Sagamore Hill Broadcasting

What Sagamore Hill Broadcasting does

Sagamore Hill Broadcasting is a privately owned broadcasting company founded in 2002 by Louis Wall alongside San Francisco-based private equity firm Duff, Ackerman, and Goodrich. Headquartered at 525 Blackburn Drive, Augusta, Georgia, the company owns and operates approximately 10 affiliated television stations across 10 U.S. states under affiliation agreements with the major broadcast networks (CBS, NBC, ABC, FOX, and Telemundo), as well as secondary networks (MeTV, MyNet TV, Antenna TV). Its dual-vertical portfolio combines heritage Big Four general-market stations with a Telemundo Hispanic broadcasting initiative that spans eight or more cities, delivering Spanish-language content including the Olympics, FIFA World Cup, and news to the U.S. Hispanic audience, which the company cites at 62 million+.

The company's core technology is licensed broadcast television infrastructure: FCC-registered LPTV/DTV and full-power station facilities, custom-engineered antenna arrays from Alive Telecom, Aldena, and Propagation Systems, and a cluster of pending FCC major-change applications covering St. Louis, Memphis, Nashville, and several New York markets. Distribution occurs through over-the-air broadcast plus station-branded local websites (e.g., cbslakecharles.tv, nbcwatertown.com, telemundokc.com), in-house social media, and an outdoor advertising arm called SagamoreHill Outdoor that places billboard signage in Watertown and adjacent markets.

Revenue is generated primarily through broadcast television advertising sold by station-level Account Executives to local and regional SMB and mid-market businesses across linear and digital platforms, with pricing negotiated deal-by-deal on a custom-proposal basis. Secondary revenue streams include outdoor advertising (SagamoreHill Outdoor) and network affiliate compensation from affiliation agreements. The go-to-market model is sales-led at the station level, with a small corporate staff (President, COO, Controller/Treasurer, National Operations Director for Spanish-language stations, VP Operations/HR, Assistant Controller) overseeing decentralized station-level General Managers and Market Managers. Growth is pursued via acquisition and greenfield station construction, with five additional markets (Panama City, Gainesville, Duluth, Tallahassee, Sioux City) currently under development.

Name

Sagamore Hill Broadcasting

Legal name

Sagamore Hill Broadcasting

Website

https://shbtv.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Sagamore Hill Broadcasting is a private broadcasting company operating television stations across 10 U.S. states under CBS, NBC, ABC, FOX, and Telemundo affiliations, serving local audiences with news, weather, sports, and entertainment plus Spanish-language content for Hispanic markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Broadcast Television Advertising: Primary revenue stream generated by Account Executives selling linear (on-air) and digital advertising campaigns to local and regional businesses across each station market. Account Executives generate new business revenue, create marketing/advertising proposals, and manage active account lists. Targets Hispanic audiences via Telemundo affiliates (e.g., KGEW) and general-market audiences via CBS, NBC, FOX, ABC affiliates.
2. Outdoor Advertising: SagamoreHill Outdoor provides outdoor advertising visibility to local businesses via static outdoor signage placements (e.g., State St, Copenhagen, Watertown locations).
3. Network Affiliate Compensation: Revenue derived from affiliation agreements with major broadcast networks (FOX, ABC, NBC, CBS, Telemundo, MeTV, MyNet TV, Antenna TV) which provide network programming and may include reverse compensation or network payments under affiliation terms.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Sagamore Hill Broadcasting owns and operates a portfolio of approximately 10 broadcast television stations across 10 U.S. states under affiliation agreements with CBS, NBC, FOX, ABC, Telemundo, MeTV, MyNet TV and Antenna TV. The company monetizes its stations by selling linear (on-air) and digital advertising inventory to local and regional businesses, with a dedicated Hispanic broadcasting line via Telemundo affiliates. It also operates an outdoor advertising line (SagamoreHill Outdoor) providing billboard visibility to local advertisers.

Product overview

Sagamore Hill Broadcasting operates a multi-station broadcast television portfolio (not a single unified software product) consisting of approximately 10 affiliated television stations across 10 states, plus an outdoor advertising line. The portfolio combines heritage Big Four affiliates (CBS/NBC/ABC/FOX) with a growing Telemundo Spanish-language network focused on Hispanic broadcasting. The named products are: KSWL/KWWE/NWWE (CBS Lake Charles, LA), WVNC (NBC Watertown, NY), KGKC/KGKM (Telemundo Kansas City, MO), WXSL (Telemundo St. Louis, MO), KGEW/KJYK (Telemundo Beaumont-Port Arthur, TX), KMWE/KXSH (Telemundo Minneapolis, MN), KJTV (FOX Lubbock, TX), KJYY/KJWY/KCKW (Telemundo Portland, OR), WLTZ (NBC Columbus, GA), and SagamoreHill Outdoor advertising. The corporate structure is that of a broadcasting group with a central corporate staff (President Louis Wall, COO Matthew Davidge) coordinating owned-and-operated television operations, market managers, and supporting business lines. SagamoreHill also operates or is constructing independent stations in additional markets (Panama City, Gainesville, Duluth, Tallahassee, Sioux City) and files FCC major change applications for LPTV facilities.

Differentiator

Problem solved

Functional benefit

Brands

• SagamoreHill Outdoor: Outdoor advertising arm of the company providing visibility for businesses (referenced on the dedicated /outdoor/ page).

Products and services

• KSWL / KWWE / NWWE (CBS Lake Charles) CBS-affiliated television station group serving Lake Charles, Louisiana, providing local news, weather, sports, and CBS network programming along with linear and digital advertising inventory sold to local and regional businesses. General Manager: Chris Fleming.
• WVNC (NBC Watertown) NBC-affiliated television station serving Watertown, New York, providing local news, weather, sports, and NBC network programming along with linear and digital advertising inventory for local advertisers. General Manager: Mark Gaines.
• KGKC / KGKM (Telemundo Kansas City) Telemundo Spanish-language television stations serving the Kansas City, Missouri market, providing Spanish-language news, entertainment, and Telemundo network programming (including the Olympics and FIFA World Cup) along with advertising inventory for advertisers targeting Hispanic audiences. National Operations Manager: Steve Downing.
• WXSL (Telemundo St. Louis) Telemundo Spanish-language television station serving the St. Louis, Missouri market, providing Spanish-language programming and advertising inventory for Hispanic-audience advertisers. Market Manager: Angel Ricci.
• KGEW / KJYK (Telemundo Beaumont-Port Arthur) Telemundo Spanish-language television stations serving the Beaumont-Port Arthur, Texas market, carrying Spanish-language Olympics, FIFA World Cup and Telemundo programming along with advertising inventory sold by Account Executives. Market Manager: Daniel Melendez.
• KMWE / KXSH (Telemundo Minneapolis) Telemundo Spanish-language television stations serving the Minneapolis, Minnesota market, providing Spanish-language news and entertainment programming along with advertising inventory for advertisers targeting Hispanic audiences. Market Manager: Andrea Iten.
• KJTV (FOX Lubbock)

Quantifiable outcome

• Operates TV stations in 10 states with affiliations across 8+ networks
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record.

• Telemundo NetworkStrategic or Co-development PartnerStrategic network-affiliation partnership under which SagamoreHill operates Telemundo-affiliated stations in Kansas City MO, Beaumont TX, Lake Charles LA, Minneapolis MN, Rochester MN, Portland OR, Columbia MO, and Eugene OR. Beginning mid-decade this became a concerted Hispanic broadcasting initiative, delivering Spanish-language content including the Olympics, FIFA World Cup, and news to Hispanic audiences.
• Roseland BroadcastingImplementation/ SI/ Consulting PartnerRoseland Broadcasting works closely with SagamoreHill Broadcasting and assisted in the development of and application for FCC channel-change applications, including W17EI-D Channel 17 Jackson TN and K02RA-D Channel 2 Beaumont TX (both filed August 20, 2024).
• CBS (Columbia Broadcasting System)Channel Partner/ Reseller/ DistributorNetwork affiliation: SagamoreHill operates CBS-affiliated stations KSWL/KWWE/NWWE in Lake Charles LA, KGWN in Cheyenne WY, and KZTV in Corpus Christi TX (via partnership), distributing CBS programming and monetizing local ad inventory.
• NBC (National Broadcasting Company)Channel Partner/ Reseller/ DistributorNetwork affiliation: SagamoreHill operates NBC-affiliated stations KGNS in Laredo TX, WLTZ in Columbus GA, and constructed WVNC in Watertown NY in 2016, distributing NBC programming.
• FOX BroadcastingChannel Partner/ Reseller/ DistributorNetwork affiliation: SagamoreHill operates FOX-affiliated stations KJTV in Lubbock TX, KVCT in Victoria TX, and KFJX in Joplin MO, distributing FOX programming.
• ABC (American Broadcasting Company)Channel Partner/ Reseller/ DistributorNetwork affiliation: SagamoreHill operates ABC-affiliated station WNCF in Montgomery AL.
• Meredith CorporationStrategic or Co-development PartnerPast operational partnership with SagamoreHill to operate shared-service or joint stations, including KASW CW Phoenix AZ and others during SagamoreHill's first 12+ years of operation.
• Gray TelevisionStrategic or Co-development PartnerPast operational partnership with SagamoreHill to operate joint stations (e.g., KXLT FOX Rochester MN) during SagamoreHill's first 12+ years of operation.
• Quincy MediaStrategic or Co-development PartnerPast operational partnership with SagamoreHill during its first 12+ years of operation to run joint stations.
• Cordillera CommunicationsStrategic or Co-development PartnerPast operational partnership with SagamoreHill during its first 12+ years of operation.
• Barrington BroadcastingStrategic or Co-development PartnerPast operational partnership with SagamoreHill, including on WWMB Myrtle Beach, during its first 12+ years of operation.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Gray Television: Large publicly traded broadcast TV group operating ~180 stations across 100+ markets. Historically partnered with SagamoreHill on joint station operations (e.g., KXLT FOX Rochester MN), and is a direct comparable for the multi-market Big Four affiliate business model.
• Sinclair Broadcast Group: One of the largest U.S. broadcast TV operators with stations across dozens of markets. Competes with SagamoreHill in local ad sales and is a relevant comparable for the scale-driven broadcast economics SagamoreHill seeks to emulate.
• Nexstar Media Group: Largest U.S. broadcast TV operator with ~200 stations. Represents the upper bound of broadcast group scale and is a relevant comparable for SagamoreHill's affiliate-based, multi-market operating model.
• E.W. Scripps Company: Diversified broadcast TV operator with dozens of stations across mid-size markets. Comparable to SagamoreHill's mid/small-market Big Four affiliate footprint and acquisition-driven growth strategy.
• Tegna: Major broadcast TV group operating stations in mid-to-large U.S. markets. Relevant comparable for SagamoreHill's network-affiliated local broadcast and digital advertising business model.

Direct peers

• Allen Media Broadcasting: Privately held broadcast TV group with stations across multiple markets including several networks. Closely comparable to SagamoreHill as a private, multi-network, multi-market operator pursuing growth by acquisition.
• Weigel Broadcasting: Independent privately held broadcast group operating stations in multiple Midwest and East Coast markets. Comparable to SagamoreHill as a private multi-station operator with niche and secondary network affiliations.
• Morgan Murphy Media: Family-owned broadcast group operating TV and radio stations across smaller markets. Comparable to SagamoreHill in size, private ownership structure, and small-to-mid-market positioning.
• Marquee Broadcasting: Privately held broadcast group focused on mid-market stations across the U.S. Directly comparable to SagamoreHill's growth-by-acquisition model and mid-market Big Four affiliate focus.
• News-Press & Gazette Company: Privately held media company with broadcast TV stations in mid-sized markets. Comparable to SagamoreHill as a private operator leveraging network affiliations and local advertising across multiple markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sagamorehill-broadcasting-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sagamore Hill Broadcasting