Times-News of Twin Falls, Idaho

What Times-News of Twin Falls, Idaho does

Times-News is the primary daily local newspaper serving Twin Falls and the broader Magic Valley region of south-central Idaho, operating continuously since 1904. The publication delivers local and regional news, crime and courts, government, sports (high school, college including CSI and BSU, professional, and outdoors), weather, entertainment, obituaries, and lifestyle coverage to a geographically anchored audience of Magic Valley residents, with local businesses as its secondary audience for advertising and sponsored content.

The product surface spans a daily print edition with home delivery, a digital e-edition replica, the magicvalley.com website, native iOS and Android mobile applications, a podcast (The Ethical Life), an email-driven breaking-news alert system, and Brand Ave. Studios as an internal branded-content and native-advertising arm. Digital operations are built on the BLOX Content Management System from bloxdigital.com, enabling multi-format content delivery across web and mobile. The publication also integrates syndicated video content via a partnership with Video Elephant, embedding clips from national providers such as TMZ, Reuters, USA Today, and CNN.

Monetization is a two-stream model: recurring consumer subscriptions (digital-only, print-only, and combined print+digital tiers on monthly or weekly billing) and advertising (display, classified, sponsored content, and special-section sponsorships) sold to local and regional businesses. Times-News is privately held as a wholly owned subsidiary of Lee Enterprises (NASDAQ: LEE), a U.S. media conglomerate that provides the corporate, advertising-network, and content-syndication backbone supporting the publication. The company maintains a single headquarters at 132 Fairfield St W, Twin Falls, Idaho, with a staff of 11–50 employees.

Name

Times-News of Twin Falls, Idaho

Legal name

Times-News, magicvalley.com, The Voice -Mini-Cassia Publication

Website

https://magicvalley.com

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

11–50 employees

Short description

Times-News is the primary local newspaper serving Twin Falls and the Magic Valley region of south-central Idaho, delivering print and digital news, sports, and community coverage since 1904 as a subsidiary of Lee Enterprises, with revenue from consumer subscriptions and local advertising.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

Keywords

• Local newspaper publishing
• Digital news subscription
• Print media advertising
• Community news coverage
• Regional journalism

Headquarters

HQ city

Twin Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Subscription Revenue: The Times-News generates primary revenue through consumer subscriptions for print and digital access, including e-edition and premium content.
2. Digital and Print Advertising: Local businesses and national advertisers purchase advertising space across print and digital platforms, including sponsored content, display ads, and classified listings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Times-News is a regional newspaper serving Twin Falls and the Magic Valley region of South Central Idaho, delivering local news, sports, weather, government, crime, and lifestyle coverage in print and digital formats. It operates the magicvalley.com website, an e-edition digital replica, mobile apps for iOS and Android, email newsletters, and a branded content studio (Brand Ave. Studios) that creates native advertising and custom content for local and regional businesses.

Product overview

Times-News of Twin Falls, Idaho is a local newspaper operated by Lee Enterprises offering a multi-platform news portfolio centered around its core print and digital newspaper products. The Times-News newspaper serves Magic Valley with local news, sports, crime, business, politics, weather, and lifestyle coverage. The product suite includes the E-Edition digital replica of the print edition, a mobile app for customized mobile access, The Ethical Life podcast as a content extension, Brand Ave. Studios for branded content services, and breaking news email alerts. The company also operates various classified and marketplace sections including jobs, automotive (Magic Valley Wheels), and local business directories.

Differentiator

Problem solved

Functional benefit

Products and services

• Times-News Newspaper The core print and digital newspaper product providing local news, sports, weather, entertainment, crime, government, business, and lifestyle coverage for Twin Falls and Magic Valley, Idaho residents.
• E-Edition Digital replica of the print newspaper updated daily, accessible online for subscribers to read the complete digital version of the Times-News.
• Mobile App Mobile application for iOS and Android devices offering a customized news reading experience with breaking news alerts and local coverage.
• The Ethical Life Podcast A podcast covering ethical dilemmas, patriotism, workplace leadership, and societal topics, distributed on Apple Podcasts, Google Podcasts, Spotify, and RSS.
• Brand Ave. Studios Branded content and advertising studio creating custom content partnerships and native advertising solutions for local and regional businesses.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Lee EnterprisescoreOthersLee Enterprises is the parent company and owner of the Times-News. As a newspaper publisher, Lee Enterprises provides corporate infrastructure, advertising networks, content syndication, and operational support across its portfolio of newspaper and digital properties.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Idaho Statesman: Daily regional newspaper serving Boise, Idaho, with a comparable mix of print, digital, e-edition, and subscription revenue. Operates in the same state and competes for the same regional advertising pool as Times-News.
• Idaho State Journal: Daily regional newspaper in Pocatello, Idaho, owned by Lee Enterprises and running on the same TownNews/BLOX platform. Directly comparable in size, market structure, and operational model to Times-News.
• Post Register: Daily newspaper serving Idaho Falls and eastern Idaho. Operates on the TownNews platform with a similar subscription and advertising mix, making it a directly comparable regional peer.
• Lewiston Tribune: Family-owned daily newspaper serving Lewiston, Idaho and the surrounding region. Comparable in market size, geographic concentration, and multi-platform (print + digital + e-edition) operations to Times-News.
• Standard-Examiner: Daily newspaper in Ogden, Utah, owned by Lee Enterprises and operated on the same shared infrastructure. Functions as a sister property with virtually identical revenue model and operational footprint.
• Arizona Daily Star: Daily regional newspaper serving Tucson, Arizona, owned by Lee Enterprises. Larger than Times-News but operates on the same platform, ad network, and content syndication model, making it a closely comparable peer.

Broad incumbents

• Gannett: Largest U.S. newspaper publisher (USA TODAY Network) operating hundreds of local dailies and digital properties. Competes in the same advertiser and reader pool through similar local-market subscription and display advertising models.
• McClatchy: Major U.S. newspaper chain owning the Idaho Statesman and other regional dailies. Competes for the same regional and SMB advertising budgets as Times-News with broader geographic reach.

Emerging players

• Patch.com: Hyperlocal digital news network covering thousands of U.S. communities with free, online-first local news. Competes with Times-News for local reader attention and digital ad dollars in the Magic Valley area.

Others

• TownNews (BLOX): Technology vendor (BLOX CMS) that powers Times-News' digital platform along with hundreds of other U.S. newspapers. Comparable as a structural/ecosystem peer that defines the publication's digital product capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/twinfallstn
• YouTubemagicvalley.com/youtube
• Facebookmagicvalley.com/facebook
• LinkedInmagicvalley.com/linkedin
• Instagrammagicvalley.com/instagram

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Times-News of Twin Falls, Idaho