Fair Way Lending
Fair Way Lending is a privately held retail mortgage lender operating 6 branches across 9 Midwestern and Southeastern US states, offering conventional, FHA, VA, USDA, jumbo, renovation, and investor loans to individual homebuyers and refinance borrowers.
- Company typePrivate
- Founded2018
- HeadquartersLouisville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fair Way Lending does
Fair Way Lending LLC is a privately held, Kentucky-based residential mortgage lender operating a distributed branch network across 9 states in the Midwestern and Southeastern United States (Kentucky, Indiana, Ohio, Tennessee, North Carolina, Florida, Illinois, South Carolina, and Georgia). The company originates and services home purchase and refinance mortgages through 6 branch locations, with retained brand identities in Scottsburg, IN (Scott County Mortgage) and Evansville, IN (Oxford Mortgage). Its core product suite spans Conventional, FHA, VA, USDA, Jumbo, Renovation, and Investor loan programs, giving it broad coverage across government-backed and conforming segments. The company is registered with NMLS (ID 1308033), licensed as an Illinois Residential Mortgage Licensee, and approved as a USDA, VA, HUD, Fannie Mae, and Freddie Mac lender.
The business runs on a hybrid go-to-market model: field sales through branch-based loan officers, inside sales via phone consultations, and a self-serve online application portal that takes approximately 10-15 minutes to complete. Underlying technology is modest — a standard online application front-end and a third-party loan servicing portal (mymortgage-online.com) — with no proprietary AI, no disclosed APIs, and no advanced automation. Marketing is content-driven, relying on an educational blog, Facebook presence, and organic search to drive top-of-funnel awareness, while branches and referrals convert mid-funnel demand.
Revenue is generated through mortgage origination fees at closing, interest rate spreads on originated loans, and ancillary mortgage-related service fees (transaction-based / take-rate model). The company serves a horizontally segmented retail customer base including first-time homebuyers, existing homeowners seeking refinance, rural property buyers (USDA), military/veterans (VA), and high-value property buyers (Jumbo). No external investors, parent company, or private equity backing has been disclosed; the company appears independently owned with no public funding rounds or institutional capital on record. No revenue figures are publicly disclosed.
Fair Way Lending firmographics
Firmographics- Name
- Fair Way Lending
- Legal name
- Fair Way Lending LLC
- Website
- https://fairwaylend.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fair Way Lending is a privately held retail mortgage lender operating 6 branches across 9 Midwestern and Southeastern US states, offering conventional, FHA, VA, USDA, jumbo, renovation, and investor loans to individual homebuyers and refinance borrowers.
- Ownership category
- akta.pro rank
Fair Way Lending industry classification
Industry- Product category
- Residential Mortgage Lending
- NAICS
- Real Estate Credit (522292), Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Government-Insured Mortgage Origination (FHA/VA/USDA) (FSALAAAI)
- akta.pro secondary industries
- Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation) (FSALAAAL), Affordable Housing / Down Payment Assistance (DPA) Mortgage Origination (FSALAAAM), Cash-Out Refinance Origination (FSALAAAF)
Keywords
Where Fair Way Lending is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Fair Way Lending business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Mortgage Origination: Fair Way Lending generates revenue through mortgage origination fees charged at loan closing, interest rate spreads on originated loans, and various mortgage-related service fees. Revenue is earned when borrowers close on mortgage loans originated through the company's branch network and loan officers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Mortgage loan products with rates and terms determined by individual borrower qualifications and market conditions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Fair Way Lending product offering
Product offeringCore offering
Fair Way Lending originates and funds residential mortgage loans for home purchase and refinance transactions. The company offers a comprehensive suite of loan products including Conventional, FHA, VA, USDA, Jumbo, Renovation, and Investor loans, delivered through six branch offices and an online application portal across nine licensed U.S. states.
Product overview
Fair Way Lending is a mortgage lender offering a comprehensive suite of home loan products including Conventional, FHA, VA, USDA, Jumbo, Renovation, and Investor Loans. The company provides both purchase and refinance mortgage services through an online application system and a customer login portal. Their loan offerings are designed to serve various borrower segments from first-time homebuyers to investors, with government-backed options supported by HUD, VA, and USDA programs. The company operates multiple branch locations across Kentucky, Indiana, Ohio, Tennessee, North Carolina, Florida, Illinois, South Carolina, and Georgia.
Differentiator
Problem solved
Functional benefit
Products and services
- Conventional Loan
Quantifiable outcome
- Sellers can contribute up to 6% of purchase price toward closing costs with FHA loans
- +2 more outcomes
Companies that use Fair Way Lending
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles6 records
Fair Way Lending technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Fair Way Lending partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Fair Way Lending competitors and assessment
Company assessmentDirect peers
- Movement Mortgage: Retail-focused mortgage lender with branch network across the Midwest and Southeast offering FHA, VA, USDA, conventional, and specialty products, directly comparable in geography and product mix.
- Rocket Mortgage: Largest U.S. retail mortgage lender offering the full spectrum of conventional and government-backed purchase and refinance loans through a heavily digital, omni-channel model directly comparable to Fair Way Lending's product and channel mix.
- Cardinal Financial: Retail and wholesale mortgage lender offering conventional, government, and specialty loan products with a multi-state branch network, comparable in operating model and product coverage.
- NewRez: Retail and wholesale mortgage lender offering conventional, government, and renovation products across multiple states, comparable in product breadth and multi-state licensing footprint to Fair Way Lending.
- loanDepot: National retail and wholesale mortgage lender offering conventional, FHA, VA, USDA, and renovation products via retail branches and digital channels, directly competing with Fair Way Lending across the same borrower segments.
- Caliber Home Loans: Direct-to-consumer mortgage lender with broad retail and wholesale channels and a product suite spanning FHA, VA, USDA, conventional, and renovation loans, competing for the same borrower segments.
- Homebridge Financial Services: Mid-sized retail and wholesale mortgage lender offering FHA, VA, USDA, conventional, and renovation loans with multi-state licensing, comparable in scale and product breadth to Fair Way Lending.
- Guaranteed Rate: Mid-to-large retail mortgage lender with a comparable branch-plus-digital hybrid model offering FHA, VA, USDA, conventional, and renovation loans to first-time and existing homeowners.
Emerging players
- Better.com: Digital-native mortgage lender offering a fully self-serve online application and purchase/refinance products, competing for the same self-serve segment of Fair Way Lending's customer base.
Broad incumbents
- United Wholesale Mortgage (UWM): Largest U.S. wholesale mortgage lender operating broadly across conventional, government, and specialty products; provides indirect competitive pressure on retail lenders like Fair Way Lending through broker channel competition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fair Way Lending social profiles
Digital presenceFair Way Lending financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fair Way Lending leadership team
Management profileNumber of profiles
Profiles14 records
Fair Way Lending subsidiaries and ownership
Company hierarchySubsidiaries2 records
Fair Way Lending funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fair Way Lending M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fair Way Lending
What does Fair Way Lending do?
Fair Way Lending originates and funds residential mortgage loans for home purchase and refinance transactions. The company offers a comprehensive suite of loan products including Conventional, FHA, VA, USDA, Jumbo, Renovation, and Investor loans, delivered through six branch offices and an online application portal across nine licensed U.S. states.
Is Fair Way Lending a public or private company?
Fair Way Lending is a private company. It is classified as unknown and is currently operating.
When was Fair Way Lending founded?
Fair Way Lending was founded in 2018. It employs 11 to 50 people.
Where is Fair Way Lending based?
Fair Way Lending is headquartered in Louisville, United States, in the North America region.
How does Fair Way Lending make money?
One revenue line is on record: mortgage Origination.
Who are Fair Way Lending's main competitors?
Direct peers on record are Movement Mortgage, Rocket Mortgage, Cardinal Financial, NewRez, loanDepot, Caliber Home Loans, Homebridge Financial Services and Guaranteed Rate. Better.com is listed as an emerging player. United Wholesale Mortgage (UWM) is listed as a broad incumbent.
Does Fair Way Lending have an API?
No public API is recorded for Fair Way Lending.
What industry is Fair Way Lending in?
Fair Way Lending's product category is Residential Mortgage Lending. Its primary akta.pro industry code is FSALAAAI, Government-Insured Mortgage Origination (FHA/VA/USDA), with a secondary code of FSALAAAL, Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation). Its NAICS code is 522292 and its SIC code is 6162.