What Imaraïs Beauty does

Imaraïs Beauty is a plant-based ingestible beauty brand that develops sugar-free, vegan gummy supplements targeting skin, hair, anti-aging, and women's wellness concerns. Founded in Toronto in 2021 by Nutrabolics co-founder Aaron Hefter and fitness influencer Sommer Ray, the company markets eight core SKUs (Thrive, Glow, Clarity, De-Puff, Youth, Nourish, Sutra, Restore) built around a proprietary ingredient complex that incorporates marine algae, vegan squalane, functional mushrooms (Reishi, Chaga, Snow Mushroom), and various botanical extracts. Formulations are clinically tested, with an August 2022 Princeton Consumer Research study reporting 91% of subjects experienced improved moisturization, 87% improved hydration, 87% a healthy glow, and a 17.75% increase in skin moisture over 60 days. Products are PETA-Approved Vegan and Cruelty-Free, with plant-based actives sourced within North America under a fully traceable supply chain.

The brand operates a multi-channel go-to-market combining direct-to-consumer e-commerce (Shopify-powered storefront with subscription/VIP program offering early access, exclusive drops, and gift perks) with broad retail distribution across Target, Ulta Beauty, Nordstrom, Sprouts Farmers Market, CVS Pharmacy (expanding to 4,400 locations summer 2026), J.C. Penney, Boots (UK), and Shoppers Drug Mart (Canada). Pricing is uniform at $24.99 per 30-serving pack, with bundle/subscription tiers offering up to 20% off. Distribution spans over 4,800 store locations.

In May 2026, Imaraïs Beauty was acquired by Nevada-based nutraceutical company Healthy Extracts Inc. (OTCQB: HYEX), with the transaction expected to lift Healthy Extracts' 2026 annualized revenue run rate by 20% to more than $24 million. As part of the transaction, Aaron Hefter was appointed Chief Branding Officer of Healthy Extracts while retaining presidency of Imaraïs Beauty, with continued oversight of brand strategy, retail expansion, and product innovation. A prior April 2026 manufacturing partnership between Imaraïs and Gummy USA (Healthy Extracts subsidiary) supports a near-term production capacity of nearly four million gummies across five SKUs.

Name

Imaraïs Beauty

Legal name

Imaraïs Beauty

Website

https://imaraisbeauty.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Imaraïs Beauty is a Toronto-based plant-based ingestible beauty brand offering sugar-free vegan gummy supplements for skin, hair, anti-aging, and women's wellness, co-founded by fitness influencer Sommer Ray and Aaron Hefter, and distributed across major North American and UK retailers.

Ownership category

akta.pro rank

Product category

Beauty Supplements

NAICS

Food (Health) Supplement Retailers (456191), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beauty-From-Within (Collagen, Biotin, Skin/Hair/Nails) (CRADAGAH)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF)

Keywords

• Plant-based beauty supplements
• Ingestible skincare gummies
• Vegan beauty nutrition
• Hair and lash growth supplements
• Women's wellness gummies

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Product Sales: Direct-to-consumer and retail sales of plant-based beauty gummy supplements. Products sold as 30-serving packs at $24.99 price point. Available through e-commerce and major retail chains.
2. Subscription/VIP Program: Subscription program offering VIP perks including early access to product drops, special offers, and exclusive gifts. Skip, pause, gift, or cancel anytime flexibility.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels5 records

Core offering

Imaraïs Beauty produces and sells plant-based ingestible beauty supplements in a sugar-free, vegan gummy format. Its product portfolio of eight SKUs addresses skincare (Glow, Clarity, De-Puff), anti-aging (Youth), lash and brow growth (Thrive), haircare (Nourish), and women's wellness (Sutra, Restore). Products are sold direct-to-consumer via the brand's e-commerce site and through major U.S. and international retailers.

Product overview

Imaraïs Beauty is a plant-based ingestible beauty brand offering sugar-free, vegan gummy supplements for skincare, haircare, anti-aging, and women's wellness. The product portfolio centers on eight core formulations: Thrive for lash and brow growth; Glow, Clarity, and De-Puff for targeted skincare; Youth for anti-aging; Nourish for haircare; and Sutra and Restore for women's wellness. All products share a plant-based, clinically tested formulation approach with proprietary ingredient complexes, and are marketed as clean beauty alternatives to traditional supplements.

Differentiator

Problem solved

Functional benefit

Products and services

• Thrive Plant-based ingestible beauty gummy for lash and brow growth, formulated with follicle-supporting nutrients including radish root, aloe vera, and rosemary to help lashes and brows grow thicker, longer, and more resilient.
• Glow Skincare gummy formulated with marine algae, vegan squalane, and vitamin C to hydrate skin, boost collagen production, reduce fine lines and wrinkles, and improve skin glow and radiance.
• Clarity Acne-targeting gummy supplement with sea buckthorn, broccoli, and apple peel to regulate sebum production, reduce inflammation, and correct uneven skin tone.
• De-Puff Anti-inflammatory gummy with ginger, hibiscus, and chamomile to reduce face puffiness, water retention, bloating, and soothe skin inflammation.
• Youth Anti-aging gummy with red wine extract, tart cherry, and pomegranate providing antioxidants to fight aging, repair UV damage, reduce fine lines, and protect against oxidative stress.
• Nourish Haircare gummy powered by Reishi, Chaga, and Snow Mushroom functional mushrooms to support healthy hair growth, nourish scalp, reduce shedding, and promote fuller-looking hair.
• Sutra Women's sexual wellness gummy with watermelon, date palm, and cayenne to enhance arousal, improve blood flow, increase sensitivity, and support relaxation.
• Restore Women's hormonal balance gummy with sea kelp, pumpkin, and red raspberry to balance hormones, ease PMS symptoms, and support mood and cycle regulation.

Quantifiable outcome

• 91% of participants felt and looked more moisturized after 60 days
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Healthy Extracts Inc.coreStrategic or Co-development Partner · 1 May 2026Healthy Extracts Inc. (OTCQB: HYEX), a Nevada-based supplement and nutraceuticals company, acquired Imaraïs Beauty in 2026. The acquisition marks Healthy Extracts' expansion into the $730 billion global beauty and personal care market. Imaraïs Beauty co-founder Aaron Hefter was appointed chief branding officer of Healthy Extracts and president of Imaraïs Beauty, continuing to oversee brand strategy, retail expansion, and product innovation. Transaction expected to increase Healthy Extracts' 2026 annualized revenue run rate outlook by 20% to more than $24 million.
• Gummy USA (Healthy Extracts Subsidiary)coreStrategic or Co-development Partner · 1 April 2026Gummy USA, a wholly owned subsidiary of Healthy Extracts, entered a U.S. manufacturing partnership with Imaraïs Beauty. The partnership launched with an initial order of nearly four million gummies across five SKUs for distribution to over 4,800 store locations nationwide with prominent aisle end-cap placements at leading national retailers. Both companies characterized this as the beginning of a transformative partnership to accelerate manufacturing output and expand presence in the $725 billion global health and beauty market.
• Princeton Consumer ResearchminorOthersConducted Imaraïs Beauty's August 2022 clinical study assessing the benefits of ingestible skincare. Study featured 22 subjects, ages 18-65, all skin types, with 60-day results showing clinically proven improvements in skin hydration (17.75% increase), moisturization (91% felt improved), hydration (87% felt improved), and healthy glow (87%).

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hum Nutrition: Hum Nutrition is a direct competitor offering ingestible beauty and wellness supplements (skin, hair, nails, sleep) targeting a similar beauty-conscious female consumer through DTC and retail. Overlapping product format (daily capsules/gummies), overlapping claims (collagen, hydration, anti-aging), and overlapping channel mix.
• Ritual: Ritual sells essential and beauty-from-within supplements positioned around clean ingredients, traceability, and clinical substantiation — mirroring Imaraïs' brand pillars. Direct overlap in the women's wellness supplement category with similar price-per-bottle positioning.
• Vital Proteins: Vital Proteins is a leading beauty-from-within collagen and wellness brand with deep retail penetration and celebrity/influencer marketing parallels. Closely comparable on positioning around ingestible beauty (collagen, hair, skin, nails) and channel mix.
• Moon Juice: Moon Juice sells ingestible beauty and adaptogenic wellness supplements with a plant-based, clean-label positioning. Directly comparable to Imaraïs on target consumer (beauty-conscious millennial/Gen Z female), ingredient ethos, and premium positioning.
• The Beauty Chef: The Beauty Chef is an Australian ingestible beauty brand offering inner-beauty supplements and collagen products. Direct product-format and use-case overlap with Imaraïs' skin, hair, and gut-beauty-focused SKUs.
• Nutrafol: Nutrafol is a clinically-tested hair growth supplement brand directly comparable to Imaraïs' Nourish and Thrive SKUs. Both target the hair wellness category with natural, clinically substantiated formulations and premium positioning.
• Care/of: Care/of (now part of Bayer) is a personalized vitamin and supplement brand emphasizing ingredient transparency, clinical backing, and DTC e-commerce. Comparable to Imaraïs on clean-label, traceable-supply-chain positioning in the women's wellness supplement category.
• SugarBearHair: SugarBearHair is an ingestible hair wellness gummy brand with a similar format, celebrity/influencer-driven marketing approach, and price-point positioning to Imaraïs' Nourish and Thrive SKUs. Direct overlap in retail and DTC channels.

Broad incumbents

• Olly: Olly (owned by Unilever) is a broad-incumbent beauty and wellness gummy brand distributed nationally at Target, CVS, and other mass retailers. Imaraïs competes head-to-head with Olly on shelf in the same gummy format and same impulse-purchase retail context, though Olly spans broader wellness use cases.

Emerging players

• Sakara Life: Sakara Life is a premium ingestible beauty and nutrition brand targeting the same beauty-conscious female consumer with supplement and program-based offerings. Comparable on positioning around inner-beauty and clean plant-based ingredients, though with a higher price point and program-based model.

Market position

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/imaraisbeauty
• Xx.com/imaraisbeauty
• Facebookfacebook.com/imaraisbeauty
• LinkedInlinkedin.com/company/imaraisbeauty

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imaraïs Beauty