What Bulbrite Industries does

Bulbrite Industries, Inc. is a privately held US residential lighting manufacturer and distributor founded in 1970 and headquartered in Moonachie, New Jersey, with additional offices in South Carolina and Texas. The company sells a catalog of more than 676 SKUs spanning LED, incandescent, halogen, and krypton/xenon light bulbs across multiple form factors (A-Shape, ST-Shape, Chandelier, Globe, Tubular, Reflectors, Minis, and Designer Collections), plus builder-grade fixtures (LED disc, flush mount, and shop/utility wrap lights), recessed downlights (J-Box, Disc, and Retrofit), LED and incandescent string lights, and the premium Kibŭn cordless lighting line of rechargeable fixtures with touch controls. Its technology platform is anchored by the Bulbrite Solana smart lighting ecosystem - WiFi-enabled LED bulbs and string lights paired with a dedicated mobile app for scene setting, scheduling, and voice control through Google Assistant and Amazon Alexa - and complemented by products that meet California Title 24 Part 6 (JA8) energy code requirements.

Bulbrite operates a hybrid go-to-market model combining a direct-to-consumer e-commerce storefront (bulbrite.com) with a dedicated B2B distributor portal (supercat.supercatsolutions.com) and a 'Where to Buy' retail partner locator that drives traffic to authorized third-party retailers. Primary customer segments are residential consumers, home builders and contractors, and commercial/professional installers; the segmentation is horizontal across bulb replacement, new construction, and renovation projects. The company monetizes almost entirely through one-time hardware sales at unit pricing with implicit volume discounts via multi-pack SKUs (2PK, 4PK, 6PK, 25PK), a free shipping threshold at $100, and trade pricing accessed through the distributor portal. There is no subscription, licensing, or recurring software revenue component in the disclosed model.

Name

Bulbrite Industries

Legal name

BULBRITE INDUSTRIES, INC.

Website

https://bulbrite.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Bulbrite Industries is a US-based manufacturer and distributor of residential lighting products, offering over 676 SKUs across LED bulbs, smart lighting, builder fixtures, downlights, and cordless fixtures, sold through DTC e-commerce, a distributor portal, and retail partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Moonachie

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. LED Light Bulbs: One-time sale of LED light bulbs across multiple form factors (A-Shape, ST-Shape, Chandelier, Globe, Tubular, Reflectors, Minis, Designer Collections). Revenue generated per unit with varying price points based on wattage, features, and technology type.
2. Smart Lighting Products: Sale of smart-enabled LED bulbs and string lights under the Solana brand, featuring WiFi connectivity and app-based control. Premium pricing for smart features.
3. LED Fixtures: Sale of LED lighting fixtures including ceiling lights, flush mounts, shop/utility wraps, and builder-grade lighting solutions. Targeted at residential and commercial construction projects.
4. Downlights: Recessed downlight products including J-Box, Disc, and Retrofit options. LED-based with various mounting configurations for residential and commercial applications.
5. Kibün Cordless Lighting: Premium rechargeable cordless lighting fixtures for indoor and outdoor use. Features integrated LEDs, touch controls, and premium design aesthetics.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Bulbrite Industries manufactures and sells a comprehensive line of residential lighting products, including LED, incandescent, halogen, and krypton/xenon light bulbs in multiple form factors (A-Shape, Chandelier, Globe, Tubular, Reflectors, Minis, Designer Collections), as well as the Solana smart lighting platform (WiFi-enabled smart bulbs and string lights controlled via app and voice assistants), builder-grade fixtures (wraps, flush mounts, discs), recessed downlights (J-Box, Disc, Retrofit), LED and incandescent string lights, and the Kibün premium rechargeable cordless lighting collection.

Product overview

Bulbrite Industries offers a comprehensive residential lighting portfolio across multiple product categories. The main offerings include standard bulbs (LED, incandescent, halogen, krypton/xenon) in various shapes; the Solana smart lighting platform with WiFi bulbs, app control, and voice assistant integration; builder-grade fixtures (wraps, flush mounts, discs) for residential construction; J-Box, disc, and retrofit recessed downlights; LED and smart string lights; and the Kibün premium cordless lighting collection featuring rechargeable fixtures with touch controls. The product line spans from traditional light bulbs to smart home-integrated solutions, with over 55 years of industry experience serving the residential lighting market.

Differentiator

Problem solved

Functional benefit

Brands

• Bulbrite Solana: Smart lighting platform featuring WiFi-enabled LED bulbs controllable via app and voice assistants (Google Assistant, Amazon Alexa).
• Kibün

Products and services

• Bulbrite Light Bulbs Comprehensive line of replacement light bulbs in multiple shapes (A-Shape, ST-Shape, Chandelier, Globe, Tubular, Reflectors, Minis, Designer Collections) and technologies (LED, Incandescent, Halogen, Krypton/Xenon) for residential consumers and trade buyers.
• Bulbrite Solana Smart Lighting Proprietary smart lighting platform featuring WiFi-enabled smart bulbs and string lights, app-based scene/schedule control, and voice assistant compatibility with Google Assistant and Amazon Alexa for residential and light-commercial users.
• Builder Fixtures LED light fixtures for builder projects, including wraps for garages/utilities, flush mounts for residential rooms, and disc lights with single CCT and 5 CCT options, targeted at builders, contractors, and renovation projects.
• J-Box Downlights Recessed LED downlights with integrated metal junction box in 3-inch, 4-inch, 6-inch, and 8-inch sizes with 80CRI and 90CRI options and multiple color temperatures, for residential and commercial recessed lighting installations.
• Disc Lights LED disc lights available in 7-inch, 10-inch, and 13-inch sizes with 90CRI, 3000K color temperature, and 5 CCT selectable options in white and black finishes, for surface-mount residential and commercial use.
• Retrofit Downlights LED recessed downlight retrofit kits with E26 base, available in 4-inch and 5/6-inch sizes with 80CRI and 90CRI options and adjustable gimbal versions, designed to retrofit into existing recessed housings.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Feit Electric: Privately held US-based residential lighting manufacturer with a comparable portfolio of LED and specialty bulbs sold through retail and wholesale channels. Closest analog to Bulbrite in scale, channel mix, and product breadth.
• Cree Lighting: LED-focused lighting company with residential and commercial bulbs, downlights, and smart lighting offerings; comparable technology emphasis and customer overlap with Bulbrite's downlight and LED business.
• Westinghouse Lighting: Long-established US lighting brand offering bulbs, ceiling fixtures, and decorative lighting for residential and builder channels; closely comparable in catalog depth and trade/distributor orientation.
• Satco / Nuvo Lighting: Mid-sized US lighting manufacturer and distributor offering LED bulbs, fixtures, and builder-grade products through distributor and retail channels — similar operating model and customer base to Bulbrite.

Broad incumbents

• Philips Lighting (Signify): Global lighting leader and owner of the Philips Hue smart ecosystem; competes with Bulbrite across LED bulbs, smart lighting, and fixtures, but at vastly larger scale and broader portfolio depth.
• GE Lighting (Savant): Established lighting brand owned by Savant, offering LED bulbs, smart lighting via the Cync platform, and fixtures; overlaps directly with Bulbrite's residential and smart categories at much greater scale.
• Sylvania / Ledvance: Major global lighting manufacturer selling LED bulbs, fixtures, and smart lighting across residential and commercial segments; overlaps with Bulbrite's bulb, fixture, and builder-grade product lines.
• Lutron: Incumbent in lighting controls and dimmer systems that integrate with bulbs and fixtures; relevant overlap through Bulbrite's dimmer-compatibility focus and connected smart-home offerings.
• Kichler Lighting: Design-oriented decorative and architectural lighting brand serving residential and light commercial; useful comparable for Bulbrite's Designer Collections and Kibün premium positioning.

Emerging players

• LIFX: Smart lighting pure-play known for WiFi-connected bulbs and fixtures with app/voice integration; directly comparable to Bulbrite's Solana platform in product and customer experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@bulbrite-turn-life-on
• Facebookfacebook.com/bulbrite
• LinkedInlinkedin.com/company/bulbrite-industries
• Instagraminstagram.com/bulbrite
• Xx.com/Bulbrite

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bulbrite Industries