Name

Wiideman Consulting Group

Legal name

Wiideman Consulting Group, Inc.

Website

https://wiideman.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

SEO Consulting Services

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

SEO Platform & Tooling Services (Implementations, Training, Enablement) (BPAFAJAJ)

Keywords

• SEO consulting services
• Search engine optimization
• Multi-location SEO strategy
• SEO audits and training
• Digital marketing consulting

Headquarters

HQ city

La Mirada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. SEO Consulting Services: Strategic consulting engagements providing guidance from strategy to execution in technical, contextual, and visibility disciplines of paid and organic search engine optimization. Engagements include SEO audits, paid search reviews, social media assessments, and ongoing advisory.
2. SEO Training Programs: In-person training programs for agencies and internal teams conducted by Steve Wiideman, co-author of 'SEO: Search Strategy for the AI Era.' Programs include assessment, training sessions, and ongoing support.
3. SEO Monitoring Subscriptions: Recurring monthly and weekly subscription plans for SEO monitoring services including Basic ($99-199/month) and Premium ($199-299/month) tiers with varying levels of monitoring and reporting.
4. SEO Roadmap Platform: Project management system licensing for agencies including setup, templates, training videos, and ongoing support. Priced at $16,000/year or one-time $4,000 setup plus $250/account/month with minimum 4 accounts.
5. Specialized Vertical Services: Specialized SEO strategy services for specific verticals including rehab centers and law firms, with consulting retainer arrangements and weekly, twice-monthly, or monthly service packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Wiideman Consulting Group provides SEO and SEM consulting, audits, and training services to enterprise brands, franchises, multi-location businesses, digital marketing agencies, and specialized verticals such as law firms and rehabilitation centers. Service offerings include a free 18-area SEO audit, an SEO Monitoring Service with tiered subscriptions (Basic $99-$199/month, Premium $199-$299/month), the SEO Roadmap project management platform, 3-day in-person training programs, Wiideman Certified Advanced SEO certification, and vertical-specific strategy consulting. The firm also licenses a white-label agency version of the SEO Roadmap at $16,000/year for SEO agencies.

Product overview

Wiideman Consulting Group is a consulting firm operating since 1998 that offers a portfolio of SEO and inbound marketing services positioned as both advisory consulting engagements and proprietary online tools. The core product suite consists of SEO Audits (covering 18 key areas and 70+ focal points), the SEO Monitoring Service (a subscription product with Basic and Premium tiers), and the SEO Roadmap (a project management and strategy platform available for direct use or as an Agency License). These are complemented by training products including the Wiideman Certified – Advanced SEO certification program and the SEO Training 3-day in-person program conducted by Steve Wiideman. Specialized consulting services include Multi-Location SEO and SEM/PPC Strategy, SEO Strategy for Lawyers, SEO Strategy for Rehab Centers, SEO Strategic Plans, Expert Witness, and Event Speakers.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Audits Comprehensive inbound marketing audits covering on-page and off-page SEO, paid search (SEM/PPC), and social media assessments. Free audit covers 18 key areas and 70+ focal points in the full report, including PageSpeed, mobile UX, crawlability, link profiles, and conversion optimization.
• SEO Monitoring Service Monthly and weekly monitoring service protecting against negative SEO, compromised websites, and human error. Includes Google Search Console deep dives, inbound link downloads, keyword ranking reports, crawl/error reports, security monitoring, and robots.txt change tracking. Available in Basic ($99-$199/month) and Premium ($199-$299/month) tiers, with Premium adding competitor screenshots, DeepCrawl, and OnPage reports for up to 100,000 URLs.
• SEO Roadmap Project management and strategy framework providing transparency between business owners and marketers. Includes action lists, real-time collaboration, dedicated consultant access, custom audits, and one-year onboarding support. Clients can observe task completion in real time or subscribe to daily RSS updates.
• Wiideman Certified - Advanced SEO Certification program in Advanced SEO training broken into three sections: Technical SEO and Tools (SEO fundamentals, tech audit process, performance tracking), Keyword and Taxonomy Research (full site export, data pulling/organizing, keyword outlines, taxonomy creation), and Outreach and Content Marketing (outreach process, link analysis, daily outreach efforts). Companies that complete certification can use the Wiideman Certified badge on their website.
• SEO Training In-person SEO training program for agencies and internal teams conducted by Steve Wiideman, co-author of SEO: Search Strategy for the AI Era. The 3-day program includes an initial assessment day followed by two days of training covering sales scripts, proposal templates, software lists, audits, and strategic plan materials. Program fee is a flat $5,000 plus travel expenses.
• SEO Strategy for Lawyers Inbound marketing consulting program for attorneys with service packages including weekly or monthly calls, reporting tools, and Conductor SearchLight premium SEO suite access. Includes SEO, PPC advertising, local/multi-location SEO, social media marketing, and analytics with lead intake and CRM integration via SharpSpring.
• SEO Strategy for Rehab Centers Comprehensive SEO and PPC strategy for rehabilitation centers, including technical SEO (nearly 80 manually reviewed criteria), data-driven content strategy with keyword research and taxonomy planning, and link building audits covering internal links, toxic inbound links, competitor link opportunities, and influencer strategies.
• Multi-Location SEM/PPC Strategy Franchise and multi-location pay-per-click strategy covering account structures with master MCCs, regional MCCs, and individual store accounts. Includes bid management systems, A/B and multivariate testing, landing page optimization, and integration with Kenshoo, Acquisio, Marin Software, and WordStream for cross-publisher management and reporting.
• Multi-Location SEO Strategy Expert-driven multi-location and franchise SEO strategy covering vendor/procurement management, platform recommendations for database inclusion and syndication, technical audits, city/store template optimization, local/regional citation research, content recommendations, and reputation mitigation. Includes white-label solutions for agencies.
• SEO Strategic Plan Comprehensive audit and strategy for contextual, technical, and visibility focal points including Obstacle Analysis Report (OAR), Competitor Analysis Report (CAR), Keyword Discovery Report (KDR), Link Analysis Report (LAR), creative post-Penguin link-building strategy, post-Panda content strategy, video SEO campaign suggestions, and social media campaign themes.
• SEO Roadmap Agency License Agency licensing version of the SEO Roadmap platform offered at $16,000/year for full setup, training, white-labeled videos, and ongoing staff support, or a one-time $4,000 setup plus $250/account/month (minimum four accounts). Includes white-labeled PM system setup, project/task templates, and beginning-to-end training for staff and clients.
• Expert Witness SEO expert witness services providing expertise in protecting the rights of innocent businesses and agencies involved in legal disputes with or against SEO agencies. Offers case reviews and testimony for lawsuits involving agency malpractice or contractual disputes.
• Event Speakers Marketing speaker bureau offering experts for conferences and events on multi-location and franchise SEO, SEM, social media, and usability. Steve Wiideman has spoken at over 20 events including Local Search Summits, Conversion Conference, Google Premier Partner Showcases, and SEJ ThinkTank.

Quantifiable outcome

• 100% of SEO Roadmap beta clients increased organic search traffic (Q1 2015, 19 clients)
• +3 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• SemrushcoreTechnology or Integration · 16 December 2025Channel partnership announced December 2025 to integrate AI-driven and SEO tools into Wiideman Consulting Group's services. The partnership aims to enhance visibility analysis and operational efficiency in digital marketing campaigns by leveraging Semrush's platform capabilities.
• GooglecoreTechnology or IntegrationGoogle Partner status, listed as a trusted digital company partner. Wiideman Consulting Group has participated in Google Premier Partner Showcase events in Orange County and Los Angeles locations.
• BlitzMetricsstrategicGTM or Marketing PartnerSocial advertising experts partnership. BlitzMetrics serves sports teams, colleges, and businesses with existing digital conversion paths. They specialize in amplifying what is already working through Facebook, Twitter, YouTube channels.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WebFX: Large full-service digital marketing agency offering SEO, SEM, and web design among many other services. Not a direct head-to-head, but an established incumbent whose SEO practice competes with Wiideman's enterprise engagements at significantly larger scale.
• Moz: SEO software platform that also operates community, training, and partner programs. Comparable to Wiideman as an SEO tooling and education provider; one of the third-party tools Wiideman itself uses.
• Blue Corona: Digital marketing agency offering SEO, PPC, and web analytics with multi-location expertise. Comparable as a broader digital marketing incumbent with overlapping SEO/multi-location capabilities.

Others

• Semrush: Major SEO/SEM platform and Wiideman's December 2025 channel partner. Comparable as a partner/ecosystem player rather than a competitor; supplies the AI-driven tooling Wiideman now layers into its services.

Direct peers

• HigherVisibility: Full-service SEO agency providing organic search, local SEO, and franchise marketing services. Comparable as a multi-location/franchise SEO specialist with consulting and ongoing retainer engagements.
• Conductor: Enterprise SEO platform that also offers professional services and training. Comparable as it combines a proprietary SEO platform with agency/services delivery, similar to Wiideman's SEO Roadmap plus consulting model.
• iPullRank: Technical SEO and content strategy agency led by industry-recognized practitioners. Comparable to Wiideman as a premium, expert-driven SEO consultancy serving enterprise clients with bespoke strategy work.
• Bruce Clay Inc. Established SEO agency since 1996 offering SEO consulting, audits, and training. Closely comparable to Wiideman as a founder-led, SEO-focused consultancy with a long operating history and training/audit services.
• Directive Consulting: B2B-focused SEO and performance marketing agency. Comparable to Wiideman as a consulting-led SEO firm emphasizing enterprise strategy, content, and technical SEO rather than mass-market services.
• Path Interactive: Mid-sized SEO agency in New York offering search engine optimization services to enterprise and mid-market clients. Comparable consulting-style SEO delivery model with retainer engagements.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/seosteve
• Facebookfacebook.com/wiideman
• LinkedInlinkedin.com/company/wiideman

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiideman Consulting Group