Social Hire

What Social Hire does

Social Hire is a B2B social media marketing agency founded in 2012 and registered as Social Hire Ltd in Denmead, Hampshire, United Kingdom. The company provides managed social media services to professional services firms and B2B businesses, with a stated focus on generating tangible business outcomes (sales meetings, demo requests, event registrations, prospect calls) rather than vanity metrics such as follower counts. Its core offering is delivered through a tiered subscription model with three named packages — Pro at £999/month, Ultimate at £1,349/month, and Ultimate+ at £1,899/month — each adding progressive audience growth and conversion services. The company also operates named vertical service lines for consulting firms, recruitment agencies, business coaches, law firms, technology companies, and mortgage brokers, plus a separate personal-branding subscription for founders and executives, with a 90-day minimum commitment and 2-week cancellation thereafter.

The agency's technical foundation relies on standard third-party platforms (LinkedIn, Twitter/X, Facebook, Instagram, Google My Business) and commodity tools for email (MadMimi), webinar hosting, scheduling, analytics, and payment processing. There is no proprietary technology platform, no public API, no SaaS product, and no disclosed AI/ML capability — services are delivered through human-led managed execution across the company's 11-50 employees. Distribution is direct-to-client via the company website and online discovery-call booking, supported by the company's own substantial social media presence, content marketing, webinars, paid advertising on LinkedIn/Facebook/Twitter/Google, and a partner referral programme. Customer geography spans the United Kingdom, United States, and Canada, with explicit positioning from London to New York.

Commercial model is recurring subscription revenue denominated in GBP and USD, with a 20% discount applied for automated monthly payment methods. The business is privately held, founder-led by Tony Restell (an ex-consultant), and bootstrapped with no disclosed external funding, M&A activity, or institutional investors. The company claims high client retention with some relationships exceeding 10 years and a 5-star Google rating, supported by an explicit selectivity gate — only accepting clients where a clear path to generating business results within the first 90 days can be identified.

Name

Social Hire

Legal name

Social Hire Ltd

Website

https://social-hire.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Social Hire is a UK-based B2B social media marketing agency that helps professional services firms convert social media activity into measurable outcomes such as meetings and leads, operating on a tiered subscription model since 2012.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industries

Paid Social Advertising (BPAFACAB), Social Media Creative Agencies (Content & Community) (MPAAAAAE), Technology & B2B PR (BPAFADAI)

Keywords

• Social media marketing
• B2B lead generation
• Social media management
• Personal branding services
• Content marketing agency

Headquarters

HQ city

Waterlooville

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Social Media Marketing Subscription Services: Social Hire generates revenue primarily through monthly or annual subscription packages for social media marketing services. They offer three main tiers (Pro, Ultimate, Ultimate+) ranging from £999 to £1,899 per month, as well as personal branding packages for founders and executives. Subscriptions auto-renew and require a minimum 90-day commitment. Additional professional services fees are charged at £1,000/day for a Director and £500/day for a Social Media employee for work outside agreed package scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Social Hire is a B2B social media marketing agency that plans, creates, and manages social media content and audience engagement for professional services firms and B2B companies across LinkedIn, Twitter/X, Facebook, Instagram, and Google My Business. Services are delivered through tiered subscription packages (PRO, ULTIMATE, ULTIMATE+) plus personal branding for executives, with a methodology focused on growing targeted prospect audiences, building thought leadership credibility, and converting audiences into meetings, calls, demo requests, and event registrations.

Product overview

Social Hire is a B2B social media marketing agency offering a tiered service model centered on three core packages (PRO, ULTIMATE, and ULTIMATE+) that progress from basic professional social media presence to full-service management with conversion optimization. The agency also provides specialized vertical services for industries including recruiters, consulting firms, business coaches, law firms, technology companies, and small businesses. Supplementary offerings include social media strategy development, lead generation services, personal branding for executives, Facebook Ads management, and educational webinars. The service is delivered through a 4-step methodology: defining target audiences, planning audience growth, developing content strategy, and implementing conversion tactics. All services operate on a managed-service model with human-led execution rather than automated or AI-driven processes.

Differentiator

Problem solved

Functional benefit

Products and services

• PRO Package Entry-level monthly subscription package for B2B companies that want a professional social media presence, including account setup, content posting, and profile optimization across the company's social channels. Priced at £999 / $1,349 per month.
• ULTIMATE Package Mid-tier monthly subscription package for B2B companies that want a professional social media presence and to grow their audience, including all PRO features plus structured audience growth services. Priced at £1,349 / $1,799 per month.
• ULTIMATE+ Package Top-tier monthly subscription package combining professional presence, audience growth, and conversion into real business wins, including all ULTIMATE features plus conversion optimization activities. Priced at £1,899 / $2,499 per month.
• Personal Branding for Founders, Partners & Executives Individual-focused subscription service for founders, partners, and executives wanting to build personal brand presence on social media and generate business leads, with a stated minimum monthly investment of approximately £1,299 / $1,499 for business coaches.
• Social Media Strategy Strategic planning service that maps a client's business to the right social channels, posting schedule, and content approach as a precursor to ongoing social media management.
• Social Media Lead Generation B2B-focused service to engage senior decision-makers, grow targeted prospect audiences on social platforms, and convert connections into leads and sales opportunities for the client.
• Social Media for Consulting Firms Specialized social media marketing service for consulting firms to generate client leads, increase event attendance, and establish thought leadership in the consulting sector.
• Social Media for Recruiters Recruitment-focused social media service to attract candidates, generate client leads, and build brand presence in the talent acquisition market for recruitment agencies and in-house recruiters.
• Social Media for Business Coaches Tailored social media marketing service for business coaches to attract ideal clients, grow professional networks, and generate coaching enquiries through targeted social content and engagement.
• Social Media for Law Firms Legal sector-focused social media marketing service aimed at generating client leads, building professional credibility, and maintaining consistent market presence for law firms and legal professionals.
• Social Media for Technology Companies Social media marketing service for technology firms, B2B SaaS businesses, and training companies to build brand strategy and execute strategic campaigns in competitive technology markets.
• Social Media for Small Businesses Specialized social media marketing service for small businesses seeking a competitive edge and growth through professional social media presence without the cost of an in-house social media manager.
• Free Webinars Educational webinar series providing insights on generating leads and sales on LinkedIn and other social media platforms, run by Social Hire as a marketing and education channel.

Quantifiable outcome

• For a newly launched consulting business: grew prospect audience by 798 people in first 3 months, generated sales meetings from week 1, and set up a webinar/sales funnel producing 80% of their first-year revenues.
• +4 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SmartBug Media: Established B2B inbound and social marketing agency with broader services; overlaps on B2B social and lead generation but at larger scale and wider scope.
• Brafton: Content and social marketing agency serving B2B clients; overlaps on content strategy and social distribution though it spans a wider content-marketing portfolio.
• Directive: Performance marketing agency for B2B/SaaS focused on measurable pipeline outcomes, comparable on results-driven B2B positioning across paid and social channels.
• Jellyfish: Large global digital marketing agency offering paid social and performance services; a much larger incumbent operating in the same broad category as Social Hire.
• Disruptive Advertising: Digital and paid-social performance agency serving businesses with measurable ROI; overlaps on paid social management though broader in channel mix.

Direct peers

• LYFE Marketing: Social media management agency selling monthly managed packages for content, audience growth and ads, closely mirroring Social Hire's subscription service structure.
• Ironpaper: B2B growth and demand-generation agency targeting technology and professional-services firms, comparable in customer base and lead-focused positioning.
• Cleverly: LinkedIn-focused B2B lead-generation agency serving professional-services and B2B clients, overlapping directly with Social Hire's social lead-gen offering.
• Sculpt: A B2B social media marketing agency managing organic and paid social to drive audience growth and leads, matching Social Hire's core managed-service model and B2B focus.

Regional players

• Croud: UK-headquartered digital marketing agency offering paid social and performance services; a regional incumbent in Social Hire's home market with broader capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Social_Hire

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Hire