2 synthetic). Investment exceeding $15 million USD. Facility houses professional and youth teams (men's and women's) and includes a clubhouse with capacity for 50+ residents. One of the most innovative sports complexes in Latin America.
• CODE JaliscomajorGTM or Marketing PartnerInstitutional sports sponsorship supporting Jalisco's sports development programs. Company backs CODE Jalisco as part of commitment to local sports and community wellbeing.
• Charros de JaliscominorGTM or Marketing PartnerSports team sponsorship supporting baseball team Charros de Jalisco, one of Mexico's prominent baseball franchises.
• Astros de JaliscominorGTM or Marketing PartnerSports team sponsorship for Astros de Jalisco baseball team.
• Maratón TlajomulcominorGTM or Marketing PartnerSponsorship of sustainable marathon where participant shirts are made from 100% recycled PET bottles. Supports healthy lifestyle promotion and environmental consciousness.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Arca Continental: Mexican Coca-Cola bottler with operations across Mexico and Latin America producing soft drinks, water (including brand Topo Chico), and other beverages. Comparable as a fellow Mexican CPG bottler with multi-state distribution and similar product categories.
• Novamex (Jarritos): Mexican beverage company that produces and distributes Jarritos and other traditional Mexican sodas across Mexico and the US. Highly comparable as a heritage Mexican soft drink brand portfolio competing in similar fruit-flavored soda categories.
• Grupo Peñafiel (Historical) / Sidral Mundet: Sidral Mundet is a heritage Mexican apple-flavored soda (closely analogous to Aga de Manzana) within the Coca-Cola FEMSA system. Comparable as a Mexican heritage apple soda brand competing in the same niche flavor category Embotelladora Aga has built its identity around.
• Bepensa: Mexican beverage conglomerate that bottles and distributes Pepsi, Nestlé waters, and other drinks in southeastern Mexico. Comparable as a regional Mexican bottler with multi-brand portfolio and similar distribution-driven business model.

Broad incumbents

• Refresco Group: Dutch-based independent bottler producing private-label and branded soft drinks and water for retailers globally. Comparable as a contract beverage manufacturer using similar bottling and can-packaging capabilities that Embotelladora Aga offers via its maquila division.
• Primo Water (formerly Cott Corporation): North American beverage company providing bottled water and private-label beverage solutions. Comparable as a bottling and co-manufacturing platform with similar production capabilities, though operating at much larger scale across multiple geographies.
• Peñafiel (Keurig Dr Pepper Mexico): Iconic Mexican mineral water brand now part of Keurig Dr Pepper. Comparable as a Mexican bottled water producer with deep national distribution, though backed by a much larger multinational parent.
• Coca-Cola FEMSA: Largest Coca-Cola bottler in Mexico and Latin America, producing and distributing carbonated soft drinks, water, and other beverages. Directly comparable as a Mexican soft drink bottler, though vastly larger in scale and geographic reach.

Regional players

• Postobón: Colombia's largest beverage company producing carbonated soft drinks, juices, and water. Comparable as a family-influenced Latin American beverage producer with heritage brands and broad SKU portfolios.
• Aje Group: Peruvian-founded multinational beverage company producing Big Cola and other soft drinks across Latin America. Comparable as a Latin American CPG beverage producer with multi-country distribution and similar carbonated soft drink portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SkarchMexico
• Facebookfacebook.com/SkarchMexico
• Instagraminstagram.com/agademanzana
• TikToktiktok.com/@agamanzana
• LinkedInlinkedin.com/company/embotelladora-aga

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Embotelladora Aga