Sociably

What Sociably does

Sociably Limited is a London-based, founder-owned creative and influencer marketing agency incorporated in England and Wales, operating from 2 Television Centre, 101 Wood Lane, London. The company positions itself within the luxury and premium brand segment, delivering end-to-end campaign services that span influencer casting, campaign planning, art direction, content production, and posting management. Its core technology and operational differentiator is a hand-picked, audited roster of luxury-specialist influencers combined with in-house production capability supporting 4K brand films, behind-the-scenes content, Instagram stories, and launch event photography, all under the direction of Creative Director Louis-Nicolas Darbon.

The product surface comprises eight explicitly named service lines: Influencer Marketing Services, Influencer Casting, Campaign Planning and Strategy, Campaign Management, Art Direction, Posting Management, Content Production, and TikTok Marketing. Sociably also publishes editorial content through a proprietary platform branded "The Edit" and a founder-hosted podcast, functioning as inbound marketing assets rather than standalone revenue products. A technology layer for analytics, attribution, or AI-driven audience modeling is not evidenced in the data; operations rely on manual audits, human art direction, and bespoke per-campaign strategy.

Revenue is generated through professional services engagements on a project or retainer basis, with no publicly disclosed pricing tiers. The go-to-market is enterprise direct sales targeting global luxury brands, executed via website inquiries, direct outreach, referrals, and case-study visibility. Named clientele spans luxury automotive (Bentley, Ferrari, Jaguar, Land Rover, BMW, Automobili Pininfarina, Overfinch), luxury fashion (Gucci, Jimmy Choo, H&M, Vestiaire Collective, Coast, Eton, Morgan, Budd Shirtmakers, Private White V.C.), luxury watches (Vacheron Constantin, Jaeger-LeCoultre, Montblanc, Panerai), spirits (Royal Salute, Bombay), hospitality (Waldorf Astoria, Canary Wharf), and luxury real estate (Samujana). The company is registered as private, has not raised external funding, and operates with a headcount in the 11-50 range.

Name

Sociably

Legal name

Sociably Limited

Website

https://sociably.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Sociably Limited is a London-based, founder-owned creative and influencer marketing agency serving global luxury and premium brands. It delivers end-to-end influencer campaigns, casting, art direction, content production, and TikTok marketing under Creative Director Louis-Nicolas Darbon.

Ownership category

akta.pro rank

Product category

Luxury Influencer Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAACAE

Programmatic Display & Retargeting (DSP)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Digital & Performance Marketing (SEO/SEM, Paid Social, Affiliate)

Keywords

• Influencer marketing services
• Luxury brand marketing
• Content production agency
• Creative campaign management
• Social media marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Influencer Marketing Campaign Services: Full-service influencer marketing campaigns including strategy, casting, management, and content production for luxury brands. Agency fees are project-based or retainer arrangements.
2. Content Production Services: Standalone high-end content production services including brand films, BTS content, Instagram stories, and photography for luxury brands, either independently or bundled with influencer services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sociably is a London-based creative and influencer marketing agency that delivers end-to-end social-first campaigns for luxury and premium brands. Its offering spans strategic campaign planning, hand-picked luxury influencer casting, art direction, content production (4K brand films, BTS, photography, Instagram stories), campaign and posting management, and specialized TikTok marketing. Services are provided as bespoke, project-based or retainer engagements for clients across European and international markets.

Product overview

Sociably is a luxury creative and influencer marketing agency offering end-to-end campaign services. The core product suite includes Influencer Marketing Services as the primary offering, supported by Influencer Casting, Campaign Planning and Strategy, Campaign Management, Art Direction, Posting Management, Content Production (including 4K brand films, BTS, Instagram stories, and launch event coverage), and TikTok Marketing. The company also publishes editorial content through its blog platform, The Edit. All services are tailored specifically for luxury and premium brands, with in-house production capabilities and a dedicated Creative Director providing art direction oversight.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing Services End-to-end influencer marketing campaigns for luxury and premium brands, covering planning, strategy, influencer casting, content production, art direction, posting management, and execution across social media platforms including Instagram and TikTok. Sold as bespoke project or retainer engagements to enterprise luxury brand clients.
• Content Production Services Standalone high-end social content production for luxury brands, including 4K brand and campaign films, behind-the-scenes content, Instagram stories, launch event video and photography, with full post-production capabilities. Available independently or bundled with influencer marketing engagements.

Quantifiable outcome

• 3.6 million video views for Bentley TikTok campaign
• +3 more outcomes

Named customers27 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Obviously: Full-service influencer marketing agency serving global enterprise brands across fashion, beauty, and lifestyle; comparable in end-to-end campaign delivery and creator-led content production.
• Goat Agency: Global influencer marketing agency headquartered in London with a strong luxury, fashion, and lifestyle book of clients; directly comparable on target verticals, services (strategy, casting, content), and enterprise client motion.
• HireInfluence: Influencer marketing agency offering end-to-end campaign strategy, casting, and content services to enterprise brands; comparable in service mix and direct-to-brand B2B model.
• Carbon (Digital Luxury Group subsidiary): Luxury-specialist digital creative and content agency serving fashion, beauty, and lifestyle brands; comparable on luxury vertical, content production, and enterprise client base.
• Billion Dollar Boy: UK-based creative influencer marketing agency working with global consumer and luxury brands; comparable in scale, GTM (direct B2B with major brands), and end-to-end campaign execution model.
• The Fifth: Creative influencer and social media agency with luxury and premium brand clients; comparable in vertical focus, boutique scale, and integrated campaign-plus-content offering.
• Pulse Advertising: London-based influencer and social media agency with a strong luxury and premium-brand roster, directly comparable to Sociably in terms of vertical focus, geography, and end-to-end campaign offering.
• Burst Digital: Boutique influencer and social media agency working with fashion, lifestyle, and premium consumer brands; comparable on service scope, GTM, and creative-led campaign approach.

Broad incumbents

• CreatorIQ: Enterprise influencer marketing platform offering creator discovery, campaign management, and analytics; overlapping the casting/management portion of Sociably's stack but as a SaaS platform sold to in-house brand teams rather than a bespoke agency.

Emerging players

• Highsnobiety: Luxury/lifestyle editorial and creative agency producing content, campaigns, and cultural storytelling for premium brands; overlapping with Sociably on luxury content production and culturally attuned storytelling, though it owns a consumer media brand rather than operating purely as a services agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sociably