Haydels

What Haydels does

Haydel's Game Calls Inc. is a private, family-owned manufacturer and distributor of premium handcrafted game calls headquartered in Bossier City, Louisiana. The company was founded by Eli Haydel, who began developing calls in 1975 and moved to full-time operations in 1985, and is currently led by his son Rod Haydel as president. It serves recreational and competitive hunters across distinct use-case segments — waterfowl hunters (ducks and geese), upland and small game hunters (turkey, quail, pheasant, dove, squirrel), predator hunters (coyote, bobcat, hog), and big game hunters (deer, elk) — plus gift buyers. The catalog spans over 150 items organized across duck, goose, turkey, predator, small game, and deer/big game calls, plus instructional media, apparel, and accessories.

The core technology is handcrafted calls made from non-porous materials (acrylic, Delrin, cocacrylic, carbon fiber) engineered around founder Eli Haydel's original "blow wet" concept, which allows calls to function effectively when submerged — solving the problem of wood calls swelling when wet. Products feature double-reed systems, double O-ring construction for a tight seal, and adjustable floating wedges for personal tuning, exemplified by the flagship DR-85 Double Reed Mallard call, of which over 1 million units have sold since 1984. The premium H2 Waterfowl Series serves as an acrylic/Delrin sub-brand.

The business monetizes primarily through one-time product sales of game calls (roughly $10–$200 depending on type and material), supplemented by branded apparel and accessories, instructional CDs/DVDs and digital downloads, and gift cards ($10–$200 denominations). Go-to-market is multi-channel: direct-to-consumer via the haydels.com e-commerce site and catalog, a dealer/distributor network supported by 40+ independent sales representatives across the U.S. and Canada, international distribution in Russia, Australia, New Zealand and Europe, and community engagement through roughly 20–25 trade shows annually plus in-store clinics and seminars. The company employs about 12 people and states it has grown organically without borrowing.

Name

Haydels

Legal name

Haydel's Game Calls Inc.

Website

https://haydels.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Haydel's Game Calls is a family-owned Louisiana manufacturer of premium handcrafted game calls, decoys, apparel and hunting accessories, serving waterfowl, turkey, predator, small game and big game hunters through direct-to-consumer e-commerce, catalog, dealers and international distribution.

Ownership category

akta.pro rank

Headquarters

HQ city

Bossier City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Game Call Sales: Primary revenue from selling premium handmade game calls for ducks, geese, turkeys, predators, and small game. Products are sold as one-time purchases at various price points ranging from approximately $10 to $200 depending on product type and materials.
2. Accessories and Apparel: Secondary revenue from branded merchandise including hats, shirts, koozies, decals, patches, lanyards, and game cleaning knives.
3. Instructional Material: Revenue from educational products including CDs, DVDs, and digital downloads featuring instruction on calling techniques.
4. Gift Cards: Digital gift cards sold in denominations of $10, $25, $50, $100, and $200, delivered by email with no additional processing fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Haydel's Game Calls manufactures and distributes premium, hand-tuned game calls (duck, goose, turkey, predator, small game, and deer/big game) built primarily from non-porous materials such as acrylic, Delrin, cocacrylic, and carbon fiber, allowing the calls to function when wet. The product line of 150+ items also includes instructional CDs, DVDs, and digital downloads, branded apparel (hats, shirts, koozies), and hunting accessories (lanyards, decals, patches, knives). Selling under the flagship DR-85 mallard call and the premium H2 Waterfowl Series sub-brand, the company reaches hunters through its own e-commerce site, dealer/distributor networks, and international distribution.

Product overview

Haydel's Game Calls is a family owned and operated company nationally recognized as a leader in the manufacture of premium quality game calls. The product portfolio spans over 150 items organized across eight core product categories: Duck Calls (including the flagship DR-85 Double Reed Mallard and the QQ-23 Quiet Quacker), Goose Calls (covering Canada, Specklebelly, Snow, and White Front geese), Turkey Calls (locator calls, flutes, and owl calls), Predator Calls (coyote howlers, hog calls, cottontail and jackrabbit distress calls), Small Game Calls (quail, pheasant, dove, and squirrel calls), Deer & Big Game Calls (deer grunts, hog squealers, fawn bleats, and elk calls), Instructional & Training Materials (CDs, DVDs, and digital downloads), and Accessories/Apparel (lanyards, hats, shirts, decals, patches, koozies, and knives). The H2 Waterfowl Series serves as a premium sub-brand of acrylic and Delrin waterfowl calls. Haydel's differentiates through its 'blow wet' design using non-porous materials and its products are marketed through catalog sales, dealer/distributor sales, and the Internet, with participation in 20-25 trade shows annually. The company is headquartered in Bossier City, Louisiana, and exports to Russia, Australia, New Zealand, and throughout Europe.

Differentiator

Problem solved

Functional benefit

Brands

• H2 Waterfowl Series: Premium acrylic waterfowl calls featuring the H2 Waterfowl logo and polished steel bands, offered in various colors and finishes
• H2 Waterfowl

Products and services

• DR-85 Double Reed Mallard Duck Call (flagship) Haydel's flagship handmade double-reed mallard duck call with a fully adjustable floating wedge covering the full chromatic scale; designed for waterfowl hunters and duck calling competitors. Achieved over 1 million units sold since 1984.
• QQ-23 Quiet Quacker Duck Call Double-reed mallard call designed for low-volume calling such as quiet days and timber hunting where birds are pairing up.
• BB-10 'Big Blue' Teal Duck Call Blue-winged teal call with double mylar reeds for maximum volume in teal-hunting scenarios.
• H-81 Canada 'Honker' Goose Call Impervious-to-moisture, easy-to-blow Canada goose call producing deep guttural tones and crying comeback calls.
• SP-04 Speck Goose Call Easy-blowing specklebelly goose call tuned higher for increased range on two-note yodels, with rapid response for close-in clucks.
• SN-04 Snow Goose Call Short-reed-style snow goose call creating all the sounds snow geese make, with multiple voice options to bring a spread to life.
• TC-87 Triple Tone Crow Call Three-position crow call that produces adult, young, and baby crow distress sounds plus hawk screams; winner of multiple crow-calling contests.
• RR-98 Ragin' Rooster Turkey Locator Extremely loud turkey locator call mimicking a rooster crowing to prompt a tom turkey to gobble.
• PW-90 Pileated Woodpecker Call Super-loud turkey locator call, particularly effective in heavily hunted areas.
• BD-11 Black Death Predator Call Open-reed predator call responding well from bird distress sounds to coyote vocalizations.
• CH-92 Coyote Howler Predator Call Compact coyote howler used to locate and call dominant coyote dogs, also effective for turkey locating.
• AP-22 Attack Pack Predator Pack Predator bundle kit combining the BD-11 and MINI-18 predator calls with a camo lanyard and a free instructional DVD download.
• DG-87 Deer Grunt & Distress Call The first tube-type grunt call on the market; produces deer grunts and distress calls, suitable for deer hunters and big game calling.
• PS-92 Pig Squealer Call Call that duplicates the distress squeals of feral hogs to attract others, particularly useful for stalking-hunt setups.
• CE-03 Cow Elk Call Rubberized cow elk call reproducing all cow and calf sounds.
• VQ-87 Valley Quail Call Quail call producing the 'chiquita' sound for Valley, Top Notch, Mountain, and Western Quail.
• P-90 Pheasant Call Pheasant call simulating both greeting (locating) calls and distress calls to flush birds holding tight.
• Q-91 Bobwhite Quail Call Bobwhite quail call effective for both locating coveys and calling singles.
• H2 Waterfowl Series (premium sub-brand) Premium sub-brand of acrylic and Delrin waterfowl calls — including the H2-CAT5, H2 Full House, H2 Cajun Cutter, DR-85 in Delrin and acrylic colorways, and 40th Anniversary edition — featuring H2 Waterfowl logo and polished steel bands, ranging roughly $89.95–$149.95.
• Waterfowl Workshop Instructional CDs (T-01C) Instructional CD and digital-download program by Rod and Eli Haydel teaching how to blow Haydel's waterfowl calls for ducks and geese; the same material used to develop numerous champion callers.
• Short Reed Solutions CD (SSC-01) Instructional CD featuring expert discussion between Rod Haydel, Bill Saiff, and Kyle Omstead on calling geese with short-reed-style calls, including real hunt audio.
• Haydel's Waterfowl Workshop DVDs and Digital Downloads DVD and digital-download waterfowl hunting instruction and action footage covering Arkansas timber, Louisiana marshes, Washington potholes, Kansas waterways, New York open water, and Alberta grainfields; helps viewers learn calling through observed bird behavior.
• Haydel's Branded Apparel (Caps, T-Shirts, Beanies) Haydel's-branded apparel including Richardson trucker caps, DR-85 'Meat Call' t-shirts, Eli Haydel signature tees, camo reversible fleece beanies, and 'Girls Hunt Too' t-shirts.
• Hunting Accessories & Tune-Up Kits Camo call lanyards in 1–8 call configurations, Double Reed Mallard Tune-Up Kit (replacement reeds, O-rings, wedge, and tuning instructions), Haydel's logo patches, window decals, and Haydel koozies.
• Haydel's Gift Cards Email-delivered digital gift cards in $10, $25, $50, $100, and $200 denominations with no additional processing fees, redeemable across the Haydel's catalog.

Quantifiable outcome

• Over 1 million DR-85 mallard calls sold since 1984
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Richardson CapsminorOEM/ Whitelabel/ Licensing PartnerRichardson Caps manufactures branded trucker caps for Haydel's Game Calls. Products include the Richardson 112 and 111P trucker caps with Haydel's logo patches. Examples: DR85CAP (Richardson 112 in Navy with Haydel's patch), RC-112BG (Richardson 112 with leather patch), RC-111P-BL (Richardson 111P unstructured version).
• Smith & SonsminorChannel Partner/ Reseller/ DistributorSmith & Sons manufactures the SHOAL and AXIOM Marsh Grass Knives that are sold through Haydel's Game Calls website. These knives (SK-23 SHOAL at $155 and AK-23 AXIOM at $185) are featured alongside Haydel's hunting calls as complementary products for waterfowl hunters.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Primos Hunting Calls: Founded by Will Primos, Primos is a major manufacturer of hunting calls and related gear across multiple species. Direct competitor with overlapping duck, predator, turkey, and deer call product lines and similar multi-channel distribution.
• Quaker Boy Game Calls: Premium hunting game call manufacturer founded by champion caller Dick Kirby. Directly comparable to Haydels with overlapping waterfowl, turkey, and predator call products sold through sporting goods retail channels.
• Buck Gardner Calls: Founded by champion caller Buck Gardner, this company produces premium duck, goose, and turkey calls with a similar champion-caller-led brand strategy. Direct peer with comparable positioning in the specialty waterfowl call market.
• Zink Calls: Game call brand founded by champion caller Fred Zink, focused on waterfowl calls and calling accessories. Comparable product line and similar specialty/premium positioning to Haydels.
• FOXPRO Inc. Leading manufacturer of electronic game calls and accessories for predator and big game hunting. Comparable to Haydels' electronic game call segment, though specialized in electronic rather than hand-call formats.
• Woodhaven Custom Calls: Custom and production game call manufacturer for waterfowl and turkey hunting. Comparable product line targeting similar specialty hunter segments through direct-to-consumer and dealer channels.
• Knight & Hale Game Calls: Hunting game call manufacturer producing turkey, waterfowl, and predator calls. Comparable specialty product portfolio with similar distribution through sporting goods retail and direct channels.
• Iceman Game Calls: Premium hunting game call brand specializing in waterfowl calls. Comparable product line and similar specialty positioning targeting serious waterfowl hunters.
• Lohman Game Calls: Hunting game call manufacturer producing calls for waterfowl, turkey, and predator hunting. Comparable specialty product line with similar distribution model targeting the hunting community.

Broad incumbents

• Duck Commander: Founded by the Robertson family, Duck Commander has expanded from duck calls into a broad hunting lifestyle brand covering apparel, home goods, and accessories. Comparable in core duck call products but operates at much larger scale across adjacent categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCd4vIntOVnyANRrYkw10Dmw
• Facebookfacebook.com/haydels/?ref=br_rs
• Instagraminstagram.com/haydels_game_calls

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haydels